1. Read Maloney, Head of Digital Marketing
©Amazon.com, Inc. and its affiliates. All rights reserved.

2. Who is using AWS and what are they using it for?
What are AWS’s products and how do I use them to run my workloads?
What is Cloud Computing and its benefits?
Learning about Cloud Computing with AWS

3. What is Cloud Computing?

4. 1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go

5. 2. Lower Total Cost of IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

6. 3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS

7. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0

8. 5. Get Rid of Undifferentiated Heavy Lifting
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …

9. 6. Go Global in Minutes

10. Who is using AWS and what are they using it for?

11. Solving Problems for Organizations Around the World

12. Shell uses AWS to Develop Software Faster and Cheaper
Remote Team
Core Development
Team
Extra Development
Resources
Contractor Team

13. Newsweek uses AWS for Dynamic Webapps
Decreased
Operating
Expenses by
50%
Reduced DNS
costs by 93%

14. Shaw Media uses AWS for Disaster Recovery
Saved $1.8
Million in
second site
costs
Snapshots for
granular
rollbacks
Primary site
Before
After
Primary site
Disaster Recovery Site

15. S&P Capital IQ Uses AWS for Big Data Processing
Provides data to
4200+ top global
investment firms
Launched Hadoop
faster, Learned
Hadoop faster
S3 Hadoop Cluster

16. Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build
out
Saved $1M
over
3 years
50% lower
cost than
hosting options

17. Nasdaq used AWS to Build a New Line of Business

18. Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus
traditional hosting

19. What are AWS’s products and
how do I use them to run my workloads?

20. AWS’s Products
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

21. AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion

22. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

23. On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
For spiky workloads,
or to define needs
Many purchase models to support different needs
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
For committed
utilization
Spot
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
For time-insensitive or
transient workloads
Dedicated
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For highly sensitive or
compliance related
workloads
Free Tier
Get Started on AWS
with free usage & no
commitment
For POCs and
getting started

24. Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity

25. Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.

26. Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving
and backup

27. Application Services
Amazon CloudFront
distribute content
globally
Amazon
CloudSearch
Managed search
service
Amazon Elastic
Transcoder
Video transcoding
in the cloud

28. Database Services
Amazon RDS
Amazon
DynamoDB
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon
ElastiCache
In-Memory Caching
Service

29. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
framework
Move data among AWS
services and on-
premises data sources
Amazon Redshift
Petabyte-scale data
warehouse service

30. Deployment & Administration
Amazon
CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
Web App
Enterprise
App
Database
Monitor resources Manage users,
groups &
permissions
Dev-Ops framework
for application
lifecycle management
Templates to deploy
& manage
Automate resource
management

31. Gartner “Magic Quadrant for Cloud Infrastructurea Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The
Gartner report is availableupon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartnerresearch
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied,with respect to this research, includingany warranties of merchantability or fitness for a particularpurpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service

32. Let’s build a web application with these products…

33. Auto scaling Group
Availability Zone #1
Security GroupSecurity Group
Elastic Load
Balancing
Amazon
S3 Bucket
EC2 Instance
Web App
Server
Amazon Route 53
Amazon
CloudFront
Users
Auto scaling Group
Availability Zone #2
Security GroupSecurity Group
EC2 Instance
Web App
Server

34. What is the next step and how do I take it?

35. Using the Cloud isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Integration

36. Active Directory
Network Configuration
Encryption
Backup Appliances
Your On-Premises Apps
Corporate
Data Centers
Users & Access Rules
Your Private Network
HSM Appliance
Cloud Backups
Your Cloud Apps
AWS Direct Connect
Integrating AWS with Existing On-Premises IT

37. We support a wide range of technologies

38. Our Ecosystem Allows You to use your Existing Management Tools
Single Pane of Glass
Management Tool Partners

39. We have partners ready to help

40. Strategy 1: Cloud for Development & Test Environments
SAP Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

41. Strategy 2: Build New Apps in the Cloud
Facebook
App
Mobile
Streaming
Financial Record
Archiving
Consumer
Apps
Genetic
Sequencing
Global
Web Sites
Marketing
Campaigns
Social
Games
Faster to build
Easier to manage
Less expensive to run
Distributed architectures
for high availability

42. Strategy 3: Use Cloud to Make On-Premises Apps Better
Corporate
Data Centers
App 1
App 2
App 3
App N
…
Analytics
Backup
AWS
Storage
Gateway
Amazon S3
Elastic Map
Reduce
Amazon
Redshift

43. Strategy 3: Use Cloud to Make On-Premises Apps Better
Big Data Analytics Oracle Databases Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift

44. Strategy 4: Cloud Apps that Integrate with On-Premises Apps
On-Premises
Data Centers
Hybrid
App
AWS serves
application
content & data
Integration to
Samsung data
centers
for financial
transactions

45. Strategy 5: Migrate Existing Apps to the Cloud
On-Premises
Data Centers
App
1/3 of servers
migrated to AWS
Saved
£1.5 Million
Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in
1.2hrs vs. 60hrs
64% reduction in
costs

46. Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

47. Next step…try us for free and connect with us

48. Read Maloney, Head of Digital Marketing
©Amazon.com, Inc. and its affiliates. All rights reserved.