This session provides an overview of the AWS Digital Media Partner ecosystem and explains how APN partners, including ISVs, SIs and solution providers, leverage the AWS Cloud to enable media workloads to be executed in the cloud. Included is an overview of the AWS media workflow categories and a discussion of the alignment of these partners to these categories as well as to the sub-vertical industries that comprise Media and Entertainment.

1. M&E Ecosystem Update Q4 2015
Bhavik Vyas - Digital Media Partner Ecosystem Leader
bhavikv@amazon.com
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved©

2. AWS Partners
AWS SaaS
Partners
Professional Services
Professional service firms that help
customers design, architect, migrate,
or build new applications on AWS.
Product Companies
Commercial software and cloud service
companies that build solutions that run
on, are complementary to AWS.
Authorized
Government
Partner
Channel
Reseller
Partner
AWS
Marketplace
Seller
AWS Test
Drive
Managed
Service
Provider

3. Different Partners for Each Sub-Segment
1. Motion Picture and TV Production
2. TV Broadcaster, Cable, Satellite, MSO
3. Multi-platform Video Distributer (MVPD)
4. Internet Publishing and Broadcasting (direct to consumer)
5. Motion Picture and TV/Video Distribution
6. Post-Production Services
7. Newspaper Publishing/ Web Content Management

4. “Some” of the M&E Partner Eco-System
INGEST STORE MANAGE SECUREPROCESS
CREATE
MONETIZE
INTEGRATEDELIVER
SaaS BYOLPaaS

5. Solution Workloads and Applications
Content Processing & Creation
• Rendering & VFX
• Mastering/ Finishing
• Editing (NLE)
Broadcast and OTT
• Broadcast TV Playout
• Cloud PVR
• OVP and OTT Services
Content Management and Distribution
• Digital Asset Management/ Media Asset Management
• Media Supply Chain (B2B) Content Management
ITServices
NetworkSecurityOperationsInfrastructure

6. M&E Partner Ecosystem Highlights Q4 2015
- Rendering
- Production/ Post Production
- Creation and Collaboration
- Digital Distribution & Supply Chain
- Content Management

7. VFX & Rendering

8. Introduction to Deadline
• What is Deadline?
– Cross-platform render farm management.
– Manages on-premise, Cloud-based, or hybrid render farms of all sizes.
– Supports over 70 content creation applications out of the box.
and more!
– Used in VFX, Design, Broadcast, AEC (Architecture, Engineering,
Construction), Education, etc.
• Transformers: Dark Side of the Moon, Thor, Green Lantern, Harry Potter,
Avatar, Tron, GI-Joe and the Rise of Cobra

9. Rendering with Deadline in AWS Cloud
What tools are currently available?
– Amazon Cloud Plugin for Deadline:
• View and control existing AWS instances
directly from the Deadline Monitor.
– Deadline VMX:
• Automates the launching / termination of
AWS instances based on jobs in queue.
– Deadline AWS Cloud Wizard:
• Set up a basic Deadline render farm in
the AWS Cloud in about 30 minutes.

10. What’s coming in the future?
• Deadline VMX Improvements
– Improved budget and cap flexibility.
– Support for Amazon EC2 SPOT Instances.
• AWS CloudFormation Templates
– Create AWS Cloud render nodes to connect to an existing on-premise
Deadline render farm, or create an entire render farm in the Cloud.
• Asset Transferring
– Build asset awareness into Deadline jobs and automatically transfer
assets as required.
• Usage Based Licensing
– Render nodes pull metered licenses from Thinkbox’s Cloud-based
license server

11. Post-Production Tools

12. A post production platform for cinema and television
• Image/Audio Processing
• Playlist Mastering
• 3D Visualisation
• Sundog + 3rd Party Tools

13. Image reconstruction and enhancement technique requiring massive compute
Hero (3D re-release)
Stereo conversion
prep
Jago: A Life Underwater
Pre-grade enhancement and
de-noise
Jet Trash
Recovery of problem
shots
Sundog Media Applications

14. Ci Media Cloud Platform
The next generation enterprise media workflow
Creation and Collaboration

15. What is Ci?
The entirely cloud-based digital
media platform
 High-speed transfer
 Transcoding
 Storage
 Streaming
 Archiving
 Fast and simple deployment
 Zero capital investment
 Scales instantly: Gigabytes to Petabytes

16. Real-time collaboration, secure delivery
and simple integration
Use Ci with Sony’s cameras to
enable a new wireless solution to
increase your team’s agility and
accelerate your editorial
workflows.
Shoot + Review Pack + Ship
Sharing is for friends & family.
Use our MediaBoxes to ship
your high-value content to
clients and vendors in a secure
and trackable way.
Color + Review
Use Ci with Sony Catalyst Prepare
to load camera clips, trim, color
and send to others that aren’t on-
location to get feedback on your
day’s work.
Integrate + Orchestrate
Use our RESTful APIs to rapidly
design and integrate with your
systems to automate media
workflows for your business and
users.

17. Integrated Cloud applications
Not just cloud storage, a growing ecosystem of creative cloud apps.
Review, annotate, and
collaborate on video files
across multiple locations in
realtime.
VideoReview ImageReview
All the functionality of
VideoReview with the
added ability to compare
multiple images side by
side.
RoughCut (beta)
Create quick cuts and
playlists then export to your
favorite NLE

18. Digital Distribution & Supply Chain

19. Linear
Broadcast
Television &
Network Feeds
Video Content
and Metadata
(from suppliers)
Fox Broadcast Centre
Los Angeles
Manual
Verification
Content
Normalization
Content
Captioning
Metadata
Systems
Content
Quality Check
Playout
Systems
Today’s Content Factory

20. What Does SDVI Solve?
• Spin up or spin down media infrastructure in minutes
• Shared versus dedicated infrastructure
• Infrastructure resources on-demand
• Best-in-class 3rd party applications, with no lock-in
• Facilitates the move to OpEx for media supply chains
• Accurate cost tracking and reports
• Infrastructure analytics and modeling

21. Infrastructure Management for the Media Supply Chain
Fox Broadcast Centre
Los Angeles
Content
Quality Check
Content
Normalization
Content
Captioning
Distribution-ready content
and BXF metadata
Future Distribution
Platforms
Single sign-on & 2-factor
authentication viaBypass Path
Manual Upload
Video Content
(from suppliers)
Customer Portal
(content suppliers)
Content
Metadata

22. Broadcast Playout (Channel Origination)

23. Linear Channel Playout/Origination
• Pre-recorded Live-Linear
Channel Origination
• Mastered content on S3
(sourced via digital supply
chain)
• Cloud based automation
manages playout
• Scale deployment per channel
• Multi-AZ and Multi-Region
failover options
• GPU based rendering for
channel graphic requirements
– Pre-rendered content
– Live rendering (basic
graphics)
– Live rendering (complex
graphics)
• Dual 50Mbps MPEG2-TS
output

24. Broadcast Channel Play-out
On
Premises
Footprint
7880 ENC
Live Feed
AWS Cloud Region
Video &
Graphics Files
SDI
Amazon S3
c4 g2
10G DX
Chose an
instance based
on workload
graphics
requirements
Controls the workflow on premise and in the cloudAdvanced Network Management and Control System Manual Operational Control Surface
IP TS
c4
For “Heavy Lifting“
Video &
Graphics
Files
Emission
Encryption
FXP
IPX 10G Core Switching Fabric

25. Content Management

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S3
EFS
Glacier
EBS
Direct
Connect
Internet
generic
database
disk
tape
storage

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28. Thank you.