This document discusses Broadridge's use of AWS serverless technologies like AWS Lambda and Amazon API Gateway to build their Experience Manager application. It provides an overview of Broadridge, describes the problem of migrating essential communications from physical to digital, and how the Experience Manager solution leverages AWS services. It then covers benefits Broadridge realized by moving to AWS, including faster deployments, usage-based pricing, and automated key rotation.

1. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Rob Krugman, Chief Digital Officer at Broadridge
Ilya Epshteyn, Solutions Architect at AWS
June 22, 2017
Moving at the Speed of Serverless

2. Experience Manager
(Broadridge)

3. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
BROADRIDGE OVERVIEW
Broadridge, a global fintech leader with over $9 billion in market capitalization, provides
communications, technology, data and analytics.
We help drive business transformation for our clients with solutions for enriching client
engagement, navigating risk, optimizing efficiency and generating revenue growth.
We assist clients in
Communicating to over
80% of households in
North America
On behalf of clients we
process, more than $6
trillion (USD) in fixed
income and equity trades
every day
We enable multi-asset
post-trade processing in
over 70 countries and
deliver communications
in 90 countries

4. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
BROADRIDGE EXPERIENCE MANAGER
Problem Statement
• Essential Communications (Bills and Statements) are often the primary touch points that exist
between a consumer and a brand.
• As companies look to migrate consumers from physical to digital essential communications they
often diminish the opportunity that this touch point represents
The Solution
• Broadridge Experience Manager applies techniques and capabilities often found in marketing
platform to Essential Communications where compliance, regulatory and security often complicate
efforts
• Leveraging AWS services has enables us to develop a solution that supports our client goals while
ensuring scalability, security and compliance

5. AWS Serverless
The Possibilities

6. Business to IT IT to Business
Changing the conversation
In a world of unprecedented market disruption
Business expects a different conversation from IT
IT Supplier Business Enabler
When will infrastructure be ready?
Can we have another environments?
When will you deliver x capability?
How will you reduce budget by XX% ?
Feel free to start building what you need
Here is a new security API you can use
Here are the results of a pilot we ran
And by the way, we cut your costs by X

7. Differentiating
Business Value
Undifferentiated
Tasks
Current State Future State
Becoming a Business Enabler

8.  Accelerated development lifecycle and product iterations
 Create new data models and get real time insights
 Deliver new capabilities to your customers
developers customers
releasetestbuild
plan monitor
feedback loop
automation
Increasing velocity of the dev teams

9. Physical Servers
in Datacenters
Virtual Servers
in Datacenters
Virtual Servers
in the Cloud
Dev velocity in the context of cloud computing evolution

10. • Faster provisioning
time
• Limited “self service”
• Other benefits…
• Improved uptime
• Better utilization
• Hardware
independence
• On-demand
provisioning
• Automation (CI/CD)
• Other benefits…
• Elasticity
• High availability and
fault tolerance
• Global reach
• Opex vs. Capex
• Distributed
architectures
• Modern languages
Each progressive step was better
Physical Servers
in Datacenters
Virtual Servers
in Datacenters
Virtual Servers
in the Cloud

11. What size servers are right
for my budget?
How many users create too
much load for my servers?
How much remaining capacity
do my servers have?
How can I detect if a server
has been compromised?
How many servers
should I budget for?
Which OS should my
servers run?
Which users should have
access to my servers?
How can I control access from
my servers?
How will I keep my server
OS patched?
How will new code be
deployed to my servers?
How can I increase
utilization of my servers?
When should I decide to
scale out my servers?
What size server is
right for my performance?
Should I tune OS settings
to optimize my application?
Which packages should be
baked into my server images?
When should I decide to
scale up my servers?
How should I handle server
configuration changes?
How will the application handle
server hardware failure?
But they are still servers…

12. Fully managed
• No provisioning
• No patching
• High availability
Developer productivity
• Focus on the code that matters
• Innovate rapidly
• Reduce time to market
Continuous scaling
• Automatically
• Scale up and scale down
What is Serverless?

13. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Using AWS Lambda
Bring your own code
• Node.js, Java, Python,C#
• Bring your own libraries
(even native ones)
Simple resource model
• Select power rating from
128 MB to 1.5 GB
• CPU and network allocated
proportionately
• Reports actual usage
Flexible authorization
• Securely grant access to
resources, including VPCs
• Fine-grained control over
who can call your functions
Flexible use
• Call, schedule or event
based
• Integrated with other AWS
services
• Build whole serverless
ecosystems

14. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Using AWS Lambda
Programming model
• AWS SDK built in (Python
and Node.js)
• Lambda is the “webserver”
• Use processes, threads,
/tmp, sockets normally
Stateless
• Persist data using Amazon
DynamoDB, S3, or
ElastiCache
• No affinity to infrastructure
(can’t “log in to the box”)
Authoring functions
• Author directly using the
console WYSIWYG editor
• Package code as a .zip and
upload to Lambda or S3
• Plugins for Eclipse and
Visual Studio
• Command line tools
Monitoring and logging
• Built-in metrics for requests,
errors, latency, and throttles
• Built-in logs in Amazon
CloudWatch Logs

15. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Internet
Mobile
apps
Websites
Partner
Services
AWS Lambda
functions
API
Gateway
response
cache
Endpoints on
Amazon EC2
Any publicly
accessible
endpoint
Amazon
CloudWatch
Amazon
CloudFront
API
Gateway
AWS API Gateway

16. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Internet
Mobile
apps
Websites
Partner
Services
AWS Lambda
functions
Policy
cache
Endpoints on
Amazon EC2
Any publicly
accessible
endpoint
Amazon
CloudFront
API
Gateway
Lambda custom
Auth function
OAuth
provider
403
Secure authorization model

17. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Fully managed, highly scalable
Low latency at any scale
Automatic 3-way multi-AZ replication
No software upgrades, patches
Autoscaling (NEW)
WRITES
Continuously replicated to 3 AZ’s
Quorum acknowledgment
Persisted to disk (custom SSD)
READS
Strongly or eventually consistent
Consistency across all copies of
data usually within a second
DynamoDB – Serverless NoSQL database
Amazon API
Gateway
AWS
Lambda
Amazon
DynamoDB

18. Analytics
Mobile Artificial Intelligence
Amazon
Kinesis
Amazon
Athena
Amazon
QuickSight
Amazon Lex Amazon Polly Amazon
Rekognition
Amazon
MachineLearning
Amazon
Cognito
AWS
Mobile Hub
Amazon API
Gateway
Amazon
Pinpoint
Amazon API
Gateway
AWS Step
Functions
App Services
Serverless Ecosystem
S3 DynamoDB

19. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon DynamoDB
(Template Management)
Dynamic content
in AWS Lambda
(Node.js backend)
Amazon API
Gateway
Browser
(Angular frontend)
Amazon
CloudFront
(CDN &
DDoS)
Amazon S3
(Static
content)
Experience Manager Serverless architecture
Lambda custom
Auth function

20. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• Throttling
• Caching
• Usage Plans
• HTTPS
• OAI
• Geo-Restriction
• Signed Cookies
• Signed URLs
• DDOS
• Bucket Policies
• ACLs
• Encryption
Security model
Lambda custom
Auth function
AWS WAF
IAM IAM

21. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• Latency
• Count
• Cache Hit/Miss
• 4XX/5XX Errors
• Access Logs
• CloudWatch
• Bucket Policies
• ACLs
• Encryption
Application monitoring
Lambda custom
Auth function
• WebACL Testing
• Allowed/Blocked Requests
• Invocations
• Invocation Errors
• Duration
• Throttled Invocations
• Latency
• Throughput
• Throttled Reqs
• Returned Bytes
AWS
CloudTrail
logslogs Streams

22. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS
Lambda
Amazon API
Gateway
AWS
CloudFormation
Amazon
S3
Amazon
DynamoDB
Package &
Deploy
Code/Packages/
Swagger
Serverless
Template
Serverless
Template
w/ CodeUri
package deploy
CI/CD Tools
App lifecycle management

23. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Business value
with every line of code
Scales with usage
Never pay for idle
Availability and fault
tolerance built in
Serverless means…

24. Broadridge
(AWS Benefits)

25. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS BENEFITS
Prior to AWS
• Event Handling – custom developed
• Platform Services – Expensive and proprietary
• Deployment – UAT and Production deployments took up to 6 weeks
• Key Rotation – Manual
With AWS
• Event Handling – Lambda
• Platform Services – usage based and open
• Deployment – 20 minutes to deploy code to QA, UAT and Production
• Key Rotation – part of automated dev ops model

26. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you
Rob Krugman, Chief Digital Officer at Broadridge
Ilya Epshteyn, Solutions Architect at AWS, ilyep@amazon.com