AWS Loves Startups

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Claus Verner, Startup Business Development EMEA
17.04.2019
AWS Loves Startups

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Hi, I’m Claus…
• Startup Business Development Manager for
AWS.
• Focused on early stage/pre VC startups
• Old fart in Amazon

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Some startups we’ve helped scale up

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We work across the startup ecosystem…

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How do we help Startups ?

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AWS Activate Benefits
AWS Credits AWS Support AWS Training
Startup CommunityOffice Hours Startup Spotlight

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Activate Portfolio (+) Package
• Designed for startups in
Accelerators, Incubators, and
Seed/VC Funds.
• Up to $15,000 AWS
Promotional Credit for 2
years (amount varies by
portfolio/accelerator
partner)
or $100,000 for 1 year
• Up to $5,000 AWS Business
Support plan credit, valid for
up to 1 year+
Free Training
Free Support
Period
Office
Hours
Free Trials of
Developer Tools
Free AWS
credits
Portfolio
Package
AWS
Start-up
Community

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AWS Marketplace for SaaS Program
• EMEA startups get go-to-market visibility and support by introducing
their product to new audiences
• Help your startup build more sustainable and predictable revenue
streams
• Get in front of 160,000+ Marketplace software users

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Program Eligibility
Market Ready SaaS product:
• Operational MVP
• Customer Support Mechanism
in place
• HQ in EMEA
• Can support an EU or US legal
entity
• Startup solution is built at
lease 50% on AWS
• Not already listed Seller

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Unchain.io on AWS Marketplace

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Global Partner Program
Advanced
Standard
Registered
Delivery & ExpertiseExperiencePartner Type
MSP & Channel
Program
Competency Program
AWS Marketplace
Partner Funding
Go-To-Market
Consulting
Technology
SaaS Program
Partner Marketing
Central

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Designed for hardware startups
LAUNCH FASTER
Amazon helps you get to
market quickly, from account
setup to your first sale.
GET DISCOVERED
Wide range of marketing
support & PR opportunities to
help your products get
discovered.
GO GLOBAL
Opportunity to expand globally*,
with access to world-class
fulfillment, customer service, and
Amazon Prime.
BUILD YOUR BRAND
Showcase unique content to
tell your story and connect
with potential customers.

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Eligibility Requirements
Smart Microgreens Flipr – Pool Analysis Ween – Smart
Thermostat
Dodow
1. Received external funding*
• Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR Government
Program Recognition
2. Product is physical
• Hardware, Food & Drink, Clothing/Apparel, Accessories, etc.
3. Product is available
• Ready to ship OR Manufacturing in process (available within 30 days)

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“This program will help our
hardware startups get in front of
more users than ever before.”

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Meet Amazon Alexa
The beauty and brains of voice,
whose possibility is only
limited to your imagination.
• Alexa will be everywhere, ready to
receive, understand, process and reply
in seconds to any request.
• In the future, we will interact with
technology through voice, and Alexa
is the conduit to that connection.
• Amazon is committed to fostering a
voice ecosystem

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The Alexa Ecosystem
The Internet of Things is emerging as the third wave in the life-
cycle of Internet.
Alexa
Skills Kit
Create great content:
ASK is how you
connect to your
consumer
ASK is an SDK enabling
developers to add new
or extend built-in Alexa
capabilities
Automated
Speech
Recognition (ASR)
+
Natural Language
Understanding
(NLU)
Unparalleled
Distribution:
AVS allows your
content to be
everywhere
AVS enables device
manufacturers and
application developers
to add Alexa to their
products
Alexa Voice
Service

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The Alexa Fund
OUR GOAL IS TO SEED AND
ACCELERATE THE ALEXA VOICE
ASSISTANT ECOSYSTEM

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Alexa Fund Addresses Several Thematic Areas
Section Title
Description of Section.
Home
On-the-Go and
Auto
Communications
+ Family
Peace of
Mind
Tools and
Services

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What next ?
• Come at visit the team in the Startup Central

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Thank You!
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@AWSstartups