Herman Miller is an office furniture company founded in 1905. It has experienced both hardships and success over the years. More recently, it has faced challenges from the recession and shift toward more home working. The document evaluates alternatives for Herman Miller's future business model, including maintaining the status quo, improving the current model, or focusing on marketing and research & development. It recommends a combined approach of improving the current model while also investing more in marketing and R&D. A three-phase implementation plan is outlined focusing on the home office market in the short term, establishing a low-cost subsidiary and marketing campaign in the medium term, and partnerships and green initiatives in the long term.