AWS Elemental MantaRay is a new service that makes it easy for broadcasters and other video providers to reliably ingest and distribute live video in the AWS Cloud. In this session, learn how customers of all sizes, from small outlets covering local sporting events to large national broadcast television networks with 24x7 live TV channels, ingest content from sources like stadiums or TV studios into the AWS Cloud – and then securely transmit video to multiple destinations with broadcast-grade reliability and operational visibility. Once video content is inside AWS, it becomes easier to use AWS for broader media workloads, such as storage, transformation, and machine learning, using AWS Media Services or Amazon Rekognition, for example. See firsthand how customers save money with cloud vs. traditional video distribution methods, and gain scale and agility in supporting new revenue streams.

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Robust Live-Video Transport Workflows with AWS
Elemental MediaConnect
Alex Dunlap
General Manager
AWS Elemental
K E M 2 1
David Griggs
Senior Product Manager
AWS Elemental

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Agenda
Live video transport―the industry and its challenges
Introducing AWS Elemental MediaConnect
AWS Elemental MediaConnect key capabilities
Customer use cases
Inside AWS Elemental MediaConnect
Pricing AWS Elemental MediaConnect

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Live video transport today
Live video remains a critical component of
broadcast programming
Operators need robust, secure live video
transport
Cloud-based workflows are becoming
operationally and commercially compelling
Content owners are discovering
broader geographical audiences
Operators are under pressure to find
cost-effective solutions

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Live video transport today―the challenges
Infrastructure providers: managed networks, fiber, and satellite
Satellite transponders have fixed geographical coverage and bandwidth capacity
Onboarding of new channels can take weeks or months
Customers are expected to commit to long-term utilization contracts
Self-managed IP-based solutions
The customer is required to deploy, configure, and maintain complex systems
The customer is required to work with multiple vendors for a complete solution
Customer needs to build or add solutions to enable features like security or sharing

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AWS Elemental MediaConnect is a reliable, secure, and
flexible transport service for live video that enables
customers to build transformation and global distribution
workflows quickly and cost-effectively.

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How will customers use
AWS Elemental MediaConnect?
Contribution
Reliably ingest content into the AWS
network to enable cloud-based live video
processing workflows
Distribution
Securely distribute content to multiple
destinations inside and outside of the AWS
network

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The four critical tenets
Reliability
Security
Agility
Transparency

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Robust live-video transport
High-availability protocols
RTP + Forward Error Correction (FEC)
Native support for Zixi protocol
First/last mile agnostic
Managed or unmanaged networks
AWS Direct Connect or public internet
Mezzanine quality video
Up to 80Mbps bitrate
AVC, HEVC, and MPEG-2 transport stream

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Secure
AES-256
Industry standard,
end-to-end encryption

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Agile and flexible
A managed AWS service
Serverless architecture
Self-healing and auto-scaling
Deploy in minutes instead of months
No lengthy contract negotiations
Easy to configure and manage
Pay only for what you use
On-demand pricing
Simple, predictable, and understandable

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Transparent and measurable
Network and TS level metrics
FEC and ARQ statistics
TR101-290 priority 1 and 2 alarms
Full support for Amazon CloudWatch
Create multi-service dashboards
Manage custom-built alarms
Amazon
CloudWatch

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CONTRIBUTION
Ingest content securely and reliably

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Enabling live video cloud-based processing
Client
Region
Live Source
AWS
Elemental
Live
Encoding Transport Encoding Packaging and Delivery
On-Premises

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Fully redundant contribution
Client
Region 1
Live Source
AWS
Elemental
Live
Encoding Transport Encoding Packaging and Delivery
Availability zone 1
Availability zone 2
AWS
Elemental
Live
MediaLive
Input-1
MediaLive
Input-2
On-Premises

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DISTRIBUTION
Securely deliver content to destinations globally

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Business to business distribution
Region 1
Transport
Region 2
Transport
Corporate data
center
Destination
Corporate data
center
Source
On-Premises On-Premises

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Live video replication―multiple destinations
Region 1
Transport
Region 2
Transport Destination
(AWS)
Corporate data
center
Source
Corporate data
center
Destination
On-Premises On-Premises

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Intuitive content sharing
ENTITLEMENTS

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Securely share content
across AWS accounts
Entitlements allow you to give other
AWS account holders the right to
subscribe to your live content
Decouple the subscription from the
entitlement
Clearly define what resources belong to
you and the subscriber

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The entitlement workflow
TransportSource
Region 1
Corporate data
center
Originator’s Account
Transport
Corporate data
center
Destination
Region 2
Subscriber's Account
Transport

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A reference architecture
Client
Region
AWS
Elemental
Live
On-Premises
Multicast UDP
Network
On-Premises
Zixi Receiver
Multicast UDP
Network

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What is a flow?
A flow is the AWS Elemental MediaConnect primary resource
Source
ARN
Name
Protocol
Port
Whitelist (CIDR)
Output
ARN
Name
Protocol
IP Address
Port
Flow
ARN
Name
Description
IP Address
Availability Zone
Output
ARN
Name
Protocol
IP Address
Port
Output
ARN
Name
Protocol
IP Address
Port
Output
ARN
Name
Protocol
IP Address
Port

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Flow management
AWS Console
Intuitive control for non-technical users
Access anywhere
API & AWS Command Line Interface
(AWS CLI)
Flexible control for the technical user
Fast programmatic interface
Make changes to running flows
No need to restart the flow

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Creating a flow using AWS CLI
aws --profile my_awesome_profile
--region us-west-2 mediaconnect
create-flow
--name ‘HelloWorld’
--source WhitelistCidr=0.0.0.0/0,Protocol=zixi-push
Source
ARN
Name
Protocol
Port
Whitelist (CIDR)
Flow
ARN
Name
IP Address

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Adding outputs using the SDK
def add_output (self, output ,ARN):
resp = self.client.add_flow_outputs(
FlowArn = ARN,
Outputs = output
)
return resp
Source
ARN
Name
Protocol
Port
Whitelist (CIDR)
Flow
ARN
Name
IP Address
Output
ARN
Name
Protocol
IP Address
Port
output = [
{
"Destination": ”10.10.1.1",
"Description": ”Test Output",
"Name": "NewOutput1",
"Protocol": "rtp-fec",
"Port": 5000
}
]

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Updating an output using the SDK
def update_output (self, output, OutputARN, ARN):
resp=False
resp = self.client.update_flow_output(
OutputArn=OutputARN,
FlowArn= ARN,
Destination=output['Destination'],
Description=output['Description'],
Encryption=output['Encryption’],
Port=output['Port'],
Protocol=output['Protocol']
)
return resp
Source
ARN
Name
Protocol
Port
Whitelist (CIDR)
Flow
ARN
Name
IP Address
Output
ARN
Name
Protocol
IP Address
Port
output = [
{
"Destination": ”10.10.1.1",
"Description": ”Test Output",
"Name": "NewOutput1",
"Protocol": "rtp-fec",
"Port": 5000
}
]

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AWS CLI demonstration
aws --profile my_awesome_profile
--region us-west-2 mediaconnect
create-flow
--name ‘HelloWorld’
--source WhitelistCidr=0.0.0.0/0,Protocol=zixi-push

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Customer spotlight
Kris Barker
Head of Product Development
Adrian Golding
Head of Apps and Software - Media Services

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Who is Arqiva?

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The Arqiva cloud journey
AWS Cloud
Playout
VOD and Media
Asset Management IP Streaming Linear Headend
VPC
SaaS

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What AWS MediaConnect means for the industry
Region
AWS CloudContent Provider Arqiva
Content
Zixi Encoder
MCR Operations
Internet
Zixi Receiver
Zixi Receiver
Cisco vDCM
Cisco vDCM

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Region
AWS CloudArqiva
MCR
Operations
Mezzanine
Encoder(s)
Zixi Feeder
Zixi Feeder
Multi-screen
Devices
What AWS MediaConnect means for the industry

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39
curl --header "Content-Type:
application/json"
--request POST
--data
‘{“protocol”: “zixi”,
,“destinations”:
{“APAC”: [“x”,”y”,”z”],
“SA”: [“a”,”b”,”c”}
}’
http://video-
distribution:3000/api/create-
pipeline
Contribution
Encoder
API
Gateway
On-Premises
AWS MediaConnect and orchestration
AWS Cloud
Dublin Virginia
Sydney
VPC
VPC
VPC
VPC
Client
Lambda Function Builds Pipeline

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COST EFFICIENT
Commercially compelling pricing

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Simple, predictable pricing model
On-demand pricing for ultimate flexibility
Pay for only the bytes you transfer and the time you use
No commitments or contracts
US-East (Virginia)
$0.16/hour per running flow
From $0.01/GB data transfer
Ingest is free

43. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Alex Dunlap
dunlap@amazon.com
David Griggs
davgrigg@amazon.com

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