AWS Elemental combines deep video expertise with the power and scale of the AWS Cloud to provide flexible video processing and delivery solutions for governments, nonprofits, educational institutions, and other public sector organizations.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ASLAM KHADER,
CHIEF PRODUCT OFFICER
NOVEMBER 19, 2018
AMAZON CONFIDENTIAL
Capture and
Stream Live and
On-Demand
Video for the
Public Sector

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Today’s Agenda
 About AWS Elemental
 Video Use Cases
 Video Technologies
 Case Studies
 Resources
 QA

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AWS Elemental
Together AWS and AWS Elemental bring customers:
Cost-effective and efficient scaling of video infrastructure
Deeply integrated media-centric webservices on AWS
Integrated solutions for “next-generation” deployment models
 World’s leading cloud infrastructure
 Secure, elastic, scalable, cost effective
 Supports over 190 countries, 1M+ customers
 Deep video processing expertise
 Improve, monetize, deliver content
 Proven solutions with 850+ customers

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AWS Elemental Customers
EDUCATION
NON-PROFIT AND GOVERNMENT
BROADCASTING

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On-Premises and In-the-Cloud Solutions
FILE-BASED
ENCODING
LIVE
ENCODING
JUST-IN-TIME
PACKAGING
AD INSERTIONORIGINATION
AWS Elemental
MediaLive
AWS Elemental
MediaTailor
AWS Elemental
MediaStore
AWS Elemental
MediaPackage
AWS Elemental
MediaConvert
AWS Elemental
Server
AWS Elemental
Live
AWS Elemental
Delta
On Premises
(Appliance or VM)
Cloud
Region
NETWORK
MGMT
AWS Elemental
Conductor
AWS Elemental
Delta

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Key Differentiators
Industry Compliance
Compliance with standards from
SMPTE, MPEG, MISB
On-prem & Cloud
Physical and virtualized solutions to
fit your needs
Well-architected
Rely on the architecture as it reflects
AWS best practices
Agility
Rapidly deploy solutions by leveraging
highly functional building blocks
Scalability
Use the framework and available guides to
expand the solution based on your needs
Security Controls
Security and reliability across all
classification levels

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7
CONSUMERS ARE DRIVING DEMAND FOR MORE
CONTENT, TO MORE DEVICES.
Powering the Next-generation Video Experience
with Cloud & Streaming Technologies
U.S. Navy photo by Mass Communication Specialist 1st Class Alexandra Seeley
https://www.navy.mil/management/photodb/photos/170713-N-JN784-033.JPG

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Video Use Cases

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TV Channel
Common Applications
Mission / Tactical
Classroom Training Surveillance
Communications

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Live Streaming
• Mission-critical broadcasting
• Remote tactical feeds to FOB for PED capture
and analysis
• Keynote addresses, townhall meetings
• Outward facing communications, university
events (e.g. TED talks)
• Events
• Lectures, sporting events
• Large internal group or team meetings
• Channels
• College TV channels, internal broadcast
channels
• 24X7 surveillance
Live Use Cases

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Video on-demand conversion to distributable
formats
• Library conversion
• Convert mezzanine formats
• Other content conversion
• User-generated content
• Marketing videos - training tools, content libraries
• Training videos – tutorials, answers to common
technical questions
• Promotional videos – introductions, website content
• HR – culture videos
Video On-Demand Use Cases

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Video Technologies

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HEVC Advantage
MPEG-2
AVC
201620031994
Bitrate
Year
2 Mb/s
4 Mb/s
8 Mb/s
Example Rates of 720p60
SAME QUALITY @ ½ BIT RATE OR 2x QUALITY FOR SAME BITRATE
HEVC maintains video quality
Non-HEVC HEVC

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Adaptive Bitrate Streaming
3 Mb/s
1s 1s 1s 1s 1s
2 Mb/s
1 Mb/s
SEGMENT DURATION
SEGMENTRATE

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AWS Elemental MediaTailor
Server-side ad insertion to enable content
personalization and monetization
AWS Media Services
AWS Elemental MediaConvert
File-based video processing service
AWS Elemental MediaStore
Media-optimized origin service
AWS Elemental MediaPackage
Video origination and just-in-time packaging service
AWS Elemental MediaLive
Live encoding service
Media Focused AWS services
 Building blocks which form the foundation for
cloud-based video workflows
 When combined with other AWS services, offer a
complete solution for processing and delivery of
live or on-demand video content in the AWS
cloud

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Amazon Transcribe
Subtitling and captioning service
Amazon Translate
Multi-language translations
Amazon Polly
Text-to-speech
Amazon Rekognition Video
Image recognition & analysis
Amazon Lex
Natural Language Understanding (NLU) &
Automatic Speech Recognition (ASR)
Machine Learning Fully Integrated In AWS
A 文
Leverage Complementary ML Services
 New set of ML services allows companies
to easily caption text, translate that text
into multiple languages, and create an
audio track with those new spoken
languages
 Object recognition also simplifies
detection of specific people, objects, or
brands to mark them in the video

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The Amazon Machine Learning stack
PLATFORM SERVICES
FRAMEWORKS & INTERFACES
Caffe2 CNTK
Apache
MXNet
PyTorch
Tensor
Flow
Torch Keras Gluon
AWS Deep Learning AMIs
Amazon SageMaker AWS DeepLens
Amazon Polly
APPLICATION SERVICES
Amazon Lex Amazon ComprehendAmazon Translate
Amazon Transcribe
Amazon Rekognition
Amazon Rekognition
Video

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Storage Compute Database Networking CDN ML
AWS Services
ManagedNative Partner
Media Services
How to build your video workflows on AWS

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Build Your Own Media Workflows
 AWS Media Services
are building blocks
which form the
foundation for cloud-
based video workflows
 Combine with other
AWS services, to build
a complete solution
for delivery of live or
on-demand video
content.
Amazon
EC2
Ingest
AWS Elemental
MediaPackage
AWS Elemental
MediaLive
Media Supply Chain
AWS
Direct Connect
Contribution
AWS Elemental
Live
AWS
Snowball Edge
DAM & Archive
AWS Elemental
MediaConvert
Amazon
S3
AWS
Glacier
Distribution
Amazon
CloudFront
Amazon
MachineLearning

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The Trusted Cloud for Government
AWS Media Services are coming to government regions soon
AWS Media Services are
currently available across
many commercial regions
AWS spans 55 Availability Zones within 18 Geographical Regions around the world
Additionally, AWS offers the security and reliability
governments need across all classification levels:
Unclassified, Sensitive, Secret, and Top Secret
SBU, FOUO, ITAR
SRG IL 2,4,5
AWS GovCloud(US)
NIPRNET
SECRET
SRG IL 6
(Pending)
S-C2S
SIPRNET
TS/SCI
ICD-503
C2S
JWICS

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Case Studies

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Problem Statement
• Launch a live stream to complement its
on-demand free kids channel, streamlining
24/7 online at pbskids.org and via its PBS
Kids video app
• Support streaming to multiple devices
including Roku, Apple TV, Amazon Fire TV,
Android TV, Xbox One and Chromecast
Use of AWS
• AWS Elemental Live
encodes the live stream
into ABR bouquets to
support various network
bandwidths
• AWS Elemental Cloud
packages the stream into
HLS manifest for delivery
to CloudFront CDN and
playout to multiple devices
Business Benefits
• Enables broadcast delivery
of Across digital channels,
PBS Kids averages nearly
400 million streams per
month
• Leverage the dynamic
scalability benefits of a
cloud-based solution to
maintain peak performance
for any size audience
• Pay-as-you-go pricing
model helped keep the
costs down
Non-profit Case Study: PBS Kids
24/7 Live Event Streaming

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 Free PBS KIDS 24/7 channel and live stream is available to more than 90% of
U.S. TV households
 Easily deploy live streaming alongside existing on-demand solution
Non-Profit: 24/7 Live Event Streaming
Live Stream
On-Demand
Content
Packaging
AWS Elemental
Cloud
Amazon
CloudFrontAWS Elemental
Live
Live Video
Processing
Multiple OTT Devices

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Paula Kerger, PBS President and CEO
With the launch of the multi-
platform 24/7 PBS KIDS channel, all
of America’s children will be able to
access our trusted educational
content anywhere, anytime and
through any device. As the only free
national 24/7 kids’ TV service in the
U.S., the PBS KIDS channel will be a
game changer for all families…
“
”

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Problem Statement
• Live broadcast of Royal Shakespeare
Company (RSC) play to hundreds of
schools and thousands of students
• Employ as educational tool as part of
curriculum
• Work within limited budget, bandwidth
and geographical constraints
Use of AWS
• Ravensbourne’s Studio includes
HD-SDI 1080i professional
broadcast workflows
• On-the-ground encoder
delivers RTMP stream to
MediaLive which encodes the
live stream into ABR bouquets
to support various network
bandwidths
• MediaPackage packages into
HLS manifest for delivery to
CloudFront CDN and playout
via video.js player
Business Benefits
• RSC’s Macbeth reached over 82k
school children at 645 schools,
with over 60% receiving 1080p
at 8Mbps and no streaming
issues
• Leverage knowledge to stream
Degree Show Channel broadcast
over special terrestrial license
from OFCOM and streamed on
the web
• Serves as foundation for Digital
Television Technology students
to learn cloud architecture for
broadcasting
Education Case Study: Ravensbourne
Live Event Streaming and Educational Tool

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 Leverage the dynamic scalability benefits of a cloud-based solution to maintain
peak performance for any size audience
 Pay-as-you-go pricing model helped keep the costs down
 Ease of use enables students to deploy broadcast-grade architecture
Live Event Streaming
Main Program
Slates
Live Video
Processing
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Origination and
JIT Packaging
Amazon
CloudFront
video.js Player
Encoder
YouTube

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Problem Statement
• Sending first live 4K video from space
to improve research and education
• Working with size and power
constraints of the International Space
Station (ISS)
Use of AWS
• AWS Elemental technology
provided the first live 4K UHD
video stream from space
• Amazon CloudFront
distributes via multicast to
multiple devices globally
• NASA and AWS engineered a
complete, resilient workflow
where live events, agile
workflows and dynamic,
cloud-centric video
processing unlock new
content opportunities
Business Benefits
• The AWS Elemental
solution is small enough
to easily attach to the
wall of the ISS with
Velcro and requires very
little power from the
station’s solar array
• Ease of installation,
usability, and remote
management
functionality provides the
simplest, yet most
advanced user experience
Multicast: NASA Live 4K Video from Space

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Multicast: Live 4K Video from Space Workflow

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Problem Statement
• Prove out feasibility of live FMV in the cloud
• Integrate to multicast environments and improve
video quality and reliability
• Upgrade PED processing using AI/ML technologies
Use of AWS
• H.265/HEVC contribution from air-to-ground-to-cloud
• Adaptive Bit Rate technologies for distribution
• Introduction to several application based AI services
Benefits
• High-quality, reliable, secure FMV streaming
• FMV content formatted and delivered in a web-
friendly fashion, improving end-user experience
• Augmented PED capabilities with auto object-
tagging and speech-to-text
Mission Case Study: National Geospatial
Intelligence Agency (NGA)
Enterprise Challenge - FMV in the cloud

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Mission-Critical Video Workflow
OBJECT DETECTION
MEDIA SERVICES
STORAGE
FACIAL
RECOGNITION
COMPUTE
C4ISR
HEADQUARTERS
MOBILE
INFANTRY
GROUND
SUPPORT
AERIAL
RECONNAISSANCE
NAVAL
SUPPORT
FORWARD
OPERATING BASEABR
MP2TS

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NGA EC18 FMV Architecture Overview
ABR
HTTPS/HLS
Multi Agency Collaboration
Environment
US-EAST-1 N. Virginia
Reliable
UDP
UDP
API Calls
File
Amazon
EC2
(Crafter CMS)
AWS Elemental
MediaConvert
AWS Elemental
MediaLive
Amazon
S3
Amazon ML Services
Amazon
Rekognition
Amazon
Sagemaker
Amazon
Transcribe
Ground Station
HD-SDI
AWS Elemental
Live
Reliable
Transport
Reliable
Transport
Existing PED Tools
(Legacy Thick Client)
Time Dominant (~1s)
AWS Complementary Tools
(Web/Thin Client)
Content Dominant (~10s)
Amazon
CloudFront
BOGUE FIELD, NC HERNDON, VA
FMV [Unicast]
Aircraft & Sensor
Air Base Ops
GFE PED Tools
(Legacy Thick Client)
FMV [Multicast]
ReliableUDP
Amazon
EC2 FMV [Multicast]
AWS Elemental
MediaPackage

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Problem Statement
• Access highly secure video anywhere in the
world, even in disconnected environments
• Support any device and network
• Tailor content by role, rank, mission, and
other parameters
Use of AWS
• Deploy Crafter Software
Video Center on AWS in
AWS GovCloud with
FedRamp compliance
• Leverage Amazon EC2,
Amazon Elastic
Transcoder, Amazon S3
• Integrate with agency
Single Sign-On (SSO)
Business Benefits
• Deploy 24x7 channels or
event-based broadcasts
with ease
• Training videos delivered
in government-approved,
highly secure private
cloud hosting
• Targeted video format
for BYOD delivery in
user-friendly consumer
interface
On-Demand Training Case Study
Executive Office of US Attorneys

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On-Demand Training Case Study Workflow
 Accelerate time-to-market with highly customizable, cloud-based solutions
 Encoding and packaging for multi-screen distribution to either cloud-driven or fully-
disconnected content distribution for education, training, communication and
entertainment
 Run on hardened, physical servers that combine compute, storage and other AWS
capabilities
Amazon EC2
Crafter Video Center
CMS
Amazon S3
Storage Display Devices
Crafter Video
Center App
App Staging
Source
Amazon Elastic
Transcoder
Video Encoding

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Resources

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View our documentation for an implementation guide, architecture diagrams, and more!
To learn more, visit https://aws.amazon.com/answers/media-entertainment/
Now: Click – Deploy – Stream!
How Can You Get Started?

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Other Resources
Try out some of our ready-to-deploy starter kits, watch some
demos, and learn more:
• Guide for live streaming:
https://aws.amazon.com/answers/media-
entertainment/live-streaming/
• Guide for on-demand streaming:
https://aws.amazon.com/answers/media-
entertainment/video-on-demand-on-aws/
• Live workflows webcast:
https://www.elemental.com/resources/webcasts/how-
build-ott-workflows-live-video-streaming-aws
• Government solutions:
https://www.elemental.com/applications/government

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Other Resources (cont.)
Training and Re:Invent 2018 sessions:
• Training on AWS (search for “Media Services”)
https://www.aws.training/Training?searchPhrase=
Domain-Media%20Services
• Re:Invent 2018 sessions
CTD202: Deploy Live Video and Machine Learning
for Rapid Decision-Making & Budget Efficiency
CTD408: Insights into the Glass-to-Glass Video
Workflows of the US Government
• Email:
federal-info@elemental.com

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Thank you and Build On!

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Questions?