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AGENDA
            July 5th, 2011

Running a Campaign in the Cloud


Deliverin g High Performance Content


M anaging Media Transcoding


Networking + beer
Managing Media
  Transcoding
Transcode
Catalogue
User generated
   content
Batch processing
EC2
Optimise for
throughput
Tasks




Instances
Tasks



Queue




Instances
Tasks



Queue




Instances
Vertical scale
Tasks



            Queue




            Instances


 Increase
instance
   size
Tasks



            Queue




            Instances


 Increase
instance
   size
Horizontal scale
Tasks



            Queue




            Instances




 Increase
instance
  count
Tasks



Queue




Instances




Results



Store
Tasks



Queue



On-premise


Instances


Results



Store
Tasks



Queue



On-premise


Instances


Results



Store
Tasks



Queue



On-premise


Instances


Results



Store
Optimise for cost
   Maximise bang for buck
Bang for buck:



Instance size
Bang for buck:

Monitoring &
  metrics
Bang for buck:



Cost options
On-demand
Reserved
Instances
Spot Instances
Built for batch
Persistent
requests
Reduced
Redundancy
  Storage
Notification
EOF
Any questions?
AGENDA
            July 5th, 2011

Running a Campaign in the Cloud


Deliverin g High Performance Content


M anaging Media Transcoding


Networking + beer
Thank you!
matthew@amazon.com
      @mza
      O N   T W I T T E R

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