IP Expo - What is AWS?
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Learn more about AWS and how enterprises are using AWS cloud. This is a high level introduction with demos focusing on dashboards, cloud watch etc. You'll learn the main benefits of using AWS and the steps to follow to create your account.
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IP Expo - What is AWS?
- 1. What is AWS? Yuri Misnik Head of Solutions Architecture UK and IR ymisnik@amazon.co.uk
- 2. What is AWS? An overview of what AWS is and why people are adopting it A 1,000 foot view of the services available in the toolbox A look at top questions people have when approaching AWS
- 3. background
- 4. Consumer Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business IT Infrastructure Business Sell on Amazon websites Cloud computing infrastructure for hosting web-scale solutions Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Hundreds of thousands of registered customers in over 190 countries
- 5. How did Amazon… About Amazon Web Services Deep experience in building and operating global web scale systems ? …get into cloud computing?
- 6. Over 10 years in the making Enablement of sellers on Amazon Internal need for scalable deployment environment Early forays proved developers were hungry for more
- 7. AWS Mission Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the cloud”
- 10. Powering the Most Popular Internet Businesses
- 12. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $5B enterprise
- 13. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $5B enterprise 2003 $5.2B retail business 7,800 employees A whole lot of servers
- 14. Objects in S3 1.3 Trillion 835k peak transactions per second
- 15. EMR Jobs 3.7 M clusters 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 launched since May 2010
- 16. Innovation on behalf of our customers: 158 new features and services in 11months of 2012
- 19. Utility computing On demand Compute Security DNS Scaling CDN Backup Database Storage Load Balancing Workflow Uniform Pay as you go Monitoring Networking Messaging Available
- 20. On a global footprint Region US-WEST (N. California) EU-WEST (Ireland) GOV CLOUD ASIA PAC (Tokyo) US-EAST (Virginia) US-WEST (Oregon) ASIA PAC (Singapore) SOUTH AMERICA (Sao Paulo) ASIA PAC (Sydney)
- 21. On a global footprint Availability Zone
- 22. On a global footprint Edge Locations London(2) Seattle New York (2) South Bend Amsterdam Newark Stockholm Dublin Palo Alto Tokyo San Jose Frankfurt(2) Paris(2) Ashburn(2) Los Angeles (2) Milan Osaka Jacksonville Hong Kong Dallas(2) St.Louis Miami Singapore(2) Sao Paulo Sydney
- 23. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 3 --availability-zone eu-west-1a --instance-type m1.small ec2-run-instances ami-b232d0db --instance-count 5 --availability-zone eu-west-1c --instance-type m1.medium
- 24. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1b --instance-type m1.xlarge ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1d --instance-type m1.xlarge
- 25. At the end of a web service ec2-authorize default -p 80 elb-create-lb myLoadBalancer as-create-auto-scaling-group MyGroup --launch-configuration MyConfig --availability-zones eu-west-1c --min-size 2 --max-size 200
- 26. and rich console services
- 27. Why are customers adopting cloud computing?
- 28. Why are customers adopting cloud computing? Variable expense Replace capital expenditure with variable expense
- 29. Why are customers adopting cloud computing? Variable expense Replace capital expenditure with variable expense On-premise Capital investment & physical installation vs $0 to get started Pay as you go
- 30. Why are customers adopting cloud computing? Economies of scale Lower variable expense than companies can achieve themselves
- 31. Why are customers adopting cloud computing? Economies of scale Lower variable expense than companies can achieve themselves Saved $34m on SmartHub application 10’s of millions of $ saved with first 12 apps migrated to AWS 50% reduction in analytics costs
- 32. Why are customers adopting cloud computing? Economies of scale Lower variable expense than companies can achieve themselves $3.01M 70% lower 5 year TCO per app $0.90M On-premise AWS Source IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
- 33. Why are customers adopting cloud computing? Elastic capacity No need to guess capacity requirements and over-provision
- 34. Why are customers adopting cloud computing? Elastic capacity No need to guess capacity requirements and over-provision Demand Actual demand Customer dissatisfaction Predicted demand Waste Time
- 35. Why are customers adopting cloud computing? Elastic capacity No need to guess capacity requirements and over-provision Demand Elastic capacity Time
- 36. Why are customers adopting cloud computing? Speed and agility Infrastructure in minutes not weeks
- 37. Why are customers adopting cloud computing? Speed and agility Infrastructure in minutes not weeks “We reduced application deployment times from 2 months to 3 days.” “Time to deploy from went weeks to hours.” “We can double server capacity in 20 seconds”
- 38. Why are customers adopting cloud computing? Speed and agility Infrastructure in minutes not weeks Old World: Infrastructure in Weeks Infrastructure in Minutes Add New Dev Environment aws.amazon.com/managementconsole Instance Type M3 Extra Large 1,000 Number of Instances Availability Zone US-West-2b Launch Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers
- 39. Why are customers adopting cloud computing? Speed and agility Infrastructure in minutes not weeks “On-premise” Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation $00’s
- 40. Why are customers adopting cloud computing? Focus on business Not undifferentiated heavy IT lifting
- 41. Why are customers adopting cloud computing? Focus on business Not undifferentiated heavy IT lifting We take care of… …so you don’t have to… Data centers Power Cooling Cabling Networking Racks Servers Storage Labour Buy and install new hardware Set up and configure new software Build new data centers
- 42. Why are customers adopting cloud computing? Global Reach Go global in minutes and reach a global audience
- 43. Why are customers adopting cloud computing? Global Reach Application Go global in minutes and reach a global audience
- 44. Why are customers adopting cloud computing? Global Reach Application Go global in minutes and reach a global audience
- 45. 40 servers to 5000 in 3 days Number of EC2 Instances EC2 scaled to peak of 5000 instances “Techcrunched” Launch of Facebook modification Steady state of ~40 instances 4/12/2008 4/13/2008 4/14/2008 4/15/2008 4/16/2008 4/17/2008 4/18/2008 4/19/2008 4/20/2008
- 46. AWS Services
- 47. Reference Model Deployment & Administration App Services Compute Storage Database Networking AWS Global Infrastructure
- 48. Global infrastructure Deployment & Administration App Services Compute Storage Database Regions An independent collection of AWS resources in a Networking defined geography A solid foundation for meeting location-dependent AWS Global Infrastructure privacy and compliance requirements
- 49. Global infrastructure Deployment & Administration App Services Compute Storage Database Availability Zones Designed as independent failure zones Networking Physically separated within a typical metropolitan region AWS Global Infrastructure
- 50. Global infrastructure Deployment & Administration App Services Compute Storage Database Edge Locations To deliver content to end users with lower latency Networking A global network of edge locations Supports global DNS infrastructure (Route53) and AWS Global Infrastructure Cloud Front CDN
- 51. Compute Elastic Compute Cloud (EC2) Vertical Scaling Basic unit of compute capacity From $0.02/hr Range of CPU, memory & local disk options 13 Instance types available, from micro to cluster compute Feature Details Flexible Run windows or Linux distributions Scalable Wide range of instance types from micro to cluster compute Deployment & Administration Machine Images App Services Full control Compute Storage Database Secure Configurations can be saved as machine images (AMIs) from which new instances can be created Full root or administrator rights Full firewall control via Security Groups Monitoring Networking Publishes metrics to Cloud Watch Inexpensive On-demand, Reserved and Spot instance types VM Import/Export AWS Global Infrastructure Import and export VM images to transfer configurations in and out of EC2
- 52. Compute Vertical Scaling From $0.02/hr GNM measures the savings from using AWS in terms of reduced lead times. Deployment & Administration App Services Compute Storage Networking AWS Global Infrastructure Database “It takes … less than 10 minutes to set up a new instance in Amazon EC2 and perhaps another 20 minutes to connect to the infrastructure and build the server type, for a total lead time of half an hour. This compares to a possible three weeks for hardware to be delivered and installed plus additional time for budget approval.” Mike Bracken GNM’s Director of Technology Development,
- 53. Compute Elastic Load Balancing Create highly scalable applications Distribute load across EC2 instances in multiple availability zones Deployment & Administration Feature Auto-scaling App Services Compute Storage Networking AWS Global Infrastructure Available Database Health checks Session stickiness Secure sockets layer Monitoring Details Automatically scales to handle request volume Load balance across instances in multiple availability zones Automatically checks health of instances and takes them in or out of service Route requests to the same instance Supports SSL offload from web and application servers with flexible cipher support Publishes metrics to Cloud Watch
- 54. Storage S3 - Durable storage, any object 99.999999999% durability of objects Unlimited storage of objects of any type Up to 5TB size per object Feature Flexible object store Access control Deployment & Administration Server-side encryption Multi-part uploads App Services Object versioning Object expiry Compute Storage Networking AWS Global Infrastructure Database Access logging Web content hosting Notifications Import/Export Details Buckets act like drives, folder structures within Granular control over object permissions 256bit AES encryption of objects Improved throughput & control Archive old objects and version new ones Automatically remove old objects Full audit log of bucket/object actions Serve content as web site with built in page handling Receive notifications on key events Physical device import/export service
- 55. Storage Elastic Block Store High performance block storage device 1GB to 1TB in size Mount as drives to instances Deployment & Administration App Services Feature High performance file system Flexible size Secure Compute Storage Networking Database Performance Available Backups AWS Global Infrastructure Monitoring Details Mount EBS as drives and format as required Volumes from 1GB to 1TB in size Private to your instances Use provisioned IOPS to get desired level of IO performance Replicated within an Availability Zone Volumes can be snapshotted for point in time restore Detailed metrics captured via Cloud Watch
- 56. Storage Glacier Low-cost storage service Secure and durable storage for backup and archive For data that is infrequently accessed Feature Low cost Deployment & Administration Details $0.01/GB/month with no up-front capital commitments Durable Flexible App Services Compute Storage Networking Database Same 99.999999999% durability as S3 Store any amount of data on-demand. Eliminate the need for capacity planning Secure Leverage AWS’ robust security platform. Control access to your data. API REST-based API to send and receive data Import/Export AWS Global Infrastructure Vault inventory Optionally use portable storage devices to import/export mass data Index for real-time view of the contents of the vault
- 57. Database Relational Database Service Database-as-a-Service No need to install or manage database instances Scalable and fault tolerant configurations Feature Platform support Preconfigured Details Create MySQL, SQL Server and Oracle RDBMS Get started instantly with sensible default settings Deployment & Administration Automated patching App Services Compute Storage Backups Database Automatic backups and point in time recovery and full DB backups Provisioned IOPS Specify IO throughput depending on requirements Failover Networking Replication AWS Global Infrastructure Keep your database platform up to date automatically Automated failover to slave hosts in event of a failure Easily create read-replicas of your data and seamlessly replicate data across availability zones
- 58. Database DynamoDB Provisioned throughput NoSQL database Fast, predictable performance Fully distributed, fault tolerant architecture Feature Provisioned throughput Deployment & Administration Predictable performance Average single digit millisecond latencies from SSD backed infrastructure Be sure you are reading the most up to date values Fault tolerant Storage Networking Database Monitoring Secure Elastic MapReduce AWS Global Infrastructure Dial up or down provisioned read/write capacity Strong consistency App Services Compute Details Data replicated across availability zones Integrated to Cloud Watch Integrates with AWS Identity and Access Management (IAM) Integrates with Elastic MapReduce for complex analytics on large datasets
- 59. Networking Internet Internet Deployment & Administration App Services Compute Storage Database Direct Connect Dedicated connection Networking between your IT infrastructure and the AWS datacenters AWS Global Infrastructure VPN Connection A Hardware VPN connection connects AWS to your datacenter Commonly used hardware supported Virtual Private Cloud Launch resources in a virtual network that you define complete control over your virtual networking environment
- 60. Networking Route 53 Highly available and scalable Domain Name System Extremely reliable and cost effective Feature Global Deployment & Administration Scalable Details Supported from AWS global edge locations for fast and reliable domain name resolution Automatically scales based upon query volumes App Services Latency based routing Compute Integrated Storage Supports resolution of endpoints based upon latency, enabling multi-region application delivery Integrates with other AWS services allowing Route 53 to front load balancers, S3 and EC2 Database Networking Secure AWS Global Infrastructure Integrates with IAM giving fine grained control over DNS record access
- 61. Application Services CloudFront 3 Served from S3 /images/* World-wide content distribution network Easily distribute content to end users with low latency, high data transfer speeds, and no commitments. 2 London Served from EC2 *.php Paris Deployment & Administration 1 Single CNAME www.mysite.com NY Feature App Services Compute Fast Details Multiple world-wide edge locations to serve content as close to your users as possible Networking AWS Global Infrastructure Database Integrated with other services Works seamlessly with S3 and EC2 origin servers Dynamic content Supports static and dynamic content from origin servers Streaming Storage Supports rtmp from S3 and includes support for live streaming from Adobe FMS and Microsoft Media Server
- 62. Application Services Elastic MapReduce Managed, elastic Hadoop cluster Integrates with S3 & DynamoDB Leverage Hive & Pig analytics scripts Integrates with instance types such as spot Deployment & Administration Feature Details Scalable Use as many or as few compute instances running Hadoop as you want. Modify the number of instances while your job flow is running App Services Compute Storage Database Integrated with other services Comprehensive Networking Cost effective AWS Global Infrastructure Monitoring Works seamlessly with S3 as origin and output. Integrates with DynamoDB Supports languages such as Hive and Pig for defining analytics, and allows complex definitions in Cascading, Java, Ruby, Perl, Python, PHP, R, or C++ Works with Spot instance types Monitor job flows from with the management console
- 63. Deployment & Admin Elastic Beanstalk One-click deployment from Eclipse, Visual Studio and Git Rapid deployment of applications All AWS resources automatically created Deployment & Administration Feature Platform support App Services Compute Storage Networking AWS Global Infrastructure Details Containers for Java, .NET and PHP Resource creation Database Creates load balancer, instances, auto scaling and monitoring automatically Monitoring & Logs Integrated with Cloud Watch and consolidates server logs Versioning Notifications Full resource access Manage versions of applications and easily rollback deployments Receive alerts on key events Access all underlying AWS resources as necessary
- 64. Deployment & Admin Cloud Formation Automate creation of ‘stacks’ in a repeatable way Scripting framework for AWS resource creation Deployment & Administration Feature Platform support App Services Resource creation Compute Storage Database Declarative Networking AWS Global Infrastructure Customizable Details Support for AWS resources from EC2 to IAM Creates AWS resources behind the scenes and reports on progress Specify stacks in JSON format and source control your environments Drive stack creation with parameters
- 65. Deployment & Admin Identity & Access Management Granular control of user rights with AWS Automated granting of EC2 service rights Software Developer Kits Comprehensive support of programming models for using Deployment & Administration App Services Compute Storage Networking AWS Global Infrastructure Database AWS services
- 66. Easily and rapidly analyze petabytes of data Introducing Amazon Redshift Data Warehousing the AWS Way 1/10 the cost of traditional data warehouses Automated deployment & administration Compatible with popular BI tools
- 67. Internal Testing: At Least 10X Faster for a Fraction of the Cost Our Test On-premises retail data warehouse 32 nodes, 4.2 TB of RAM, 1.6 PB of disk Several million dollars 2 billion row data set & 6 most complex queries Amazon Redshift Two 16 TB / 128 GB RAM nodes $3.65 / hour
- 68. AWS Data Pipeline Your Analytics AWS Data Pipeline Your analysis Orchestration service for data-driven workflows Create automated and scheduled data flows Pre-integrated with AWS data sources Easily connect with 3rd party & on-premises sources
- 69. NEW! Amazon Elastic Transcoder
- 70. + others Simple Email Service Simple Notification Service ElastiCache CloudWatch Storage Gateway …
- 71. Summary
- 72. Why are customers adopting cloud computing? Variable expense Economies of scale Elastic capacity Replace capital expenditure with variable expense Lower variable expense than companies can achieve themselves No need to guess capacity requirements and over-provision Speed and agility Focus on business Global Reach Infrastructure in minutes not weeks Not undifferentiated heavy IT lifting Go global in minutes and reach a global audience
- 73. aws.amazon.com
Notas do Editor
- In this webinar I am going to introduce Amazon Web Services, also known as AWS, and some of the fundamental concepts behind the Amazon Cloud.
- Amazon Web Services is part of Amazon.com. Most of us at some point in time have used the online amazon retail store to buy books, cd's and gifts for friends and family. There are three parts to the amazon business: Our retail consumer business where amazon stocks and ships many thousands of different products, our seller business that enables retailers to sell through the same world class online store as amazon, and finally amazon web services, our IT infrastructure business.
- We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
- Over ten years ago, the technical teams supporting Amazon were moving from providing software and hardware capabilities to a service orientated approach - that is packaging things in an easy to consume way so that deployments by parts of the business were easier, faster and more scalable. As Amazon opened up the it's internal services to third party sellers, and we published simple web services such as our catalog search, it became apparent very quickly that developers were hungry for more, and that Amazon had developed significant technical know-how that could be packaged for others to use. We asked ourselves 'what if we could package everything we do and offer it to others over the web?'. 'What if other businesses could leverage the scale and reach of Amazon.com?'
- So in 2006 Amazon Web Services was born. It's mission was clear: to enable businesses and developers to use web services to scalable sophisticated applications. It's interesting to note that what we called Web Services, has now morphed into a common term 'the Cloud'. Amazon Web Services is and always has been a distinct and individual Amazon organisation.
- As such let's dispel an urban myth
- : AWS is not running on excess amazon.com server capacity. Come xmas and when Amazon.com is undergoing a seasonal spike in load, Amazon does not reclaim computing to finalise orders! There are hundreds of thousands of businesses running on Amazon Web Services ranging in size from the smallest startup to multi-national companies. Indeed, Amazon.com also uses AWS. It's a strategic business for Amazon.
- And scale is something AWS is used to dealing with. The Amazon Simple Storage Service, S3, recently passed 1 trillion objects in storage, with a peak transaction rate of 750 thousand per second. That's a lot of objects, all stored with 11 9's of durability.
- And scale is something AWS is used to dealing with. The Amazon Simple Storage Service, S3, recently passed 1 trillion objects in storage, with a peak transaction rate of 750 thousand per second. That's a lot of objects, all stored with 11 9's of durability.
- By taking the services delivered from traditional data centers and wrapping them all in a consistent programming interface, or API,
- services that are normally expensive to manage or difficult to use become available on-demand, in a uniform and available way, and only paid for when used. Just like electricity.This is what AWS does. It takes away the hard work from providing infrastructure IT services and makes them available to anyone on a pay as you go basis.
- And just like an electricity grid, where you would not wire every factory to the same power station, the AWS infrastructure is global, with multiple regions around the globe from which services are available. This means you have control over things like where you applications run, where you data is stored, and where best to serve your customers from.
- Each AWS region is also split into Availability Zones, making highly available applications possible from within a region.
- And the whole footprint is supported by many edge locations, places from which content can be served to your customers for the fast possible response times.
- Let's take a quick look at what that means with a tangible example. Here, two commands are issued against AWS to create servers, or EC2 instances, in two zones in the EU. We're creating 8 instances of differing sizes, running geopgrahically distinct for availability purposes, all from 2 simple commands. Once booted, in a matter of a minute or two, those server instances are available to you to run your own applications on. Amazon has done the heavy lifting for you, so you can focus on using the compute resources available to you.
- Continuing the example, here we have created 4 new large servers in the US,
- and lastly, by way of illustration, creating an auto-scaling group that will expand to 200 servers if a spike in load occurs, changing firewall rules and adding load balancing.
- And of course, all of this functionality is available through a web console, so whether you want to drive the cloud by the click of a mouse or the call of an API, the power is at your disposal.
- Back in 2008, they launched a Facebook application that lets people tell their friends when they've uploaded a video that includes that friend. When people saw the music videos their friends created when the application shared it with them, they wanted to go out and create their own videos. Shortly after launching their social networking modification, they were featured on Techcrunch. As you can imagine, this brought them a lot of unexpected traffic. In the course of 3 days, they went from running on 40 instances to 5,000 instances. Because they were using Amazon Web Services, they were able to handle all of this incoming traffic without having to do a thing. AWS managed it all for them.