Juice Me is an online community and smartphone application that aims to connect juicers through educational content and promote holistic health. It is founded by Aminata Clason-Diop and Creative Director Christopher Waldekrantz. The platform will provide juicer profiles, recipes, reviews, and information on nutrition, cleanses, and local juice bars. It will generate revenue through advertising, affiliate programs, and app sales. The founders are requesting $14,000 in startup funding.
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
Juice Me Final
1. Juice Me
The Online Community and
Smartphone Application for Juicers
2. Mission Statement
Juice Me’s mission is to promote holistic health and connect juicers
through engaging, interesting, and educational content.
3. Team Members
Aminata Clason-Diop - Founder and Managing Director
BBA in Entrepreneurship from Baruch College
Worked in the retail industry in Stockholm
Attending Integrative Nutrition to become a health coach
Christopher Waldekrantz - Creative Director
Studied at Berghs School of Communication
Works as an Art Director at R/GA Stockholm
Guest Speaker at Berghs School of Communication
4. Problem
The need for healthier consumption habits
The inconvenience of finding substitutes for artificial sources of energy
The difficulty in locating small juice bars
The lack of linkage between likeminded juicers
The time consumption necessary to locate valuable information needed
when pursuing a healthier lifestyle
6. Juice Me’s Community
Juicer Profiles Recipes
Juice of the Day Reviews and Ratings
Information about: Sharing to Social Networks
Nutritionist Food Web Shop
Juice Cleanses Blogs
Juice Bars Meet-ups
Blenders and Mixers
8. Market Size
Target market: juicers, raw/organic foodies, and yogis who live in New
York City, are college educated, and between 20-54 years old
Market size: 395,000 people, we estimate a reach of 12%
Reach: social media, word of mouth, guerilla marketing
Cost of acquisition: $5,000 in advertising cost and time spent within
social networks
9. Competition
Properties Juice Me Superfood HD
Online Community ✔
Recipes ✔ ✔
Location based Application ✔
Search Food based on Need ✔ ✔
Social Network Sharing ✔ ✔
10. Business Model
Transaction fee
Affiliate programs for our web shop
Advertising-based
Advertising space on our community
Unit-based
Sales of application via Apple’s App Store