AWS provides on-demand computing resources and services in the cloud with pay-as-you-go pricing. This session produces a foundational understanding of AWS and illustrates how tapping into AWS resources rather than depending on your own is like purchasing electricity from a power company instead of running your own generator. Using AWS services delivers many of the same benefits as a public utility: capacity that exactly matches your need, payment only on what you use, lower costs due to economies of scale, and service from a vendor experienced in running large-scale networks. Listen to a high-level overview of AWS’s infrastructure and AWS services and trace the progression of AWS since 2008 as we've grown from a handful of IaaS services to a massive platform of 80+ IaaS, PaaS, and SaaS services. Attend this session to fully comprehend the unending possibilities that AWS creates for its users today. Learn how AWS is empowering customers to consume AWS capabilities at the same rapid rate that AWS innovates. Learn More: https://aws.amazon.com/government-education/
Story of ‘Burden’s Wheel’ from “The Big Switch” by Nicholas Carr.
Henry Burden, Scottish engineer
In 1851 Henry Burden, you can just barely see him towards the bottom there… created the largest water wheel at the time
At the time people created their own water wheels to generate electictiy for their plants. This massive water wheel enabled Burden Iron Works to win massive contracts with the government to supply railroad spikes and horse shoes to the Army.
And this is how people acquired electricity back then....
Until this man came along, <click> who is this? It’s thomas Edison.
Thomas Edison came up with a way to easily and cost effictively distribute electricity. It was a pay as you go model, and you only paid for what you consumed... And it was extremely cheap compared to the cost of electricity before then.
And this tranformed the lives of consumers and how business was done from that point forward.
And we’re seeing that transformation happen again... This time with cloud computing
Very few generations will every live to be a part of a transformational shift in an industry, and we are…
(This lays the groundwork for understanding just how transformative the cloud will be. And sets up the next slide, which positions AWS as a leader in the industry. We’re doing for computing, what Thomas Edison did for electricity.)
First Transatlantic telegraph cable: 1858. Laid by wooden ships. Handled 8 words a minute!
Main story source (2)
http://blog.ferrovial.com/en/2016/10/first-transatlantic-telegraph-cable-wooden-ships/
AND
https://www.wirelessdesignmag.com/blog/2016/06/tech-throwback-work-begins-first-trans-atlantic-telegraph-cable
https://en.wikipedia.org/wiki/Transatlantic_telegraph_cable
http://www.history.com/this-day-in-history/first-transatlantic-telegraph-cable-completed
Give overview of DWDM.(?) White light being broken down into individual colors of light waves which are then used for digital transmission.
Newest Project:
Hawaii trans-pacific cable
14,000km linking Australia, New Zealand, Hawaii, and Oregon
3 fiber pairs
100 waves @ 100G
New Zealand shore side ground breaking last week
SHOW 3456F CABLE to audience… suggest they come up after the session and check it out.
Casing of undersea cables have to withstand quite a bit
Inside is roughly [RESARCH from re:Invent 2017] volts
https://www.youtube.com/watch?v=AyOAjFNPAbA
James Hamilton
Runs for 60KMs before needing a relay
Tell story of Paxos Theorum.
http://www.allthingsdistributed.com/files/amazon-dynamo-sosp2007.pdf
A lot of people believe Amazon.com resells unused server capacity during “off peak” portion of the year. Not so…
2000 timeframe Amazon.com was componentizing its internal systems… creating Services out popular capabilities such as storage and compute.
Felt that if Amazon.com needs these Services, so would other people
2006 launched S3 and soon followed with EC2
And over the years it’s grown based on what our customers have told us they need… 95% of capabilities are driven from you!
Today we have over 80 Services…
Let’s take a look
But before we dive in to the Services, there’s two important things to know…
Everything is Secure by Default (access denied by default)
And many services have …
Decide if you want full control, fully managed, or somewhere in between
Will spend 8-10 minutes on this animation… walk audience through resources available to them to help them get started.
Mention ‘Search’ box… ‘Compute’, ‘Storage’, or ’Big Data’ and ‘Security’.
(currently running about 9 minutes)
Re-iterate that AWS is a platform of building blocks…
Spend time on Athena… there’s the huge need to collecting data from different sources but how do you query it? Data Lakes.. Athena enables this.
??? Talk about Amazon Connect ??? Great story about AWS being great at solving the undifferentiated heavy lifting… we’re at another crossroads in the evolution of business: Colonial Period – Industrial Revolution – Age of Industrial Entrepreneur – Production Era – Marketing Era – Relationship Era… were we’ve realized it costs more to … Amazon Connect is a pay as you go self-service, cloud-based contact center service (we could even talk about different business models.. And how we focus on the customer) EVERYONE NEEDS THIS BUT HAS TO BUILD THIS.. Not any more.
Walk audience through sample scenario
<snip>
As we’ve talked about, AWS provides building blocks that you can assemble quickly to support virtually any workload.
Adjust them as your needs change without upfront cost or ongoing commitments and only paying for what you use.
…
Whether you’re building applications for colleagues or consumers, for enterprise or e-commerce with AWS you’ll find a complete set of highly available services which are designed to work together to build sophisticated, scalable applications.
Delivered over the internet you’ll have on-demand access to highly durable storage, low cost compute, high-performance databases and the tools to manage these resources all available without upfront costs where you only pay for what you use.
So let’s say you’re building a database driven application where high availability and low cost are important. you can use Amazon Web Services to store your important documents and files (show’s all the storage services) with storage services designed for 11 9’s of durability. And power the app with your choice of Relational or Non-Relational databases (shows all the RDS options). You’ll have reliable, managed database up and running in minutes across multiple geographically isolated datacenters for redundancy and availability.
You can then deploy your applications using the tools and languages you’re used to either with full administrator or root access or as a pre-packaged app such as SAP Business Objects, Microstrategy or Microsoft SharePoint … All available from the AWS Marketplace.
You’ll find a large selection of computational resources to power your application with support for I/O, Storage or CPU intensive workloads.
Experimentation becomes easy and low risk with on-demand access to a wide range of hardware configurations and flexibility to evaluate and run virtually any technology or tool.
Plus, your infrastructure and grow and shrink automatically as your needs change.
You can round out your application with load balancing, domain name services, a global content delivery network and automate everything with a wide array of SDKs.
Working with your data is easy too with simple tools to integrate, import and export your data, manage Hadoop clusters, spin up petabyte scale database warehouses, archive infrequently accessed data, federate your identity and build compliant, secure environments which integrate into your existing infrastructure by a private, dedicated connectivity.
You’ll also have access to the fine grained network and identity management, security certification and access controls your organization needs.
With AWS you’ll find a complete cloud platform, ready for use for virtually any workload.
Some tips and tricks to know when getting started:
Cloud computing has a different pricing model than traditional datacenters. It’s variable, pay-as-you go. The Simple Monthly Calculator…
One thing I’d recommend is setting up Billing Alerts so you’ll get notified when approaching a threshold that you can define. There’s also the Budget link on the left…
The Quick Starts are also very handy to getting started fast… NIST Quick Start guide
Eric Ries – author of Lean Startup
A lot of people think a startup is someone building a business, but it’s not just that. A “Startup” can be anyone from someone in a dorm to someone working in a Fortune 500 company who has an idea to make their department of division better.
In addition, a lot of people think the goal of a Startup is to build a product. IT’S NOT. The goal of a Startup is NOT to build a product, but to find a way to get their idea off the ground (once that’s done – they’re a company – not a startup).
But Eric Ries talks about experimentation, about “Fail Fast”… and iterate over and over until you find a solution to a problem.
And that’s what these building blocks enable… they enable you to Experiment, only paying for what you use… blah blah blah.
You’ll see that the theme of the conference is Superpowers… and yeah, I can see it…. X-Ray vision, Invisiblity, Speed of light…
The more I thought about it, to me… the folks down at WHHA are my Superheros…
They have literally tens of thousands of images…
Scanned on to a Snowball
And uploaded to their website.
It’s all about “Preservation and Access”
We’re all startups. You all have great ideas… I see them every day. You might not change the world, but they can change YOUR world, or the world around you… in your company, department or for your customers..
Thank you, and I can’t wait to see what you build.
Enjoy the rest of the conference.