Rearchitecting for Innovation.pdf
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At Amazon it is always Day 1, which means staying focused on the customer with the ability to respond to ever changing opportunities and challenges with speed and agility. Thomas Blood, EMEA Enterprise Strategist for Amazon Web Services shares how Amazon and it’s cloud customers stay agile and grow their businesses by re-architecting not just their technology, but also their mission and culture.
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Rearchitecting for Innovation.pdf
- 1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Re-architecting for Innovation Thomas Blood Enterprise Strategist, EMEA
- 2. 90% of CEOs believe their industry will be digitally disrupted Less than 15% are well-positioned to execute on a digital strategy* *McKinsey
- 3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. D i g i t a l Ag e I n f o r m a t i o n Ag e I n d u s t r i a l Ag e I r o n Ag e B r o n z e Ag e S t o n e Ag e
- 5. TECHNICAL & BUSINESS SUPPORT MARKETPLACE HYBRID ARCHITECTURE MOBILE SERVICES DEV/OPS IoT AI ENTERPRISE APPS MIGRATIONANALYTICS INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE APP SERVICES MANAGEMENT TOOLS Your Digital Materials & Technologies
- 6. Building Blocks for Creating New Businesses, Products, Services and Experiences CORE SERVICES Integrated Networking Rules Engine Device Shadows Device SDKs Device Gateway Registry Local Compute Custom Model Training & Hosting Conversational Chatbots Virtual Desktops App Streaming Schema Conversion Image & Scene Recognition Sharing & Collaboration Exabyte-Scale Data Migration Text to Speech Corporate Email Application Migration Database Migration Regions Availability Zones Points of Presence Data Warehousing Business Intelligence Elasticsearch Hadoop/Spark Data Pipelines Streaming Data Collection ETL Streaming Data Analysis Interactive SQL Queries Queuing & Notifications Workflow Email Transcoding Deep Learning (Apache MXNet, TensorFlow, & others) Server MigrationCommunications MARKETPLACE Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases API Gateway Single Integrated Console Identity Sync Mobile Analytics Mobile App Testing Targeted Push Notifications One-click App Deployment DevOps Resource Management Application Lifecycle Management Containers Triggers Resource Templates Build & Test Analyze & Debug Identity Management Key Management & Storage Monitoring & Logs Configuration Compliance Web Application Firewall Assessment & Reporting Resource & Usage Auditing Access Control Account Grouping DDOS Protection TECHNICAL & BUSINESS SUPPORT Support Professional Services Optimization Guidance Partner Ecosystem Training & Certification Solutions Management Account Management Security & Billing Reports Personalized Dashboard Monitoring Manage Resources Data Integration Integrated Identity & Access Integrated Resource & Deployment Management Integrated Devices & Edge Systems Resource Templates Configuration Tracking Server Management Service Catalogue Search MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS APP SERVICES INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS Compute VMs, Auto-scaling, Load Balancing, Containers, Virtual Private Servers, Batch Computing, Cloud Functions, Elastic GPUs, Edge Computing Storage Object, Blocks, File, Archivals, Import/Export, Exabyte-scale data transfer CDN Databases Relational, NoSQL, Caching, Migration, PostgreSQL compatible Networking VPC, DX, DNS Facial Recognition & Analysis Facial Search Patching Contact Center
- 7. However Most Enterprise Landscapes Were Built with Information Age Materials
- 8. One of the first skyscrapers Rookery Building in Chicago With the Advent of New Technologies it Takes Time to Learn How to Apply Them
- 9. One of the first skyscrapers Rookery Building in Chicago Before We Get to a State of Transformation
- 10. So How Do You Re-architect the Enterprise for Innovation and Digital Transformation?
- 12. Book Seller or…?
- 13. ”Jeff Bezos CEO, Amazon.com To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. “
- 15. ”John Deere To meet the world’s dramatically increasing need for food, fuel, shelter, and infrastructure.“
- 16. Re-architect Your Organization & Culture
- 17. ActivityOutcome Current Organization Models are Activity-Based Business Analyst Product Manager Project Managers Designers Developers Testers Implementers Operations & Support Business Analyst Developers Testers Project Managers Designers Operations & Support Implementers Product Manager
- 18. Bring the Work to the Teams Team is brought to the work Work is brought to the team WORK WORK Improved focus on value Lower overhead Improved efficiency Improved performance Easier to fund Predictability Strengthen trust between the Business and IT to identify and deliver value together
- 19. Small, decentralized teams are nimble Own/run what you build Amazon Achieves Speed and Agility with Two-Pizza Teams
- 20. Culture Sets the Behaviors of the Organization From To Team is brought to the work Work is brought to the team Bespoke Standards Systems Products Coupled Decoupled Large batch Small batch Value Reuse Autonomy Speed Results Why
- 21. Everyone of Us is a Leader on Our Mission
- 24. Lower the Cost of Innovation Increase Performance, Reliability, & Availability Increase Speed to Value
- 25. Migrate: Unlock Savings, Position for Modernization
- 26. On- Premises Lift & Shift Instance Right- Sizing Improved Elasticity Measure, Monitor, Improve Optimized EC2 Storage Optimization Serverless Architecture Managed Services True AWS Optimized Typical TCO Comparison
- 27. 5–Year On–Premise vs. Cloud Costs 21% 1% 2% 42% 26% 8% Facility (lease/power/maint) Facility Improvements Connectivity Hardware - Refresh/Growth Hardware - Buildout Software 84% 16% Cloud Software On-Premise AWS 5-year (GAAP) savings of 68.9%
- 29. Modernize: Evolve to breath new life into your applications Amazon Elasticsearch Service
- 30. Modernize: Expose the Data and Business Logic API API
- 34. Microservices to Functions Standard building brick services provide standardized platform capabilities Amazon Kinesis Amazon API Gateway Amazon SNS Amazon S3 Amazon DynamoDB Amazon SQS
- 35. Business Logic Glue between the bricks Microservices to Functions Standard building brick services provide standardized platform capabilities Amazon Kinesis Amazon API Gateway Amazon SNS Amazon S3 Amazon DynamoDB Amazon SQS
- 38. Microservices to Ephemeral Functions When the system is idle, it shuts down and costs nothing to run
- 39. Enterprises Are Achieving Massive Scale with Cloud Native Architectures processes 4,000 requests per second processes half a trillion validations of stock trades daily reduced the time to ingest and process data for its analytics pipeline by 97% can handle spikes of 80x normal traffic triggers 1.2 billion Lambda requests each month
- 40. AdaptiveHomePage Search Cart Account Item DigitalAssets Promotions Advertising A Case Study Systems Products Improve reuse Enhance speed to market Technology fit-for-purpose amazon.comamazon.com Enable alternative sourcing models for capabilities—buy vs. build
- 41. AdaptiveHomePage Search Cart Account Item DigitalAssets Promotions Advertising A Case Study Coupled Decoupled Improve reuse Enhance speed to market Technology fit-for-purpose Enable alternative sourcing models for capabilities—buy vs. build amazon.com Adaptive Home Page Search Cart Account Item Digital Assets Promos Ads amazon.com
- 42. Retail A Case Study Bespoke Standards Maximize reuse Improved customer and employee experience Improved responsiveness across channels Enable new digital revenue streams Reduce barriers to entry for new channels and markets Mobile Adaptive Home Page Search Cart Account Item Digital Assets Promos Ads amazon.com Adaptive Home Page Search Cart Account Item Digital Assets Promos Ads amazon.com Web Mobile Retail Call Center IVRAlexa
- 47. The Amazon Machine Learning Stack FRAMEWORKS & INTERFACES Caffe2 CNTK Apache MXNet PyTorch TensorFlow Chainer Keras Gluon AWS Deep Learning AMIs Rekognition Transcribe Translate Polly Comprehend Lex AWS DeepLens EDUCATION PLATFORM SERVICES APPLICATION SERVICES Amazon SageMaker EMR, Spark, S3… Amazon Mechanical Turk
- 48. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Quickly scaling winning ideas Cloud enables the massive scaling of big ideas Immediate access to programmable hardware-acceleration using FPGAs at cloud scale Utilized AWS Batch to provision and orchestrate compute jobs across 1,000 Amazon EC2 F1 instances Compute infrastructure cost to analyze genome reduced to staggeringly low ~$3 per whole human genome FPGA World Record Genome Analysis
- 49. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Computer Vision for Crowd-Sourced Maps Gained insight from large volumes of unstructured public data to improve global mobility and transportation Accelerated training and inference of deep neural networks for graphic-intensive workloads using AWS EC2 P2 and G2 Instances Applied their fine-grain computer vision algorithms to 142M images and nearly 2M miles of mapped roads
- 50. Going Beyond Your Imagination
- 51. New Products and Services New Experiences New Businesses
- 52. Cloud enables quick testing of unproven concepts Quick time-to-market: 8 weeks from conception to production Continuous scale: seamlessly ramps up to peak traffic of 22K concurrent requests Event driven architecture maximizes resource efficiency Reducing Time-to-Market for New Ideas Agero created the MileUp app and used crash prediction models to speed up emergency response Reducing cost of experimentation
- 54. Thank you!