Accelerating OTT Video Delivery and OOYALA - Modernising Media Logistics with Cloud-based Video Infrastructure

1. Accelerating OTT Delivery /
Modernising Media Logistics
(content production)
Barry Hartman
Product Director, Media Logistics
Ooyala

2. 2
Ooyala - Global Scale, Local Expertise
Ooyala is an independent subsidiary of Telstra, one of the world’s largest telecommunications
and IT services companies. With a presence in dozens of major cities around the world, Ooyala
helps customers win at a global and local level.
500+
CUSTOMERS
WORLDWIDE
220M
UNIQUE
MONTHLY
VIEWERS
SERVING OVER
1.5B
VIDEO ADS PER
MONTH
Silicon Valley (HQ) • New York • Dallas • Guadalajara • Stockholm • London • Paris • Madrid • Cologne • Singapore • Tokyo • Sydney

3. 3
Ooyala Product Line
Production
Media Logistics
Workflow orchestration
Automation to reduce risk
MAM
On-prem, Private cloud, Hybrid
Distribution/Delivery
Video Analytics
Multi-dimensional
Real-time
API
OTT / OVP
AVOD, SVOD, TVOD
VOD, DRM, Live
Personalisation/Recommen
dations
Analytics
End to end workflow
Monetization
Ad Tech
Dynamic Ad Insertion
Campaign management
Video SSP
Programmatic/Addressable
TV
Anti-Ad Blocking
DATA

4. $5 Billion More Choices
Netflix’s 2016 original
content budget
“The disruption that we’ve all been talking about is
happening right now. We’re seeing the breakdown
of the traditional media landscape. The control and
power is shifting into the hands of the consumer.”
– Bob Bejan, global executive creative dir., AOL

5. 5
MULTI-
PLATFORM
MARKETS
Expanding distribution channels
Multiple geographies, languages,
regulations, rights
COMPLEXITY
OF MEDIA
MANAGEMENT
Data continuity
Leverage existing investments
Linear & non-linear workflows
ACCELERATING
CHANGE
Patchwork of new-legacy systems
Executives want more visibility
New everything
content types/formats (8k, VR)
revenue models
distribution platforms
devices
Content Producers Navigating a Market in Transition

6. Accelerating OTT Video Delivery

7. 7
Live UI
CMS
Player/playback
• Event Mgmt
• Schedules
• DVR
• Live-to-VOD Archive
• Slates
• Thumbnails
• Catch-up service
• Monitoring
Analytics
Content ProtectionLive Workflow
Desktop
Apps
Mobile web
CDN
Ooyala Live
Elemental Live
Encode
Elemental Delta
Repackaging
manifest &
ads proxy
Ooyala Live Platform
video segments
ad
decisioning
other ad server
integrations to follow
per user ad call
manifest request
broadcast
automation
Elemental /AWS cloud-enabled Ooyala Live Self-Service Platform
Accelerating OTT Video Delivery
live feed

8. 8
Live UI
CMS
Player/playback
• Event Mgmt
• Schedules
• DVR
• Live-to-VOD Archive
• Slates
• Thumbnails
• Catch-up service
• Monitoring
Analytics
Content ProtectionLive Workflow
Desktop
Apps
Mobile web
CDN
Ooyala Live
manifest &
ads proxy
Ooyala Live Platform
video segments
ad
decisioning
other ad server
integrations to follow
per user ad call
manifest request
broadcast
automation
Elemental /AWS cloud-enabled Ooyala Live Self-Service Platform
Accelerating OTT Video Delivery
Elemental Live
Encode
live feed
Elemental Delta
Repackaging

9. Evolution of Ooyala VOD Transcoding
source temp
storage
origin CDN playersencode
ABR
INGEST TRANSCODE DELIVERY PLAYBACK
Ooyala OVP Workflow
package
(&
encryption)
package
(&
encryption)
package
(&
encryption)
Circa 2015
• Built on a collection of packaging resources from various 3rd parties
• Ooyala’s own workflow system managing end-to-end process AND internal steps
- Robust/Resilient
- Tuned for VOD processing
- Ooyala manages scaling

10. Evolution of Ooyala VOD Transcoding
source temp
storage
origin CDN playersElemental
Server
Elemental
Delta
INGEST TRANSCODE DELIVERY PLAYBACK
Ooyala OVP Workflow
2016
• Elemental Server /Delta replacing collection of resources
• Elemental enables easy adoption of new standards, keeps transcoding stack fresh
• Transition from static to dynamic packaging
• Ooyala’s workflow system continues to manage the end-to-end

11. Modernising the Media Logistics Platform

12. PRODUCTION
TOOLS
Pre-Production
and Commissioning
Production Ingest and Import Post Production Archive and
Storage
Scheduling
and
Syndication
PRODUCTION
ASSET
MANAGEMENT
(PAM)
HIERARCHICAL
STORAGE
MANAGEMENT
(HSM)
DIGITAL ASSET
MANAGEMENT
(DAM)
MEDIA ASSET
MANAGEMENT
(MAM)
BUSINESS
MANAGEMENT
SYSTEMS
AUTOMATED
LINEAR
PLAYOUT
SYSTEMS
FILE DELIVERY
WORKFLOW
SOLUTIONS
Video Production Workflow: Disconnected & Inefficient
• Silos of operation
• Lost metadata
• Reduced content visibility and control
• Little standardization across the supply chain
• Time consuming, disconnected, manual processes—expensive to adapt

13. What is Ooyala Media Logistics
• End-to-end asset management, workflow orchestration and analytics data
• Focus on seamless media and data continuity, from creation to delivery
• Coud-native (supports on-premis, stand-alone or hybrid)
Pre-Production
and Commissioning
Scheduling
and Syndication
Production Ingest and Import Post Production Archive and Storage
PRODUCTION
TOOLS
PRODUCTION
ASSET
MANAGEMENT (PAM)
HIERARCHICAL
STORAGE
MANAGEMENT
(HSM)
DIGITAL ASSET
MANAGEMENT (DAM)
MEDIA ASSET
MANAGEMENT (MAM)
BUSINESS MANAGEMENT
SYSTEMS
AUTOMATED
LINEAR
PLAYOUT
SYSTEMS
FILE DELIVERY
WORKFLOW
SOLUTIONS
Media Logistics Platform

14. Modernising the Media Logistics Platform
Pre-Production
and Commissioning
Scheduling
and Syndication
Production Ingest and Import Post Production Archive and Storage
Media Logistics Platform
Scheduling
and Syndication
Post Production Archive and Storage
• Transformation starts by using cloud
storage to improve collaboration
• Processes start to migrate to cloud, e.g.,
transcoding for distribution
• Catalog of content archived to cloud
enables leveraging cloud for future use
Ooyala’s Mio supports on-premise, cloud, hybrid and enables transformation of the vidoe supply chain
On-premise deployment
Many new media/publishers
fully in cloud today

15. 15
CHALLENGES
Increase subscription value:
• Generate more video content
• Repurpose existing video content
Efficiently improve collaboration between offices
Hide Mio and use of cloud-storage for video producers
and content operators
SOLUTION
Mio & AWS integrate under the the Adobe UX
Users collaborate within a single system
Commissioning, Production, Post-Production, Compliance,
Auditing and Quality Control
Camera operators easily ingest, label new video content
Editors instantly curate new clips and know their origin
Edit
Suite
London
Edit
Suite
New York
Edit
Suite
Milan
Financial Times

16. Thank You!