PPT ON WOMEN ENTRPRENURSHIP

1. K.J. Somaiya College of Science and Commerce
(Autonomous)
Reaccredited by NAAC with Grade”A”
Project on
WOMEN ENTERPRENEURSHIP
Bachelor of Management Studies
Semester IV
2015-2016
By
Aftab Manihar
Seat number :15-8525
Project guide : PROF CHETAN JIWANI

2. WOMEN ENTREPRENEURS
• PRESENTED BY:
• AFTAB MANIHAR
• SYBMS

3. “A women’s best protection is a little money of her own.”

4. INTRODUCTION
• Entrepreneur
An entrepreneur is someone who is a risk taker and is ready to face
challenges.
• Women Entrepreneur
It may be defined as a woman or group of women who initiate,
organize and run a business enterprise.
Government of India has defined women entrepreneurs as owning and
controlling an enterprise with a woman having a minimum financial
interest of 51% of the capital and giving atleast 51% of the
employment generated in the enterprise to women.

5. CHARACTERISTICS OF WOMEN AS ENTREPRENEURS
• Imaginative
• Attribute to work hard
• Persistence
• Ability and desire to take risk
• Profit earning capacity

6. LEADERSHIP QUALITIES
• Accept challenges
• Ambitious
• Adventurous
• Educated
• Hard work
• Patience
• Motivator
• Skillful
• Intelligent

7. IMPORTANCE OF WOMEN ENTREPRENEURS
• A good share of the population.
• Traditionally outside the domain of
economic activities.
• They must be made part of the
economic development, because it will
ensure the economic & social
development of the women along with
providing more human resources to
strengthen the economy of the
country.
• The economic status of women is now
accepted as an indicator of a society’s
stage of development.

8. WHY WOMEN BECOME ENTREPRENEURS?

9. PULL FACTORS
• An urge to do something new
• Liking for business
• Need and perception of Women’s
Liberation, Equity, etc.
• To gain recognition, importance and
social status.
• To get economic independence
• To build confidence
• To developing risk-taking ability
• To gain greater freedom and
mobility

10. PUSH FACTORS
• Death of breadwinner
• Sudden fall in family income
• Permanent inadequacy in income
of the family
• The category of push factors
forms a negligible percentage of
women entrepreneurs.

11. PROBLEMS OF WOMEN ENTREPRENEURS (cont.…..)
General
problems
Marketing
problem
Problem of
finance
Infrastructure
problem
Stiff
competiti
on
Problem of
raw
material

12. PROBLEMS OF WOMEN ENTREPRENEURS (cont.…..)
Problem
specific to
women
entrepreneur
Lack of
education
Male
dominated
society
Low risk taking
ability
Family
problems
Lack of
business
information

13. REMEDIES TO SOLVE THE PROBLEMS
•Finance cells
•Marketing co- operatives
•Supply of raw material
•Education and awareness
•Training facility

14. GROWTH OF WOMEN ENTREPRENEUR
• As per 1991 only 1,85,900 women
entrepreneur (in handlooms ,
agriculture and agro based )
• 1995-96 only 2,95,680 women
entrepreneur
• During the 8th five year plan
appreciable increase
• In another 5 year plan the no. of
women entrepreneur increase up to
5,00,000

15. STEPS TAKEN BY Govt.
• Mahila Vikas Nidhi
• District industries center
• Rashtriya Mahila Kosh
• Training Programs

16. STATISTICAL DATA OF WOMEN ENTREPRENEURS IN
INDIA

17. STATISTICAL DATA OF WOMEN ENTREPRENEUR IN
WORLD

18. SUCCESSFUL WOMEN ENTREPRENEURS
Shahnaz Husain
Indra Krishnamurthy
Nooyi
Chanda Kochar Geet Brar
Neelam Dhawan

19. OBJECTIVE OF THE STUDY
• To exhibit the encouraging and
discouraging factors in an
enterprise.
• Identification and analysis of all the
short comings encountered by
women in setting and establishing
an industrial enterprise.
• To provide solutions to the various
problems faced by the women
entrepreneur group.

20. CONCLUSION
• India is a male dominated society
and women are assumed to be
economically as well as socially
dependent on male members
• Faced lots of problems at start-up as
well as operating stage
• Technological advancement and
information technology explosion
have reduced the problem of
women entrepreneurs.

21. THANK YOU