The classic advertising landscape has changed, resulting in challenging times for marketeers. Customers are facing tsunamis of information and ads every day. Discover how advocate marketing can be the light in the darkness. It's time to return to the essence of marketing through advocacy.

1. Ambassify
Community-driven growth
Pieter Moens
(+32) 477 75 89 79
pieter@ambassify.com
Rik Lagey
(+32) 476 22 76 00
rik@ambassify.com

2. The game has
CHANGED

3. “ Marketing used to be simple! One message,
drinking and smoking heavily… "

4. Tsunami of
INFORMATION

5. Ambassify - Customer-driven growth
76% of people don’t believe
advertisements to be true
Yankelowich“

6. Ambassify - Customer-driven growth
A brand is no longer what we tell the
customer it is -
it is what customers tell each other it is
Scott Cook“

7. Ambassify - Customer-driven growth
Can you remember the last
ad you have seen,
read or heard?
?

8. Marketing is getting
COMPLEXAND EXPENSIVE
to stand out

9. Ambassify - Customer-driven growth
People are
FED UP
with intrusive ads

10. Ambassify - Customer-driven growth
Both
14%
Mobile
17%Desktop
32%
Don't use
36%
Source: emarketer.com
US Millennial internet users
WHO USE
ad blockers

11. We live in an era
WHERE ADS ARE
NO LONGER TRUSTED
by customers

12. And where people want to belong
TO A CLOSED COMMUNITY
more then ever before

13. reactiveproactive
controlled
open minded
Smart people
Convenience
lovers
FunInspiration

14. It’s time to
SHIFT UPA GEAR
and revisit the essence
of marketing

15. Ambassify - Customer-driven growth
An influencer has
- a broad reach
- domain knowledge
- influential opinions
- paid
is a genuine fan -
has direct brand experience -
has a long-term relationship -
rewarded for his behaviour -
An advocate
Influencers
VERSUS
advocates

16. Ambassify - Customer-driven growth
A small group of people
MAKES THE DIFFERENCE
Find them!

17. Ambassify - Customer-driven growth
YES
you can!

18. Find the people with
THE RIGHT DNA
for a great success

19. Net Promotor ScoreNot everyone is willing to
ENGAGE WITH YOU
even if they happen to be very positive

20. Ambassify - Customer-driven growth
Four STRATEGICAL steps

22. Net promotor score

23. Based on the scores you receive, you can divide your audience in 3 groups:
Net Promoter Score (NPS)
% Promotors - % Detractors
0 1 2 3 4 5 6 7 8 9 10
DETRACTOR PASSIVE PROMOTOR
Net promotor score

24. Case study Check Point

25. Social Share

26. Poll

27. Ambassify - Customer-driver growth
A dozen of challenges to build relationships

28. Ambassify - Customer-driven growth
through LANDING PAGES

29. Ambassify - Customer-driven growth
or in a COMMUNITY

30. Analytics
Time to put
ADVOCATE MARKETING
into practice
Case study

31. Ambassify - Customer-driven growth
Engagor
Employees
Claimers
Orders
Contests
Freedelity
67%
52%
16%
13%
11%
11%
Conversion rates
% that truly became ambassadors
Stars
37.3%
Opens
14.3%
Votes
Net Promotor Score

32. Ambassify - Customer-driven growth
The actual NPS
6,9 %
47,2 % 38,9 %
45,8% 6,9%
- = 38,9 %

33. Ambassify - Customer-driven growth
Collect testimonials
write your
MOST PERSONAL
Bongo story
Publish rates
with incentive: 22,7%
without incentive: 22,9%
1/4
creates a story

34. Ambassify - Customer-driven growth
Collect testimonials
Share your
BONGO LOVE
through a discount
16,8%
Revenue increase
Bongo Webshop
8,9%
sales increase
Bongo Webshop

35. Ambassify - Customer-driven growth
And many more
TO TRACKAND TRACE

36. Ambassify - Customer-driven growth
Global community activity

37. Ambassify - Customer-driven growth
ROI calculations per challenge

38. Ambassify - Customer-driven growth
Overall community ROI calculations

39. Ambassify - Customer-driven growth
Advanced ambassador profile overview

40. Ambassify - Customer-driven growth
Mail digest

41. How brands
COMMUNICATE

42. How brands should
COMMUNICATE

44. Ambassify - Customer-driven growth
Consider us as
WORD-OF-MOUTH ARCHITECTS
Who help companies like THoM
ENGAGING WITH THEIR AUDIENCE
from a customers’
POINT OF VIEW

45. Ambassify - Customer-driven growth
25 FACTS about AMBASSSADOR MARKETING
REFERRALTRUST
VALUEREACH
EMPLOYEES VARIOUS
Marketingland.com
90%
of consumers admit that
their purchase decisions
are influenced by
ratings and reviews
Offers shared by trusted
ambassadors convert at
higher rate than offers sent by brands
4x - 10x
Branderati
A recommendation from a trusted friend
conveying a relevant message is
likely to trigger a purchase
up to 50x more
Branderati
Social Media Examiner
83%of consumers trust
recommendations from people they know
33%of buyers trust the brand
whilst only
Nielsen Global Trust in Advertising
Deloitte, Forrester and Zuberance
20%
50%
Word of
mouth is the
primary
factor in
purchasing
decisions
of all
McKinsey
McKinsey
of consumers
are influenced
by their friends’
social media
posts
81 %
Referring customers
refer on average
leads each
3.5
Journal of strategic marketing
& Wharton School of Business
Journal of strategic marketing
& Wharton School of Business
Referred leads convert
30%better leads
than regular
Branderati
37 %
Customers referred by other
customers have a
higher retention rate
Wharton School of Business
16%
Referred
leads
have a
life-time valuehigher
Brand messages are shared
24 times more frequently
when distributed by employees
MSL Group
Cisco
of employees’
Twitter followers
are new to a brand
further when shared by
employees versus the same
message share via the
official channels of a brand
of reach from
today’s marketing
campaigns comes
from amplification
through advocacy
Brand advocates create and curate
more than twice as many
communications about brands
as the average web user
Brand messages reached
561%
80%
MSL Group
Leads developed through employee
social marketing convert
7 timesmore frequently than other leads
IBM
twitter.com/ambassifyfacebook.com/ambassifywww.ambassify.com slideshare.net/ambassifylinkedin.com/company/ambassify
Content shared by employees receives
8 timesmore engagement than content shared
through the brands channel
When it comes to community size
54% of ambassadors
agree that the smaller the community,
the greater the influence
Social Media Today
BranderatiR&G Technologies
University
of Chicago
Non-cash
incentives
are at boosting
performance
than cash
incentives
24%
more effective
Branderati
of people choose to
engage with brands
because of their desire
to join a community
of brand fans
83 %are willing to
talk about a product / service,
yet only 27 %does it
because of a lack of tools
25 %
Brand ambassadors
reach 150people
in social media every time they advocate
for a product or service
10x
more
Employees
have on average
social connections
than a brand does
Social Chorus
Business 2 Community
They spend at least
2 times as much as
an average
customer
BarnRaisers
5 times
more valuable
than
Brand
ambassadors
are
average
customers
BarnRaisers
till
92%

46. Follow us on
SOCIAL MEDIA
/ambassify
@ambassify
/company/ambassify

47. Pieter Moens
(+32) 477 75 89 79
pieter@ambassify.com
@pirreke
Questions?
Rik Lagey
(+32) 476 22 76 00
rik@ambassify.com
@rik_lagey