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© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
Build IntelligentApps usingAPI
Services
STEVEN BRYEN | AWSTECHNICAL & DEVELOPER EVANGELISM | @steven_bryen
sbryen@amazon.com
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
Put machine learning in the
hands of every developer
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OurApproach for MachineLearning
Customer-focused
90%+ of our ML roadmap is
defined by customers
Multi-framework
Support for the most
popular frameworks
Pace of innovation
200+ new ML launches and major feature
updates in the
last year
Breadth and depth
A wide range of AI and ML services in-
production
Security and analytics
Deep set of security and
encryption features, with robust analytics
capabilities
Embedded R&D
Customer-centric approach to
advancing the state of the art
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
M L F R A M E W O R K S &
I N F R A S T R U C T U R E
The Amazon ML Stack: Broadest & Deepest Set of Capabilities
A I S E R V I C E S
R E K O G N I T I O N
I M A G E
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
C O M P R E H E N D
M E D I C A L
L E XR E K O G N I T I O N
V I D E O
Vision Speech Chatbots
A M A Z O N S A G E M A K E R
B U I L D T R A I N
F O R E C A S TT E X T R A C T P E R S O N A L I Z E
D E P L O Y
Pre-built algorithms & notebooks
Data labeling (G R O U N D T R U T H )
One-click model training & tuning
Optimization ( N E O )
One-click deployment & hosting
M L S E R V I C E S
F r a m e w o r k s I n t e r f a c e s I n f r a s t r u c t u r e
E C 2 P 3
& P 3 d n
E C 2 C 5 F P G A s G R E E N G R A S S E L A S T I C
I N F E R E N C E
Models without training data (REINFORCEMENT LEARNING)
Algorithms & models ( A W S M A R K E T P L A C E )
Language Forecasting Recommendations
NEW NEWNEW
NEW
NEW
NEWNEW
NEW
NEW
RL Coach
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS DeepLens
The world’s first deep learning-
enabled video camera for
developers
• A new way to learn ML though sample projects, with practical,
hands-on examples
• Run deep learning models locally on the camera to recognize
or classify without streaming to the cloud
• Easy to customize and fully programmable using AWS Lambda
• Integrated with Amazon SageMaker for custom model
deployment
• Runs on any deep learning framework, including Apache
MXNet, TensorFlow, and Caffe.
Available now on amazon.com for $249
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
GET STARTED WITH SAMPLE PROJECTS
ARTISTIC STYLE TRANSFER
OBJECT DETECTION FACE DETECTIONHOT DOG / NOT HOT DOG
CAT VS. DOG
ACTIVITY DETECTION
Or build custom deep learning models in the cloud using
Amazon SageMaker
HEAD POSE DETECTION
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Robotic autonomous
race car
AnnouncingAWSDeepRacer:Anexcitingwayfordeveloperstogethands-on
experiencewithreinforcementlearning
Racing LeagueVirtual simulator, to train
and experiment
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AI Services
Pre-trained AI services that require
no ML skills or training
Easily add intelligence to your existing
apps and workflows
Quality and accuracy from
continuously-learning APIs
A I S E R V I C E S
R E K O G N I T I O N
I M A G E
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
& C O M P R E H E N D
M E D I C A L
L E XR E K O G N I T I O N
V I D E O
Vision Speech Chatbots
F O R E C A S TT E X T R A C T P E R S O N A L I Z E
Language Forecasting Recommendations
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Audio Input
Example: End-to-end audio analysis
store
Amazon S3
trigger
AWS
Lambda
call
Amazon
Transcribe
in cascade
Amazon
Comprehend
aggregate
Amazon
Athena
analyze
Amazon
QuickSight
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Rekognition – Image andVideoAnalysis
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Optical Character Recognition (OCR)
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Object & Scene Detection
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Facial Analysis
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Face Search/Comparison
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AmazonTextract –OCR++
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AmazonTextract – Howitworks
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
Amazon Lex
A service for building conversational interfaces into your
applications using voice and text
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Lex – Features
Text and speech language understanding: powered by the
same technology as Amazon Alexa
Deployment to chat services
(Web/Mobile Apps, Facebook, Kik, Slack,Twilio SMS)
Designed for builders: efficient and intuitive tools to build
conversations; scales automatically
Versioning and alias support@
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Lex Bots – key concepts
Utterances
Spoken or typed phrases that invoke your
intent
BookHotel
Intents
An intent performs an action in response to
natural language user input
Slots
Slots are input data required to fulfill the
intent
Fulfillment
Fulfillment mechanism for your intent
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“Book a hotel”
Book hotel
NYC
“Book a hotel in
NYC”
Automatic speech recognition
Hotel booking
New York City
Natural language
understanding
Intent/slot
Model
UtterancesHotel Booking
City New York City
Check in Nov 30th
Check out Dec 2nd
“Your hotel is booked for Nov
30th”
Amazon Polly
Confirmation: “Your hotel is
booked for Nov 30th”
“Can I go ahead
with the booking?
a
in
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Utterances
I’d like to book a hotel
I want to make my hotel
reservations
I want to book a hotel in New York
City
Can you help me book my hotel?
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Slots
Destination City New York City, Seattle, London …
Slot Type Values
Check in Date Valid dates
Check out Date Valid dates
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Slot elicitation
I’d like to book a hotel
What date do you check in?
New York City
Sure, what city do you want to book?
Nov 30th Check in
11/30/2017
City
New York City
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AmazonConnect
Self-service, cloud-based contact center service
Real time and
historical analytics
High-quality
voice capability
Call
recording
Skills-based routing
[Automatic Call Distribution (ACD)]
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Intelligentcallcenter chatbot
Amazon
Connect
Customer
Amazon
Lex
Lambda:
Fulfillment
DynamoDB:
Customer Data
SNS:
SMS Messaging
Customer calls
Connect to
reschedule an
appointment
Connect calls
Lex chatbot
Lex chatbot calls
Lambda function to
get customer
preferences and
fulfil Intents
Lambda function
sends text message
confirmation via SNS
Customer receives
appointment
confirmation text
message
Lambda
function writes
updates to
DynamoDB
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
Turn text into lifelike speech using deep learning
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Polly
• Content creation
• Mobile & desktop applications
• Internet ofThings (IoT)
• Education & e-learning
• Telephony
• Game development
Use cases
• 58 voices across 28 languages
• Lip-syncing & text highlighting
• Fine-grained voice control
• Custom vocabularies
• Available in 18 AWS Regions
Key features
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Polly
“The weather
today in Seattle,
WA is 65 F”
Text-to-speech(TTS)
“The weather
today in Seattle,
Washington is
65 Degrees
Farenheit”
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SynthesizeSpeechAPI
$ aws polly synthesize-speech
--text "hello"
--voice-id Matthew
--output-format mp3
[--lexicon-names mylex1 mylex2]
output.mp3
{
"ContentType": "audio/mpeg",
"RequestCharacters": "11"
}
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“With Amazon Polly our users benefit from
the most lifelike Text-to-Speech voices
available on the market.”
Severin Hacker
CTO, Duolingo
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
Turn speech into text
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“Hello, this is Allan
speaking”
Amazon
Transcribe
Speech-to-text(STT)
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
English
Italian
French
Spanish
Portuguese
Supported languages *
* more languages coming soon!
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
ringDNA
End-to-end communications platform for
sales teams
Enterprise organizations use RingDNA to
dramatically increase productivity, engage in
smarter sales conversations, gain predictive
sales insights and improve their win rate
Speech to Text
"A critical component of RingDNA’s Conversation AI
requires best of breed speech-to-text to deliver
transcriptions of every phone call. RingDNA is
excited about Amazon Transcribe since it
provides high-quality speech recognition at scale,
helping us to better transcribe every call to text "
Howard Brown, CEO & Founder, RingDNA
https://www.youtube.com/watch?v=1ZJ_f1bDdog
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
unstructured text
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
AmazonComprehend
A fully managed and continuously trained service that helps you
extract insights from unstructured text
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Comprehend
Sentiment Entities LanguagesKeyphrases Topic modeling
Syntax
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AmazonComprehend – NaturalLanguage Processing
Amazon.com, Inc. is located in Seattle,WA
and was founded July 5, 1994 by Jeff Bezos.
Our customers love buying everything from
books to blenders at great prices
Named Entities
Amazon.com:Organization
Seattle,WA : Location
July 5th,1994: Date
Jeff Bezos : Person
Keyphrases
Our customers
books
blenders
great prices
Sentiment
Positive
Language
English
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Comprehend – Syntax API
Our customers love buying everything from
books to blenders at great prices
Token
(word)
Part of
Speech
customers Noun
love Verb
books Noun
great Adjective
prices Noun
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Supported parts of speech
ADJ – Adjective
ADP – Adposition
ADV – Adverb
AUX – Auxiliary
CCONJ – Coordinating Conjunction
DET – Determiner
INTJ - Interjection
NOUN - Noun
NUM – Numeral
O – Other
PART – Particle
PRON – Pronoun
PROPN – Proper Noun
PUNCT – Punctuation
SCONJ – Subordinating Conjunction
SYM – Symbol
VERB –Verb
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Syntaxdetection
$ aws comprehend detect-syntax
--language-code 'en' --text 'I love cloud!’
{
"SyntaxTokens": [
{
"TokenId": 1,
"Text": "I",
"BeginOffset": 0,
"EndOffset": 1,
"PartOfSpeech": {
"Tag": "PRON",
"Score": 0.9999802112579346
}
},
...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SentimentAnalysis
$ aws comprehend detect-sentiment
--language-code 'en' --text 'I love cloud!’
{
"Sentiment": "POSITIVE”,
"SentimentScore": {
"Mixed": 0.012617903761565685,
"Positive": 0.9599817991256714,
"Neutral": 0.021758323535323143,
"Negative": 0.005641999188810587
}
}
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Popular text analytics use cases
Content Personalization
• Understand related documents based on entities, phrases or even topic similarities for trends analysis, to
drive content personalization and recommendations
Semantic Search
• Index entities for boosting and ranking search results
Intelligent data warehouse
• Query unstructured data in relational databases, processing data within the data lake (Amazon S3) and then
inserting it back into the data warehouse
Social Analytics
• Ingest, process and analyze trends from entities and sentiment from social media posts acrossTwitter and
Facebook
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Supportforlargedatasetsandtopicmodeling
STORM
WORLD SERIES
STOCK MARKET
WASHINGTON
LIBRARY OF
NEWS ARTICLES *
Amazon
Comprehend
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Extract information from unstructured medical text accurately and quickly
No machine learning experience required
Amazon Comprehend
Medical
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Yes, natural language translation 
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Supported languages *
Arabic
SimplifiedChinese
French
German
Spanish
Portuguese
Japanese
Traditional Chinese
Italian
Russian
Turkish
Czech
* 417 translation combinations
Danish
Dutch
Finnish
Swedish
Polish
Hebrew
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
«We operate 90 localized websites in 41
languages. (…)
Having evaluated Amazon Translate
and several other solutions, we believe
that Amazon Translate presents a quick,
efficient and most importantly, accurate
solution. »
Matt Fryer, VP and Chief Data Science Officer, Hotels.com
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T
STEVEN BRYEN | AWSTECHNICAL & DEVELOPER EVANGELISM | @steven_bryen
sbryen@amazon.com
ThankYou!
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R
S U M M I T

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Building Intelligent Applications Using AI Services

  • 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T Build IntelligentApps usingAPI Services STEVEN BRYEN | AWSTECHNICAL & DEVELOPER EVANGELISM | @steven_bryen sbryen@amazon.com
  • 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T Put machine learning in the hands of every developer
  • 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. OurApproach for MachineLearning Customer-focused 90%+ of our ML roadmap is defined by customers Multi-framework Support for the most popular frameworks Pace of innovation 200+ new ML launches and major feature updates in the last year Breadth and depth A wide range of AI and ML services in- production Security and analytics Deep set of security and encryption features, with robust analytics capabilities Embedded R&D Customer-centric approach to advancing the state of the art
  • 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. M L F R A M E W O R K S & I N F R A S T R U C T U R E The Amazon ML Stack: Broadest & Deepest Set of Capabilities A I S E R V I C E S R E K O G N I T I O N I M A G E P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D C O M P R E H E N D M E D I C A L L E XR E K O G N I T I O N V I D E O Vision Speech Chatbots A M A Z O N S A G E M A K E R B U I L D T R A I N F O R E C A S TT E X T R A C T P E R S O N A L I Z E D E P L O Y Pre-built algorithms & notebooks Data labeling (G R O U N D T R U T H ) One-click model training & tuning Optimization ( N E O ) One-click deployment & hosting M L S E R V I C E S F r a m e w o r k s I n t e r f a c e s I n f r a s t r u c t u r e E C 2 P 3 & P 3 d n E C 2 C 5 F P G A s G R E E N G R A S S E L A S T I C I N F E R E N C E Models without training data (REINFORCEMENT LEARNING) Algorithms & models ( A W S M A R K E T P L A C E ) Language Forecasting Recommendations NEW NEWNEW NEW NEW NEWNEW NEW NEW RL Coach
  • 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS DeepLens The world’s first deep learning- enabled video camera for developers • A new way to learn ML though sample projects, with practical, hands-on examples • Run deep learning models locally on the camera to recognize or classify without streaming to the cloud • Easy to customize and fully programmable using AWS Lambda • Integrated with Amazon SageMaker for custom model deployment • Runs on any deep learning framework, including Apache MXNet, TensorFlow, and Caffe. Available now on amazon.com for $249
  • 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. GET STARTED WITH SAMPLE PROJECTS ARTISTIC STYLE TRANSFER OBJECT DETECTION FACE DETECTIONHOT DOG / NOT HOT DOG CAT VS. DOG ACTIVITY DETECTION Or build custom deep learning models in the cloud using Amazon SageMaker HEAD POSE DETECTION
  • 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Robotic autonomous race car AnnouncingAWSDeepRacer:Anexcitingwayfordeveloperstogethands-on experiencewithreinforcementlearning Racing LeagueVirtual simulator, to train and experiment
  • 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AI Services Pre-trained AI services that require no ML skills or training Easily add intelligence to your existing apps and workflows Quality and accuracy from continuously-learning APIs A I S E R V I C E S R E K O G N I T I O N I M A G E P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D & C O M P R E H E N D M E D I C A L L E XR E K O G N I T I O N V I D E O Vision Speech Chatbots F O R E C A S TT E X T R A C T P E R S O N A L I Z E Language Forecasting Recommendations
  • 9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Audio Input Example: End-to-end audio analysis store Amazon S3 trigger AWS Lambda call Amazon Transcribe in cascade Amazon Comprehend aggregate Amazon Athena analyze Amazon QuickSight
  • 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T
  • 11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Rekognition – Image andVideoAnalysis
  • 12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Optical Character Recognition (OCR)
  • 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Object & Scene Detection
  • 16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Facial Analysis
  • 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Face Search/Comparison
  • 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AmazonTextract –OCR++
  • 19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AmazonTextract – Howitworks
  • 20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T
  • 21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T Amazon Lex A service for building conversational interfaces into your applications using voice and text
  • 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Lex – Features Text and speech language understanding: powered by the same technology as Amazon Alexa Deployment to chat services (Web/Mobile Apps, Facebook, Kik, Slack,Twilio SMS) Designed for builders: efficient and intuitive tools to build conversations; scales automatically Versioning and alias support@
  • 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Lex Bots – key concepts Utterances Spoken or typed phrases that invoke your intent BookHotel Intents An intent performs an action in response to natural language user input Slots Slots are input data required to fulfill the intent Fulfillment Fulfillment mechanism for your intent
  • 24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. “Book a hotel” Book hotel NYC “Book a hotel in NYC” Automatic speech recognition Hotel booking New York City Natural language understanding Intent/slot Model UtterancesHotel Booking City New York City Check in Nov 30th Check out Dec 2nd “Your hotel is booked for Nov 30th” Amazon Polly Confirmation: “Your hotel is booked for Nov 30th” “Can I go ahead with the booking? a in
  • 25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Utterances I’d like to book a hotel I want to make my hotel reservations I want to book a hotel in New York City Can you help me book my hotel?
  • 26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Slots Destination City New York City, Seattle, London … Slot Type Values Check in Date Valid dates Check out Date Valid dates
  • 27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Slot elicitation I’d like to book a hotel What date do you check in? New York City Sure, what city do you want to book? Nov 30th Check in 11/30/2017 City New York City
  • 28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AmazonConnect Self-service, cloud-based contact center service Real time and historical analytics High-quality voice capability Call recording Skills-based routing [Automatic Call Distribution (ACD)]
  • 29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Intelligentcallcenter chatbot Amazon Connect Customer Amazon Lex Lambda: Fulfillment DynamoDB: Customer Data SNS: SMS Messaging Customer calls Connect to reschedule an appointment Connect calls Lex chatbot Lex chatbot calls Lambda function to get customer preferences and fulfil Intents Lambda function sends text message confirmation via SNS Customer receives appointment confirmation text message Lambda function writes updates to DynamoDB
  • 30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T
  • 31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T
  • 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T Turn text into lifelike speech using deep learning
  • 33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Polly • Content creation • Mobile & desktop applications • Internet ofThings (IoT) • Education & e-learning • Telephony • Game development Use cases • 58 voices across 28 languages • Lip-syncing & text highlighting • Fine-grained voice control • Custom vocabularies • Available in 18 AWS Regions Key features
  • 34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Polly “The weather today in Seattle, WA is 65 F” Text-to-speech(TTS) “The weather today in Seattle, Washington is 65 Degrees Farenheit”
  • 35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SynthesizeSpeechAPI $ aws polly synthesize-speech --text "hello" --voice-id Matthew --output-format mp3 [--lexicon-names mylex1 mylex2] output.mp3 { "ContentType": "audio/mpeg", "RequestCharacters": "11" }
  • 36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. “With Amazon Polly our users benefit from the most lifelike Text-to-Speech voices available on the market.” Severin Hacker CTO, Duolingo
  • 37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T Turn speech into text
  • 38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. “Hello, this is Allan speaking” Amazon Transcribe Speech-to-text(STT)
  • 39. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. English Italian French Spanish Portuguese Supported languages * * more languages coming soon!
  • 40. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. ringDNA End-to-end communications platform for sales teams Enterprise organizations use RingDNA to dramatically increase productivity, engage in smarter sales conversations, gain predictive sales insights and improve their win rate Speech to Text "A critical component of RingDNA’s Conversation AI requires best of breed speech-to-text to deliver transcriptions of every phone call. RingDNA is excited about Amazon Transcribe since it provides high-quality speech recognition at scale, helping us to better transcribe every call to text " Howard Brown, CEO & Founder, RingDNA https://www.youtube.com/watch?v=1ZJ_f1bDdog
  • 41. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T
  • 42. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T unstructured text
  • 43. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T AmazonComprehend A fully managed and continuously trained service that helps you extract insights from unstructured text
  • 44. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Comprehend Sentiment Entities LanguagesKeyphrases Topic modeling Syntax
  • 45. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AmazonComprehend – NaturalLanguage Processing Amazon.com, Inc. is located in Seattle,WA and was founded July 5, 1994 by Jeff Bezos. Our customers love buying everything from books to blenders at great prices Named Entities Amazon.com:Organization Seattle,WA : Location July 5th,1994: Date Jeff Bezos : Person Keyphrases Our customers books blenders great prices Sentiment Positive Language English
  • 46. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Comprehend – Syntax API Our customers love buying everything from books to blenders at great prices Token (word) Part of Speech customers Noun love Verb books Noun great Adjective prices Noun
  • 47. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Supported parts of speech ADJ – Adjective ADP – Adposition ADV – Adverb AUX – Auxiliary CCONJ – Coordinating Conjunction DET – Determiner INTJ - Interjection NOUN - Noun NUM – Numeral O – Other PART – Particle PRON – Pronoun PROPN – Proper Noun PUNCT – Punctuation SCONJ – Subordinating Conjunction SYM – Symbol VERB –Verb
  • 48. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Syntaxdetection $ aws comprehend detect-syntax --language-code 'en' --text 'I love cloud!’ { "SyntaxTokens": [ { "TokenId": 1, "Text": "I", "BeginOffset": 0, "EndOffset": 1, "PartOfSpeech": { "Tag": "PRON", "Score": 0.9999802112579346 } }, ...
  • 49. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. SentimentAnalysis $ aws comprehend detect-sentiment --language-code 'en' --text 'I love cloud!’ { "Sentiment": "POSITIVE”, "SentimentScore": { "Mixed": 0.012617903761565685, "Positive": 0.9599817991256714, "Neutral": 0.021758323535323143, "Negative": 0.005641999188810587 } }
  • 50. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Popular text analytics use cases Content Personalization • Understand related documents based on entities, phrases or even topic similarities for trends analysis, to drive content personalization and recommendations Semantic Search • Index entities for boosting and ranking search results Intelligent data warehouse • Query unstructured data in relational databases, processing data within the data lake (Amazon S3) and then inserting it back into the data warehouse Social Analytics • Ingest, process and analyze trends from entities and sentiment from social media posts acrossTwitter and Facebook
  • 51. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Supportforlargedatasetsandtopicmodeling STORM WORLD SERIES STOCK MARKET WASHINGTON LIBRARY OF NEWS ARTICLES * Amazon Comprehend
  • 52. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Extract information from unstructured medical text accurately and quickly No machine learning experience required Amazon Comprehend Medical
  • 53. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Yes, natural language translation 
  • 54. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Supported languages * Arabic SimplifiedChinese French German Spanish Portuguese Japanese Traditional Chinese Italian Russian Turkish Czech * 417 translation combinations Danish Dutch Finnish Swedish Polish Hebrew
  • 55. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. «We operate 90 localized websites in 41 languages. (…) Having evaluated Amazon Translate and several other solutions, we believe that Amazon Translate presents a quick, efficient and most importantly, accurate solution. » Matt Fryer, VP and Chief Data Science Officer, Hotels.com
  • 56. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T
  • 57. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T STEVEN BRYEN | AWSTECHNICAL & DEVELOPER EVANGELISM | @steven_bryen sbryen@amazon.com ThankYou!
  • 58. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.P U B L I C S E C TO R S U M M I T

Notas do Editor

  1. Our mission is to enable customers to transform their businesses by putting ML in the hand of every developer. [Note: adding a customer-focused angle to our mission will be most impactful with the analyst audience]
  2. [Cover at high level + highlight our customer-focused approach – no need to address everything on this slide] Our approach for ML is similar to how we approach other areas of the AWS business: We focus on customers’ business needs and developer capabilities Innovate rapidly on behalf of our customers Offer a broad and deep set of services for our customers We are also focused on providing customers with choices – which is why we support the most popular frameworks.
  3. INTEL INTEL INTEL INTEL SageMaker/C5 instances have been fully optimized to quickly and easily build and deploy machine learning (ML) models. Amazon SageMaker is pre-configured with the latest Intel-optimized versions of TensorFlow* and Apache MXNet* for maximum performance on C5 instances running on Intel Xeon Platinum Processors, so developers can quickly train deep learning models. Amazon SageMaker RL includes built-in, fully-managed RL algorithms. SageMaker supports RL in multiple frameworks, including TensorFlow and MXNet, as well as custom developed frameworks designed from the ground up for reinforcement learning, such as Intel RL Coach, and Ray RLlib. For developers,  the integration of Reinforcement Learning Coach with Amazon SageMaker is a recipe for success. Now they can take advantage of AWS C5 instances based on Intel® Xeon® Scalable Processors to run advanced compute-heavy workloads – like reinforcement learning models.
  4. We see the Machine Learning stack having three key layers. ML Frameworks: The bottom layer is for expert machine learning practitioners—researchers and developers. These are people who are comfortable building models, tuning models, training models, figuring out how to deploy into production, and manage them themselves. And the vast majority of machine learning in the cloud today at this layer is being down through Amazon SageMaker which provides a managed experience for frameworks, or the AWS Deep Learning AMI that we built that effectively embeds all the major frameworks. Infrastructure: AWS offers a broad array of compute options for training and inference with powerful GPU-based instances, compute and memory optimized instances, and even FPGAs. Our P3 instances provide up to 14 times better performance than previous-generation Amazon EC2 GPU compute instances. C5 instances offer higher memory to vCPU ratio and deliver 25% improvement in price/performance compared to C4 instances, and are ideal for demanding inference applications.  We also have Amazon EC2 F1, a compute instance with field programmable gate arrays (FPGAs) that you can program to create custom hardware accelerations for your machine learning applications. F1 instances are easy to program and come with everything you need to develop, simulate, debug, and compile your hardware acceleration code. You can reuse your designs as many times, and across as many F1 instances as you like. The new Amazon EC2 P3dn instance has four-times the networking bandwidth and twice the GPU memory of the largest P3 instance, P3dn is ideal for large scale distributed training. No one else has anything close. P3dn.24xlarge instances offer 96vCPUs of Intel Skylake processors to reduce preprocessing time of data required for machine learning training. The enhanced networking of the P3n instance allows GPUs to be used more efficiently in multi-node configurations so training jobs complete faster. Finally, the extra GPU memory allows developers to easily handle more advanced machine learning models such as holding and processing multiple batches of 4k images for image classification and object detection systems ML Services: But, if you want to enable most enterprises and companies to be able to scale machine learning, we’ve solved that problem for organizations by making ML accessible for everyday developers and scientists. Amazon SageMaker removes the heavy lifting, complexity, and guesswork from each step of the machine learning process. SageMaker makes model building and training easier by providing pre-built development notebooks, popular machine learning algorithms optimized for petabyte-scale datasets, and automatic model tuning, enabling developers to build, train, and deploy models in a single click. SageMaker is already helping thousands of developers easily get started with building, training, and deploying models.  AI Services: At the top layer are AI services which are ready-made for all developers—no ML skills. For example, customers say here is an object, tell me what's in it, or here's a face, tell me if it's part of this facial group using Amazon Rekognition Or let me translate text to speech using Amazon Polly Or let’s build conversational apps with Amazon Lex. Convert speech to text with Amazon Transcribe Translate text between languages using Amazon Translate Understand relationships and find insights from unstructured text using Amazon Comprehend
  5. What we have done to make it easier for developers to get started is provide tools such as AWS DeepLens
  6. Learn the basics of machine learning through hands on examples and sample projects 7 sample projects of varying difficulty available for use: object detection, artistic style transfer, face recognition, hot dog Not hot dog, cat vs dog, license plate detection Use existing sample projects or extend the sample project with your own custom functionality (example detect when your dog is sitting on the couch and send an sms) or create your own project Go deeper through integrations with Sage Maker, Greengrass, and other AWS services
  7. [2 minutes] AWS DeepRacer is a 1/18th scale robotic car which gives you an exciting and fun way to get started with reinforcement learning (RL) by applying it to autonomous racing. You can pre-order your AWS DeepRacer from Amazon today. AWS DeepRacer has a virtual racing simulator that allows you to train, evaluate, and iterate on your RL models in a racing environment, quickly and easily. And if you get really good, and want to showcase your machine learning skills in a competitive environment, there is the AWS DeepRacer league. You can compete in a global championship - racing the car - for a chance to win several prizes and advance to the AWS DeepRacer Grand Final. Throughout 2019 there will be in person events, that will be announced at a later date, and the online simulator will also give developers the opportunity to compete, virtually.
  8. AI Services: AI Services are intentionally easy to use. They can be accessed via a simple API call. We’ve pulled the best and most targeted capabilities into ready-made services--for example image recognition or transcription. The focus here is really on enabling any developer—no ML skills required—to be able to develop AI applications using one of our services. These API services, used in conjunction, create compelling solutions that really target business problems and use cases. Customers can build these capabilities into their new and existing applications to reduce costs, increase speed,  improve customer satisfaction and insight, and build ‘modern’ intelligent applications What is your use case? What are the capabilities you might need? There’s an AI Service, or a pairing of services that will address the need. AI Services descriptions for color: Amazon Rekognition: Rekognition makes it easy to add image and video analysis to your applications. You just provide an image or video to the Rekognition API, and the service can identify the objects, people, text, scenes, and activities, as well as detect any inappropriate content. Amazon Rekognition also provides highly accurate facial analysis and facial recognition on images and video that you provide. You can detect, analyze, and compare faces for a wide variety of user verification, people counting, and public safety use cases. Rekognition is a simple and easy to use API that can quickly analyze any image or video file stored in Amazon S3. Amazon Rekognition is always learning from new data, and we are continually adding new labels and facial recognition features to the service. More info: https://aws.amazon.com/rekognition/ Amazon Polly: Amazon Polly is a service that turns text into lifelike speech, allowing you to create applications that talk, and build entirely new categories of speech-enabled products. Polly is a text to speech service that uses advanced deep learning technologies to synthesize speech that sounds like a human voice. With dozens of lifelike voices across a variety of languages, you can select the ideal voice and build speech-enabled applications that work in many different countries. More info: https://aws.amazon.com/polly/ Amazon Transcribe: Amazon Transcribe is an automatic speech recognition (ASR) service that makes it easy for developers to add speech-to-text capability to their applications. Using the Amazon Transcribe API, you can analyze audio files stored in Amazon S3 and have the service return a text file of the transcribed speech. Amazon Transcribe can be used for lots of common applications, including the transcription of customer service calls and generating subtitles on audio and video content. The service can transcribe audio files stored in common formats, like WAV and MP3, with time stamps for every word so that you can easily locate the audio in the original source by searching for the text. Amazon Transcribe is continually learning and improving to keep pace with the evolution of language. More info: https://aws.amazon.com/transcribe/ Amazon Translate: Amazon Translate is a neural machine translation service that delivers fast, high-quality, and affordable language translation. Neural machine translation is a form of language translation automation that uses deep learning models to deliver more accurate and more natural sounding translation than traditional statistical and rule-based translation algorithms. Amazon Translate allows you to localize content - such as websites and applications - for international users, and to easily translate large volumes of text efficiently. More info: https://aws.amazon.com/translate/ Amazon Comprehend: Amazon Comprehend is a natural language processing (NLP) service that uses machine learning to find insights and relationships in text. The service identifies the language of the text; extracts key phrases, places, people, brands, or events; understands how positive or negative the text is; analyzes text using tokenization and parts of speech; and automatically organizes a collection of text files by topic. Using these APIs, you can analyze text and apply the results in a wide range of applications including voice of customer analysis, intelligent document search, and content personalization for web applications.  More info: https://aws.amazon.com/comprehend Amazon Lex: Amazon Lex is a service for building conversational interfaces into any application using voice and text. Amazon Lex provides the advanced deep learning functionalities of automatic speech recognition (ASR) for converting speech to text, and natural language understanding (NLU) to recognize the intent of the text, to enable you to build applications with highly engaging user experiences and lifelike conversational interactions. With Amazon Lex, the same deep learning technologies that power Amazon Alexa are now available to any developer, enabling you to quickly and easily build sophisticated, natural language, conversational bots  More info: https://aws.amazon.com/lex    
  9. Amazon Rekognition is a service that applies machine learning to extract information from images and video
  10. You can use the ‘MinConfidence’ parameter in your API requests to balance detection of content (recall) vs the accuracy of detection (precision). 
  11. Amazon Rekognition is a service that applies machine learning to extract information from images and video
  12. 1/ Excited to introduce Amazon Textract, an OCR++ service to easily extract text and data from virtually any document. 2/ No ML experience required 3/ TRANSITION: Let’s take a look at how this works… Language not important as long as latin
  13. Amazon Translate
  14. Easily extract text and data from virtually any document
  15. We also announced Amazon Polly at last year’s re:Invent. Polly is our text-to-speech service that uses advanced deep learning technologies to synthesize speech that sounds like a human voice. Key challenges: (1) low latency rendering and delivery, and (2) content ownership (store it on S3 or anywhere, it's your content)
  16. 54 voices across 26 languages
  17. 54 voices across 26 languages
  18. Optionally, also sample rate, text type if SSML (Speech Synthesis Markup Language)
  19. Spoken language crucial for language learning Accurate pronunciation matters Faster iteration thanks to TTS As good as natural human speech When teaching a foreign language, accurate pronunciation matters. If exposed to incorrect pronunciation, learners develop their listening and speaking skills poorly, which compromises their ability to communicate effectively. Duolingo uses text-to-speech (TTS) to provide high-quality language education. To some, this approach might seem counterintuitive: shouldn’t people learn by listening to a native speaker? Find a company that records audio in the language: The company must find a voice actor who not only speaks the language, but also who speaks with good pronunciation and clarity. Find someone to evaluate the quality of pronunciation: We need an independent party from the recording company to create a small sample of sentences, which this party uses to evaluate pronunciation quality of the recordings. Record and evaluate the quality of the sample sentences. Set up a contract with the recording company. Record all sentences. Evaluate recordings, providing a data quality assurance check. For example, we need to check if all files are in the proper format and correctly separated. This step is necessary because the industry standard is to record all sentences in a single session and separate them later.
  20. Easily extract text and data from virtually any document
  21. English and Spanish are supported today, with more languages to come
  22. Amazon Translate A lot of unstructured text in the world -> no time to read it all
  23. Amazon Comprehend helps you comprehend unstructured text by extracting structured information from it. - extract positive, negative, neutral and mixed sentiment - extract entities like people, organizations, numbers, dates - Key phrases gives you the important phrases in the text like “beautiful views” in a hotel review - English and Spanish for Entities, Sentiment and Keyphrases - language detection with capability to detect over 100 languages - The topic modeling API helps you detect topics in a corpus of text. This is an unsupervised algorithm and will work on text in any domain - We use Deep Learning to power our APIs and this results in higher accuracy and continuous improvement over time with usage. Syntax: This API allows customers to tokenize (find word boundaries) words and gives each word its part of speech (noun, pronoun, verb, adjective) For example, let’s say you’re using the Comprehend Sentiment API and you notice a set of sentences are negative. Using the new Comprehend Syntax API, you can break those sentences into words and their part of speech – from here you can now look the nouns mentioned and the verbs and adjectives used to describe those nouns, allowing you to find out exactly what customers were saying – maybe they didn’t like the color or the price.
  24. 1/ Comprehend also has the unique ability to not just look at a single document at a time but to look at millions in order to identify the topics within these docs—we call this TOPIC MODELING 2/ Publisher org articles by subject matter; healthcare by symptom or diagnosis 3/ Comprehend does this in an incredibly efficient manner…For ex, for 300 docs, each around 1MB in size, Comprehend can build a custom topic model in 45 mins for $1.80 4/ Makes it much easier and cost effective to build more intelligent models and actions out of all this data sitting in text 1/ Comprehend also has the unique ability to not just look at a single document at a time but to look at millions in order to identify the topics within these docs—we call this TOPIC MODELING 2/ Publisher org articles by subject matter; healthcare by symptom or diagnosis 3/ Comprehend does this in an incredibly efficient manner…For ex, for 300 docs, each around 1MB in size, Comprehend can build a custom topic model in 45 mins for $1.80 4/ Makes it much easier and cost effective to build more intelligent models and actions out of all this data sitting in text
  25. Can identify complex medical stuff Can identify PHI and allow you to remove it from data
  26. Easily extract text and data from virtually any document