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Kirchner_CDC OSH 2011
1. Mobile Rapid Response Tobacco
Surveillance
Thomas R. Kirchner, PhD
Research Investigator
The Steven A. Schroeder Institute for
Tobacco Research & Policy Studies
Adjunct Assistant Professor
Johns Hopkins Bloomberg School of Public Health
Adjunct Assistant Professor
Georgetown Lombardi Comprehensive Cancer Center
PRESENTED AT:
CDC OSH EXPERT PANEL ON RAPID RESPONSE METHODOLOGY
FOR TOBACCO CONTROL SURVEILLANCE
CDC OFFICE ON SMOKING AND HEALTH, ATLANTA, GA
JUNE 2, 2011
2. Wireless Penetration: US
CTIA, 2010 Year-end Data
302.9 million active mobile devices
~308.7 million people (+territories)
= ~96% US Market Penetration
Average wireless bill = $47.21
Down 95 cents from 2009
Source:
Wireless
Substitution:
International Assoc. for the Wireless
Telecommunications Industry (CTIA), 2011
6. Wireless Substitution
%
Adults
living
in
wireless-‐only
households,
January
2007-‐June
2010
Source:
Wireless
Substitution:
Early
Release
of
Estimates
From
the
National
Health
Interview
Survey,
January
-‐
June
2010
by
Stephen
J.
Blumberg,
Ph.D.,
and
Julian
V.
Luke,
Division
of
Health
Interview
Statistics,
National
Center
for
Health
Statistics
7. Ecological Momentary
Assessment
• ~ 2 decades mobile health survey research
EMA 2.0
• Participant provided device
• Dynamic Remote Content Management
• Mixed-mode Integration
• Ecological (i.e., GIS) Integration
• Remote Sensing (e.g., accelerometer)