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Doron Rogov

Head of Operations
doronro@cloudzone.io
FinOps:
Financial Operations
CloudZone, Matrix’s cloud unit, is a leading AWS solution
provider. With over 7 years of experience over AWS,
CloudZone provides its customers with a complete
service package that includes consulting, professional
services and managed services.
As an Premier Consulting Partner, Worldwide
Channel Reseller and Managed Service Provider of
Amazon Web Services, we ensure that our customers
adopt the most advanced technologies and best
practices.
BIG F^$&ING ###
Dedicated Tenancy:

Dedicated Instances are Amazon EC2
instances that run in a VPC on hardware
that's dedicated to a single customer 

*$2 per hour (Per Region Fee)
Detailed Monitoring for EC2
Detailed Monitoring for EC2 instances with
higher resolution and metric aggregation

*$3.50 per instance
CloudWatch Custom Metrics

Submit Custom Metrics generated by
operating systems or your own
applications
*$0.50 per metric
Case StudyPhase 1
Highly Available PHP App (x100s)
and MongoDB (x10s)
Case StudyPhase 2
Highly Available PHP App
and Fully Managed DynamoDB
Case StudyPhase 3
Serverless App using Lambda,
API Gateway and DynamoDB
Design for Cost
Reduction
Finding and
Eliminating Waste
Leveraging the Cloud
to Reduce Costs
Implementing
governance policies
and rules
FinOps is a 4 step continuous cost optimization service:
What is FinOps?
Design for Cost
Reduction
Finding and
Eliminating Waste
Leveraging the Cloud
to Reduce Costs
Implementing
governance policies
and rules
FinOps is a 4 step continuous cost optimization service:
What is FinOps?
Finding and Eliminating Waste
• Underutilized or unused resources (EC2, EBS, RDS, etc.)
• EBS Snapshots retenation
• Archiving Amazon S3 Data to Amazon Glacier
• Reserved Instance purchase (EC2, RDS, Redshift)
Design for Cost
Reduction
Finding and
Eliminating Waste
Leveraging the Cloud
to Reduce Costs
Implementing
governance policies
and rules
FinOps is a 4 step continuous cost optimization service:
What is FinOps?
Leveraging the Cloud to Reduce Costs
• Dev/test environments can be shut down at project termination.
• Shutdown specific services after business hours, during holidays.
• Disaster Recovery environments can remain inactive until you need
them.
• Tag resources that can be turned off or deleted after a specified
time period.
Parameters for Tagging
10 custom tags per resource.
Max key length: 127 Unicode characters.
Max value length: 255 Unicode characters.
➢ Non-ASCII characters return as Unicode escapes (example:
u65e5u672c).
Prefix aws: is reserved.
Few resources cannot be tagged; different
resources require using different commands.
Tag’s Key Examples
Business Unit Cost Center Owner
Shutdown Time Environment Support Contact
Dept./GroupApplication/ProductEndpoint
Tagging CLI Commands
Resource view: use --filter argument to the relevant
AWS CLI command:
➢ Provides access to all values regarding resource.
aws ec2 describe-instances --filter
"Name=tag:Role,Values=DEV"
Use --query to get list of specific values, such
as instance ID:
aws ec2 describe-instances --filter
"Name=tag:Role,Values=DEV"
--query 'Reservations[*].Instances[*].InstanceId'
Design for Cost
Reduction
Finding and
Eliminating Waste
Leveraging the Cloud
to Reduce Costs
Implementing
governance policies
and rules
FinOps is a 4 step continuous cost optimization service:
What is FinOps?
Design for Cost Reduction
• “Right-size” & “Right-family” instances.
• Purchasing Reserved Instances (RI) for groups of long-running
instances.
• Leverage spot instances to get the best price.
• Use AWS obstructed services to leverage a “Pay as you go” model
to reduce cost(Lambda, DynamoDB, SQS, etc.).
• Design for server-less architecture.
FinOps is a 4 step continuous cost optimization service:
Design for Cost
Reduction
Finding and
Eliminating Waste
Leveraging the Cloud
to Reduce Costs
Implementing
governance policies
and rules
What is FinOps?
Implementing governance policies and rules
• Track and manage changes like: launching new resources, tracking and
terminating unused or underutilized assets, sudden cost spikes, security risks
and adherence to business guidelines.
• Automate workflow for policy actions like: stop or terminate instances, delete
volumes, etc.
• Automate the process of purchasing and modifying reserved instances across
one of more accounts.
• Avoid costly surprises in your cloud. Proactively manage your cloud with
policy notifications and “Pulse” subscriptions for timely cost, usage,
performance, and budget considerations.
AWS Config AWS CloudTrail
Top 5-ish tools
(That you can start using right now!)
Trusted Adviser
CloudWatch
Cost Explorer
CLI Budgets
Cost Allocation
Price List API
Identity Access Management
Netflix Ice
Ice communicates with AWS Programmatic
Billing Access and maintains knowledge of the
following key AWS entity categories:
• Accounts
• Regions
• Services (e.g. EC2, S3, EBS)
• Usage types (e.g. EC2 - m3.xlarge)
• Cost and Usage Categories (On-Demand,
Reserved, etc.)
https://github.com/Netflix/ice
EverythingMe ncdu-s3
NCDU stands for NCurse Disk Usage which is
Linux program that displays Disk usage
statistics in a Ncurse menu, which makes
things easier where you don’t know exactly
where to start – Giving you a good overview
and letting you know where is the bottom of
disk space issues.
No imagine these abilities over S3 buckets!
https://github.com/EverythingMe/
• Power Scale - Take control of your AWS Auto
Scaling.
• Power Cycle - No more wasted AWS EC2
usage.
• Alerts - Put an end to AWS billing surprises
• Teams - Sophisticated permissions for
multiple users
• Integration with Slack and HipChat
www.gorillastack.com
https://github.com/GorillaStack/auto-tag
This is an open-source tagging solution for
AWS. Deploy auto tag to lambda and set up
CloudTrail and have each of your resources
tagged with the resource who created it. It was
written by GorillaStack.
Lambda Auto-Tag by
www.cloudhealthtech.com
With the CloudHealth’s platform, customers can
control their data through knowledge.
CloudHealth can quantify, understand, optimize
and automate its cloud resources, giving
customers visibility across their entire cloud
ecosystem to effectively optimize resources
and define governance policies for ongoing
management. CloudHealth allows customers to
scale their cloud without scaling their IT
workforce.
Doron Rogov

Head of Operations
doronro@cloudzone.io
Thank you!
BTW - We’re hiring!
(DevOps | Cloud Engineers | Jugglers)

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FinOps - AWS Cost and Operational Efficiency - Pop-up Loft Tel Aviv

  • 1. Doron Rogov
 Head of Operations doronro@cloudzone.io FinOps: Financial Operations
  • 2. CloudZone, Matrix’s cloud unit, is a leading AWS solution provider. With over 7 years of experience over AWS, CloudZone provides its customers with a complete service package that includes consulting, professional services and managed services. As an Premier Consulting Partner, Worldwide Channel Reseller and Managed Service Provider of Amazon Web Services, we ensure that our customers adopt the most advanced technologies and best practices.
  • 4. Dedicated Tenancy:
 Dedicated Instances are Amazon EC2 instances that run in a VPC on hardware that's dedicated to a single customer 
 *$2 per hour (Per Region Fee)
  • 5. Detailed Monitoring for EC2 Detailed Monitoring for EC2 instances with higher resolution and metric aggregation
 *$3.50 per instance
  • 6. CloudWatch Custom Metrics
 Submit Custom Metrics generated by operating systems or your own applications *$0.50 per metric
  • 7. Case StudyPhase 1 Highly Available PHP App (x100s) and MongoDB (x10s)
  • 8. Case StudyPhase 2 Highly Available PHP App and Fully Managed DynamoDB
  • 9. Case StudyPhase 3 Serverless App using Lambda, API Gateway and DynamoDB
  • 10. Design for Cost Reduction Finding and Eliminating Waste Leveraging the Cloud to Reduce Costs Implementing governance policies and rules FinOps is a 4 step continuous cost optimization service: What is FinOps?
  • 11. Design for Cost Reduction Finding and Eliminating Waste Leveraging the Cloud to Reduce Costs Implementing governance policies and rules FinOps is a 4 step continuous cost optimization service: What is FinOps?
  • 12. Finding and Eliminating Waste • Underutilized or unused resources (EC2, EBS, RDS, etc.) • EBS Snapshots retenation • Archiving Amazon S3 Data to Amazon Glacier • Reserved Instance purchase (EC2, RDS, Redshift)
  • 13. Design for Cost Reduction Finding and Eliminating Waste Leveraging the Cloud to Reduce Costs Implementing governance policies and rules FinOps is a 4 step continuous cost optimization service: What is FinOps?
  • 14. Leveraging the Cloud to Reduce Costs • Dev/test environments can be shut down at project termination. • Shutdown specific services after business hours, during holidays. • Disaster Recovery environments can remain inactive until you need them. • Tag resources that can be turned off or deleted after a specified time period.
  • 15. Parameters for Tagging 10 custom tags per resource. Max key length: 127 Unicode characters. Max value length: 255 Unicode characters. ➢ Non-ASCII characters return as Unicode escapes (example: u65e5u672c). Prefix aws: is reserved. Few resources cannot be tagged; different resources require using different commands.
  • 16. Tag’s Key Examples Business Unit Cost Center Owner Shutdown Time Environment Support Contact Dept./GroupApplication/ProductEndpoint
  • 17. Tagging CLI Commands Resource view: use --filter argument to the relevant AWS CLI command: ➢ Provides access to all values regarding resource. aws ec2 describe-instances --filter "Name=tag:Role,Values=DEV" Use --query to get list of specific values, such as instance ID: aws ec2 describe-instances --filter "Name=tag:Role,Values=DEV" --query 'Reservations[*].Instances[*].InstanceId'
  • 18. Design for Cost Reduction Finding and Eliminating Waste Leveraging the Cloud to Reduce Costs Implementing governance policies and rules FinOps is a 4 step continuous cost optimization service: What is FinOps?
  • 19.
  • 20. Design for Cost Reduction • “Right-size” & “Right-family” instances. • Purchasing Reserved Instances (RI) for groups of long-running instances. • Leverage spot instances to get the best price. • Use AWS obstructed services to leverage a “Pay as you go” model to reduce cost(Lambda, DynamoDB, SQS, etc.). • Design for server-less architecture.
  • 21. FinOps is a 4 step continuous cost optimization service: Design for Cost Reduction Finding and Eliminating Waste Leveraging the Cloud to Reduce Costs Implementing governance policies and rules What is FinOps?
  • 22. Implementing governance policies and rules • Track and manage changes like: launching new resources, tracking and terminating unused or underutilized assets, sudden cost spikes, security risks and adherence to business guidelines. • Automate workflow for policy actions like: stop or terminate instances, delete volumes, etc. • Automate the process of purchasing and modifying reserved instances across one of more accounts. • Avoid costly surprises in your cloud. Proactively manage your cloud with policy notifications and “Pulse” subscriptions for timely cost, usage, performance, and budget considerations.
  • 23. AWS Config AWS CloudTrail
  • 24. Top 5-ish tools (That you can start using right now!)
  • 25. Trusted Adviser CloudWatch Cost Explorer CLI Budgets Cost Allocation Price List API Identity Access Management
  • 26. Netflix Ice Ice communicates with AWS Programmatic Billing Access and maintains knowledge of the following key AWS entity categories: • Accounts • Regions • Services (e.g. EC2, S3, EBS) • Usage types (e.g. EC2 - m3.xlarge) • Cost and Usage Categories (On-Demand, Reserved, etc.) https://github.com/Netflix/ice
  • 27. EverythingMe ncdu-s3 NCDU stands for NCurse Disk Usage which is Linux program that displays Disk usage statistics in a Ncurse menu, which makes things easier where you don’t know exactly where to start – Giving you a good overview and letting you know where is the bottom of disk space issues. No imagine these abilities over S3 buckets! https://github.com/EverythingMe/
  • 28. • Power Scale - Take control of your AWS Auto Scaling. • Power Cycle - No more wasted AWS EC2 usage. • Alerts - Put an end to AWS billing surprises • Teams - Sophisticated permissions for multiple users • Integration with Slack and HipChat www.gorillastack.com
  • 29. https://github.com/GorillaStack/auto-tag This is an open-source tagging solution for AWS. Deploy auto tag to lambda and set up CloudTrail and have each of your resources tagged with the resource who created it. It was written by GorillaStack. Lambda Auto-Tag by
  • 30. www.cloudhealthtech.com With the CloudHealth’s platform, customers can control their data through knowledge. CloudHealth can quantify, understand, optimize and automate its cloud resources, giving customers visibility across their entire cloud ecosystem to effectively optimize resources and define governance policies for ongoing management. CloudHealth allows customers to scale their cloud without scaling their IT workforce.
  • 31. Doron Rogov
 Head of Operations doronro@cloudzone.io Thank you! BTW - We’re hiring! (DevOps | Cloud Engineers | Jugglers)