Why does connecting your physical devices to the cloud create more value for the user? How can connectivity enhance user experience? Why does connecting your things enhance your business model? In this session, Kyle Roche, GM of AWS IoT, will discuss the power of connecting your devices to the cloud and share AWS vision and latest products and features. Kyle provides an overview of real customer use cases and shares trends we are seeing among IoT customers. He will also bring some key customers on stage to share their experiences.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Marco Argenti
VP, AWS Mobile and IoT
MBL204
Connecting the Unconnected
The State Of Union – Internet of Things

2. The Promise of the Internet of
Things
- Smarter Products That Get Better with Time
- Processes That Are More Efficient and Predictable
- Closer Relationship with Your Customers
- Offerings That Were Not Possible Before

3. Direct to Consumer: a New Meaning

4. The Product Is the Interface
Mediated Simulated Direct

5. Communication Happens
Naturally

6. However…
- Devices Are Hard to Connect, Manage
- Things Do Not Interoperate Out of The Box
- Low Signal to Noise Ratio in Collected Data
- Applications and Things Do Not Always Match

7. AWS IoT is a fully managed cloud platform that
lets connected devices easily and securely
interact with cloud applications and other
devices.
Extract and filter data
from your devices and
take action with custom
rules
Securely connect and
manage any physical
device across multiple
networks and protocols
Create web and mobile
applications that
interact with devices
reliably at any time
Device SDK
Device Security and
Policy Management
Device Gateway Registry Rules Engine Shadow

8. AWS customers are connecting physical things to the
cloud in every industry imaginable.
Healthcare and Life
Sciences
Municipal
Infrastructure
Smart Home Retail
Manufacturing, Logistics
& Supply Chain
Agriculture Education Automotive

9. Philips
Jeroen Tas
CEO Healthcare Informatics, Solutions and Services

10. We are enabling the
transformation of
healthcare to a
networked, patient-
centric model

11. HealthSuite digital platform

13. AWS IoT

14. Key takeaways
Open health data infrastructure HealthSuite @AWS
spawns new wave of innovation
Maximize the full potential of the Internet of Things to
enable connected care
Mobile and voice will be the major interfaces for connected
personalized health and care
IoT for health requires a hugely scalable, secure
infrastructure, provided by AWS

16. Increase the Value of a Product Over Time with
Data
Telemetry and Usage Data Data Filtering and Routing Rules
Ordered Stream to Amazon
Kinesis Firehose
Storage and Offline Analysis
Online Monitoring
Customization, New Capabilities

17. Jon Cotter
Sr. Software Development Manager, Data

18. All the music on earth, in every room of your home, wirelessly.
Sonos is the smart
speaker system that
streams all your favorite
music to any room, or
every room.
Control your music with
one simple app, and fill
your home with pure,
immersive sound.

19. Connected products improve over time

20. Connected products provide unique insights

21. Sonos Analytics Pipeline
Collect Store Process
Performance
and Availability
Cost and
Durability
Accuracy
and Flexibility
Amazon
EC2
EC2
Amazon
S3
Amazon
Kinesis
Amazon
EMR

22. Sonos Analytics Pipeline
Collect Store Process
And Streaming
Amazon
EC2
EC2
Amazon
S3
Amazon
Kinesis
Amazon
EMR

23. Pipeline Capabilities
• Facilitated the addition of event-based reporting (>10x
increase in data) overnight
• Able to accept any type of data (text, binary, JSON,
XML)*
• Durable, secure storage of raw data
• Simple, secure, robust and operating at greatly reduced
costs
• Developers can add data without waiting on us
• Near real time visibility via streaming or on S3

24. 2014 – Released Wireless Setup
Removed the need for the
Bridge with a simple software
update in 2014
Ran the largest Beta in the
Company’s history
Mountains of Usage and
Telemetry data analyzed to
make sure it worked to our
standard.

26. Trueplay: Smart Speaker Tuning
Trueplay measures the
acoustics in any room and
fine-tunes your speaker.
Launching in 2015 yet
available to devices purchased
over 5 years ago
Data-driven evaluation and
testing

27. Looking forward with AWS
Costs are constantly being reduced, increasing ROI
New Capabilities offered by AWS IoT
New Amazon Kinesis Firehose service
New S3 Storage Tier
Amazon Machine Learning, Amazon Elasticsearch
Service, Spark as a service

28. Cloud-connected devices are smarter today,
and become even smarter over time
”A 10 year old product can do things that hadn't been
invented 10 years ago. Most importantly, going forward,
people will expect your product to improve, and if it isn't being
updated and getting better, you're literally being left behind.”

29. DEVICE SDK
Set of client libraries to
connect, authenticate and
exchange messages
DEVICE GATEWAY
Communicate with devices via
MQTT and HTTP
AUTHENTICATION
Secure with mutual
authentication and encryption
RULES ENGINE
Transform messages
based on rules and
route to AWS Services
AWS Services
- - - - -
3P Services
SHADOW
Persistent thing state
during intermittent
connections
APPLICATIONS
AWS IoT API
REGISTRY
Identity and Management of
your things
AWS IoT: How it Works

30. Subscribers
Publishers
Secure by Default
Connect securely via X509 Certs and
TLS v1.2 Client Mutual Auth
Multi-protocol Message Gateway
Millions of devices and apps can connect
over MQTT or HTTP.
Elastic Pub/Sub Broker
Go from 1 to 1-billion long-lived
connections with zero provisioning
AWS IoT: Securely Connect Devices

31. AWS IoT: Front Door to AWS
Registry
Establishes an identity for devices and manages
metadata such as the devices’ attributes and
capabilities
Rules and Actions
Match patterns and take actions to send data
to other AWS services or republish
Shadows
Apps and devices can access “RESTful”
Shadow (Thing’s State) that is in sync with
the device
{Thing Name,
Sensor Temp,
, GetTemp(),
Output LED}
Rules Engine
Shadow
Registry
S3, Lambda,
Amazon Kinesis,
DynamoDB
Amazon SNS
Mobile App

32. Enforce Security and Policies End to End
{
"sql": "SELECT * FROM 'foo/bar'",
"ruleDisabled": false,
"actions": [{
"dynamoDB”:{"roleArn”:"arn:aws:iam::your-account-id:role/iot-actions-role",
"tableName": "sampleTable"
}
}] }
PolicyPrivate Key
& Certificate
Thing/Device
Rule
AWS Identity and Access
Management (IAM) Role
Policy
SDK
AWS IoT AWS Services
Execution
Role
Policy
ID Time
Stamp
GPSAsset Utilization
Asset Tracking
Location Tracking

33. More Predictability and Efficiency Means Less
Waste
Device is put into standby to prevent
damage.
Operator is alerted that maintenance is
necessary
AWS IoT processes data coming from
devices, triggers actions based on rules.
Sensor Data is Streamed to Amazon
Kinesis, stored in S3 and analyzed by
Amazon ML

34. Dr. Ilham Kadri
President, Diversey Care

35. AWS IoT and Sealed Air : A Winning Formula
“We're excited about AWS IoT to provide scalable and efficient
connectivity for our connected 'Internet of Clean' products, supporting
millions of connected cleaning appliances means we have to process
billions of telemetry and command messages reliably, with low-latency,
and cost-effectively. Now we can rely on AWS IoT for that critical
infrastructure, and focus on helping our customers create cleaner,
healthier environments.”

36. AWS IoT Ecosystem: The Whole is Greater Than
the Sum of the Parts
Hardware Partners
IoT Systems Integrators
IoT Communication
IoT Management Platform
IoT Analytics PlatformIoT Operating Systems

37. You don’t want to miss these deep dive sessions
MBL203 Everything about AWS IoT – Venetian H 12:15 PM
MBL311 AWS IoT Security - Palazzo A 1:30 PM
MBL312 Rules and Shadow - Palazzo A 2:45 PM
MBL313 Devices SDK and Kits - Palazzo A 4:15 PM
MBL303 Mobile Devices and IoT - Delfino 4005 4:15 PM
MBL203 Devices in Motion - Delfino 4005 Friday 10:15 AM
MBL305 IoT Data and Analytics - Delfino 4005 Friday 11:30

38. Thank you!