This document discusses creativity, ideas, and advertising in today's hyper-connected world. It provides guidance on behaviors needed to thrive, with an acronym SCOREE: be Social, Curious, Optimistic, Responsible, Entrepreneurial. Each letter provides a brief explanation - for example, "S is for Social - Get out there – socialize! In the real world and in the virtual world." The document emphasizes that imagination, not technology, is the most powerful force, and encourages taking ownership and behaving above one's pay grade.

1. CREATIVITY, IDEAS AND ADVERTISING
IN A HYPER-CONNECTED, ALWAYS ON,
REAL-TIME WORLD
| VCCP | 23/6/2012

2. You’re in the most exciting
bit of the most exciting
industry in the world

3. Technology
Brands People
Culture

4. Technology
Brands People
Culture

5. Here’s my thoughts on what you
need to do to thrive in this world …

8. It’s about values and behaviours
This is your score-card to help you!
* Adapted from work for Chime Communications

9. S is for Social
Get out there – socialize!
In the real world and in the virtual world
The more people you know,
the more people like you,
the easier everything becomes.

10. C is for Curious
Be open, interested and aware – question!
Only boring people get bored
What fascinates you?
What inspires you?
What do you love?

11. O is for Optimistic
Be positive and upbeat - believe!
Cynicism drains energy and ideas
Let’s give it ago.
If we fail, let’s fail forward.
Here’s why it will work.

12. R is for Responsible
Think about impacts!
Remember every action causes a reaction
Be a force for good.
Think about the footprint you leave.
Be the change you want to see.

13. E is for Entrepreneurial
Take ownership!
Behave above your pay-grade
The journey is 1% complete
There is no finish line
If it were my company and my money…

14. “The most powerful
force in the universe
isn’t technology,
it’s imagination.”

15. @amelia_torode