When migrating applications to the AWS Cloud, it’s important to architect cloud environments that are efficient, secure, and compliant. Companies depend on critical enterprise applications to run their business. In this session, learn about the compute, storage, and networking services that AWS offers to help you build, run, and scale your business-critical applications more quickly, securely, and cost-efficiently. We also cover the AWS services and partners that are available to help you modernize and migrate your business-critical applications to the cloud.

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Lo n don

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Getting started on your AWS migration journey
Diaa Radwan
EMEA Specialist Solutions Architect – Migration, AWS
radwandr@amazon.com | @DiaaRadwan
Dean North
Head of IT Infrastructure, GBG
M M M 0 0 2

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Common Migration Drivers
Data Center
Consolidation
Cost
Reduction
Acquisitions
or Divestitures
Large scale compute
intensive workloads
Facility or Real-estate
decisions
Colocation
or outsourcing contract
changes
Agility/Dev
Productivity
Digital
Transformation

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Common questions
How do I create/consider a business case?
I am not really sure what’s in my environment, how can I create a plan?
Who can help me?What tools can I/should I use?
When do I refactor for cloud-native vs. lift-and-shift?
What’s the impact to my people? How long should it take?
How do I measure success?
What happens to my operating model?

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Foundational Capabilities
Cloud Center of Excellence
Technical Training
Hiring People & Partners
Communication Plan
Landing Zone
Security Foundation
Operations Tools
Operations Model
Provisioning
Billing Optimization
Security Operations
PEOPLE PROCESS TECH
Direct
Connect
Accounts
Central
Services
Security Network
Identity &
Access
Domains
Start
Build &
Iterate
Design Ops
Apps
Infra
AWS
Managed
Services
LeadershipInfrastructure Security
Operations
Applications
Foundational Capability

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ASSESSMENT READINESS & PLANNING APPLICATION MIGRATIONS
MigrationMigration Readiness and Planning (MRP)
Discover
Design
Build
Integrate
Cutover
Validate
Security &
Compliance
Landing
Zone
Skills/CoE
Operating
Model
Discovery
& Planning
Migration
Expertise
Migration
Business Case
Migration
Plan
Operating
Model
Directional
Business Case
Rapid
Discovery
Migration Readiness
Assessment (MRA)
The Migration Journey

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Tools and services to accelerate migration
AWS MIGRATION SERVICES
AWS Server Migration Service
AWS Database Migration Service
VMware Cloud on AWS
AWS Schema Conversion Tool
AWS Application Discovery Service S3 Transfer Acceleration
AWS Storage & File Gateway
AWS Direct Connect
AWS Snowball & Snowmobile
Amazon Kinesis Firehose
AWS DATA TRANSFER
Inventory Business case
App dependency
mapping
Validation
Workload and
data migration
Deep discovery
and planning
AWS MIGRATION HUB
A single location to track
the progress of application
migrations across AWS and partner
solutions
Deloitte
Deloitte
Deloitte
Deloitte
AWS DataSync

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Redesign
Application/
Infrastructure Architecture
App Code
Development
Full ALM /
SDLC
Integration
Purchase COTS/
SaaS & licensing
Manual Install
& Setup
Modify underlying
Infrastructure
Determine
new platform
Retain /
Revisit
Manual Config
Manual Deploy
Manual Install
Retire /
Decommission
Discover/Assess/Prioritize
Applications
Determine
Migration
Path
Use Migration Tools
Transition ProductionValidation
Automate
Application Migration Patterns

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Portfolio breadth and depth
Amazon
EFS
AWS Storage
Gateway
Family
Amazon S3
Amazon
EBS
Amazon
EC2

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AWS Storage portfolio
Object storage
S3 Standard
S3 Glacier Deep Archive
S3 Glacier
S3 Intelligent-Tiering
S3 One Zone-IA
S3 Standard-IA
Block storage
Provisioned IOPS SSD
Cold HDD
Throughput-Optimized HDD
NEW!
COMING
SOON!
File storage
EFS Standard
EFS Infrequent Access
COMING
SOON!
Elastic
Amazon EFS AWS Storage
Gateway Family
Amazon S3
NEW!
Amazon FSx
for Lustre
Amazon FSx
for Windows
File Server
NEW!
Amazon
EBS
Amazon
EC2

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Migrating data: Five key questions
1) What kind of data is it, and where is it going?
4) How much data and time do you have?
2) One time or continuous movement?
3) One way or bi-directional?
5) WAN links & bandwidth constraints?
Amazon
S3
Amazon
EC2
Amazon
EFS
Amazon
EBS
Amazon
Aurora
Amazon
EMR
Amazon
Glacier
Amazon
RDS
AWS
IoT
Amazon
Redshift
Files Block
volumes
Databases IoT Streams
Amazon
FSx
Amazon
DynamoDB
AWS
Machine Learning

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AWS data transfer & hybrid storage
Online managed
data transfer
Hybrid
storage
Offline
data transfer
Private
network
connections
to AWS
Load
streaming
data into
Amazon S3
Ship static
data into and
out of
Amazon S3
Access AWS
storage from
on-premises
Edge locations
for Amazon
S3 enabled
applications
Online
transfer of
active data
AWS
DataSync
AWS
Transfer
for SFTP
SFTP transfers
into Amazon S3
NEW NEW
Storage and
compute in
disconnected
environments
Network-based
services

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AWS Direct Connect
Reduce
bandwidth Costs
Consistent
network
performance
Compatible with
all AWS services
Private
connectivity to
VPC
Elastic Simple
• Establish private connectivity between AWS and your data center
• Dedicated connection can be partitioned into multiple virtual interfaces
• Maintain network separation between public and private environments
BENEFITS

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Amazon S3 Transfer Acceleration
AWS Edge
Location
Optimized
Throughput!
Leverages AWS Global Edge Locations
(Amazon CloudFront) and optimized
AWS network path
Optimized protocols
Change your endpoint, not your code
No firewall exceptions & no client
software required
Speeds up transfers for applications that use S3 API over long distances
On average, a 171%
improvement over regular
Amazon S3 cli commands when
uploading over long distances

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What use cases need to transfer active data?
Migration of active
application data
Transferring data
for time sensitive
in-cloud analysis
Replication of data
for business
continuity
Online data transfer

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AWS DataSync
Online transfer service that simplifies, automates, and accelerates
moving data between on-premises storage and AWS
Fast data
transfer
Cost-
effective
Enterprise
ready
Combines the speed and reliability of network acceleration software
with the cost-effectiveness of open source tools
Easy to use Secure and
reliable
Up to 10Gbps Fully managed
in-cloud w/
agents on-prem.
Data encryption
& validation
PCI & HIPAA;
Works w/ AWS
IAM & CloudTrail
Usage-based,
$0.04 per-GB
copied

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Shared
file system
NFS TLS
How AWS DataSync works
On-Premise
Amazon S3
bucket
AWS Storage resources
AWS
DataSync
Agent deployed
on-premises for
fast access to
local storage
Region
Amazon EFS
file system
AWS DataSync
agent
Data transfer
over the WAN via
efficient purpose-
built protocol
Managed from the
console or AWS
Command Line
Interface (AWS CLI)
Service in AWS
writes or reads
data from AWS
storage services

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Why Snowball Edge & the Snow family?
Offline Transfer of large data volumes + Edge Computing, analytics &
machine learning in remote and harsh environments
Moving large datasets over slow links can take years
Remote locations with limited, intermittent or no WAN
Many industries need edge computing for environments
where data generation is decentralized, and data
volumes are significant

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AWS Snowball
AWS Snowball Edge
Compute or Storage Optimized AWS Snowmobile
• 80-TB storage capacity
• 10GE networking
• Data encryption end-to-end
• Rugged 8.5-G impact case
• Rain and dust-resistant
• 42 or 100-TB storage capacity
• Data encryption end-to-end
• Rugged 8.5-G impact case
• Rain and dust resistant
• AWS Greengrass support for local
compute, messaging, and caching
• EC2/AMI support for edge
compute
• Optional GPU
• Exabyte-scale storage in a 45-ft
container
• Data encryption end-to-end
• Dedicated security personnel
• GPS tracking, alarm monitoring,
24/7 surveillance, and optional
additional security
AWS Snow Family

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AWS Storage Gateway
Existing Data
Archives
New Data
Corporate
Data Centers or
Offices
AWS Storage Gateway
HTTPS
NFS
SMB
iSCSI
VTL
Hybrid storage service enabling applications to seamlessly use AWS storage
On-Premises Gateway Service
Amazon S3
Amazon EBS
snapshots
Amazon Glacier

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The AWS Storage Gateway family
File gateway
Store and access objects in Amazon S3 from file-based
applications with local caching
Volume gateway
Block storage on-premises backed by cloud storage with local
caching, Amazon EBS snapshots, and clones
Tape gateway
Drop-in replacement for physical tape infrastructure backed by
cloud storage with local caching
Three gateway types provide file, block, and tape storage interfaces

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Databases Migration

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“Lift and shift” existing
apps to the cloud
Quickly build new
apps in the cloud
Gain new
insights
Three type of projects

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“Lift and shift” existing apps to the cloud
“Lift and shift” existing
apps to the cloud
Quickly build new
apps in the cloud
Gain new
insights

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AWS purpose-built databases
Relational Key-value Document In-memory Graph Time-series Ledger
DynamoDB NeptuneAmazon RDS
Aurora CommercialCommunity
Timestream QLDBElastiCacheDocumentDB

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Customers want to lift and shift to the cloud
Relational
databases
Non-relational
databases
Data
warehouses
Hadoop
and Spark
Redshift EMR
Operational
analytics
Elasticsearch
ServiceAurora DynamoDB
Business
Intelligence
QuickSightRDS DocumentDB

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Amazon Aurora
MySQL and PostgreSQL-compatible relational database built for the cloud
Performance and availability of commercial-grade databases at 1/10th the cost
Performance
and scalability
Availability
and durability
Highly secure Fully managed
5x throughput of standard
MySQL and 3x of standard
PostgreSQL; scale-out up to
15 read replicas
Fault-tolerant, self-healing
storage; six copies of data
across three Availability Zones;
continuous backup to Amazon S3
Network isolation,
encryption at
rest/transit
Managed by RDS:
No hardware provisioning,
software patching, setup,
configuration, or backups

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Amazon Relational Database Service (RDS)
Managed relational database service with a choice of six popular database engines
Easy to administer Available and durable Highly scalable Fast and secure
No need for infrastructure
provisioning, installing, and
maintaining DB software
Automatic Multi-AZ data
replication; automated backup,
snapshots, failover
Scale database compute
and storage with a few
clicks with no app
downtime
SSD storage and guaranteed
provisioned I/O; data
encryption at rest and in
transit

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AWS Database Migration Service
M I G R A T I N G
D A T A B A S E S
T O A W S
Migrate between on-premises and AWS
Migrate between databases
Automated schema conversion
Data replication for zero
downtime migration

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When to use AWS DMS and AWS SCT?
Modernize Migrate Replicate

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AWS SCT
• Modernize your data warehouse
Convert your Oracle, SQL Server, Netezza,
Greenplum, Vertica, or Teradata to Amazon
Redshift
Modernize
Amazon
Aurora
Amazon
Redshift
• Modernize your database
Convert your Oracle, SQL Server, or Db2 LUW to
PostgreSQL, MySQL, or Amazon Aurora
MySQL
PostgreSQL

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AWS DMS
Migrate
• Migrate business-critical applications
• Migrate data warehouse to Amazon
Redshift
• Upgrade to a minor version
• Consolidate shards into Aurora
• Archive old data
• Migrate from NoSQL to SQL, SQL to
NoSQL, or NoSQL to NoSQL
Amazon RDS
Amazon
Redshift
Amazon
Aurora
Amazon
DynamoDB
Amazon S3

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Customer
premises
Application users
AWS
Internet
VPN
 Start a replication instance
 Connect to source and target
databases
 Select tables, schemas, or
databases
 Let AWS DMS create tables,
load data, and keep them in
sync
 Switch applications over to
the target at your
convenience
Keep your apps running during the migration
AWS
DMS

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AWS Database Migration Service
Replicate
• Create cross region Read Replicas
• Run your analytics in the cloud
• Populate your data lake

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GBG’s Migration Journey to AWS

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Who Are GBG?
GBG is a global specialist in identity data intelligence.
We offer a series of solutions that help organisations quickly validate and
verify the identity and location of their customers.
In really simple terms, we enable our customers to onboard as many
good customers as quickly as possible. More good customers means
greater growth and revenue, fewer bad customers equals operational and
cost savings.
Our software products are built on an unparalleled depth and breadth of
data obtained from over 200 global partners. Our innovative technology
leads the world in location intelligence, detects fraud and enables us to
verify the identity of 4.4 billion people globally. And, our team of experts
ensure our customers are always armed with the most relevant
information to help them succeed.
With over 18,000 customers in 79 countries, we work with some of the
best-known businesses around the world, ranging from US eCommerce
giants to Asia’s biggest banks, and European household brands. At some
point in your week, you’ll use GBG tech without even knowing

42. 44
How We View Identity
Digital
› Device ID
› IP address
› Social ID
› Cookies
Biometric
› DNA
› Fingerprints
› Retina
› Face
› Voice
Attributed
› Name & address
› Passport
› Social security
› Education qualifications
› Payment details
Behavioural
› Interests
› Likes
› Dislikes
› Usage patterns

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Application Highlights
Identity Validation
Captures and validates postal and email addresses,
landline and mobile phone numbers, and information
gleaned from social media platforms.
Global ID verification application available 24x7x365,
handling an average of 4,500,000 requests a day
Market-leading DaaS platform that helps organisations
understand the identity of individuals when they need to
know more, by utilising credit data, the GBG National
Identity Database and Open Source Intelligence (OSINT)
from social media.

44. 46
Better on-boarding
for customers
Identity Validation
Key Areas
Instant validation
globally
Combined data
sources
Rapid information for good
customer relationships
360˚ View Over 1 billion records
searched
APIs Geo-located social
media data

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Migrating the App to AWS

46. 48
Why Migrate?
Platform stability
Availability of the
application for our
Customers
Throughput and
Capacity Limits
Response times and
onboarding new
customers
Unable to
achieve CI/CD
Enhancing the
customers service

47. 49
Migration Approach
GBG’s Approach Best Practice Design Skills Focus Release and
Customer Integration

48. 50
Issues faced
when starting
the Migration
Identify potential blockers and
address them early
1. Perception of the Cloud being unsecure.
2. Limited Knowledge of AWS - five people drove the
cloud migration and adoption.
3. We did not change our operational or release processes
to make best use of the AWS technology and platform.
Old habits of reinstalling and fixing servers were still
used during the early stages.
4. Monolith application with unforeseen weaknesses.
5. Fear of change caused issues in the early stages.
People not want to move to cloud.

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Why We Migrated
Platform Stability
Availability of the application
for our Customers
Throughput and
Capacity Limits
Response times and New
Customers
Achieve CI/CD
Enhancing the customer
service
GBG are deploying releases 50 times a day, an increase of 59,900%

50. 52
Lessons Learnt from Migration
Innovate - there
is no limit
Small groups can
make a huge change
The cloud is
super secure
Once you pop,
you just can’t stop

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Lessons Learnt from Migration
It’s a business
change
Your team can
do it
Re-define
operational and
release processes
Start testing early

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Benefits of Migrating
Highlights
$335k a year cost
saving by
migrating to AWS
59,900% increase
in deployments
Quicker responses,
greater throughput.
Ability to handle
72million+ requests
a day
Happy Customers.
Available
application, super
quick responses
Engaged staff -
designing, coding
and deploying
using leading
edge tech

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www.gbgplc.com
Dean.north@gbgplc.com
Contact

54. 56
Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Diaa Radwan
@DiaaRadwan

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