AWS Customer Presentation-Redefining the Relationship Between Game Maker and Game Player

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Amazon Web Services

Slides from a customer presentation at the 'Powering games with Amazon Web Services' event in London.

Tecnologia Diversão e humor

www.swrve.com

Redefining the Relationship
between Game Maker and Game Player

Steve Collins
CTO Swrve
steve@swrve.com

© 2012 Swrve New Media Inc.

Swrve Platform

Configuration Inventory Segmentation &
Management Management Personalization Split Testing

Events & Flow Metrics
Analysis

© 2012 Swrve New Media Inc.

© 2012 Swrve New Media Inc.

AWS Services

 S3: scalable, reliable data warehouse
 Route53, ELB: scalable, reliable, fast
failover, HTTPS, REST, DNS
 EC2, EBS: web servers (Rails, Jetty), event processors
(Java, C++), services
 RDS: managed mySQL, snapshots, read-replicas
 EMR: on-demand, ad-hoc data mining
 CloudWatch: monitoring, alerting

© 2012 Swrve New Media Inc.

Game Production

Greenlight

Pre- Focus

Ship
Concept Development Dev. QA DLC
Production Test

18 - 36 months

© 2012 Swrve New Media Inc.

Game Service

Tune Tune Tune Tune
LAUNCH

Update

Update

Update

Update
Design Dev. Beta
Dev Dev Dev Dev

3 - 6 months
Game Service
Minimum Viable Product

© 2012 Swrve New Media Inc.

Understand
Metrics -> Analytics -> Insight

Test Hypotheses
Data driven

Take action
Iterate, fail-fast

© 2012 Swrve New Media Inc.

Segmenting

© 2012 Swrve New Media Inc.

Player Attributes

Player progression

Gameplay Purchasing Flow

© 2012 Swrve New Media Inc.

Holistic Game View
Primar y Secondar y Tert iar y

Gameplay
Tutorial Friends
Sessions Shop Flow
Promotions Support
Characters Email
Purchases UI response
Forums
Equipping Referral
Cross Game
Level progress Ad CTR
Boosts Chat

! "#$%
&'( #) "'*) %
+, - .#%

© 2012 Swrve New Media Inc.

© 2012 Swrve New Media Inc.
REAL-TIME PERSONALIZATION, TUNING & TESTING

Configuration

© 2012 Swrve New Media Inc.

Resource Management

Resource / Configuration
Inventory Management Editing

© 2012 Swrve New Media Inc.

Sessions
Session 1 Session 2 Session 3

2 days 12 days

V2.3 V2.4

Build
CDN
Game Server

© 2012 Swrve New Media Inc.

Testing

© 2012 Swrve New Media Inc.

Split Test Measure Choose Deploy

© 2012 Swrve New Media Inc.

What to test?

UI Layout
Economy
Virtual Items Variables

© 2012 Swrve New Media Inc.

Select item to test Define test features

Monitor results &
Take Actions

Create variations

© 2012 Swrve New Media Inc.
REAL-TIME PERSONALIZATION, TUNING & TESTING

AWS Benefits

 Scaling: instantly provision instances / roles
 Staging / Deployment: replicate entire stack
temporarily and soak test against live data
 Maintenance: comprehensive APIs, CloudWatch alerts
and monitors, detailed billing
 Support: highly available and helpful, architecture
reviews / input

© 2012 Swrve New Media Inc.

Thanks!

Steve Collins
steve@swrve.com
www.swrve.com
@stevec64

"Planet Cute" art by Daniel Cook (Lostgarden.com)
Gun art content by Ocean’s Dream © 2012 Swrve New Media Inc.

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Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...

Rendi unica l’offerta della tua startup sul mercato con i servizi Machine Lea...

Amazon Web Services

Con l'approccio tradizionale al mondo IT per molti anni è stato difficile implementare tecniche di DevOps, che finora spesso hanno previsto attività manuali portando di tanto in tanto a dei downtime degli applicativi interrompendo l'operatività dell'utente. Con l'avvento del cloud, le tecniche di DevOps sono ormai a portata di tutti a basso costo per qualsiasi genere di workload, garantendo maggiore affidabilità del sistema e risultando in dei significativi miglioramenti della business continuity. AWS mette a disposizione AWS OpsWork come strumento di Configuration Management che mira ad automatizzare e semplificare la gestione e i deployment delle istanze EC2 per mezzo di workload Chef e Puppet. Scopri come sfruttare AWS OpsWork a garanzia e affidabilità del tuo applicativo installato su Instanze EC2.

OpsWorks Configuration Management: automatizza la gestione e i deployment del...

OpsWorks Configuration Management: automatizza la gestione e i deployment del...

OpsWorks Configuration Management: automatizza la gestione e i deployment del...

Amazon Web Services

Vuoi conoscere le opzioni per eseguire Microsoft Active Directory su AWS? Quando si spostano carichi di lavoro Microsoft in AWS, è importante considerare come distribuire Microsoft Active Directory per supportare la gestione, l'autenticazione e l'autorizzazione dei criteri di gruppo. In questa sessione, discuteremo le opzioni per la distribuzione di Microsoft Active Directory su AWS, incluso AWS Directory Service per Microsoft Active Directory e la distribuzione di Active Directory su Windows su Amazon Elastic Compute Cloud (Amazon EC2). Trattiamo argomenti quali l'integrazione del tuo ambiente Microsoft Active Directory locale nel cloud e l'utilizzo di applicazioni SaaS, come Office 365, con AWS Single Sign-On.

Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads

Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads

Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads

Amazon Web Services

Computer Vision con AWS

Computer Vision con AWS

Computer Vision con AWS

Amazon Web Services

Amazon Web Services e VMware organizzano un evento virtuale gratuito il prossimo mercoledì 14 Ottobre dalle 12:00 alle 13:00 dedicato a VMware Cloud ™ on AWS, il servizio on demand che consente di eseguire applicazioni in ambienti cloud basati su VMware vSphere® e di accedere ad una vasta gamma di servizi AWS, sfruttando a pieno le potenzialità del cloud AWS e tutelando gli investimenti VMware esistenti. Molte organizzazioni sfruttano i vantaggi del cloud migrando i propri carichi di lavoro Oracle e assicurandosi notevoli vantaggi in termini di agilità ed efficienza dei costi. La migrazione di questi carichi di lavoro, può creare complessità durante la modernizzazione e il refactoring delle applicazioni e a questo si possono aggiungere rischi di prestazione che possono essere introdotti quando si spostano le applicazioni dai data center locali.

Database Oracle e VMware Cloud on AWS i miti da sfatare

Database Oracle e VMware Cloud on AWS i miti da sfatare

Database Oracle e VMware Cloud on AWS i miti da sfatare

Amazon Web Services

Molte aziende oggi, costruiscono applicazioni con funzionalità di tipo ledger ad esempio per verificare lo storico di accrediti o addebiti nelle transazioni bancarie o ancora per tenere traccia del flusso supply chain dei propri prodotti. Alla base di queste soluzioni ci sono i database ledger che permettono di avere un log delle transazioni trasparente, immutabile e crittograficamente verificabile, ma sono strumenti complessi e onerosi da gestire. Amazon QLDB elimina la necessità di costruire sistemi personalizzati e complessi fornendo un database ledger serverless completamente gestito. In questa sessione scopriremo come realizzare un'applicazione serverless completa che utilizzi le funzionalità di QLDB.

Crea la tua prima serverless ledger-based app con QLDB e NodeJS

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Amazon Web Services

Con l’ascesa delle architetture di microservizi e delle ricche applicazioni mobili e Web, le API sono più importanti che mai per offrire agli utenti finali una user experience eccezionale. In questa sessione impareremo come affrontare le moderne sfide di progettazione delle API con GraphQL, un linguaggio di query API open source utilizzato da Facebook, Amazon e altro e come utilizzare AWS AppSync, un servizio GraphQL serverless gestito su AWS. Approfondiremo diversi scenari, comprendendo come AppSync può aiutare a risolvere questi casi d’uso creando API moderne con funzionalità di aggiornamento dati in tempo reale e offline. Inoltre, impareremo come Sky Italia utilizza AWS AppSync per fornire aggiornamenti sportivi in tempo reale agli utenti del proprio portale web.

API moderne real-time per applicazioni mobili e web

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API moderne real-time per applicazioni mobili e web

Amazon Web Services

Molte organizzazioni sfruttano i vantaggi del cloud migrando i propri carichi di lavoro Oracle e assicurandosi notevoli vantaggi in termini di agilità ed efficienza dei costi. La migrazione di questi carichi di lavoro, può creare complessità durante la modernizzazione e il refactoring delle applicazioni e a questo si possono aggiungere rischi di prestazione che possono essere introdotti quando si spostano le applicazioni dai data center locali. In queste slide, gli esperti AWS e VMware presentano semplici e pratici accorgimenti per facilitare e semplificare la migrazione dei carichi di lavoro Oracle accelerando la trasformazione verso il cloud, approfondiranno l’architettura e dimostreranno come sfruttare a pieno le potenzialità di VMware Cloud ™ on AWS.

Database Oracle e VMware Cloud™ on AWS: i miti da sfatare

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Database Oracle e VMware Cloud™ on AWS: i miti da sfatare

Amazon Web Services

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Amazon Elastic Container Service (Amazon ECS) è un servizio di gestione dei container altamente scalabile, che semplifica la gestione dei contenitori Docker attraverso un layer di orchestrazione per il controllo del deployment e del relativo lifecycle. In questa sessione presenteremo le principali caratteristiche del servizio, le architetture di riferimento per i differenti carichi di lavoro e i semplici passi necessari per poter velocemente migrare uno o più dei tuo container.

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Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

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Modernizing Securities Finance: The cloud-native prime brokerage platform transforming capital markets. Madhu Subbu, Managing Director, Head of Securities Finance Engineering Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

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AWS Customer Presentation-Redefining the Relationship Between Game Maker and Game Player

1. www.swrve.com Redefining the Relationship between Game Maker and Game Player Steve Collins CTO Swrve steve@swrve.com © 2012 Swrve New Media Inc.

2. Swrve Platform Configuration Inventory Segmentation & Management Management Personalization Split Testing Events & Flow Metrics Analysis © 2012 Swrve New Media Inc.

3. © 2012 Swrve New Media Inc.

4. AWS Services  S3: scalable, reliable data warehouse  Route53, ELB: scalable, reliable, fast failover, HTTPS, REST, DNS  EC2, EBS: web servers (Rails, Jetty), event processors (Java, C++), services  RDS: managed mySQL, snapshots, read-replicas  EMR: on-demand, ad-hoc data mining  CloudWatch: monitoring, alerting © 2012 Swrve New Media Inc.

5. Game Production Greenlight Pre- Focus Ship Concept Development Dev. QA DLC Production Test 18 - 36 months © 2012 Swrve New Media Inc.

6. Game Service Tune Tune Tune Tune LAUNCH Update Update Update Update Design Dev. Beta Dev Dev Dev Dev 3 - 6 months Game Service Minimum Viable Product © 2012 Swrve New Media Inc.

7. Understand Metrics -> Analytics -> Insight Test Hypotheses Data driven Take action Iterate, fail-fast © 2012 Swrve New Media Inc.

8. Segmenting © 2012 Swrve New Media Inc.

9. Player Attributes Player progression Gameplay Purchasing Flow © 2012 Swrve New Media Inc.

10. Holistic Game View Primar y Secondar y Tert iar y Gameplay Tutorial Friends Sessions Shop Flow Promotions Support Characters Email Purchases UI response Forums Equipping Referral Cross Game Level progress Ad CTR Boosts Chat ! "#$% &'( #) "'*) % +, - .#% © 2012 Swrve New Media Inc.

11. © 2012 Swrve New Media Inc. REAL-TIME PERSONALIZATION, TUNING & TESTING

12. Configuration © 2012 Swrve New Media Inc.

13. Resource Management Resource / Configuration Inventory Management Editing © 2012 Swrve New Media Inc.

14. Sessions Session 1 Session 2 Session 3 2 days 12 days V2.3 V2.4 Build CDN Game Server © 2012 Swrve New Media Inc.

15. Testing © 2012 Swrve New Media Inc.

16. Split Test Measure Choose Deploy © 2012 Swrve New Media Inc.

17. What to test? UI Layout Economy Virtual Items Variables © 2012 Swrve New Media Inc.

18. Select item to test Define test features Monitor results & Take Actions Create variations © 2012 Swrve New Media Inc. REAL-TIME PERSONALIZATION, TUNING & TESTING

19. AWS Benefits  Scaling: instantly provision instances / roles  Staging / Deployment: replicate entire stack temporarily and soak test against live data  Maintenance: comprehensive APIs, CloudWatch alerts and monitors, detailed billing  Support: highly available and helpful, architecture reviews / input © 2012 Swrve New Media Inc.

20. Thanks! Steve Collins steve@swrve.com www.swrve.com @stevec64 "Planet Cute" art by Daniel Cook (Lostgarden.com) Gun art content by Ocean’s Dream © 2012 Swrve New Media Inc.