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Hybrid Cloud Storage:
Why HUSCO International Left
Traditional Storage Behind
Today’s Presenters
Mike Ruiz
Partner Solutions Architect, Amazon Web Services
Brian Wink
Director of Worldwide Systems Engineering, Panzura
Eric Hanson
CIO, HUSCO International
Today’s Agenda
• Overview of AWS and AWS Marketplace, with an emphasis on AWS Storage
solutions
• Overview of the Panzura solutions featured in our story
• Eric Hanson’s success story with AWS and Panzura
• Q&A
Learning Objectives
• Understanding why and when to transition to hybrid cloud storage
• Learning how hybrid cloud storage can increase productivity while decreasing
storage costs by up to hundreds of thousands of dollars annually
and AWS Storage Ecosystem
Introduction: Why Choose AWS for Storage
Compelling Economics
Pay as you go
No upfront investment
No commitment
No risky capacity planning
No need to provision for
redundancy or overhead
Reduce risk
Durable and Secure
Avoid risks of physical
media handling
Easy to Use
Self service administration
SDKs for simple integration
Speed, Agility, Scale
Reduce time to market
Focus on your business, not
your infrastructure
Amazon EFS
File
Amazon EBS
Amazon EC2
Instance Store
Block
Amazon S3 Amazon Glacier
Object
Data Transfer
AWS Direct
Connect
AWS
Snowball
ISV
Connectors
Amazon Kinesis
Firehose
Storage
Gateway
S3 Transfer
Acceleration
Storage is a Platform: AWS Storage Maturity
Use Case: Extend Primary Storage
 Extend on-premises storage systems to AWS via native storage protocols
 Use Amazon S3 as primary storage for on-premises and cloud-native applications
AWS Storage
Gateway
AWS Direct
Connect
VPN
gateway
Amazon
Glacier
Amazon
S3
Amazon
EC2
Amazon
EBS
Use Case: Extend Backup & Archive
 Extend on-premises backup and archive systems with AWS Storage Gateway and
partner solutions
 Many backup and archive solutions provide native support for Amazon S3 and Amazon
Glacier
AWS Direct
Connect
AWS Storage
Gateway
VPN
gateway
Amazon
Glacier
Amazon
S3
Key AWS Certifications and Assurance Programs
For more information, visit http://aws.amazon.com/compliance
The Leader in Unstructured Data Management
in the Cloud
Panzura Use Case Overview
panzura.com/products
Active
Archive
Hybrid
Cloud
NAS
Global
Collaboration
Panzura Freedom Delivers
UNPRECEDENTED
PERFORMANCE
AND SCALE
EXPANDED
DATA CENTER
WORKLOADS
AUTOMATED,
CENTRALIZED
MANAGEMENT
Delivers unprecedented
performance and scale
to meet application and
user demands in both
physical and virtual
environments
Intuitive GUI and API
enable administrators to
automate tasks and
always be in control
CLOUD
DATA PROTECTION
Designed for the cloud
to protect, encrypt, and
recover your data
globally
High performance NFS
expands coverage for
engineering, simulation,
imaging, and software
development
applications
ANY PLATFORM,
ANY CLOUD
Software defined
storage enables
customers to deploy on
any platform – physical,
virtual, or cloud – and
use any cloud
Panzura Hybrid Cloud Storage Platform
Data center performance with the economics, scalability, and durability of the cloud
Key Capabilities
• Primary NAS storage
• Automated cloud
backup & DR
• Cloud data protection
• Global deduplication
and compression
• Data archival
Freedom
Archive
Freedom
NAS
Freedom
Collaboration
Intelligent Services
Panzura Cloud File System
Centralized Management
APIs
Cloud
Object Storage
Panzura Freedom Family
HUSCO International – The Innovation Company
Automotive
Construction &
Material Handling
Agriculture Philanthropy
Eric Hanson’s Success Story with Panzura
Deployment
Moved two enterprises from traditional on-premise storage to hybrid cloud storage.
Strategic Principles
Deprioritize focus on
Legacy Technologies,
Commodity IT
Focus on delivery of
strategic outcomes
and key business
priorities
Improve business
performance through
innovation and
process optimization
HUSCO Opportunity Analysis
Efficiency
Accuracy
Operational
Excellence
Financial
Stewardship
Alignment with
IT Strategy
Global
Company
Encumbered
by
Unimaginative
File System
Solutions
The Solution
Game Changer!1
23
4
5
Solution Specifics
Make the
Technology
Invisible
and Change
the Game
Panzura Filers in
every major
facility
AWS for master
storage,
synchronization,
and backup
Concept of “global
files and shares”
that can by
synched across
appliances
Rework NPD and
other key
business
processes to
leverage new
technology
HUSCO Early Results
Organizational Value
900X
Faster File
Access
$100,000+
Annual
Capital
Reduction
Targeted
NPD
Process
Efficiency
TrustedBusinessPartner
Other Enterprise Manufacturer
3X increase in projects
(2009-2015) creating
complexity, risk, and costly
resource model
Poor project & portfolio
visibility leading to missed
product launch targets
Project data managed
through loose collection of
documents rather than
leveraging information as
an asset
Incredibly slow access from
China leading to inaccurate
project data
Information-Driven NPD: Reimagining your
Business!
Goals
Visualization for
Management
Control
Globally
Accessible Single
Source of Truth
Accountability &
Execution
Project Deliverables
Information-Driven Project & Portfolio
Management
World-class Information Access & Management
Business Metrics – Other Enterprise Manufacturer
5%
10% 10%
0%
0%
2%
4%
6%
8%
10%
12%
2012 2013 2014 2015
Asia Engineering HC
Growth
1
2 2
5
12
0 0 0 0
4
1
1 2 3 4 5 6 7 8 9 10 11
MonthsofDelay
Axis Title
NPD Launch Results
Pre Panzura
2+
0 0 0 0 0 0 0 0
1 2 3 4 5 6 7 8
MonthsofDelay
Axis Title
NPD Launch Results
Post Panzura
0
+6%Projects
Panzura and AWS solutions made it possible for Eric’s organizations to:
 Improve business performance
 Develop an innovation culture and improve the perception of IT
 Create seamless, global collaboration by reducing file latency issues
 Drive operational excellence in IT and improve strategic focus
 Dramatically cut data storage costs
Results Summary
Q&A
Try Panzura for FREE
http://panzura.com/demo/
© 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Join Us at AWS re:Invent
Booth #635

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Hybrid Cloud Storage: Why HUSCO International Left Traditional Storage Behind

  • 1. Hybrid Cloud Storage: Why HUSCO International Left Traditional Storage Behind
  • 2. Today’s Presenters Mike Ruiz Partner Solutions Architect, Amazon Web Services Brian Wink Director of Worldwide Systems Engineering, Panzura Eric Hanson CIO, HUSCO International
  • 3. Today’s Agenda • Overview of AWS and AWS Marketplace, with an emphasis on AWS Storage solutions • Overview of the Panzura solutions featured in our story • Eric Hanson’s success story with AWS and Panzura • Q&A
  • 4. Learning Objectives • Understanding why and when to transition to hybrid cloud storage • Learning how hybrid cloud storage can increase productivity while decreasing storage costs by up to hundreds of thousands of dollars annually
  • 5. and AWS Storage Ecosystem
  • 6. Introduction: Why Choose AWS for Storage Compelling Economics Pay as you go No upfront investment No commitment No risky capacity planning No need to provision for redundancy or overhead Reduce risk Durable and Secure Avoid risks of physical media handling Easy to Use Self service administration SDKs for simple integration Speed, Agility, Scale Reduce time to market Focus on your business, not your infrastructure
  • 7. Amazon EFS File Amazon EBS Amazon EC2 Instance Store Block Amazon S3 Amazon Glacier Object Data Transfer AWS Direct Connect AWS Snowball ISV Connectors Amazon Kinesis Firehose Storage Gateway S3 Transfer Acceleration Storage is a Platform: AWS Storage Maturity
  • 8. Use Case: Extend Primary Storage  Extend on-premises storage systems to AWS via native storage protocols  Use Amazon S3 as primary storage for on-premises and cloud-native applications AWS Storage Gateway AWS Direct Connect VPN gateway Amazon Glacier Amazon S3 Amazon EC2 Amazon EBS
  • 9. Use Case: Extend Backup & Archive  Extend on-premises backup and archive systems with AWS Storage Gateway and partner solutions  Many backup and archive solutions provide native support for Amazon S3 and Amazon Glacier AWS Direct Connect AWS Storage Gateway VPN gateway Amazon Glacier Amazon S3
  • 10. Key AWS Certifications and Assurance Programs For more information, visit http://aws.amazon.com/compliance
  • 11. The Leader in Unstructured Data Management in the Cloud
  • 12. Panzura Use Case Overview panzura.com/products Active Archive Hybrid Cloud NAS Global Collaboration
  • 13. Panzura Freedom Delivers UNPRECEDENTED PERFORMANCE AND SCALE EXPANDED DATA CENTER WORKLOADS AUTOMATED, CENTRALIZED MANAGEMENT Delivers unprecedented performance and scale to meet application and user demands in both physical and virtual environments Intuitive GUI and API enable administrators to automate tasks and always be in control CLOUD DATA PROTECTION Designed for the cloud to protect, encrypt, and recover your data globally High performance NFS expands coverage for engineering, simulation, imaging, and software development applications ANY PLATFORM, ANY CLOUD Software defined storage enables customers to deploy on any platform – physical, virtual, or cloud – and use any cloud
  • 14. Panzura Hybrid Cloud Storage Platform Data center performance with the economics, scalability, and durability of the cloud Key Capabilities • Primary NAS storage • Automated cloud backup & DR • Cloud data protection • Global deduplication and compression • Data archival Freedom Archive Freedom NAS Freedom Collaboration Intelligent Services Panzura Cloud File System Centralized Management APIs Cloud Object Storage Panzura Freedom Family
  • 15. HUSCO International – The Innovation Company Automotive Construction & Material Handling Agriculture Philanthropy
  • 16. Eric Hanson’s Success Story with Panzura Deployment Moved two enterprises from traditional on-premise storage to hybrid cloud storage. Strategic Principles Deprioritize focus on Legacy Technologies, Commodity IT Focus on delivery of strategic outcomes and key business priorities Improve business performance through innovation and process optimization
  • 17. HUSCO Opportunity Analysis Efficiency Accuracy Operational Excellence Financial Stewardship Alignment with IT Strategy Global Company Encumbered by Unimaginative File System Solutions
  • 19. Solution Specifics Make the Technology Invisible and Change the Game Panzura Filers in every major facility AWS for master storage, synchronization, and backup Concept of “global files and shares” that can by synched across appliances Rework NPD and other key business processes to leverage new technology
  • 20. HUSCO Early Results Organizational Value 900X Faster File Access $100,000+ Annual Capital Reduction Targeted NPD Process Efficiency TrustedBusinessPartner
  • 21. Other Enterprise Manufacturer 3X increase in projects (2009-2015) creating complexity, risk, and costly resource model Poor project & portfolio visibility leading to missed product launch targets Project data managed through loose collection of documents rather than leveraging information as an asset Incredibly slow access from China leading to inaccurate project data
  • 22. Information-Driven NPD: Reimagining your Business! Goals Visualization for Management Control Globally Accessible Single Source of Truth Accountability & Execution Project Deliverables Information-Driven Project & Portfolio Management World-class Information Access & Management
  • 23. Business Metrics – Other Enterprise Manufacturer 5% 10% 10% 0% 0% 2% 4% 6% 8% 10% 12% 2012 2013 2014 2015 Asia Engineering HC Growth 1 2 2 5 12 0 0 0 0 4 1 1 2 3 4 5 6 7 8 9 10 11 MonthsofDelay Axis Title NPD Launch Results Pre Panzura 2+ 0 0 0 0 0 0 0 0 1 2 3 4 5 6 7 8 MonthsofDelay Axis Title NPD Launch Results Post Panzura 0 +6%Projects
  • 24. Panzura and AWS solutions made it possible for Eric’s organizations to:  Improve business performance  Develop an innovation culture and improve the perception of IT  Create seamless, global collaboration by reducing file latency issues  Drive operational excellence in IT and improve strategic focus  Dramatically cut data storage costs Results Summary
  • 25. Q&A
  • 26. Try Panzura for FREE http://panzura.com/demo/ © 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved. Join Us at AWS re:Invent Booth #635

Notas do Editor

  1. Amazon Web Services give you reliable, durable backup storage without the up-front capital expenditures and complex capacity-planning burden of on-premises storage. Amazon storage services remove the need for complex and time-consuming capacity planning, ongoing negotiations with multiple hardware and software vendors, specialized training, and maintenance of offsite facilities or transportation of storage media to third party offsite locations.
  2. Storage is more than just the protocol or interface. It’s the lifeblood of application design and renewed architectures. Our customers have taught us that they need two things: scale and trust. 1. Make sure I can grow. 2. Make sure I can access what I need when I need it, (and of course help me keep costs down). The suite of transfer services that support customers in their migrations means more choice. Large batches, incremental changes, constant streams or seamless integration are all part of the storage offering. Today we’re going to talk about two of the newest ways to do cloud data migration, Snowball and S3 Transfer Acceleration. Note to presenters: Disk Transfer service is not EOL but has been deprecated out of the transfer services story in favor of Snowball. Snowball has already surpassed the amount of data imported over the lifetime of the disk transfer service. EFS is in preview and due before the end of the year
  3. The primary storage use case is one that provides primary storage to allow for storage of data long term. Storage can be used for three different types of storage: Block: raw storage that can be used for file systems or database applications. Block storage is typically accessed either directly through device files operating system interfaces, or indirectly via file systems created locally on the operating system. File: File storage typically presented through the use of either the NFS or SMB protocols. Most times, SMB is used via the Common Internet File System, or CIFS and is used by Windows systems. These file protocols rely on TCP/IP connections to the provider of the storage Object: Object storage provides an abstracted interface that takes individual “blobs” of data and returns an “address” or locator back to the data. It is typically API driven and presents no human readable format. Connections are made by TCP/IP. The primary storage use case can be completely within AWS, where the storage is provided to EC2 instances, or in hybrid models where the storage can be connected to either on-premises or AWS operating system instances. There are a number of workloads that are part of the Primary Storage use case: Storage for workload – this can be for databases, home directories, just about anything that uses files or file systems on block storage File distribution services – This workload takes files from one geographic or logical location and ensures that the files are distributed into other locations. Files distributed using this workload may have distributed locks applied to prevent simultaneous access, or may have caching services depending on the architecture provided. Gateway for IP storage protocols – Gateways convert IP file protocols such as NFS or SMB to object storage using either virtual machines, physical appliances, specialized instances derived from AMIs, or combination of the three. Gateways can be implemented within AWS to allow for common access of objects created by other gateways of the same type. Replications of storage via native replication – On-premises storage arrays have methods of replicating storage blocks that are both efficient for the particular array and proprietary to the brand. This use case provides the ability to extend these replication mechanisms into virtual instances within AWS
  4. The Backup and Recovery use case is centered around the protection of data from various failure scenarios. These scenarios can come from on-premises failures, application errors, inadvertent deletion, or any other error that would result in data loss. Backups are snapshots of entire environments that allow for the point in time recovery from the loss scenarios. Backups may be sourced from various clients: Desktops/Laptop Mobile devices Physical servers Virtual machines AWS instances Backups can be written to either local appliances (such as the ones listed in the Primary Storage use case) which then stream data to AWS, directly to AWS object storage, or some combination, depending on the needs of the customer. Partners that participate in this area come in two flavors: Partners that provide a complete backup solution (software that actually performs the backup), and ones who provide back=up targets (areas where the backup is written to – these require some external piece of software to actually generate the backup). Be sure to understand which is which. Some things to note about backups, which are commonly misunderstood, but can be clarified with a single statement: Backups are not archives Backups represent a single copy of the data at a point in time. What this means is that there will exist many copies of exactly the same data, or many copies of slight variations of the same data files, all contained within the total set of backups. Why care – this impacts the overall size required to maintain the set of backups, and also where they should be stored. For this reason, the overall size of the backup grows at a non-linear, ever increasing size, with an unpredictable rate of growth. The overall size required for a backup is typically an order of magnitude or greater more than the amount of data actually being backed up. Contrast the above statement with what an Archive consists of: An archive is the only copy of any individual piece of data being protected. This is defined as the “authoritative” copy of the data. If changes are made to the file, that file then becomes the authoritative copy and the previous copy is either referenced as a complete separate piece of data, or replaced/deleted by the change in the file. The size of the archive is directly proportional to the size of the original data, plus the change rate. It grows directly proportional to the change rate of the data set, so is somewhat predicable
  5. We are also certified and accredited by a wide range of regulators and industry bodies. Here is a list of key bodies that have either certified us, or we have a workbook of guidance showing you how to validate an AWS environment against these standards. Top Row (left to right) ISO 27001 Information Security Management ISO 9001 Quality Management Systems Requirements American Institute of Certified Professional Accounts (SOC 1, SOC 2, SOC 3 reports) Payment Card Industry Data Security Standard (PCI-DSS) Federal Information Security Management Cloud Security Alliance Middle Row: TUV Trust IT – independent certification body for the German Federal Office for Information Security (BSI) IT Baseline protection methodology (IT Grundschutz) UK G-Cloud Digital Marketplace HIPAA (Health Information Portability and Accountability Act) Federal Information Processing Standards 140-2 Americans with Disabilities Act Section 508 Motion Pictures of America Association Bottom Row: US International Traffic in Arms Regulations Department of Defense Cloud Security Model Criminal Justice Information Systems (CJIS) Security Policy Federal Risk Authorization Management Program (FedRAMP) Australian Information Risk Assurance Program US Department of Education (FERPA) <FOR MORE IN DEPTH QUESTIONS REFER THE CUSTOMER TO http://aws.amazon.com/compliance FOR MORE DETAILS>
  6. The hyperconverged platform for…… Doubling/tripling performance at scale Latest greatest protocols (and OS) Much more software defined approach – we run on any platform – VM dynamically scales, HA built in, full integration into the Vmware world; support for Amazon, for Azure – easy deployment wherever you want (wizard based installs) – Flexible Software Deployment File system, volume, or the individual file. I can manage a shit ton more data From any location On any platform And unprecedented protection of the data that I didn’t have before
  7. General  HUSCO International is a privately-owned, ambitious innovation company that designs and produces hydraulic and electro-hydraulic components that improve overall efficiency, controllability and performance. We have over 30 years of highly-focused experience in vehicle systems and a reputation earned from supporting our customers from concept to production. HUSCO focuses on serving customers across the automotive, construction, and agricultural markets and you can find our products on some of the most recognized global brands; including Ford, GM, Chrysler, Caterpillar, John Deere, and many more. Our product applications span a broad breadth of technology including turbochargers, fuel delivery, transmissions, advanced suspension, and control valves, to name just a few. Furthermore, HUSCO’s ownership group is strongly committed to changing lives and communities through access to quality education. Through their foundation, they have reached more than 100 schools and 20,0000 impoverished students in Central and South America, launched the “Schools that Can” program to improve uban education in Milwaukee, and recently launched St. Augustine Prepatory Academy, a Christian-based Charter school in Milwaukee serving over 600 students in its first year. These are just a few examples of the philanthropic work sponsored by HUSCO and the Ramirez family. HUSCO is a global organization, with six manufacturing facilities spanning 3 continents and international offices in Brazil, Korea, and Germany.
  8. I’ve overseen successful Panzura/AWS implementations for two distinct Enterprises. In both instances, we selected the Panzura and AWS solution because it closely aligned with and even progress the IT strategic principles. Leveraging cloud and strategic outsourcing to take the focus off supporting commodity IT Investing in business and behavioral competencies, within IT, and reinvesting our refocused energies on delivering the most critical business priorities Developing a culture of innovation that meaningfully changes business outcomes The Panzura and AWS solution means that my team no longer needs to focus on managing data propagation within the enterprise, allows us to think about information management within context of our critical business processes (not just a data dumping ground), and significantly improves the productivity of our business through near real-time access to information regardless of your seat on the globe.
  9. HUSCO, was like many previous companies that I’ve worked with – and most likely it resembles many of the companies represented on this call today. We were a global Company Encumbered by Unimaginative File System Solutions Inefficient – Access times between sites unacceptable – pull up a file and go to lunch – this is a physics problem Error Prone – Multiple versions of truth (files copied locally because of access times) which specifically impacted New Product Development Lack of IT Operational Excellence – Backups, Escalating MPLS Costs, Cost of Data Proliferation Alignment with IT Strategy – Leverage outsourcing and cloud technologies to eliminate the distraction of commodity IT, minimize investment in legacy technologies, and increase enterprise agility. Strategy has consistently enabled increased and improved delivery of strategic outcomes and key business priorities. At HUSCO, project delivery increased 400% in one year.
  10. Transitioning from traditional storage using traditional NAS to a consolidated, scalable cloud storage infrastructure powered by Panzura and Amazon S3 We started internationally. Our first deployment went to our manufacturing facility in the United Kingdom, closely followed by deployments to manufacturing sites in China and India. Even without realizing the value of global file synchronization, our end users immediately began to comment on the improved response time to access files simply due to the solid state storage design of our new Panzura appliances. Next we deployed to our two major data centers in the United States. This is when the magic happened.
  11. Our solution allowed us to answer problems that impact many of us – How can you provide your enterprise with rapid access to critical information regardless of where they work? And how can you ensure that you have a single source of truth? What can your business do when they don’t have to think about the technology and managing around its limitations?
  12. HUSCO 900X Faster file access (9-10 minutes goes to 6-7 seconds) Eliminate costs of managing data proliferation and backups Engineering (NPD) processes newly envisioned to create improved process outcomes – Went from 11 different locations for NPD project files to 1. Ensured accuracy of product development files across the globe. Business now views IT as Innovative Partner (big change!) – Has led to IT integration into the Connected Factory and insertion into other critical business capabilities. We are being invited to the table more and our voice is trusted.
  13. Project Documents managed through email routing approval NPD Projects managed through assortment of Excel, Word, and other files 3X increase in projects since 2009 Project Coordination more difficult Portfolio Management hard to track Model required innovation to scale business without increasing cost of headcount
  14. Goals Visualization for Management Cost, Schedule, Performance, Risk Milestones Gant of Portfolio/Project Single Source of Truth for project data Project health Project documents & assets Improve accountability and execution Workflow with clear ownership Reusable information assets
  15. Direct relationship between increased project velocity and increasing headcount In year 2015 number of Engineering projects increased another 6% For the first time in many years we did not increase Engineering headcount in our Asia facility Bottom line impact! One major contributor to direct relationship between increased project velocity and increased headcount was delay – delay in planned product launch dates Averaged 2+ months of delay prior to implementation ALL projects hit launch targets following the solution implementatioin You are challenged to think beyond the file system – leverage your Panzura & AWS implementation to reimagine your business and use the modernized file system as a building block for future innovation.