AWS Transformation Day Bogotá 2018

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Innovacion para Todos
Laura Caicedo
Solutions Architect
@lauracai10

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
La invención viene en muchas
formas y en muchas escalas. Los
inventos más radicales y
transformadores son a menudo los
que empoderan a otros para
desatar su creatividad, para
perseguir sus sueños.

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Nuestra Misión
Queremos ser la compañía
mundial mas centrada en el cliente

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Nuestro Compromiso
Hacer la vida de nuestros clientes
mas facil

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Donde empieza la innovacion
Trabajamos desde la experiencia del
cliente hacia la solucion

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Nuestra Cultura de
Innovacion
Obsesión por el cliente
“Trabajamos desde la experiencia del cliente hacia la
solución”
Pensamiento a largo plazo
“Firme con la visión pero flexible en los detalle”
Si quieres inventar, tienes que estar
dispuesto a fallar
“Estamos dispuestos a bajar por un montón de
callejones oscuros y, ocasionalmente, encontramos
algo que realmente funciona”
Tienes que estar dispuesto a ser mal
entendido durante mucho tiempo
“Estamos muy cómodos siendo mal entendidos.”

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Firme con la vision
Pero flexible con los detalles

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
La voluntad de ser mal
entendido
Por largo period de tiempo

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Como nos organizamos para Innovar
Mecanismos
Trabajando hacia atrás
Cable de andon
Corrección de error (CODE)
Architecture
Micro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
Culture
Our people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
Organization
Experimentation
Two pizza teams

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Trabajando desde el
cliente Hacia atras

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Escribe el comunicado
de prensa

18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Escribe las Preguntas
Frecuentes

19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Define la interacción del
usuario y escribe el
manual

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
La mayoría de las compañías
escriben el software, lo ponen
todo en funcionamiento y luego
se lo dan al departamento de
marketing, diciendo: "esto es lo
que hemos creado, ve a escribir el
comunicado de prensa". Ese
proceso es el que realmente está
al revés

21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Como nos organizamos para innovar
Mechanisms
Working backwards process
Andon cord
Correction of error (COE)
Arquitectura
Arquitecturas de micro-servicios.
Aplicaciones acopladas libremente
Plataformas de autoservicio - No
hay guardianes
Culture
Our people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
Organization
Experimentation
Two pizza teams

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Plataformas de Auto-
servicio
Estamos creando poderosas
plataformas de autoservicio que
permiten que miles de personas
experimenten audazmente y
logren cosas que de otra
manera serían imposibles o
poco prácticas

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Machine Learning
Conversational
Interface
Virtual Desktops
App Streaming
Schema
Conversion
Image Recognition
Sharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech Corporate Email
Application
Migration
Database
Migration
Regions
Availability Zones
Points of
Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
Frameworks
Server
Migration
Communications
Business Apps
Business
Intelligence
DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App
Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build and Test
Analyze and Debug
Compute
VMs, Auto-scaling,
Load Balancing,
Containers, Virtual
Private Servers,
Batch Computing,
Cloud Functions,
Elastic GPUs, Edge
Computing
Storage
Object, Blocks, File,
Archivals,
Import/Export,
Exabyte-scale data
transfer
CDN
Databases
Relational,
NoSQL, Caching,
Migration,
PostgreSQL
compatible
Networking
VPC, DX, DNS
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource &
Usage Auditing
Access Control
Account
Grouping
DDOS Protection
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
Certification
Solutions Management
Account
Management
Security & Billing Reports
Personalized
Dashboard
TECHNICAL & BUSINESS SUPPORT
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT AI ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS
Servicios de AWS

24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Capa PRE–2007 2007–2017 Al 2027
UX/UI Type/click Touch/text Multi-sensorial
Software La mayoria “en sitio” Adopcion SaaS Aplicaciones Inteligentes
Infraestructura
Servidores y
Datacenters
Nube publica y privada
Serverless and
Orientada a eventos
Evolucion de las aplicaciones

25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Mechanisms
Working backwards process
Andon cord
Correction of error (COE)
Architecture
Micro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
Cultura
Nuestra gente: contratamos,
innovadores, emprendedores.
Nuestras Creencias: Principios
de liderazgo amazónico
Organization
Experimentation
Two pizza teams
Como nos organizamos para innovacion

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Todos somos
lideres en una
misión

27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Mechanisms
Working backwards process
Andon cord
Correction of error (COE)
Architecture
Micro-services architectures
Loosely coupled applications
Self service platforms—
No gatekeepers
Culture
Our people: we hire builders,
innovators, entrepreneurs
Our beliefs: Amazon
leadership principles
Organizacion
Experimentación
Equipos Two pizza
Como nos organizamos para innovacion

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Experimenta Frecuentemente
• Los servicios de AWS
permiten la experimentación
a través de preconcepciones
• Las empresas pueden
construir sobre los servicios
existentes
• Desarrollo ágil de Prototipos
agiles e iteración son claves.
• Confronta el fracaso

29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon alcanza velocidad y agilidad con equipos de two-
pizzas
Maneja y corre
lo que
construiste
Equipos pequeños, y
descentralizados son
exitosos

31. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Como nos organizamos para innovacion
Organizacion
Experimentación
Equipos Two pizza
Cultura
Nuestra gente: contratamos,
innovadores, emprendedores.
Nuestras Creencias: Principios
de liderazgo amazónico
Mecanismos
Trabajando hacia atrás
Cable de andon
Corrección de error (CODE)
Arquitectura
Arquitecturas de micro-servicios.
Aplicaciones acopladas libremente
Plataformas de autoservicio - No
hay guardianes

32. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Innovación al limite
Permitiendo a todo el mundo innovar

33. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Traducir lenguaje de señas a voz
• Guantes habilitados para
bluetooth
• Registra la posición de la
mano y el movimiento.
• Utiliza el aprendizaje
profundo para hacer
coincidir los gestos con las
palabras.
• Texto a voz

34. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Ecuación de Innovación de Amazon
f(i) =
Cultura Organización*Arquitectura^Mecanismos *

35. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Innovación Manifestada A Través de Diferentes
Dominios ...
Desarrollo de Drones Lectura en Kindle
Entretenimiento
In-houseStreaming de Videos
Entrega de Alimentos Computo en la Nube DomoticaCompras Avanzadas

36. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Jeff Bezos
CEO, Amazon.com
Tuvimos tres grandes ideas en
Amazon con las que nos hemos
mantenido durante más de 20
años, y son la razón por la que
tenemos éxito: poner al cliente
primero, inventar y ser paciente

37. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

38. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

39. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!