Notes for the "Selling Software in the AWS GovCloud (US) Region" presentation.

1. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Selling Software in the AWS GovCloud
(US) Region
Keith Brooks
AWS GovCloud Business Development
©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved.

2. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS GovCloud (US) features
Managed by US AWS
employees on US soil
Separate IAM and
authentication
Located in Pacific
NW (Oregon)
Data, network, and
machine isolation

3. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS GovCloud (US) features
“Community Cloud” Multiple regulatory and compliance features

4. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Who is using AWS GovCloud?
US Government
Federal, state, and local
Consulting Firms and
Systems Integrators
Technology Firms and
Software Vendors
Resellers
Education
Institutions
Research
Organizations
Commercial
Industry
Nonprofit
Organizations
Managed Service
Providers

5. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Workloads suitable for AWS GovCloud
Agriculture Copyright Critical Infrastructure
Export Control (ITAR) Financial Immigration
Intelligence Law Enforcement Legal
Nuclear Patent Privacy (PII)
Proprietary (IP) Statistical (Census) Tax
Transportation
All levels of Controlled Unclassified Information (CUI)

6. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
What’s the opportunity for software vendors?
AWS GovCloud: growing user base across many sectors
Opportunity for software vendors to serve existing and new customers
Growing customer and
vendor ecosystem
Public sector Education, research and
nonprofit
Private sector
(many verticals/sectors)

7. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AWS Marketplace and software distribution
Publication, discovery, sales, 1-click deployment and billing
Not yet integrated and available in AWS GovCloud

8. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
What distribution models are
appropriate for AWS GovCloud?

9. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AMIs: community or private
Community AMI Private AMI
• Amazon Machine Image (AMI)
discoverable by all GovCloud users
• Available to all GovCloud users
• Description contains details regarding
licensing and who to contact
• Vendor controls access to AMI
• Not discoverable via GovCloud users
• Vendor shares AMI with customer
after purchase/use decision is made
(customer provides vendor GovCloud
Account Number)
NOTE: Once the AMI is shared with the customer, AWS does not control the number
of instances the customer may insatiate of the AMI.

10. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
AMI search and discovery

11. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Migrating AMIs to AWS GovCloud
AWS Marketplace AMIs cannot be moved “as-is”
However….
An AMI submitted to AWS Marketplace can be
used as the basis for an AWS GovCloud AMI
AMI migration solutions are available from AWS Partner Network (APN) Technology Partners

12. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
What about ?
SaaS distribution model is also suitable for AWS GovCloud
Deploy solutions to meet regulatory and compliance requirements
Product hosted in vendor’s
GovCloud account
No need for customer to
access product AMI
Interactions are between
vendor and end customer

13. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Partner SaaS Offerings in AWS GovCloud
NOTE: This is not a complete list of SaaS vendors in AWS GovCloud

14. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Marketing software for AWS GovCloud
Partner Directory Page AWS Marketplace Listing
AMI Listing in Amazon EC2
Dashboard
Company Website
www.companyname.com/govcloud/

15. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015

16. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015

17. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015

18. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015

19. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Marketing guidelines
1. Partner/vendor must have offerings in GovCloud
2. Any reference to GovCloud must specify the
region name as AWS GovCloud (US)
3. All APN and AWS Marketplace listings will be
reviewed by the GovCloud team

20. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Marketing guidance
Indicate availability in GovCloud region
Include description of the product
Describe how to purchase (that is, licensing model)
Provide contact information (phone/email)
NOTE: Applies to all marketing methods including AWS Marketplace listings, APN
directory pages, AMI descriptions, and software product pages on ISV websites

21. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Licensing and billing in GovCloud
No cost*
Publically available AMI, integrated methods for customer to register
License key required
License key obtained from vendor, may include trial periods
Software as a Service (SaaS)
Subscription-based use, set and managed directly by software vendor
*Compute, networking, storage and/or database charges may still be incurred

22. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Distribution and licensing
Distribution
Licensing
Community AMI Private AMI
Free
License Key
Software as a Service

23. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Requesting software in GovCloud
Desire a specific software product in GovCloud?
– Email govcloud-pmo@amazon.com
– Include organization name and GovCloud account ID
– Identify vendor, product name, and version
AWS team is continually on-boarding software
vendors and products to the AWS GovCloud (US)
region

24. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Questions?

25. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Learn more about AWS GovCloud
AWS GovCloud webpage
https://aws.amazon.com/govcloud-us/
AWS GovCloud User Guide
http://docs.aws.amazon.com/govcloud-us/latest/UserGuide/welcome.html
Keith Brooks
AWS GovCloud Business Development
brookskl@amazon.com
Karen Arango
AWS GovCloud Product Manager
karango@amazon.com

26. AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015
Thank You.
This presentation will be loaded to SlideShare the week following the Symposium.
http://www.slideshare.net/AmazonWebServices
AWS Government, Education, and Nonprofit Symposium
Washington, DC I June 25-26, 2015