Apache Kafka is a popular, open-source technology for collecting, processing, and analyzing streaming data in real-time. Amazon MSK is a fully managed service that removes the complexities of managing Kafka clusters so that you can focus on building real-time applications. In this session, we provide an overview of Amazon MSK and then discuss how to get started. We then look at some best practices and top tips, and walk through how to decide whether to choose Amazon MSK, Amazon Kinesis, or a mix of both to address your data streaming use cases.