Join this session to understand what drives Global and Asia Pacific Financial Services Institutions (FSI) of all sizes to adopt the cloud and how they get started on their journey. This presentation will also include how they leverage the cloud to address specific industry challenges and create business value.

3. Financial Services in the Cloud
Scott Mullins
Head of Worldwide Financial Services Business Development

4. 2
1
3
4
Global Industry Observations and Trends
How Financial Services customers are using AWS today?
Where AWS is Helping Financial Institutions
AWS Resources for FI Adoption
Today’s Presentation Will Cover…

5. Global Industry Observations & Trends

6. Strained global
economic conditions
Evolving markets &
customer expectations
Complex regulatory
compliance landscape
Access to more data
than ever before
Sophisticated
security threat actors
The Financial Services Industry Continues to Change

7. What Keeps FS Leaders Up at Night in 2016?
New entrants target
profitable segments
Payment, lending,
insurance
Cyber threats
Deploying cloud services
for core business activities
Remove Friction from
the Customer
Journey
Making advanced
analytics actionable
Partner with Fintech
Integrate risk management
and compliance practices
Don’t miss out on
transformational
technologies
distributed ledgers, AI,
IoT
Source: The Financial Brand, Cap Gemini, E&Y, AWS Customers & Prospects
Getting
started with
Opti-channel
DIFFERENTIATING THEMSELVES FROM OTHERS
IMPROVING CUSTOMER EXPERIENCES MANAGING RISK
OPTIMIZING OPERATIONS
2
3
4
1

8. 2/3
More than two-thirds of
IT budgets go toward
keeping the lights on
77%
of CEOs believe security
risk has increased in the
last few years and 65%
believe their risk management
capability is falling behind
15 yrs
The average lifespan
of an S&P company
dropped from 67 years in
the 1920s to 15 years today
The World Doesn’t Work The Same Way Any More

9. FinTech: Unbundling Banking As We Know It
Source: CB Insights

10. How are Financial Services
Customers using AWS today?

11. Adoption
“All of our customers are telling us that they’re moving to AWS.”
- President, Global Financial Information & Services Company

12. AWS is trusted by Financial Services Institutions
around the world to help them transform legacy IT
infrastructure and bring new, innovative ideas to
market faster.

13. Trusted by Financial Services Institutions Worldwide

14. Trusted by Financial Services Institutions in APAC

15. How are Financial Services Customers using AWS in APAC?
Scaling development and testing environment through a major
technology refresh program
Development & Test Environments
Building New Mobile Application
New mobile application offered to the public
Live market data, news and company announcements of all SGX-
listed companies
Scaling Fund Analytics and
Statistical Modeling (Quant)
Big data storage (from financial information providers)
Analytics and statistical modeling application & database (ClariFI)
Long-term archiving and backup
Migrating Existing Apps to AWS
HPC for Capital Market Risk
Management & Monte Carlo Analysis
“Cloud-First” Migration to AWS
50% on AWS within 24 months
Treasury and Markets HPC for financial instrument pricing and
risk management
Migrating 2,000 applications to AWS
Exited Disaster Recovery site, 12K Virtual Desktop profiles
Project Ignite and simplification of core systems
Risk calculation across financial instrument asset classes
Frequent calculation enhancements and new model & scenarios
to cover, intensifying needs to scale fast
[Withheld]

16. Financial Institutions’ Paths (Patterns) of Adoption
Cloud-First / All-In
Deliberate Approach
Opportunistic
Approach
Cloud Native
& FinTech

17. FI Paths of Adoption: Opportunistic Approach
Sample use cases
• Dev / Test (devops)
• Analytics: customers, marketing, investment
• Risk management & HPC
• Blockchain
• Core systems
• Digital / mobile banking, insurance, trading
• IoT eg Amazon Echo
• Security analytics
• Disaster recovery
OakNorth
[Withheld]

18. Up to 50% of bank’s
compute workload may be
shifted to cloud by 2018
FI Paths of Adoption: Deliberate Approach
Plans to reduce its data
center footprint from
eight to three by 2018
Plan to move 2,000
applications from its data
centers to AWS
Largest Bank In Singapore
Euromoney Global Best Digital
Bank
One of Australia’s largest
general insurers and leading
banks
8th Largest Bank in the US
Capital One

19. Free stock trading to
democratize access to
financial markets
FI Paths of Adoption: Cloud Native & FinTech
Mobile-first bank with
cloud based core banking
Social and online
behavior Credit Scoring &
Verification
Fastest-growing US brokerage
in history
Winner of Mondato Award in
Mobile Finance & Commerce
World Economic Forum's Tech
Pioneers
Goal of “building the best bank
on the planet”

20. Where AWS is Helping
Financial Institutions

21. What Financial Institutions Are Doing & Key Areas Where AWS Is Helping
Retail & Commercial
Banking
Wealth Management
Private Banking
Capital Market &
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Digital Marketing
Online Trading
Mobile Trading
Web Sites
Chat Bot
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Biometrics
DigitalAnalytics
AML
Dev & Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infra
HPC
Core
IoT
Representative sample of uses cases

22. Enriching the Customer Experience
Retail & Commercial
Banking
Wealth Management
Private Banking
Capital Market &
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Digital Marketing
Online Trading
Mobile Trading
Web Sites
Chat bot
AML
Dev & Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Biometrics
DigitalAnalyticsInfra
HPC
Core
IoT
Representative sample of uses cases

23. Optimizing Operations
Retail & Commercial
Banking
Wealth Management
Private Banking
Capital Market &
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Digital Marketing
Online Trading
Mobile Trading
Web Sites
Chat bot
AML
Dev & Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Biometrics
DigitalAnalyticsInfra
HPC
Core
IoT
Representative sample of uses cases

24. Managing Risk
Retail & Commercial
Banking
Wealth Management
Private Banking
Capital Market &
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Digital Marketing
Online Trading
Mobile Trading
Web Sites
Chat bot
AML
Dev & Test DR CyberSecurity Storage VDI Data Warehouse
Customer Analytics Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Customer Analytics
Biometrics
DigitalAnalyticsInfra
HPC
Core
IoT
Representative sample of uses cases

25. AWS Resources for FI Adoption

26. AWS Global Infrastructure
14 Regions
38 Availability Zones
63 Edge Locations

27. Technical &
Business
Support
Hybrid
Architecture
Application Marketplace
Analytics
Application
Services
Mobile
Services
Development
& Operations
Internet of
Things
Enterprise
Applications
Security & Compliance
Core Services
Infrastructure

28. AWS Cloud Adoption Framework
A core framework for Cloud delivery
Cloud adoption is more than a
migration, it’s a major
transformation in how IT
supports business customers.
People
Perspective
Process
Perspective
Security
Perspective
Maturity
Perspective
Platform
Perspective
Operating
Perspective
Business
Perspective

29. AWS Professional Services
Partnering in Your Journey
Technical
Specialists
Specialty practices for
AWS security,
infrastructure, app
optimization,
analytics, big data,
and operational
integration
Advisory
Services
Strategy, planning,
cost/benefit analysis,
governance, risk
management as it
relates to
implementing the AWS
platform
Collaboration
Working with you
and the APN
Premier Partners
you already trust to
realize breakthrough
results
Proven
Processes
Best practices to get
the foundation right,
migrate workloads,
create a modern IT
operating model to
support your
business

30. An Expansive Financial Services Ecosystem
Systems Integrators & Consultants Financial Services Providers

31. A Focus on Security & Enabling Compliance
“Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers.” – Tom
Soderstrom, CTO, NASA JPL
AWS provides the same, familiar approaches to security that companies have been using for
decades with increased visibility, control, and auditability.
Visibility
View your entire
infrastructure with one
click
Auditability
Control
Deep insight with AWS
CloudTrail
You have sole authority
on where data is stored
Shared responsibility
model
3rd Party Validation – Certifications for Workloads that Matter

32. AWS Global Regulatory Compliance Resources
Terms & Conditions to Support Regulatory Requirements
Industry Regulatory, Security, & Governance Expertise On Staff
Using AWS in the
Context of
Australian
Privacy
Considerations
Using AWS in
the Context of
Malaysian
Privacy
Considerations
Using AWS in
the Context of
New Zealand
Privacy
Considerations
Using AWS in
the Context of
Singapore
Privacy
Considerations
AWS
European Union
Data Protection
AWS
US FFIEC
Audit Guide
Regional Compliance Guides
AWS Enterprise Support
• 24/7 Access
• Enterprise-grade Response Times
• Designated Technical Account
Managers
• Support Concierge
• AWS Trusted Advisor – Full Checks
Suite
• Infrastructure Event Management
• Enterprise Architectural Support
• Operations Support
• AWS Support API
• 3rd Party Software Support
IT Grundschutz
Compliance on
AWS
OCIE
Cybersecurity
Workbook for
AWS
AWS CIS
Foundation
Benchmarks
FISC
Guidelines
on AWS
Active Regulatory Engagement Worldwide
• Regional Informational Roundtables for Regulatory Agencies
• Regional Compliance Guides
• Policy Initiatives
• Former Regulators
• Former Top 5 Investment Bank Compliance Officers
• Financial Services Information Security Professionals
• Financial Services Governance & Audit Professionals
• EU Model Clauses
• Data Sovereignty/Residency
• Regional Regulatory Supervision
• Reversibility

33. AWS & Regulatory Agencies: APAC/Japan
We’ve helped our FSI customers successfully address regulatory requirements from these agencies, and many others around the world.