Opening Keynote

Harel Ifhar
Regional Manager
Amazon Web Services, Israel

Break-Out
Sessions23 Partner
Exhibitors22 Customer
Speakers10
Attendees
2,700+

08:30-09:00
10:00-12:00
Registration, Partner & Solutions Expo
Opening Keynote:
Jeff Barr, Director, AWS Evangelism
Guy Ernest, BDM, Machine Learning
09:00-17:00 Hand-on Labs
12:00-13:00 Lunch, Partner & Solutions Expo
13:00-17:00 Breakout Sessions >>
Today’s Structure

Breakout Sessions
Big Data
& Analytics
Application
Development
on AWS
Transforming
Enterprise IT
DevOps &
Automation
AWS Summit 2016 App

Come Meet Us
AWS BUSINESS AWS TECHNICAL

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Free
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Hours
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to AWS
Start-up
Community

Account
Managers
Technical
Account
Managers
Solutions
Architects
Technical
Evangelist
We are Hiring

Jeff Barr
Director
AWS Evangelism
Guy Ernest
Principal BDM
Machine Learning

AWS In 2016:
1,000,000+
Active Customers Per Month
64%
YOY Growth
Q1 2015 TO Q1 2016

AWS In 2016:
1,000,000+
10x
Compute Capacity In Use
Of 14 Others, Combined
64%
YOY Growth
Q1 2015 TO Q1 2016

$10B+1,000,000+
10x
Compute Capacity In Use
Of 14 Others, Combined
AWS In 2016:
64%
YOY Growth
Q1 2015 TO Q1 2016

The Technology
Platform Of Choice

Largest Number Of Start-Up Customers

Largest Number Of Enterprise Customers

Largest Number Of Public Sector Customers

Broadest Ecosystem Of System Integrators

Innovation Across Virtually Every Industry
98% Reduction In Time
For Clinical Trials
Millions Of Concurrent
Players At Launch
Petabytes Of Realtime Data
Per Season
Replay Billions Of
Trades Instantly

AWS Summit
Amir ish-Shalom, Chief Architect
June 2016

What we do
• Messaging (incl. group)
• Rich media: pictures, videos, audio,
files, stickers and gifs
• Full multiple device support
• HD video & phone calls
• Viber out & Viber In
• Public Chats & Games
• Secure End to End Encryption

Everybody’s vibing
• 775+ Million users worldwide
• Over 500 Million installs on Android alone
• Globally used in 230 countries
• Top 8 in All-Time Play Downloads

App ServicesManagement Tools
AnalyticsNetworking
Storage & Content Delivery
Database
Compute
AWS Service Usage
Amazon Kinesis
Amazon EC2
Amazon EMRAmazon Route 53Amazon VPCDynamoDB Amazon RDSAmazon Redshift Amazon ElastiCache
Amazon SQSAWS CloudFormation
AWS Data Pipeline
Amazon S3 Amazon Glacier CloudFrontAmazon Lambda CloudWatchElastic Load Balancer

New Years Eve International Women's Day Global Release of New Viber Feature
Major Sporting Event Security Incident Competitor Banned by Certain
Countries

From Messaging to a Platform
CALLS
CALLS &
MESSAGING
GROUP
CHATS
WITH RICH
MEDIA
SOCIAL &
GAMES OPEN API

Interaction via Rich Interfaces
VIBERBusinesses
Developers
Services
Users
Users
Users
CHAT AI
INTERFACES
BOT API

Music Service*
* Sample Use Case

E-commerce Service*
* Sample Use Case

* Sample Use Case
Creative Service*

Want to create a bot for Viber?
• Connect your service to Viber’s +750M user base
• Enjoy direct access to Viber’s R&D in Israel
• Receive exclusive early access to the bot API
• Register today at helpme.viber.com/bots and participate in
our beta bot program

We Are Hiring
Architects
Developers
DevOps
Big Data Engineers
QA
Support
Many more…

Patterns For
Innovation
1: Remove Constraints
2: Observe And
Connect
3: Go Past The Status
Quo

Unbound Creativity
Through Technology

INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE EMAIL
COLLABORATION
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD

INFRASTRUCTURE SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• GENERAL PURPOSE (M4)
• COMPUTE OPTIMIZED (C4)
• MEMORY OPTIMIZED (R3, X1)
• GPU OPTIMIZED (G2)
• STORAGE OPTIMIZED (D2)
• IO OPTIMIZED (I2)
• LOW COST, BURST-ABLE (T2)
• DEDICATED INSTANCES

COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• OBJECT, ARCHIVE
• FILESYSTEM & BLOCK STORE
• GENERAL PURPOSE (SSD)
• PROVISIONED IOPS (SSD)
• MAGNETIC

Solid State
Latency-sensitive, Transactional Workloads
Consistent High IOPS
"Burst" Model
Innovation In Block Storage

Can We Innovate With Magnetic Media?

Two New EBS Volume Types Built For Throughput
Throughput
Optimized HDD
(ST1)
Up To 500mb/S
$0.045 Per Gb/Month
Cold HDD
(SC1)
Up To 250mb/S
$0.025 Per Gb/Month

The Industry’s Best Price/Performance
Block Storage For Big Data Workloads
Processing
Logs
Streaming
Data Processing
Data Analytics
With Map/Reduce
Data
Warehousing
Less Frequently
Accessed

Mobile Engagement
Platform
Social Commerce
Solutions
Platform For
Operational Intelligence
Social Gaming
Cloud-delivered,
Next-generation Security Services
Open Source, Scalable
Platform For Apache Kafka

COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• MULTI-AZ REPLICATION
• READ REPLICAS
• LIKE FOR LIKE MIGRATION
• CROSS-ENGINE MIGRATION
AMAZON AURORA

PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
INFRASTRUCTURE
SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
• IDENTITY POLICIES
• LOCATION POLICIES
• TIME-BASED POLICIES
• INDIVIDUAL API CALLS
• KEY ROTATION
• TEMPORARY CREDENTIALS
• POLICY SIMULATOR

Move Fast Without
Sacrificing Control

Broadest Set Of Accreditations & Certifications
Glacier Vault Lock
& SEC Rule 17a-4(f)
27018

Broadest Services To Secure Applications
Virtual
Private
Cloud
Web
Application
Firewall
Networking

Virtual
Private
Cloud
Web
Application
Firewall
IAM
Active
Directory
Integration
SAML
Federation
Networking Identity

Virtual
Private
Cloud
Web
Application
Firewall
Key
Management
Service
CloudHSM
Serverside
Encryption
IAM
Active
Directory
Integration
SAML
Federation
Encryption
Encryption
SDK
Networking Identity

Compliance
Config
Cloud
Trail
Service
Catalog
Config
Rules
Inspector
Networking
Virtual
Private
Cloud
Web
Application
Firewall
Encryption
Key
Management
Service
CloudHSM
Serverside
Encryption
Encryption
SDK
Identity
IAM
Active
Directory
Integration
SAML
Federation

Config
Cloud
Trail
Service
Catalog
Config
Rules
Inspector
Virtual
Private
Cloud
Web
Application
Firewall
Key
Management
Service
CloudHSM
Serverside
Encryption
IAM
Active
Directory
Integration
SAML
Federation
Amazon Inspector: Now Generally Available
ComplianceEncryption
Encryption
SDK
Networking Identity

What’s Being
Assessed?
Detect & Remediate Security Issues Early & Often
With Amazon Inspector
Network, VMS, OS &
Application Configurations

What’s Being
Assessed?
Network, VMS, OS &
Built-in
Content Library
Check Common Security
Standards & Vulnerabilities

What’s Being
Assessed?
Built-in
Content Library
Detailed
Lists
Detailed Dashboard
Network, VMS, OS &

What’s Being
Assessed?
Built-in
Content Library
Detailed
Lists
Detailed Dashboard
Full Audit
Trails
Track What Tests Were
Performed When And Their
Results
Network, VMS, OS &

Spin Up
Environment
QA
Environment
Deploy
App
Build
App
Test
App
QA
App
End To End Continuous Delivery With Elastic Beanstalk

App
Java, .Net, Php,
Node.Js, Python,
Ruby, Go
Container
Docker,
Multi-
Container
Components Of Apps & Elastic Beanstalk

App
Java, .Net, Php,
Node.Js, Python,
Ruby, Go
Container
Docker,
Multi-
Container
Ami,
App Server,
Web Server
Platform

App
Java, .Net, Php,
Node.Js, Python,
Ruby, Go
Instances Auto-
Scaling
Container
Docker,
Multi-
Container
Load
BalancingAmi,
App Server,
Web Server
Health
Checks
Platform

Can We Remove More Of The
Maintenance Burden For Web Apps?

Platform Updates For Elastic Beanstalk
Safely And Automatically Keep Your Web APP Platform Up To Date

Keep Your Application Platform Up-to-date, Automatically
Stay In Control Of Platform Updates
Safely Perform Updates While Maintaining Availability
Managed Platform Updates For Elastic Beanstalk

v2
Request
Auto-scaling Group
Load
Balancer

Auto-scaling Group“Green”
v2
Auto-scaling Group
Load
Balancer
“Blue”
Request

v2
Auto-scaling Group
Load
Balancer
Auto-scaling Group
“Blue”
“Green”
Request

Load
Balancer
v2
Auto-scaling Group
Auto-scaling Group
“Blue”
“Green”
Request

Load
Balancer Auto-scaling Group
Request

Amazon S3: Simple By Name, Simple By Nature
Simplicity Scalability
Low Cost Reliability Low Latency

Building Blocks For
Internet-scale Apps
Amazon S3
Storage

Can We Apply The Same Approach To All
Application Components?

Amazon DynamoDB
Data Store
Building Blocks For
Internet-scale Apps
Amazon S3
Storage

Amazon DynamoDB: An Internet Scale Data Store

Over 200 Million UsersOver 4 Billion Items Stored
Millions Of Ads Per
Month
130+ Million New Users In 1
Year
150+ Million Messages Per
Month
Statcast Uses Burst Scalability
For Many Games On A Single Day
Over 5 Billion Items Over 200 Million Messages
Processed Daily
Cognitive Training 5+ Million Registered
Users
Wearable And Iot
Solutions
170,000 Concurrent Players
Massive Scale Data Storage

Improving Availability at Amazon

AWS Lambda
FunctionsData Store
Building Blocks For
Internet-scale Apps
Amazon S3
Storage
Amazon DynamoDB

AWS Lambda: A Serverless Compute Platform

Deploy Your Code In Seconds
Sub-second Metering
No Servers To Procure, Provision Or Manage
AWS Lambda: Internet-Scale Compute Platform

Mobile
Chat App
Ad Data Analytics
And Routing
Mobile App
Analytics
Image Content
Filtering
Real-time Video
Ad Bidding
News Content
Processing
Gene Sequence
Search
Cloud
Telephony
Data
Processing
Web
Applications Web Applications
Threat Intelligence
And Analytics
News Content
Processing
Game Metrics Analytics
Serverless Web Applications

Html In S3
JavaScript
Cognito
API Gateway DynamoDB
Search
Recommend
Create/Update
Serverless Web Applications

Node.Js
Web App
Server-sent Event
Streaming Response
Query
S3
Lambda Cascade
Function N
Lambda Cascade
Function 0
Lambda
Counting
Function 0
User
Lambda
Counting
Function 0
Lambda
Counting
Function 0
Lambda
Counting
Function 0
Web UI Cascade Process
Serverless Data Processing

Config
Rules
Cloudwatch
Events
Lifecycle
Hooks
Scheduled
Jobs
Ecosystem
Connective Tissue Of AWS Environments

APIs Email Messaging
Notification Monitoring EncryptionAmazon S3
Storage
AWS Lambda
Functions
Amazon DynamoDB
Data Store
Services Not Servers: A Broad Serverless Platform

Patterns For
Innovation
1: Remove Constraints
2: Observe And
Connect
3:Go Past The Status Quo

Shimon Tolts
General Manager, Data Solutions, ironSource
ironSource Atom
Data Flow Management

About ironSource: Our Vision
To give every developer, device manufacturer
and mobile carrier on the planet the tools to
achieve greater business success.

About ironSource: ironSource in Numbers
700
Employees
Sep. 2010
Established
50%
R&D Employees
700
Advertisers
80K
Partnered Apps
100M
Devices using ironSource solutions
shipping in 2016
TEL AVIV
ISRAEL
SAN FRANCISCO UNITED STATES NEW YORK UNITED STATES LONDON UNITED KINGDOM
BANGALORE INDIAHONG KONG CHINA KIEV UKRAINEBEIJING CHINA SHANGHAI CHINA

About ironSource: ironSource Hypergrowth
People Reached Each Month
4200
Apps Installed Every Minute
with the ironSource Platform
Registered & Analyzed Data Events
Every Month
160B
800M
50B
0
100B
150B
200B
Jun
2015
Jul
2015
Aug
2015
Sep
2015
Oct
2015
Nov
2015
Dec
2015
Jan
2016
Feb
2016
Mar
2016
Apr
2016
May
2016

We needed a way to manage this data:
Our Business Challenge
ProcessCollect Store

A lot of beer later….
Or, the story of ironSource’s data collection and management solution

David Fitcher
From London, United Kingdom
The User Journey
Touchpoint #1
Customizing a
new device
David bought a new LG device.
Installed 12 apps overall, 6 were games.
Gender: Male 76% Probability
Age: 25-35 95% Probability
User Profile: Casual Gamer 81% Probability
Touchpoint #2
Using a mobile app
David is now playing a game which uses our SDK.
What we already know:
Probably a ‘Casual Gamer’
What we offer:
Rewarded video ads for casual gaming apps
User Profile: Casual Gamer 95% Probability
Subcategory Interest: Simulation Games
LTV Projection: High
One month later…
What we know now:

Everybody needs a data pipeline
The AWS platform allowed us to build on top of it with an infrastructure that is exactly
tailored to our clients’ needs.
Maximum Flexibility
Any data, from any source,
in any format.
Infinite Scalability
Adapt to your evolving needs
with a pay-as-you-go model.
Own Your Data
We manage the flow,
the data is yours.

10 Million
Free Monthly Events
Thank you!
shimont@ironsrc.com @shimontolts

S3
Data Store
Of Record
High Performance
Databases
RDS
DynamoDB
Analytics
Clusters
Hadoop On EMR
Spark On EMR
Predictive
Analytics
Machine Learning
Elasticsearch
Service
Elasticsearch
Data
Warehouse
Redshift
Streaming
Data
Kinesis Streams
Core Components For Big Data Workloads

Persistent
Connectivity
Moving Data To The Cloud

Small &
Frequent
Huge,
Less Frequent
Medium &
Often
Persistent
Connectivity
Moving Data To The Cloud

Kinesis Streams
Build Custom Applications To
Collect & Analyze Streaming Data
Real Time Streaming Data With Amazon Kinesis

Kinesis Streams
Kinesis Firehose
Easily Load Streaming
Data Into AWS

Kinesis Streams
Kinesis Firehose
Data Into AWS
Elasticsearch Integration

Kinesis Analytics
Run Standard SQL Queries
Over Streaming Data
Kinesis Streams
Kinesis Firehose
Data Into AWS
Elasticsearch Integration

Long Distance
From AWS Region
Large
Size Objects
Large Number
Of Objects
Moving Data To The Cloud: Limited By The Speed Of Light

Can We Use The AWS Global Network To
Speed Up Data In Both Directions?

Accelerate Transfers To Amazon S3 Using The AWS Edge Network
Amazon S3 Transfer Acceleration

300% Faster For Global Use Cases
Even Faster In Others
No Cost Unless It’s Faster
Amazon S3 Transfer Acceleration

Snowball
Petabyte Scale
Data Transport Service

Connect With Customers
Wherever They Are

The Best Mobile Apps Run On AWS

Mobile Device Mobile Backend
The Duality Of Devices

M o b i l e A n a l y t ic s
Data And
Content
Analytics
S 3D y n a m o DB R D S

S N S
Notifications
Data And
Content
Analytics
S 3 R D SD y n a m o DB

S N S
Notifications
S 3
R D S
Data And
Content
Analytics
A m a z o n C o g n i t o
A P I G a t e wa y
L a m b d a
L a m b d a
L a m b d a
D y n a m o DB

Amazon Cognito: A Hidden Gem
S t o r e & S y n c
D a t a
S a f e g u a r d
A W S C r e d e n t i a l s
G u e s t
A c c e s s
S o c i a l I d e n t i t y &
L o g i n

Y o u r I d e n t i t y
P o o l
S t o r e & S y n c
D a t a
S a f e g u a r d
A W S C r e d e n t i a l s
G u e s t
A c c e s s
S o c i a l I d e n t i t y &
L o g i n
Amazon Cognito: A Hidden Gem

Easy User Management
Lambda Driven Workflows
Multi-factor Authentication
Fully Managed Identity Pools with Amazon Cognito
Email And Phone Number Verification

The Israeli Big Data Health Research Cloud
Empowered by AWS
Big Data & AWS SI

Big Data & Advanced Analytics Can Transform the Healthcare System
Wealth of Data,
existing & future
HMOs - over 20 years of extensive Patients
Admin & Clinical Data
General Hospitals Extensive Admin Data and an
on going process of complementing Clinical Data

Environmental & Health Big Data
Environmental Data Clinical Data from EMRsMedical Wearable DevicesSocioeconomic Data
child growth &
development ?
Influence on

But we must address Privacy, Security & Ethics concerns

The Vision:
Democratizing Research, Transforming Healthcare, Protecting the Data
Advancing and Transforming Healthcare
• Create a powerful, state of the art,
research environment, to allow
researchers to leverage wealth of
healthcare data in Israel, to promote
health and advance medicine in Israel
and globally.
• The cloud will be open to researchers
from health organizations, academy,
pharma & life science companies or any
other health advocate wither local or
global.
While protecting the Interests of the
Citizens of Israel
• The Data will Be De-Identified with
minimal compromise to it’s analytical value.
• The research environment will be tightly
secured, with minimal compromise
research capabilities.
• The ethics will be regulated with minimal
compromise to the openness of the
research cloud.

The Research Cloud is based on a Portfolio of Analytical Tools, Data & Startups
Analytical Tools &
Services Content & Data Sets Startups

DR. Limor
Boaz, Clalit
Business
Objects,
Lumira
DR. Sasi Saar, MOH, SAS DR. Tobi
Tubias,
MOH
Tableau
Every Researcher is provisioned with a dedicated Isolated Research Environment
Prof. Mick
Strats ,
Merk
Microstrategy
Prof. Arnold
Layne, NYU
Hadoop, Spark,
Weka, R

The Research Environments are Provisioned on AWS Cloud for every approved
Research

De-Identified
Central Data Lake
The Israeli Health System MOH Isolated Domain on
Prem
Big Data Health Research Cloud
The Architecture is Security & Privacy Aware

The Underlying Infrastructure is Based on AWS Technologies
Benefits for Using The AWS Cloud
Affordabili
ty
Security
Aware
Adaptabili
ty
Innovatio
n as a
Practice
Elasticity
Big Data
Support
Devops &
provisioni
ng
Federated
Billing
Pay as you
Grow (or
not)

The Big Data Research Cloud is part of (and an Enabler) for the Digital
Health Transformation Supported By The Digital Israel Initiative

Call For Innovation & Innovators
Do you Have the Next Big Idea that can help us Transform Health Care ?
If you think that your startup can make a difference
Tell us about your Startup at
digital-israel@MOH.GOV.IL
If you want to join our digital teams
Tell Us About Yourself at
digital-Team@MOH.GOV.IL

Statcast Personal Finances
Healthcare
Digital
Web E-commerce
App Platform
Digital Content
Media Web SitesWeb Crm
Digital Media
Digital Services
Education Analytics
From Experiments To Digital Transformation

Development
& Test
All Together New
Applications
Digital
Analytics
Mobile
DC Migration
Mission
Critical Apps
All In
1 2 3 4
The Journey To AWS Is A Well Trodden Path

The Destination For Many Enterprises: All In

Integrated Networking
Hybrid App Deployments
Hybrid App Deployment
Integrated Devops Management
Realtime Data Integration
Integrated Resource Management
Integrated Devops Management
Data Integration
Hybrid App Deployment Integrated NetworkingIntegrated Networking
Integrated Security
Data Integration
Automated And Integrated Back-ups
Hybrid As A Stepping Stone

On-
Premises
Virtual Private Cloud
Direct Connect AWS Config
Storage Gateway
Integrated
Networking
Directory Service
Identity Federation
Integrated
Identity
Integrated
Management
AWS Cloudtrail
Backups
Opsworks
Deployment
Codedeploy
Vcenter & System Center Plugins Metered Billing
Marketplace
AWS
Broad Services For Hybrid Applications

Tanja Talmon
CDDO and Business Development

• Isracard was founded in
Israel in 1975
• ~ 150 different systems
• ~ 4.7 Million cards
• ~ 100,000 Merchants
• ~ 3 Million transaction per day
Turnover - 125 billion NIS
48%
26%
26%
Business card

Enables
penetration of
alternative
solutions with no
regulations and
legacy boundaries
Banks
Startups
Tech Giants
Industry under disruption

Co-opetition Strategy
Know How
Ride on Isracard’s experience and
expertise in payments, regulations
and the consumers
Brand and PR
Enjoy Isracard’s strength to introduce
your product and raise awareness
Distribution Channel
Leverage Isracard’s wide network
among consumers and businesses
Beta Site
Take your product to the next level
based on Isracard’s data and operation

Testing their solutions
• Requires significant IT involvement, to open and
secure solution-dedicated testing environments
• Industry data and connectivity regulations
create several road-blocks
Finding the right startups
Navigating through thousands of startups to find the
best solutions is time and money consuming
The Challenge –
becoming Innovation Best of Breed

A Pilot-as-as-Service platform that enables
enterprises and startups to easily connect and run
PoCs together, on secure, remote servers.
And then came...

To date, Isracard has 29! open pilots on prooV,
across several verticals
With a single point of integration to prooV, Isracard can now:
• Run PoCs without exposing data, network and servers
• Test several innovative solutions, simultaneously
• Expand the outreach of its innovative search and discover new,
pre-vetted startups
Innovation Facilitation by

• Kick-off event – meet us in person
• Only 5 startups selected for PoC in each category
• 12 new pilots in the following categories:
STARTUPS: APPLY NOW AT OUR BOOTH
landing.proov.io/isra-proovday
Isracard 22 Sept.
Smart Ruling & Control Cashless – Transition to Credit Cards Geo-based AnalyticsValue Added Services for Businesses
Proximity and In-store PaymentsMachine Learning and AI E-CommercePayments insurance & assurance
Smart Cashier / Point of SaleUser Characterization and Analytics E-walletConsumer & Corporate Lending

Training &
Certification
Four Key Components Of Migration

Training &
Certification
Data
Migration

Training &
Certification
Data
Migration
Database
Migration

On-premises
Databases
AWS Database Migration Service

Engine A
Schema Conversion Tool
Schema & Data
Transformation
Database Migration Service
Convert Database
Functions
Tables
Partitions
Sequences
Views
Stored Procedures
Triggers
Functions
Engine B
Migrate Between Database Engines

Training &
Certification
Data
Migration
Database
Migration
Application
Migration

Ofer Levinger
GM R & D, Enterprise Product Group
THE FUTURE
Contact
Center
OF

>150
Countries
> 35
Local Offices
~ 1,300
R&D
Professionals
~20,000
Customers
> 80%
Fortune 100
Customers
1986
Founded
~3,400
Employees
$927M
2015 Non-GAAP
Revenues
By The Numbers

Global Organization
Alkmaar
Global Talent Center
Regional HQ
Richardson
Pune
Raanana
London
Atlanta
NYC/Paramus
Singapore
Salt Lake

THE FUTURE
Contact
Center
OF
Employee
Customer
Omni Channel

Employee Customer
Real-Time
Application Monitoring
Robotic Automation
Real-Time
Process Optimization
Incentive Compensation
Management
Performance Management
Analytics-based
Quality Management
Quality Management
Workforce Management Nexidia Interaction Analytics
Voice Of the Customer
Real-Time Authentication
Customer Journey Optimization
Call Volume Optimization
IVR Optimization
DO SOMETHING ABOUT ITGET IT UNDERSTAND IT
Back Office Solutions
Omni-Channel Recording
Interactive Voice Response
Automatic Call Distribution
Computer telephony integration

Where
OMNI-CHANNEL & WFO
CLOUD
meetsANALYTICSin the

The road to
Experience Center
REC+WFO
On Prem
Hosted
Services
CCaaS
CCaaS and WFO
meets Analytics
In the CLOUD

Next Gen CCaaS HL Blueprint
2
1
3
Cloud Infrastructure
Pub/Sub
Service
Containers
Message
Routing
Health
Monitoring
Provisioning
Application Services
Common Services
User Hub
Work Flow and
Forms
Reporting
File Storage
Streams and
ETL
Relational DBs NoSQL DBs Search Engines
UI Framework Player
ACD
IVR
Dialer
Agent
Desktop
Tenants
Management
Metering and
Billing
QM
WFM
CJO
Insight
Monitoring
PM
RTI
Configuration
Analytics
Engines
VoC
REC
Security
Resiliency
Elasticity
CI/CD
CCI
RTA
RTAM
AQO
MM
ICM
IVRO

Why Public Cloud
2
1
4
• A new market segment
• First time that one vendor offers both contact center cloud infrastructure
as well as the full range of WFO applications and Analytics
• Our customer are moving to the cloud
• Time to Market
• Agility

AWS Application Discovery Service
Automate The Discovery Of Data Center Applications
& Their Dependencies

Automatically Discovery App Inventory
Identifies App & Infrastructure Dependencies
Measures Performance Baseline
Data Encrypted With Amazon KMS
Simplify Application Discovery With AWS ADS

Get Help With Migration From ISV And SI Partners

Thank You
@jeffbarr @guyernest

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