Your developers are the most important part of transforming your customer interactions into engaging experiences. Salesforce App Cloud, which brings together Heroku, Force.com and Lightning, abstracts away infrastructure and devops complexity, so you can focus on what matters most: building differentiated experiences through apps. Reducing time to market and letting you iterate fast helps you rise above the competition and build lasting customer relationships. In this session, you hear from Zayo, a leading global communications infrastructure services provider, and how they are leveraging the power of integrating the Salesforce and AWS platforms to deliver highly engaging customer experiences, enhancing developer productivity and driving faster innovation cycles. We spotlight Heroku Connect, which makes it easy to extend and synchronize your customer data between Salesforce and AWS and enhance it in ways that empower your developers to do what they do best: innovate. Session sponsored by Salesforce.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Angelos Kottas
Sr. Director, Salesforce
@akottas
November 30, 2016
BAP212
Salesforce App Cloud + AWS
Deliver Engaging Experiences with Custom Apps
Built on Salesforce App Cloud and AWS
Erik Thomson
Sr. Director, Zayo Group
@ErikRThomson

2. Tweet to win an Oculus Rift
1 winner will be randomly selected at the end of the session
“Your caption of the
session #reInvent
#SalesforcePlatform”

3. Forward-looking statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for
the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. What to expect from the session
 What is Salesforce App Cloud?
 How do the Salesforce and AWS platforms integrate?
 Why choose Salesforce + AWS?
 Customer success: How Zayo extended
their Salesforce deployment to AWS
via Heroku

5. Customers expect smart and engaging
experiences
Service
Marketing
Mobile
SalesIoT
Apps
Messaging

6. A lot goes into building smart experiences
ServiceMarketing
Mobile
SalesIoT
Apps
Messaging
Trust and security
Integrated
customer data
Developer skills
User experience
Identity
Complex
integrations
Open APIs
The geology of IT
Artificial intelligence

7. Salesforce customer success platform
Run your business
on a trusted platform
Innovate with
clicks or code
Delight customers
with smart apps
Empower employees
to be their best

8. Build experiences people love with Salesforce
Everything you need to move faster, trusted and together
Analytics
Mobile
Low
Code
IoT
User experience
Community
Identity
Data
Logic
Ecosystem
Journeys
No code Code
Open
frameworks

9. Salesforce customer success platform
Einstein
Lightning
force.com
Heroku
AppExchange
Thunder
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT
Predictive
analytics
Machine and
deep learning
Natural
language
processing
and generation
ThunderMultitenant
infrastructure
Development
platform
AI platform
services
Applications
Email, calendar
and social data
CRM data
IoT events
Data
services

10. The expanding Salesforce + AWS relationship
App Cloud on AWS
with Heroku
The Alexa Toolkit for
Salesforce
An integrated enterprise IoT solution:
AWS IoT + Salesforce IoT Cloud
Analyze Amazon Redshift data
with Salesforce Wave Analytics

11. Salesforce Clouds
Native integration with all of our clouds
for a seamless experience
Third Party Public APIs
Webhooks to any public
standard API via HTTP REST
AWS IoT Cloud Connector
Out-of-the-box connectors to connect
with AWS IoT Device Shadow
AWS IoT
Device management
Data connectivity
Data transformation
Salesforce IoT Cloud
Business logic
Customer context
Action and engagement
IoT data sources
Device hardware
Apps
Activity
How AWS IoT works with
Salesforce IoT Cloud
Connectivity between connect devices and customers
AWS IoT
AWS IoT

12. What is Heroku
A cloud application platform to build modern apps
Best-in-class developer experience
Allows developers to focus on code, not
infrastructure
Open and extensible
Build apps in any modern language and leverage
an ecosystem of over 150 add-ons
Connected to Salesforce
Easy connectivity to Salesforce data creates a
single view of the customer

13. Heroku Private Spaces: Secure and controlled
Network-isolated apps and data in a dedicated runtime
Dedicated isolated runtimes
Application infrastructure,
provisioned for your apps
Dedicated private networks
Private, isolated networks for
internal services
Private data services
Keep your data more secure and
private in your internal network
Selectable regions
Tokyo, Frankfurt, Oregon, and
Virginia (Sydney in beta)
Stable outbound IPs
Securely connect apps to other
clouds and data centers
Trusted IP ranges
Limit app access to users only
on trusted networks

14. Heroku flow: Staging and automating app delivery
Structure, support, and visualize continuous delivery
Heroku Pipelines
Clear and structured workflow for apps that
share the same codebase
Heroku GitHub deploys
Automatic (or manual) deployment to
staging apps on every push to a specified
branch
Heroku review apps
automatic creation of a disposable “review
app” for each new GitHub pull request
Heroku CI (coming soon!)
Tightly integrated automated test suite built
right into Pipelines

15. Heroku Connect syncs directly to Salesforce apps
Seamless two-way data flow between Salesforce and AWS
Productivity appsEngagement apps
Heroku
Connect

16. Heroku is built 100% on AWS
Heroku serves as a managed service provider on top of AWS, implementing AWS best practices in
architecting, deploying, and scaling enterprise services on top of underlying AWS infrastructure
Amazon
EC2
Amazon
S3
Amazon
VPC
Amazon
Route 53
Elastic Load
Balancing
Amazon
CloudFront
Amazon
DynamoDB
Amazon
Kinesis
…

17. Developers write code
in Node, Ruby,Java, Go, Python, PHP ...
Uses the CLI, Github, or
continuous integration
to push code to a build system,
which produces an app that's
ready for execution
Apps run in dynos
smart containers with curated,
automatically patched language
stacks
150+ add-ons
Third-party services extend apps with a
range of functionality such as data stores,
logging, monitoring, and more
Heroku Data Services
Heroku Postgres, Heroku Redis,
and Heroku Kafka are fully
managed data services operated
by Salesforce
Users access your app
from any device, over HTTP
(including WebSocket) and API
Router
routes HTTP requests sent to
your app’s hostname(s) to
your app's dynos
AWS Services
Use AWS services like Amazon S3,
Amazon Redshift, Amazon
CloudFront, Amazon DynamoDB,
Amazon ElastiCache, AWS Lambda,
etc

18. Why add Heroku to AWS?
Accelerate developer productivity
Reduce time to market through a rich
set of app and data services, including
continuous integration and continuous
delivery
Lower ops complexity and risk
Reduce cloud operations and lower
your costs on potential outages and
security incidents by letting Salesforce
manage your platformSeamless extension of your Salesforce data
Build engaging experiences that extend and
enrich your 360∘ view of your customers,
partners, and employees

19. How about a quick demo?

20. Let’s hear from a customer:

21. OUR ASSETS OUR EXPERTISE
OUR TRACK
RECORD
OVERVIEW
Zayo at a glance
21
BUILDINGS
24,282
61
ZAYO DATA
CENTERS
EMPLOYEES
3,200
FIBER MILES
8.7M 38% dark fiber solutions
45% network connectivity
16% colo and cloud infrastructure
1% other
54% enterprise and content
46% carriers and wireless
$ ~$2.0B revenue
~$1.0B adjusted EBITDA
~$11B enterprise value
$1.1B invested equity since 2007 inception
>$6.7B equity value today; >6x return
38 acquisitions for >$5B
ZAYO
Oct. 2014
NYSE:
PRODUCT MIX - % OF REVENUE
1,031
ON-NET DATA
CENTERS
MARKETS
365 CUSTOMER MIX - % OF REVENUE

22. 22
8.7M fiber miles
112,600 route miles
61 zColo data centers
365 markets served

23. CUSTOMER PORTFOLIO
Enabling communications infrastructure customers
23
Customer Mix
Wireline
31%
Wireless
15%
Content
17%
Cloud / data
center
7%
Finance
10%
Public sector /
healthcare
8%
Services
8%
Manufacturing /
transportation
3%
Cloud / data
center
Select Customers
Wireline
Manufacturing /
transportation
Finance
Wireless
Public sector /
healthcare
Services
Content

24. ACQUISITION HISTORY
39 acquisitions since 2007 totaling >$5B
24
CFS Regional
Markets
USCarrier

25. Zayo’s Salesforce footprint
• Lead-to-quote-to-cash: Everything goes in Salesforce and everyone works in Salesforce
• Acquisition integration acceleration: Requires one data source of truth
• 80+ Salesforce and Heroku developers
• CEO/CIO preach "Salesforce religion"
• Salesforce is a true partner  They trust our bandwidth infrastructure to scale their
business
25
Sales ServiceMarketing AnalyticsCommunity Apps
Customer Success Platform

26. Zayo: Why Heroku?
• Enhanced user experience for Zayo’s Tranzact online tool
• Quote, order, service management portal
• Portability
• Synchronous execution
• Enhanced features quickly scale with adoption: Users’ activity drives enhancements
• Seamlessly integrates custom code on force.com with enhancements on Heroku
26
Salesforce enterprise apps
Heroku
Connect
Tranzact: Customer facing

27. 27
DEMO

28. Want to learn more? Want a “friend” at Zayo?
#1 - Visit Zayo this week:
#2 - Tweet our CIO and Salesforce evangelist
“@SandiMays Loved
@ZayoGroup in SFDC session at
#aws #reInvent.”

29. Salesforce + AWS = Better together
 Salesforce and AWS are strategically aligned as innovators in the cloud market and
leaders in their respective areas
 Salesforce and AWS have announced a new global strategic alliance, which will
further simplify and expand how joint customers capture, analyze, and take action on
data
 Stop by booth #2046 to learn more about how you can connect with your customers
in a whole new way; meet the platform that delivers agility, speed and innovation in
the age of the customer

30. And the lucky winner is…

31. Thank you!
@akottas
@ErikRThomson

32. Remember to complete
your evaluations!