12 key points to get you started on social media with *bonus tips from experts*

1. “Social media is not just an activity; it is an
investment of valuable time and
resources”
- Sean Gardner
Social Media for Brands

2. key-points to ensure your
success on social media12
1. Select the Social Network that suites your business
best
2. Creating Perfect Social Media Profile
3. Writing Engaging Bio
4. Create a Brand Persona
5. Visual content & Media tools
6. Understanding Hashtags and Joining the conversation
7. How Often should a brand share content
8. Choosing the right time
9. Understanding the language
10.Tracking everything
11.Promoting of content
12.Automation* bonus * @Amged

3. Storytelling Live events Image based Professionals Popular among Women Popular among MenEffective-
ness
Which Social Network
suites your business
best
01
@Amged

4. Creating Perfect Social Media
Profile02
Engaging Bio
Include one or two keywords
or hashtags
URL & Location
URLs great for adding context, location
is great for getting found via search and
geographic tools
Profile Picture & Cover Photo
Upload high-quality profile
images & Cover
Write something
Never leave your profile empty, write at
least 10 posts
@Amged

5. “Your online reputation is your reputation.
And it better be good.”
- Neil Patel
writing engaging bio...

6. Writing Engaging Bio
03 A perfect bio should:
Appear professional, with just
a touch of “personal”
not be predictable or boring
Include no more than 3 niche
descriptor or keywords
Include at least one
accomplishment.
Include professional description
of what you or your company
do.
@Amged

7. “It’s essential for a brand to have a clear
idea of their voice to ensure it’s
consistent.”
Brand’s tone of voice

8. Create a Brand Persona
04 Creating a consistent, engaging voice is often the most
difficult aspect of a brand’s content strategy.
What’s your brand’s point-of-view?
Are you an expert? A peer? If your
audience was in the same room as
the brand, would you be at a podium
or sitting next to them?
What’s your brand’s personality?
- Taco Bell is funny
- Dove is inspirational
- XeroxCorp is expert
Humanize your content
Social Media is conversational.
Cutting and pasting will not work.
Neither will using corporate (robot)
speak. Read your posts out loud. Do
they sound like something an
everyday person might say?
Content pillars
identify 3-5 topics your brand will
regularly speak about.
@Amged

9. “Our focus has shifted from Social Media
to VISUAL Social Media. We are drawn to
“visual content” online in more ways than
ever before.”
- Donna Moritz (Visual Social Media Strategist)
visual content…

10. Visual content & Using the right
Media & Media tools05.1
Photos average a 35% boost in
shares
Videos get a 28% boost &
Growing
8 ways a brand can use Videos with
their Social Media Strategies
How To Create Amazing Images for
Social Media and Blog
@Amged

11. Visual content & Using the right
Media & Media tools05.2
- Most shared type of photos
High Quality Stock images
Screenshots
Infographics
Personal photographs
Behind the scenes shots
Quote graphics
SOURCE
Original designs What reflect the essence of your
brand
Action shots Images with a striking color palette
@Amged

12. Visual content – How to create
images for Social Media05.3
- Tools (Images are clickable)
Pablo by Buffer
Canva
Visual.ly
Giphy & Recordit
Photoshop
easel.ly
SOURCE
Greenshot PowerPoint
Snag it Social Media images resizer
@Amged

13. “As ridiculous as hashtags might seem to
marketing veterans who remember a time before
Twitter and Facebook, the younger generation and
potential customers/clients don’t. To them, using
hashtags is as natural and common as typing their
query into the search box.”
- Steve Cooper
Hashtags &
#JoinTheConversation

14. Hashtags and Joining the
conversation06.1
Started By Twitter
Began with Twitter in 2007 but
has extended to other social
media platforms.
Supported Platforms
Allowed Characters
- Only A-Z, a-z, _ & numbers are allowed
- Spaces too are not allowed
- Case insensitive (Use CamelCase to make
your hashtag standout)
#
@Amged

15. Hashtags – How brands can use
them
06.2
Seek Business-Specific Conversations
Use it to learn from others or to listen to
your targeted audiences
(#SocialListining)
Organizing Social Dashboards
Generating buzz
Start your own hashtag when you’re:
1- Running a contest
2- Launching a new product
3- Have an event
#
One of the most convenient ways to
stay on top of relevant conversation to
your brand is to designate easily
accessible columns within your social
dashboard using #hashtags
Take Advantage & #JoinTheConversation
Conversation on Social Media never
ends, you can join any relevant
conversation to your brand by joining
the hashtag – a technique known as
hashtag hijacking @Amged

16. Hashtags – Performance on Social
Platforms
06.3 #
- Tweets with hashtags get x2 more
engagement
- When more than two hashtags are used,
engagement drops by an average of 17
percent.
- Use it on Twitter to categorize
- Interactions are highest on Instagram posts
with 11+ hashtags
- Use it on Instagram: to build community, be
unique/detailed
- On Google+, your posts are given hashtags
automatically based on their content
- But you can still hand-craft them
- Be specific (tags are only clickable in pin
descriptions)
- Tumblr: to categorize interests, can be
specific and general (has a “track your tags”
feature)
- Facebook posts without a hashtag fare
better than those with a hashtag.
- if your audience is very business-minded,
follow Twitter rules; if it is community-
oriented, follow Pinterest/Instagram rules
@Amged

17. “The goal of social media is to turn customers into
a volunteer marketing army.”
- Jay Baer
choosing the right time…

18. Choosing the right time
Best practices for when to post on social media07
most people post during the
workweek. The largest volume of
posts typically falls on Thursdays and
during work hours, with a peak at
around lunch time.
To maximize your reach, try posting
in the evening and on the weekends,
when people interact most with their
social networks.
@Amged

19. How Often Should Brands Post on
Social Media?
08
|Pinterest
Posts per day
|Twitter
|Facebook
|Google Plus
|Instagram
|Linked In
5
3
2
1
3
2
This might vary
depending on
your business
@Amged

20. Understanding the lingo09
Impressions | Times users saw your post.
Clicks | All clicks within a post, including on the username, images and
URLs.
Engagement Rate | Total engagements divided by impressions.
Follow Rate | Follows divided by impressions.
@Amged

21. “You can’t tell where you are going, unless you
know where you have been.”
- Unknown
Track everything…

22. Tracking everything
10 - Organic and Paid
Keep track of your
tweets performance
with Twitter analytics,
it’s now public for
everyone
Facebook Pages
has the OpenGraph,
use it, its free.
Google Analytics have
always been free,
activate the social feature
and get free reports
EXTRA @Amged

23. Promoting of content
11 – If you’re not convinced…
Internet ads
surpassed newspaper
ads spending
In 2015 digital ad
spend is expected to
increase by 33.5%
than 2014
Of Facebook’s ad
revenue comes from
mobile ads.
$23.7B 75%
higher engagement a
Promoted Tweet get
vs standard tweet
300%
More engagement a
sponsored mobile ad
gets on Facebook
9.1x
of US marketers
were using
Promoted Tweets in
2014.
80%
@Amged

24. “Social media is not a rotisserie oven. Please don’t
set it and forget it.”
- Kevan Lee (Content crafter at Buffer)
social automation…

25. Social Automation
12 – finding ways to work smarter
- Save time & work load.
- Work Smarter.
- Get the internet to work
for you.
- Automate Scheduled posts
- Automate Tracking tools
- Automate Cross Sharing
- Automate reports
Why ? What ? How?
Use available tools
like to
scheduleand cross share content
To keep track of
of followers or back up
your tweets and posted
images
To build list,
Mange multiple platforms,
Schedule posts
Never automate customer
interactions!!
@Amged

26. * BONUS *
** – Learn from the best
When you’re getting started on social
media, its okay to feel a bit confused.
So reach out to experts and learn
from their experience.
The following are amazing tips from
social media & marketing experts
@Amged

27. “Start small. Work to increase engagement
with those who have connected with you and
figure out what types of content will get them
to like, comment, and share.”
- Gail Goodman (CEO, Constant Contact @Gail_Goodman )

28. “Quality trumps quantity. Pick one or two
social media platforms, and devote yourself to
learning about them and using them well.”
- Joseph Cole (Content Writer Posted on Constant Contact
Google+ Page)

29. “Reach out to your best customers first (and
worry about finding new customers after you
are established) and let their enthusiasm help
catapult your sustained success. .”
- Lynette Young
(Founder of Purple Stripe Productions and author of Google+ for Small Businesses
@LynetteRadio)

30. “Visuals are easier to relate to than text, so
include images in your content that can be
pinned to Pinterest and shared across other
networks.”
- Cynthia Sanchez (Founder, Oh So Pinteresting
@OSPInteresting )

31. “Study your competition and watch where
they participate in social dialog. Don't reinvent
the wheel.”
- Mike Stelzner (Founder, Social Media Examiner @
Mike_Stelzner )

32. “Don't talk to people, talk with
them.”
- Catherine Russell (Content Writer Posted on Constant
Contact )

33. Thank You!**
Amged Osman (@Amged)
Twitter Sales Manager @ConnectAds
Founder & Social Strategist @SMMENACOM
source
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