How to use your Keyword Data to increase Traffic to your website.

1. #ASKAMEL
Analytics
HOW TO INCREASE YOUR WEBSITE TRAFFIC
USING YOUR KEYWORD DATA

2. Analytics
Amel Mehenaoui
SEO & Analytics Consultant
MobiWebMedia, Guest
@amelm
#ASKAMEL
FocusintoProfits.com
SEO

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What You Will Learn Today:
• Importance of gathering the right SEO data that when
used will improve your long-term business profits
tenfold.
• A simple strategic plan that will take you from data to
decisions and help you increase traffic to your site.
@amelm
#ASKAMEL www.FocusintoProfits.com

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48%

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@amelm
48%
Most Effective SEO Tactics used?

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Gathering Your Keyword Data

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48%
Google.com/webmasters
1

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48%
Google.com/analytics
2

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Connect Your Google Analytics to
Your Search Console
@amelm www.FocusintoProfits.com
Click on any of option of the Menu

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Connect Your Google Analytics to
Your Search Console
@amelm www.FocusintoProfits.com

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2 Ways to Get More Traffic
From Google Using Your
Keyword Data
@amelm #ASKAMEL www.FocusintoProfits.com

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# 1. Google Search Console
Landing Page Report

13. Landing Pages Report – Scondary Dimension
-> Source/Medium
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14. Landing Pages Report – Secondary Dimension
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15. Landing Pages Report – Advanced Filter
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16. Landing Pages Report – Conversion Rate
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INSIGHTS: By doubling the traffic you can expect to double
the sign-ups thus doubling the revenue from this specific
landing page/source.

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# 2. Google Search Console
Queries Report

18. Queries Report – Keyword Optimization
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Advance Filter

19. @amelm
Queries Report – Keyword Optimization
INSIGHTS: 1. Increase Traffic by increasing the CTR.
2. Increase Traffic by improving Average Position Ranking.

20. STRATEGY TO INCRASE TRAFFIC
USING YOUR KEYWORD SEO DATA
@amelm
1. Make a List of the Top 20 Landing Pages with
High Conversion Rate from Organic source but
have Medium
2. Make a List of the Top 20 Queries with High
SERPS Click through Rate (CTR) but Low
Impression & Ranked between Page 2 to 10.
3. Plan and implement an Off-Page SEO strategy for
each Landing Page URL & Query from list 1 & 2.
www.FocusintoProfits.com

21. #ASKAMEL
Analytics
@amelm
FocusintoProfits.com