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we do video game transmedia

INTRODUCTION TO
transmedia is the
TRANSMEDIA
             technique of telling a
             single story or story
             experience across
             multiple platforms and
             formats using current
             digital technologies.
or more specifically, why   ?

WHY THE CLOUDS?
flickr @nishanthjois
(no really, they’re helpful)

BUSINESS CONSTRAINTS->
ARCHITECTURAL CONSTRAINTS
anyone can play
not everyone will pay
can’t be viewed as P2W

FREE TO PLAY
ephemeral
automated
instrumented
cheap

GAME SERVER
cloud
on demand resources
API driven
$0 capital investment

BUZZWORD COMPLIANT
robots and automation FTW!

WHAT HAVE WE
LEARNED?
www.playhawken.com




                                                                                        Elastic IP

                                                                                                     3rd Party
                                                                                                     Services
                                                       Proxy Instances
                                                       Security Group
                               Web App
                                Server
  Elastic Load Balancer

                          Webserver Instances
                            Security Group

                                                                                    Dynamo Backend



                           Data Volume   Root Volume                    Availability Zone #1
HAWKEN game play
                                           Game Server
                                            Instances




 Game Client Distribution                                                            Dynamo Backend




                            Game Service
                             Instances               Availability Zone #1



        S3 Bucket
                                                              Availability Zone #2
one server is useful. a fleet of them is a product.

THINK IN TERMS OF FLEETS
SCALING UP IS EASY
SCALING DOWN IS HARD
BUILD AWARENESS


   automation




                application
LOCATION
200 OK
201 Created
202 Accepted         CHECK
204 No Content       THEM
304 Not Modified
400 Bad Request
403 Forbidden

APIS OFFER ERROR CODES
PLAN FOR THE
don’t assume the data you’ve just sent is where you’ll retrieve it

ASYNCHRONICITY
BIZ
legacy thinking
education
education                      here be
education                      dragons   CLOUDDEV
engineering leadership
patience

CULTURE                  DEV
not too hot
not too cold
just right

COMPLEXITY KILLS
I’M @sarahnovotny
 & YES, I’M HIRING
We are sincerely eager to
 hear your feedback on this
presentation and on re:Invent.

 Please fill out an evaluation
   form when you have a
            chance.

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