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©2015,  Amazon  Web  Services,  Inc.  or  its  affiliates.  All  rights  reserved
Enterprise IT in the Cloud

How to accelerate your business

and be an IT hero
Stephen Orban, Head of Enterprise Strategy, AWS
@stephenorban
©2015,  Amazon  Web  Services,  Inc.  or  its  affiliates.  All  rights  reserved
Enterprise IT in the Cloud

How to accelerate your business

and be an IT hero
Stephen Orban, Head of Enterprise Strategy, AWS
@stephenorban
A personal history in technology
Various 

leadership

positions
CTO & Co-founder
Head of

Enterprise 

Strategy
CIO
2001-2008
2008-2012
2012-2014
2014-current
A personal history in technology
Various 

leadership

positions
CTO & Co-founder
Head of

Enterprise 

Strategy
CIO
2001-2008
2008-2012
2012-2014
2014-current
What if you could devote 30% more of
your resources to your customers?
IT Map - Traditional IT
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Desktop Support, Device
Management, Telephony,
IT Support
Information Security, CISO Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Business Applications
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure, VP Infrastructure Servers, Storage, Networking, Databases,
Data Warehousing, Data Centers
IT Map - Traditional IT
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Desktop Support, Device
Management, Telephony,
IT Support
Information Security, CISO Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Business Applications
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure, VP Infrastructure Servers, Storage, Networking, Databases,
Data Warehousing, Data Centers
IT Map - Traditional IT with AWS
Information Security, CISO
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure, VP Infrastructure
Business Applications
CTO/VP Applications
AWS Elastic Beanstalk, 

AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC,
Amazon Direct Connect, Directory Service, IAM, AWS
Service Catalog
IT Map - Traditional IT with AWS
Information Security, CISO
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure, VP Infrastructure
Business Applications
CTO/VP Applications
AWS Elastic Beanstalk, 

AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC,
Amazon Direct Connect, Directory Service, IAM, AWS
Service Catalog
Enterprise Customers
Public Sector
IT Map - A Cloud-First Tomorrow
Information Security, CISO
Business Applications
CTO/VP Applications
DevOps, VP DevOps
+30%
added to
your
business
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
AWS Elastic Beanstalk, 

AWS Lambda, Amazon SQS, Amazon
SNS, Amazon Mobile Analytics,
Amazon CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC,
Amazon Direct Connect, Directory Service, IAM, AWS
Service Catalog
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
It’s a Journey
Each journey is unique, but here’s what we see
along the way…
Executive
Sponsorship
Experiment
Educate Staff
Making it Real
Cloud Center of
Excellence
Hybrid
Adoption
Cloud-First
Standard
11st
Engage
Partners
Each journey is unique, but here’s what we see
along the way…
Executive Sponsorship
Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners
Provide Executive Support
Path of least resistance
Don’t bet the farm
Deal with internal politics
Can start anywhere
CEO
11st
Align on the Outcome
CEO
Competitive advantage
Save money
CIO
Business alignment
Move faster, more efficiency
CFO
Improved cash flow
Save money
CMO
Respond to market changes
More experimentation, better analytics
CISO Visibility, auditability, control
CRO
Get more products to market
Move faster, more efficiency
Priority AWS Value
Experience
Pace of Innovation
Service Depth & Breadth
Pricing Philosophy
Ecosystem
Global
11st
Each journey is unique, but here’s what we see
along the way…
Educate Staff Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners
Educate Staff
Online videos
and labs
Instructor-led
courses
11st
Business Decision Makers Technical Staff
Learn the efficiency, agility, and
innovation or the cloud
Determine migration strategies
Design available and secure applications
Develop applications using scripts and SDKs
Scale and automate implementations
AWS Essentials -
Business & Technical
Cloud Skill Demand 11st
%ofmatchingjobpostings
0
20%
10%
Jan '06
Job Trends from
indeed.com
Amazon Web Services
Jan ‘15
1.7M
Unfilled cloud jobs in 2012
7M
projected jobs in three years
Internal champions
= faster adoption
Each journey is unique, but here’s what we see
along the way…
Experiment
Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners
Experiment
Mobile
Apps
CorporateApps
Virtual
Desktops
Websites
11st
Experiment
Each journey is unique, but here’s what we see
along the way…
Engage Partners
Executive
Sponsorship
Experiment
Educate Staff
Making it Real
APN Premier Consulting Partners 11st
APN Technology Partners 11st
AWS Cloud Adoption Framework 11st
Professional
Services
Business
Perspective
Platform
Perspective
Process
Perspective
People
Perspective
Maturity
Perspective
Operating
Perspective
Security
Perspective
Each journey is unique, but here’s what we see
along the way…
Cloud Center of Excellence
Executive
Sponsorship
Experiment
Educate Staff
Making it Real
Create a Center of Excellence
Cloud best practices
Customer Service Oriented
Automate everything
Enable
App
Teams
Infrastructure
Teams
Example tenets:
11st
Center of Excellence 11st
Business
Apps
Consider TCO 11st
Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Monthly predictable peak
Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Traditional capacity planning
Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Elastic Capacity
Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25
~75% Savings
Alert and Monitor 11st
AWS
CloudTrail
Amazon
CloudWatch
An audit is an API call away
Each journey is unique, but here’s what we see
along the way…
Hybrid Adoption
Executive
Sponsorship
Experiment
Educate Staff
Making it Real
Implementing Hybrid 11st
Business
Apps
11st
Browse the AWS Marketplace
Each journey is unique, but here’s what we see
along the way…
Cloud-first Standard
11stExecutive
Sponsorship
Experiment
Educate Staff
Making it Real
Cloud-First 11st
Business
Apps
Enterprises ISVs
“Friends don’t let friends
build data centers.”
Charles Phillips, CEO, Infor
11st
Cloud-First
11 Regions
28 Availability Zones
53 Edge Locations
Data Center Migrations
Data CenterAWS Region
11st
Become a Trend
Setter
Why AWS?
Global FootprintTrusted & Secure
Auditing & Compliance
Rapid InnovationMost Complete
Platform
Ready to Support You
Built for Hybrid
Architectures
Large Partner
Ecosystem
Visit our sponsors next door
@stephenorban
Thank you!
@stephenorban

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General Session: Enterprise IT in the Cloud

  • 1. ©2015,  Amazon  Web  Services,  Inc.  or  its  affiliates.  All  rights  reserved Enterprise IT in the Cloud
 How to accelerate your business
 and be an IT hero Stephen Orban, Head of Enterprise Strategy, AWS @stephenorban
  • 2. ©2015,  Amazon  Web  Services,  Inc.  or  its  affiliates.  All  rights  reserved Enterprise IT in the Cloud
 How to accelerate your business
 and be an IT hero Stephen Orban, Head of Enterprise Strategy, AWS @stephenorban
  • 3. A personal history in technology Various leadership positions CTO & Co-founder Head of Enterprise Strategy CIO 2001-2008 2008-2012 2012-2014 2014-current
  • 4. A personal history in technology Various leadership positions CTO & Co-founder Head of Enterprise Strategy CIO 2001-2008 2008-2012 2012-2014 2014-current
  • 5. What if you could devote 30% more of your resources to your customers?
  • 6. IT Map - Traditional IT E-mail, Productivity, Collaboration, HR, Finance, ERP Desktop Support, Device Management, Telephony, IT Support Information Security, CISO Encryption, Key Management, Identity Management, Firewalls, IDS, DDoS Business Applications CTO/VP Applications Digital Products, Brand Websites, Mobile Applications, Point of Sale Systems, Commerce Corporate Applications CIO/VP Corp Systems End User Computing VP IT Support Infrastructure, VP Infrastructure Servers, Storage, Networking, Databases, Data Warehousing, Data Centers
  • 7. IT Map - Traditional IT E-mail, Productivity, Collaboration, HR, Finance, ERP Desktop Support, Device Management, Telephony, IT Support Information Security, CISO Encryption, Key Management, Identity Management, Firewalls, IDS, DDoS Business Applications CTO/VP Applications Digital Products, Brand Websites, Mobile Applications, Point of Sale Systems, Commerce Corporate Applications CIO/VP Corp Systems End User Computing VP IT Support Infrastructure, VP Infrastructure Servers, Storage, Networking, Databases, Data Warehousing, Data Centers
  • 8. IT Map - Traditional IT with AWS Information Security, CISO Corporate Applications CIO/VP Corp Systems End User Computing VP IT Support Infrastructure, VP Infrastructure Business Applications CTO/VP Applications AWS Elastic Beanstalk, 
 AWS Lambda, Amazon SQS, Amazon SNS, Amazon Mobile Analytics, Amazon CloudFront Amazon WorkMail, Amazon WorkDocs, AWS Marketplace, AWS Directory Service, SaaS Amazon WorkSpaces, Amazon AppStream, AWS Marketplace, AWS Mobile Services, SaaS AWS Identity and Access Management (IAM), AWS CloudHSM, AWS Key Management Service (AWS KMS), Security Groups, AWS Marketplace Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory Service, IAM, AWS Service Catalog
  • 9. IT Map - Traditional IT with AWS Information Security, CISO Corporate Applications CIO/VP Corp Systems End User Computing VP IT Support Infrastructure, VP Infrastructure Business Applications CTO/VP Applications AWS Elastic Beanstalk, 
 AWS Lambda, Amazon SQS, Amazon SNS, Amazon Mobile Analytics, Amazon CloudFront Amazon WorkMail, Amazon WorkDocs, AWS Marketplace, AWS Directory Service, SaaS Amazon WorkSpaces, Amazon AppStream, AWS Marketplace, AWS Mobile Services, SaaS AWS Identity and Access Management (IAM), AWS CloudHSM, AWS Key Management Service (AWS KMS), Security Groups, AWS Marketplace Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory Service, IAM, AWS Service Catalog
  • 12. IT Map - A Cloud-First Tomorrow Information Security, CISO Business Applications CTO/VP Applications DevOps, VP DevOps +30% added to your business Corporate Applications CIO/VP Corp Systems End User Computing VP IT Support AWS Elastic Beanstalk, 
 AWS Lambda, Amazon SQS, Amazon SNS, Amazon Mobile Analytics, Amazon CloudFront Amazon WorkMail, Amazon WorkDocs, AWS Marketplace, AWS Directory Service, SaaS Amazon WorkSpaces, Amazon AppStream, AWS Marketplace, AWS Mobile Services, SaaS Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory Service, IAM, AWS Service Catalog AWS Identity and Access Management (IAM), AWS CloudHSM, AWS Key Management Service (AWS KMS), Security Groups, AWS Marketplace
  • 14. Each journey is unique, but here’s what we see along the way… Executive Sponsorship Experiment Educate Staff Making it Real Cloud Center of Excellence Hybrid Adoption Cloud-First Standard 11st Engage Partners
  • 15. Each journey is unique, but here’s what we see along the way… Executive Sponsorship Hybrid Adoption Cloud Center of Excellence Cloud-First Standard Making it Real 11st Engage Partners
  • 16. Provide Executive Support Path of least resistance Don’t bet the farm Deal with internal politics Can start anywhere CEO 11st
  • 17. Align on the Outcome CEO Competitive advantage Save money CIO Business alignment Move faster, more efficiency CFO Improved cash flow Save money CMO Respond to market changes More experimentation, better analytics CISO Visibility, auditability, control CRO Get more products to market Move faster, more efficiency Priority AWS Value Experience Pace of Innovation Service Depth & Breadth Pricing Philosophy Ecosystem Global 11st
  • 18. Each journey is unique, but here’s what we see along the way… Educate Staff Hybrid Adoption Cloud Center of Excellence Cloud-First Standard Making it Real 11st Engage Partners
  • 19. Educate Staff Online videos and labs Instructor-led courses 11st Business Decision Makers Technical Staff Learn the efficiency, agility, and innovation or the cloud Determine migration strategies Design available and secure applications Develop applications using scripts and SDKs Scale and automate implementations AWS Essentials - Business & Technical
  • 20. Cloud Skill Demand 11st %ofmatchingjobpostings 0 20% 10% Jan '06 Job Trends from indeed.com Amazon Web Services Jan ‘15 1.7M Unfilled cloud jobs in 2012 7M projected jobs in three years Internal champions = faster adoption
  • 21. Each journey is unique, but here’s what we see along the way… Experiment Hybrid Adoption Cloud Center of Excellence Cloud-First Standard Making it Real 11st Engage Partners
  • 24. Each journey is unique, but here’s what we see along the way… Engage Partners Executive Sponsorship Experiment Educate Staff Making it Real
  • 25. APN Premier Consulting Partners 11st
  • 27. AWS Cloud Adoption Framework 11st Professional Services Business Perspective Platform Perspective Process Perspective People Perspective Maturity Perspective Operating Perspective Security Perspective
  • 28. Each journey is unique, but here’s what we see along the way… Cloud Center of Excellence Executive Sponsorship Experiment Educate Staff Making it Real
  • 29. Create a Center of Excellence Cloud best practices Customer Service Oriented Automate everything Enable App Teams Infrastructure Teams Example tenets: 11st
  • 30. Center of Excellence 11st Business Apps
  • 32. Cost Comparisons 11st InstanceCount 0 2 4 5 Day of Month 0 5 10 15 20 25 30 Monthly predictable peak
  • 33. Cost Comparisons 11st InstanceCount 0 2 4 5 Day of Month 0 5 10 15 20 25 30 Traditional capacity planning
  • 34. Cost Comparisons 11st InstanceCount 0 2 4 5 Day of Month 0 5 10 15 20 25 30 Elastic Capacity
  • 35. Cost Comparisons 11st InstanceCount 0 2 4 5 Day of Month 0 5 10 15 20 25 ~75% Savings
  • 36. Alert and Monitor 11st AWS CloudTrail Amazon CloudWatch An audit is an API call away
  • 37. Each journey is unique, but here’s what we see along the way… Hybrid Adoption Executive Sponsorship Experiment Educate Staff Making it Real
  • 39. 11st Browse the AWS Marketplace
  • 40. Each journey is unique, but here’s what we see along the way… Cloud-first Standard 11stExecutive Sponsorship Experiment Educate Staff Making it Real
  • 42. Enterprises ISVs “Friends don’t let friends build data centers.” Charles Phillips, CEO, Infor 11st Cloud-First
  • 43. 11 Regions 28 Availability Zones 53 Edge Locations Data Center Migrations Data CenterAWS Region 11st
  • 45. Why AWS? Global FootprintTrusted & Secure Auditing & Compliance Rapid InnovationMost Complete Platform Ready to Support You Built for Hybrid Architectures Large Partner Ecosystem
  • 46. Visit our sponsors next door @stephenorban