Gain insight into how Indian Start-Ups have innovated & scaled on the AWS platform. Alongside the presentation, you will hear from actual customers about their deployments using AWS services & how they leveraged the benefits.

1. Rajas Karandikar
Account Manager
How Start-Ups Benefit from AWS

2. What are Startups Running on AWS Today?
Gaming Social Media Digital Media
Mobile Big Data/Analytics Education

3. Classle uses AWS to Provide a Cloud-Based
Social Learning Platform
AS A STARTUP,
WE HAVE TO WORRY ABOUT
BALANCING SCALABILITY
WITH CASH PRESERVATION;
WE GET THE
BEST OF BOTH WORLDS
WITH AWS
– Vaidya Nathan,
Founder and CEO
• Founded: 2009
• Funded: No
• Team Size: 50+
• On AWS since: 2010
• Network of 150,000+ members from
over 800 colleges
• Uses EC2, S3, RDS, ELB, CloudWatch
and CloudFront
• Reduced page load times by 18%;
total costs by 8%, brought down time-
to-market to 2 days

4. Druva uses AWS to offer enterprise
endpoint backup and file sharing on the cloud
AMAZON’S
CONTINUOUS INNOVATION
HAS ALLOWED DRUVA TO EXPAND ITS
CLOUD STACK AND
MOVE AHEAD OF THE
COMPETITION
– Milind Borate
CoFounder & CTO
• Founded: 2008
• Funded: Yes
• Team Size: 150+
• On AWS since: 2010
• Integrated platform for endpoint backup,
secure file sharing, data loss prevention
and real-time analytics
• Using DynamoDB and S3 within their
cloud backup solution
• Lowered cost by >50% by moving
from Cassandra to DynamoDB

5. Zenga uses AWS to Provide Live TV Channels,
Live TV Streaming, Video Sharing on the Internet
BENEFITS OF USING AWS
INCLUDED SCALABILITY,
PAY-AS-YOU-GO MODEL AND
LOW HUMAN
RESOURCE
REQUIREMENT
– Shabir Momin,
CEO
• Founded: 2007
• Funded: No
• Team Size: 50+
• On AWS since: 2010
• Provide Live TV Channels, Live TV
Streaming on Net
• Uses EC2, S3, RDS, and CloudFront,
with servers in Ireland and Singapore
• 36 people managing the infrastructure
which was reduced to 4 when we
moved to AWS

6. BSB’s Hike messaging App runs on AWS to Deliver
Millions of Messages per Day Among 5+ Million Users
• Founded: 2012
• Funded: Yes
• Team Size: 50
• On AWS since: 2013
• BSB is a JV between Bharti Enterprises
and SoftBank, focused on the mobile
eco-system in India
• 5 million registered users in 4
months, millions of messages per day
• Global product with emphasis on Indian
market requirements
• Real time Elasticity
AWS
SIMPLIFIES INFRASTRUCTURE
MANAGEMENT, PROVIDES
INSTANT ELASTICITY,
AND FREES OUR TIME TO FOCUS ON
BUILDING MORE FEATURES IN OUR
APP
– Anil Goel
CTO, Hike

7. Inmobi uses AWS to Develop and
Launch New Products
WE ESTIMATE
SAVING AS MUCH AT
$600,000 PER YEAR
IN CAPITAL COSTS WITH
AWS
- Mohit Saxena,
Technology Founder
• Founded: 2007
• Funded: Yes
• Team Size: 500+
• Using AWS since: 2011
• Mobile ad network delivering media
ads, text, and banners to over 570
million customers in 165 countries
• Saving an estimated $30,000 to
$50,000 per month in server costs
• More time to focus on business
instead of sourcing and managing
server resources

8. PlayBlazer uses AWS to build Massively
Scalable Multiplayer and Social games
WE HAVE BEEN VERY HAPPY WITH
LOW LATENCY AND
FAST PERFORMANCE
IN ACCESSING AWS CLOUD SERVICES
REGARDLESS OF THE AWS
REGIONS WE USE
– Nikhil Soman
CoFounder & CEO
• Founded: 2012
• Funded: Yes (YetiZen accelerator)
• Team Size: 10+
• On AWS since: 2012
• Playblazer provides backend-as-a-
service to game developers/studios for
social and multiplayer games
• Cut down development time and
lowers costs by 50%
• Finalist at AWS Startup Challenge
2012 – Gaming category