Building a website is an iterative process. In order to get the satisfactory big picture, businesses must focus on all the little details. This is especially true when it comes to the features one must have on their website. With the correct set of features available on your website, you can create the magical portal of conversion on the internet. A good website has a well-organised structure. It has a professional look and feel to it across all types of devices. Websites which perform well garner fruitful results and contribute to the growth of the organisation. Therefore, businesses should weigh the importance of every feature, colour and word that ends up on the website.

1. 41 Must-Have
Features on your
Business
Website
A Complete Guide

2. About Futuready Media
Futuready Media started in 2012 with an aim to blend
creativity with technology. We create brands, campaigns
and digital platforms that help our clients grow and
thrive.
We have worked with numerous clients across various
industries and have successfully created award winning
campaigns. Our expertise lies in digital marketing, social
media marketing, graphic design, web design, web
development, video and animation, and SEO services.

3. Building a website is an iterative process. In order to get
the satisfactory big picture, businesses must focus on all
the little details. With the correct set of features available
on your website, you can create the magical portal of
conversion on the internet.

4. We have compiled an exhaustive list of website
features that businesses can refer to while
building their website.

5. The Basics for Website Hygiene

6. Domain Name
Your website’s domain name is the name people type in
the search bar everytime they wish to visit it.
Domain names should be easy to remember and should
correspond with your business name.
It is also advisable to have commonly used domain suffixes
like .com, .org, .net or even .in, depending on your target
audience’s nationality.

7. URLs
Uniform Resource Locators are link addresses that visitors
have to type to directly arrive at your website or a page
from your website.
Business websites need to have easy to remember and
readable URLs in order to be reachable by searchers.

8. Internal links
There’s more to a website than a home page.
Internal links redirect people to the other parts of your
business and provide them with a deeper insight into your
key offerings and operations.
Having internal links to blogs, services, etc. can enhance
your visitor’s website experience and eventually lead them
to convert.

9. Loading Speed
Ideally, your business website should load within 3
seconds or less after clicking the URL.
This narrow time window of seconds dictates if a searcher
becomes a visitor or hits back before the website gets
loaded.
In fact, 40% of consumers will wait no longer than 3
seconds before abandoning your site.

10. Mobile-friendliness
Mobile-friendly websites make it easy for users to access,
read, and navigate your site on mobile devices.
As the number of smartphone users has gone up
exponentially over the years, the demographic of website
visitors is largely made up of mobile users.
This is why having a mobile-friendly site becomes
lucrative.

11. Design Features

12. Logo
Logo is synonymous with a business’s identity. Many people
may read your business name or even go through the
contents of your website.
However, seeing how the average person’s attention span has
been on the decline due to the bombardment of
advertisements on the internet, the chances of them
forgetting about your business are higher.
By displaying your business logo on the top of your home
page, visitors are more likely to have a successful memory
recall.

13. Images
Website banners and images are useful for captivating
attention and creating a content divide.
Images also create a good memory recall and establish the
look and feel of your brand.

14. Website Theme
Following a uniformed colour scheme and a font style is
essential to make a website appear professional.
There are several website theme templates available
online. Businesses can take inspiration from these samples
or create a website theme from scratch.

15. Cornerstone Features

16. Navigation bar
In simple words, a navigation bar is a menu to your
website.
Every good website should have an accessible navigation
bar on the top or the side of the home page.
A navigation bar also tells visitors what more they can
explore on your site and find their desired products or
information.

17. Search bar
Having a search bar enables users to find what they are
looking for on your website without getting discouraged
in the search process.
Businesses can ease the search process for their
customers by including a search bar in the navigation bar
itself.

18. Description
A short description or a company tagline right beside the
logo helps first-time visitors understand what your
business is all about.
Including a one-liner description about your business and
your work also helps create a brand recall for existing
customers.

19. Tabs and options
Tabs and options at the very bottom of every page gives
visitors more options to explore your website.
By inserting a hyperlinked list of services, products or
information your target audience might be interested in,
you give them easy answers to their queries.
For instance, you can add your business location, blog,
press stories, and an about us page link.

20. Blog
Blogs are the best way to prove your standing in the
industry as a thought leader.
By giving more content to engage your readers, you
retain their attention for a longer period of time and build
credibility for your business.
In the era of content creation, investing in a blog feature
on your website is highly lucrative.

21. CTAs
Call To Actions are any actionals steps that encourage
viewers to do an action in favour of your business’s growth.
Right from ‘join today’ to ‘contact us’, businesses can insert
any relevant CTA on their website to increase conversion
rates.

22. Social media icons
Maintaining a virtual presence on social media platforms is
crucial for brands to get noticed by their target audience.
Redirecting your visitors to your social media handles can
be a great way of increasing your follower count and
building a loyal customer.
Businesses must include hyperlinks to their social media
handles the footer of their website or in the contact page.

23. Contact info
Displaying your business’s phone number and email
address helps visitors get in touch with you directly.
This way, anyone who wants to connect for queries or
proposals can do so quickly.

24. Contact form
Through a contact form, businesses can also create a
database of potential customers and gather information
about their common queries.
Adding a contact form with options to fill personal details
and send messages can be a game changer while
studying the behaviour of your target audience.

25. Map/location
Address and location leads a viewer to your store or office
directly.
Many people are comfortable with purchasing and doing
business in person.
Ultimately, websites must serve the purpose of attracting
potential consumers to your business.
Showcasing your business address and map location on your
website serves as an indirect invitation for interested people
to visit.

26. Business hours
By informing your viewers about your business timings,
you can give them a cue about your availability.
This can help them learn the best time to reach out to you
for queries or business proposals.

27. Relevant content
Even after having all the relevant features, your website
may not do the job of communicating about your business
effectively.
Using the correct set of words to communicate your
strengths, offerings and more is important to get the
correct message across.

28. Product and Services Features

29. Product & service descriptions
Product and service descriptions are the copies that
garner sales for you.
Including product and service descriptions gives potential
customers an idea of what you can help them with.

30. Testimonials
Testimonials on your website can not only help potential
customers understand how your products or services
work, but they can also act as indirect word-of-mouth
marketing.
Encourage customers and clients to write reviews about
your products and services.

31. Case studies
Unlike testimonials, case studies are more detailed and are
backed by data.
Case studies are unbiased and can build credibility by
showcasing your business’s previous record.

32. Payment gateways
For e-commerce business websites, having payment
gateways is a must.
Ensure that the payment gateway feature you use on your
website is secured and trusted.

33. Documents and guides
Every brand has set guides and processes, and being
transparent about it is beneficial for customers.
Businesses should consider making customer-facing
documentation and make it available on their website.

34. FAQs
Frequently asked questions are pages that help visitors
get direct answers to questions that have been asked
before.
This reduces your team’s need to resolve the same query
or concern over and over again. This also inconveniences
visitors way less by reducing the effort needed to send
queries.

35. Q&As
Q&A forums on websites encourage customers to connect
with each other and discuss.
Instead of having a company representative present to
answer all the queries, giving existing customers a chance
to discuss lays the foundation for a community to build
around your brand.

36. Extra Features

37. Teams
Employee pages humanise your business. By displaying
the employee headshots of your departments, right from
marketing to finance, you introduce the ambassadors of
your business to your visitors.

38. Careers
Having a careers page comes handy in attracting job
seekers to your business.
You can add the designations, key responsibilities and
other relevant details for people to learn about the
vacancies available at your organisation.
You can even display the HR manager’s email ID on this
page to make it easy for job seekers to reach out to you.

39. Employee bios
Employee bios are an effective way of showing that you
value the voice of your employees and are open to
diversity of thoughts, backgrounds and interests.

40. Media
A lot of businesses include a video to their team or the
work they do on their website.
This can also include the entire production process or the
work operations that go into completing a project.
This also serves as a great marketing collateral for when
your company goes on a hiring spree.

41. Infographics
Infographics condense big chunks of information and data
in small easy to understand bits and visuals.
If your business has any infographics, making it available
to your visitors on your website is recommended.

42. Author pages
Author pages are a great way of showing the expertise of
your writers.
Readers often wish to know more about the writer of your
website’s blogs when the writing style ends up leaving a
lasting impact on them.
Author pages create familiarity and can give your readers
a reason to keep visiting the site to find out more.

43. Blog search function
At times, having a blog search function can be the best if
there are many blogs available on your site. This cuts down
the effort needed by a reader to find the blog post they are
interested in.

44. Comments
Including a comments section on your blog page can be a
great way to encourage readers to engage with your
content proactively. Comments also serve as valuable
feedback for your blog writers.

45. Live chat
With the rise in demand for AI chatbots, businesses have
begun investing heavily in chatbot features on their
website. Incorporating live chats on your site also adds to
your customer service experience.

46. Subscriber opt-in
To provide continuous value to your consumers and to
keep in touch with them, businesses can have a
newsletter or subscriber opt-in feature available on their
website.

47. Back-End Features

48. CMS tool
A Content Management System helps organise and retain
all the content on your website. Even after taking down a
post or a feature, you can save it on the CMS tool.
Wordpress, Joomla and Drupal are some of the most
famous CMS tools.

49. Site analytics
Site analytics tools help you understand the visitors
demographics of your site. This can give you valuable
insights into what you can change or keep as it is in order
to attract the correct audience.

50. Website hosting
Websites cannot function without a host.
Website builders usually have hosting available, but you
won't need to worry about a web hosting provider as your
site is probably hosted through them.
In case your website is being built from scratch, you will
need to externalise your hosting.

51. SEO tool
SEO tools and plugins help you understand where your
website ranks on search engines result pages. This also
gives you valuable input into improving your ranking by
providing suggestions.

52. Content description
Another way to improve ranking is by strategically writing
content for your meta descriptions, meta titles, headers,
etc.

53. There is definitely more to add and explore, but if your business website
has most of the features mentioned above, you can be rest-assured that
you are on the right track.
If you wish to add these features to your website, but need
the technical support to bring your dreams to fruition reach
out to us and our web developers will walk you through the
process.
hello@futureadymedia.com | +91 99873 48608 | https://www.futureadymedia.com/