Join this foundational session to understand the core concepts of “Cloud Computing” and different attributes such as reliability, fault tolerance, elasticity, scalability and pay-as-you-go pricing. Whether you are a startup who wants to accelerate growth without a big upfront investment in cash or time for technology or an Enterprise looking for IT innovation, agility and resiliency while reducing costs, the AWS Cloud provides a complete set of infrastructure services at zero upfront costs which are available with a few clicks and within minutes. Join this webinar to learn more about the benefits of Cloud Computing.

2. aws.amazon.com/webinars/apac/webinar-week | #AWSWebinarWeek

3. Introduction to Cloud Computing
with Amazon Web Services
Amit Sharma
Solutions Architect

4. v
Firstly, let’s do some Introductions
Amit Sharma
Solutions Architect
amitksh@amazon.com
Audience type
- Have never used AWS, or just started your journey on cloud
- Wanting to understand AWS better
- Understand how customers of AWS are using it

5. v
Today’s Agenda
• Introduction to AWS
• Benefits of using AWS
• AWS Services
• Typical Use Cases
• Getting Started with AWS
• Questions

6. Introduction to AWS

7. v
History of AWS
• Born from the learnings of
running amazon.com
• First launched in 2006
• Customer obsession is in
our DNA

8. v
AWS’ History of Innovation
AWS has been continually expanding its services to support virtually any cloud
workload, and it now has more than 60 services that range from compute, storage,
networking, database, analytics, application services, deployment, management and
mobile.
2009
Amazon RDS
Amazon VPC
AWS Auto Scaling
AWS Elastic Load
Balancing
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon
Route 53
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
2012
Amazon SWF
Amazon
Redshift
Amazon
Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
2013
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon
Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile
Analytics
Amazon EC2
Container Service
Amazon RDS for
Aurora
Amazon Lambda
Amazon WorkDocs
AWS Directory
Service
AWS CodeCommit
AWS CodePipeline
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMail
Amazon Machine
Learning
AWS Device Farm
AWS WAF
Amazon
Elasticsearch Service
Amazon QuickSight
AWS Import/Export
Snowball
Amazon Kinesis Firehose
Amazon RDS for MariaDB
Amazon Inspector
AWS Database Migration
Service
AWS IoT
Amazon EC2 Container
Registry
Amazon Kinesis Analytics
AWS Mobile Hub
* As of 30 Nov 15
AWS EMR
Amazon CloudWatch
Amazon FPS AWS Import/Export
Trusted Advisor
AWS Service Catalog
AWS CodeDeploy
Amazon CloudWatch Logs

9. v
Global Footprint
• Over 1 million active customers across
190 countries
• 900+ government agencies
• 3,400+ educational institutions
• 11 Regions
• 28 Availability Zones
• 53 Edge Locations
Everyday, AWS adds enough new server capacity to support Amazon.com when it was a $7 billion global enterprise.

10. v
Leveraged by Enterprises Around the World

11. v
Trusted by Government Agencies & Educational
Institutions Worldwide

12. v
Powering Born-in-the-Cloud and Startups

13. v
An Expansive Ecosystem
5,000+ SIs & Consultants
3,000+ ISVs
22 Global Premier Tier partners
6 Enterprise-focused competencies
2,000+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70M hours of
software per month

14. Benefits of Using AWS

15. v
Architected To Meet Your Security Requirements
Certifications and accreditations for workloads that
matter
“Based on our experience, I believe that we
can be even more secure in the AWS cloud
than in our own data centers.”
– Tom Soderstrom, CTO, NASA JPL
ISO 27017 – Information Security Controls specific to
Cloud services.
ISO 27018 – Controls applicable to public cloud
Personally Identifiable Information (PII).

16. v
Experience with Operational Reliability
• We have spent over a decade building the world’s most reliable, secure, scalable, and cost-
effective infrastructure.
• Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of
99.999999999%.
• Availability Zones exist on isolated fault lines, flood plains, and electrical grids to
substantially reduce the chance of simultaneous failure.
• The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational
status of all services around the globe.
Our goal is to make our operational performance indistinguishable from perfect.

17. v
Many Purchase Options to Support Different Needs
On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
Ideal for Development
& Test
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Ideal for baseline
workloads
Spot
Bid for unused
capacity, charged at a
Spot Price which
fluctuates based on
supply and demand
Ideal for Test
scenarios, Simulations
Dedicated
Launch instances
within Amazon VPC
that run on hardware
dedicated to a single
customer
For highly sensitive or
compliance related
workloads
Free Tier
Get Started on AWS
with free usage & no
commitment
Good for Initial
evaluation

18. v
50 Price Reductions Since 2006
Amazon
ElasticCache
reduces prices for
cache nodes by an
average of 34%
March 26, 2014
34% Amazon S3 reduces
prices for Standard and
Reduced Redundancy
Storage, by an average
of 51%
March 26, 2014
51%
*as of February 10, 2015
Amazon Route 53
lowers prices for both
Standard Queries and
Latency Based
Routing Queries by
20%
July 31, 2014
20%

19. Increased agility has become the
#1 reason businesses use the AWS
cloud

20. v
Companies Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility

21. v
A Culture of Innovation
Experiment Often & Fail Without Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0

22. AWS Services

23. Mobile
Push
Notifications
Mobile
Analytics
Cognito
Cognito
Sync
Analytics
Kinesis
Data
Pipeline
RedShift EMR
Compute
EC2 ECS Lambda ELB
Auto
Scaling
AWS Global Infrastructure
Your Applications
11 Regions Availability Zones 54 Edge Locations
Network
VPC
Direct
Connect
Route 53
API
Human Interaction
Support
Web Console
Interaction
Command Line
Libraries, SDK’s
Storage
EBS S3 Glacier CloudFront
Database
DynamoDBRDS ElastiCache
Deployment & Management
Elastic
Beanstalk
OpsWorks
Cloud
Formation
Code
Deploy
Code
Pipeline
Code
Commit
Security & Administration
CloudWatch Config
Cloud
Trail
IAM Directory KMS
Enterprise Applications
Workspaces WorkDocs
Application
SQS SWF
App
Stream
Elastic
Transcoder
SES
Cloud
Search
SNS

24. v
Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity

25. v
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.

26. v
Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving
and backup

27. v
Database Services
Amazon RDS
Amazon
DynamoDB
Managed relational
database service
Managed NoSQL
database service
DBA
Amazon
ElastiCache
In-Memory Caching
Service

28. v
Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop
framework
Move data among
AWS services and on-
premises data sources
Amazon Redshift
Petabyte-scale data
warehouse service

29. v
Application Services
Amazon CloudFront
distribute content
globally
Amazon
CloudSearch
Managed search
service
Amazon Elastic
Transcoder
Video transcoding
in the cloud

30. v
Deployment & Administration
Amazon
CloudWatch
AWS IAM
(Identity &
Access Mgmt)
AWS Elastic
Beanstalk
Monitor resources Manage users,
groups &
permissions
Automate resource
management
AWS
CloudFormation
Web App
Enterprise
App
Database
Templates to deploy
& manage
AWS
OpsWorks
Dev-Ops framework
for application
lifecycle management

31. Typical Use Cases

32. v
Web, Mobile, and Social Apps
Amazon AppStream - Flexible, interactive
application streaming service for any device
Captures user input to send back to the cloud
Responsive and consistent experience across devices
Web and
Mobile Apps
on AWS

33. v
Big Data
Import Export
Glacier
S3 EC2
RedshiftDynamoDB
EMR
Data Pipeline
S3Direct Connect
COLLECT STORE ANALYZE SHARE
AWSBIGDATA
PORTFOLIO
Amazon Kinesis - Fully-managed service for real time
processing of streaming data, at any scale

34. v
Enterprise Applications
• Amazon RDS for Oracle
provides managed Oracle
database deployments
• Oracle Applications are fully
supported on AWS
• Oracle licenses owned by
customers are fully portable
to AWS
• AWS is an SAP-certified Global
Cloud Services Partner and
Global Technology Partner
• Most SAP products are now
certified for production
deployment on AWS
• Full, licensed Windows Server
OS on AWS
• Easily install services that you
know - AD, SCOM, SQL,
Exchange, SharePoint
• Use your existing MS licenses
on AWS using BYOL

35. v
Disaster Recovery
AWS DR Scenarios
Backup and Restore
Pilot Light for Simple Recovery into AWS
Warm Standby Solution
Multi-site Solution

36. How Are Companies Getting
Started With AWS?

37. v
Strategy 1: Cloud for Development & Test
Environments
SAP Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

38. v
Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed
architectures
for high availability
Financial
record
archiving
Clinical trial
simulations
Product
Prototyping &
Design
Audience
management &
creative design
Hotel
booking
engine
Biological data
research
Global web
properties
Global deals
engine
Video
streaming
SIM card
credit
News
distribution
App
streaming
Firmware
upgrades
Mobile games

39. v
Strategy 3: Use Cloud to Make On-Premises Apps
Better
Corporate
Data Centers
App 1
App 2
App 3
App N
… Analytics
Backup
AWS
Storage
Gateway
Amazon S3
Elastic Map
Reduce
Amazon
Redshift

40. v
Strategy 3: Use Cloud to Make On-Premises Apps
Better
Big Data Analytics Oracle Databases Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift

41. v
Strategy 4: Cloud Apps that Integrate with On-
Premises Apps
On-Premises
Data Centers
Hybrid
App
AWS serves
application content
& data
Integration to
Samsung data
centers
for financial
transactions

42. v
Strategy 5: Migrate Existing Apps to the Cloud
On-Premises
Data Centers
App
1/3 of servers
migrated to AWS
Saved
£1.5 Million
Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in 1.2hrs
vs. 60hrs
64% reduction in
costs

43. v
Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

44. Summary

45. v
What Sets AWS Apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 28 availability zones, 53 edge locations
50 proactive price reductions to date
8,000+ SIs and ISVs; 2,000+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

46. v
Next steps …
• Sign up for an AWS account at
aws.amazon.com
• Take advantage of the Free Tier
• Start experimenting!
AWS

48. Online Labs & Training
Gain confidence and hands-on
experience with AWS.
Watch free Instructional Videos and
explore Self-Paced Labs
Instructor Led Classes
Learn how to design, deploy and
operate highly available, cost-effective
and secure applications on AWS in
courses led by qualified AWS instructors
Validate your technical expertise
with AWS and use practice exams
to help you prepare for AWS
Certification
AWS Certification
More info at http://aws.amazon.com/training