Setting up a Digital Business on Cloud
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The five key principles of digital business is cloud platform, Micro Services Architecture, Agile teams, Dev Ops Strategy, Automated Accelerators Speaker: Deepak Kagliwal, Vice President & Head of Sales, Blazeclan
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Setting up a Digital Business on Cloud
- 1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Brijneet Bhasin, CTO Viacom 18 Digital Ventures Deepak Kagliwal, Director Sales & Marketing, BlazeClan Technologies 3rd May, 2017 Setting up a Digital Business on Cloud
- 2. What are New Age Digital Enterprises? Current Business + = Digital Business Digital Technologies Digital Trends New Regulations • Internet of Things • Smart machines • 3D printing • Human augmentation • Mobile, social, analytics, cloud • Sharing economy • Unbanked coming online • Second screen • Quantified self • Legalization of autonomous vehicles • Legalization of remote prescriptions • Taxation and trade policies on 3D printed goods
- 3. The Five Stages of Digital Business
- 4. Major Challenges for Modern Digital Businesses Organizational resistance to change Lack of a clear vision Ineffective gathering and leveraging of customer data Inflexible technology stack and development processes Married to legacy business model
- 5. Ideal way to build a digital business The Big Rock- Mainframe Applications Chipping into Pebbles- Micro Services Building Architecture using AWS Native Services
- 6. 5 Key Principles underlying a Digital Business Cloud Platform Micro services architecture Automated Accelerators Agile Teams DevOps Strategy
- 7. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Voot’s Digital Transformation Journey
- 8. Introduction to Voot Voot is a video on-demand platform, part of Viacom 18 Digital Ventures, the digital arm of Viacom 18 - one of the country’s largest growing media networks With over 35,000 hours of exciting content for audiences with varying choices and preferences, covering Colors (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures, Colors Kannada, Colors Marathi, Colors Bangla, Colors Gujarati and MTV Indies, Voot offers the biggest TV Shows, Blockbuster Movies, your favorite Toons & Voot Originals, absolutely Free.
- 9. Providing Singular Gateway …to compete in the digital world Differentiated Content 01 Digital Medium 02 Quality 03
- 10. Content Library Colors MTV Nickelodeon
- 11. Key Stats MTV 28 Million App Downloads 18 Million Monthly Active Users 50 minutes per day on average viewer engagement Videos Consumed on 6500 Devices in different formats
- 13. Benefits on Cloud Reduced Cost Improved Performance Intelligently Scalable Enhanced Customer Experience
- 14. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. BlazeClan’s role in Customer Transformation Journey
- 15. Scope of the Project Partner with a managed services provider who could bring in the maturity to manage and support the customer facing application – Voot, to the standards demanded by the consumer base along with providing appropriate recommendations and optimizing the infrastructure as required. • Implement cloud based disaster recovery solution for high availability • Enhance performance by upgrading the database. • Improve the security by setting up bastion factor multi factor authentication. • Set up ELK Stack for the ease of debugging issues
- 17. Awards
- 18. Our Presence USA & Canada Belgium India Malaysia Singapore
- 19. Our Services and Clientele
- 20. Our Partners
Notas do Editor
- Notes for slide: So what does it take to create a digital business? It requires the combination of three drivers: technology, trends and regulations. The technologies are the easiest to understand: a smart machine can replace call center representatives, or spare parts could be produced using 3D printing. New digital trends are often the drivers of new opportunities. For example, the sharing economy trend has produced viability in peer-to-peer (P2P) lending (e.g., LendingTree), private hoteling (Airbnb), and private taxis (e.g., UberX). The trend that two billion emerging economy citizens will come online with smartphones also creates a huge new market and potential public services. Finally, the path to digital business will also be dependent on regulatory changes. For example, business opportunities and the ability to serve citizens may improve as individual states, provinces, and countries legalize autonomous vehicles or approve the ability for consumers to be reimbursed by insurance companies for remote healthcare and prescriptions. It takes of all of these three components to create the opportunities that will transform an enterprise into a digital business.
- Stage 1: Ambition A single leader or a small group of IT and business unit leaders educate, instigate and provoke peers to generate interest and excitement in digital business Stage 2: Design The digital business leader or group propose something big enough to get attention, yet small enough to succeed. They create one or more prototypes of something that will have an impact on a product or channel by playing with technologies such as sensors, location awareness, advanced analytics and mobility Stage 3: Deliver The CEO orders the development of an enterprise strategy for digital business and places a seasoned leader in charge of it. Stage 4: Scale An initiative supported by multiple business functions scales up the new digital business on an enterprise platform, including industrializing operations. Stage 5. Revise The digital transformation reaches a tipping point, and the enterprise becomes a digital business.
- Digital transformation is the act of investing in people, technology, systems, and processes to upgrade how businesses work in this digital economy. Technology is disrupting everything, but business philosophies and practices aren’t keeping pace. Now’s the time to invest in people AND technology to change perspectives and to find new ways of engaging and leading connected employees and customers 1. Organizational resistance to change The consequences of resistance to change manifest itself in a myriad of ways. Digital projects vital to a company's future success can have trouble getting funded, resourced, or marketed. These projects may be modified so as not to threaten retail or partner brands. They are held back by concerns about cannibalizing other revenue sources. They are asked to justify ROI to an unreasonable level of certainty. They are sent through endless legal reviews. 2. Lack of a clear vision for a digital customer journey Companies that succeed in creating a digital customer value proposition don't get there by accident. They develop a clear vision of how they will meet their customers' digital needs, set objectives against that vision, and execute - often over the course of multiple years. Those who fail, need to check 4 things First, take stock of your assets - your brand, your customers, your intellectual property, and the strengths and talents of your organization. Second, study your market to understand your customers’ unmet needs and what your competitors are doing. Third, be on top of technology trends, which includes keeping apprised of relevant emerging technology and shifts in consumer behaviour as it pertains to technology. Fourth, establish processes designed to generate portfolios of potential ideas for the future state of the customer journey. These processes should allow your company to create business hypotheses and vet and test them via customer research. 3. Ineffective gathering and leveraging of customer data Many organizations today have a myriad of siloed systems containing various scraps of data about customer interactions, but no clear way to pull them together. Fixing this in the most efficient way often requires starting fresh, to a degree. 4. Inflexible technology stack and development processes Successful digital experiences are achieved through iteration. Successful digital properties almost always iterate to success via the "test and learn" approach--where new features are being regularly added, measured, adjusted and pruned, based on user feedback and usage data 5. Married to legacy business model Companies that successfully "cross the chasm" to digital effectiveness often discover they need to provide for free what they used to charge for, sell as a subscription what used to be "a la carte," monetize via advertising things that used to be paid for in other ways, and re-think how they derive revenue from the value that they create. Those that do so flexibly can often find that the adoption of a digital strategy offers more scale, revenue and profit than the legacy approach, but it takes experimentation, an assumption of risk, and – to be blunt – some failure along the way.
- The computing world has changed forever with the advent of the cloud. Cloud gives developers access to infrastructure instantly, cheaply, and at nearly infinite scales. The agility of cloud and high availability and constant agility demands of modern business have strained monolithic architectures and resulted in the rise of micro services-based applications.
- 35k hours of content Multiple channels and languages
- Our Vision is to provide a singular gateway to quality and differentiated content in the digital medium.
- Bouquet of channels catering across ages. Originals, Hindi, regional, youth and kids content.
- Voot has garnered more than 28 million app downloads with over 18 million monthly active users across mobile and web. Viewers are spending 50 minutes on average per day on the platform. A large chunk of this composition is happening on Android devices on Wi-Fi connectivity. Originals, Hindi, regional, youth and kids content are the driving force behind the content consumption on the channel. Regional and kids content contribute 15% each to Voot’s overall viewership. Within regional, Kannada and Marathi have wider traction. The big spike comes when Voot Originals are launched or a new episode is put up. The key markets for Voot are Maharashtra, Delhi, Karnataka, Punjab, Gujarat, AP, Telangana and Tamil Nadu. In the Hindi belt, western and central UP contribute more viewership than eastern UP. Hindi content on Voot is getting a lot of consumption in Andhra Pradesh, Telangana and Tamil Nadu despite that Viacom18 is not present in those markets.
- High level architecture of the platform. Kaltura is our OTT partner
- Improved performance since no downtime e.g. RDS with Multi A-Z Intelligently scalable hence can cater to all kinds of load surges Above evolves into enhanced customer experiences