women entrepreneurship word document

1. Project
On
“WOMEN ENTREPRENEURSHIP”
BACHELOR OF MANAGEMENT STUDIES
SEMESTER IV
2015 - 2016
SUBMITTED
IN PARTIAL FULLFILLMENT OF REQUIREMENT
FOR THE SECOND TERM END INTERNAL EXAM
BY: Aftab Manihar
SEAT NO: 15-8525
GUIDED BY
Prof. CHETAN JIWANI
K.J.SOMAIYA COLLEGE OF SCIENCE & COMMERCE
(Autonomous)
Reaccredited by NAAC with Grade A
VIDYANAGARI, VIDYAVIHAR (E).
UNIVERSITY OF MUMBAI
2015 – 2016

2. Reaccredited by NAAC with Grade A
(VIDYANAGAR, VIDYAVIHAR, MUMBAI – 400 077)
(Affiliated by University of Mumbai)
BACHELOR OF MANAGEMENT STUDIES
CERTIFICATE
This is to certify that Mr. Aftab Manihar Seat No. 15-8525 has
satisfactorily carried out the project on the topic “WOMEN
ENTREPRENEURSHIP” for the Semester IV of S.Y.B.M.S., in the
academic year 2015-2016.
Place:-Vidyavihar (Mumbai)
Date:-________
________________ Prof. CHETAN JIWANI
Signature of Examiner Guide

3. ACKNOWLEDGEMENT
I hereby express my heartiest thanks to all sources who have contributed
to the making of this project. I oblige thanks to all those who have
supported, provided their valuable guidance and helped for the
accomplishment of this project. I also extent my hearty thanks to my
family, friends, our coordinator Prof. Mr. ATUL THATTE, college
teachers and all the well-wishers.
I also would like to thanks my project guide Prof. Mr. CHETAN
JIWANI for his guidance and timely suggestion and the information
provided by him on this particular topic. I am really grateful for all the
necessary help he provided me.
It is matter of utmost pleasure to express my indebt and deep sense of
gratitude to various person who extended their maximum help to supply
the necessary information for the present thesis, which became available
on account of the most selfless cooperation.
Above all its sincere thanks to the UNIVERSITY OF MUMBAI for
which this project is given consideration and was done with outmost
seriousness.

4. Executive summary
I have great pleasure in presenting my project to the Mumbai University,
as my topic is WOMEN ENTREPRENEURSHIP. I have made sincere
efforts to make this project informative and I am sure it would justify
the same.
This brief project explains various aspects of WOMEN
ENTREPRENEURSHIP.
This project gives an introduction to how WOMEN ENTREPRENEURS
can change the way how business is done by the most innovative
companies in the world.

5. INDEX
 INRODUCTION
 CHARECTERISTICS OF WOMEN AS
ENTREPRENEUR
 LEADERSHIP QUALITY
 IMPORTANCE OF WOMEN ENTREPRENEUR
 WHY WOMEN BECOME ENTREPRENEURS
1.PULL FACTOR
2.PUSH FACTOR
 PROBLEMS OF WOMEN ENTREPRENEURS
1.GENERAL PROBLEM
2.PROBLEM SPECIFIC TO WOMEN
ENTREPRENEURS
 REMEDIES TO SOLVE THE PROBLEMS
 GROWTH OF WOMEN ENTREPRENEURSHIP
 STEPS TAKEN BY GOVERNMENT
 STATISTICAL DATA OF WOMEN
ENTREPRENEURSHIP IN INDIA ANS WORLD
 SUCCESSFUL WOMEN ENTREPRENEURS
 OBJECTIVE OF THE STUDY

6. “A women’s best protection is
a little money of her own.”

7. INTRODUCTION
In the era of Liberalization, Privatization and Globalization along with ongoing
IT revolution, today’s world is changing at a surprising pace These changes
have created economic opportunities for women who want to own and
operate businesses. Women Entrepreneur may be defined as a woman or
group of women who initiate, organize and run a business enterprise.
Government of India has defined women entrepreneurs as owning and
controlling an enterprise with a woman having a minimum financial interest
of 51% of the capital and giving atleast 51% of the employment generated in
the enterprise to women.
Today, women entrepreneurs represent a group of women who have broken
away from the beaten track and are exploring new avenues of economic
participation. Among the reasons for women to run organized enterprises are
their skill and knowledge, their talents, abilities and creativity in business and
a compelling desire of wanting to do something positive. It is high time that
countries should rise to the challenge and create more support systems for
encouraging more entrepreneurship amongst women.
At the same time, it is up to women to break away from stereotyped mindsets.
Indian women had undergone a long way and are becoming increasingly
visible and successful in all spheres and have shifted from kitchen to higher
level of professional activities.
Today’s women are taking more and more professional and technical degrees
to cope up with market need and are flourishing as de signers, interior
decorators, exporters, publishers, garment manufacturers ETC

8. CHARACTERISTICS OF WOMEN AS
ENTREPRENEURS
Imaginative:
A women entrepreneur should be imaginative to become an successful women
entrepreneur. She should have the perfect imaginative skills while making various
importance decisions of her firm. It refers to the imaginative approach or original
ideas with competitive market. Well-planned approach is needed to examine the
existing situation and to identify the entrepreneurial opportunities. It further
implies that women entrepreneur have association with knowledgeable people
and contracting the right organization offering support and services
Attribute to work hard:
Enterprising women have further ability to work hard. The imaginative ideas have
to come to a fair play. Hard work is needed to build up an enterprise.
Persistence:
Women entrepreneurs must have an intention to fulfill their dreams. They have
to make a dream transferred into an idea enterprise; Studies show that successful
women work hard.
Ability and desire to take risk:
The desire refers to the willingness to take risk and ability to the proficiency in
planning making forecast estimates and calculations.
Profit earning capacity:
She should have a capacity to get maximum return out of invested capital.

9. LEADERSHIP QUALITIES
A women entrepreneur should have various leadership qualities to turn up with
good business some of the leadership qualities of women entrepreneurs are as
follows
Accept challenges:
To become an good leader a entrepreneur should accept challenges. Whenever
any challenges comes in front of the leader she should accept it and have courage
to face it
Ambitious:
A women entrepreneur should be ambitious in nature.
Adventurous:
An adventurous entrepreneur is the best kind of entrepreneur. A women
entrepreneur should also poses these kind of quality to become an successful
entrepreneur
Educated:
Throughout human history, it's never been easier for women in Western society
to obtain education. Scholarships and career advancement programs aimed at
women help to ensure future women leaders have the opportunity to obtain an
education. Female leaders should seek out those more experienced in their field,
and learn from them.
Hard work:
Hard work is needed any kind of work. A leader should work hard to obtain its
objective’s.

10. Patience:
A women entrepreneur should poses patience in him to become an good leader.
Patience is required at the bad times of an business, the leader should take the
decisions patiencely so that the decision should be effective in nature.
Motivator:
A women entrepreneur must be an good motivator so that she can motivate her
employees as and when required.
Intelligent:
An entrepreneur should be quite intelligent to run his business properly and take
her business at a higest point. A women entrepreneur must be intelligent enough
to handel her business motivate her employee and many more for the
betterment of her business.

11. IMPORTANCE OF WOMEN
ENTREPRENEURS
Supporting entrepreneurship is undoubtedly a positive and practical choice,
however there are many women across developing countries who don't receive
any encouragement or support. As a result, these women are unable to pursue
their dreams and a major source of growth is left untapped. As Hillary Clinton
recently stated at the APEC Women and the Economy Forum, "Limiting women's
economic potential is for every country like leaving money on the table. It doesn't
make sense, especially when we are still struggling to grow our way out of the
economic crisis."
It is vital that governments and organizations work to support women
entrepreneurship and promote growth. However there are many issues that need
to be addressed. Women face a social, economic and structural barriers which
prevent them from succeeding in their pursuits. A high proportion of women
entrepreneurs in developing countries operate in the informal economy, which
restricts the potential for their business to grow.
Women also typically lack access to training and access to business development
services that would help them expand. Traditionally outside the domain of
economic activities. They must be made part of the economic development,
because it will ensure the economic & social development of the women along
with providing more human resources to strengthen the economy of the country.
The economic status of women is now accepted as an indicator of a society’s
stage of development.

12. WHY WOMEN BECOME
ENTREPRENEURS?
Pull factor:
Women in work participation. These factor can broadly be classified under two
categories namely pull factor and push factor
An women becomes an Entrepreneur in urge to do something new. When the
women like’s to do business she get’s hunger for becoming an entrepreneur.
When there is a Need and perception of Women’s Liberation, Equity, etc. A
women becomes entrepreneur to gain recognition, importance and social status.
She becomes entrepreneur to get economic independence. Building confidence,
developing risk-taking ability are also the reason’s of women becoming an
entrepreneur. And most of all a women becomes Entrepreneur to gain greater
freedom and mobility
Push factor:
These may be modern times, but millions of families are still relying on a sole
breadwinner to keep their finances afloat. And after the death of the breadwinner
the women do becomes entrepreneur non willingly to meet her family need’s and
want’s.
Sudden fall in family’s income due to accidental or exceptional circumstances
such as long and continued sickness to father, brother or husband or permanent
and growing inadequacy in over all income of family lead to necessarily
participation of work by women.

13. PROBLEMS OF WOMEN
ENTREPRENEURS
There are various problems which are face by an women entrepreneur at the time
of doing the business. These problem are being divided into two types of
problems
General problems:
The general problems are being faced by every entrepreneur either he is male
entrepreneur or female entrepreneur.
Problems like shortage of raw material, when there is a shortage of raw material
the entrepreneur faces difficulty in manufacturing the product. Entrepreneur also
faces marketing problem and because of this his sales are being affected badely. A
huge investment of capital is required to setup an run the business, but most of
the time the entrepreneur faces problem of finance. Due to lack of finance the
infrastructure of the organization get affected, And major problem of every
entrepreneur is their competitor.
Problem specific to women entrepreneur:
These are the problems which are only faced by the women entrepreneurs, and
the problems are due to lack of business information, most of the women are not
having proper business information and these creates a big problem to the
women entrepreneur. There is a problem in women entrepreneur which creates
an problem to them that is low risk taking ability. Family problem are the one of
the biggest problem faces by women in the society, Most of the women are not
having an proper education qualification and due to lack of education they are
not able to cope up with new technology. Our society is a male dominated society
which becomes an major problem to become an entrepreneur.

14. REMEDIES TO SOLVE THE
PROBLEMS
The problem can be solved when the financial institution will prove proper
finance to the women Entrepreneur. Entrepreneur should get information about
marketing, the can be solved by properly distribution of raw material, various
types of education which are necessary for an entrepreneur are being given to
them and various awareness camp’s are being set up. The women entrepreneur
should have accessing the appropriate loans so that they need to develop their
business. Most of all they should be thought how to manage the money. They
should be encouraged for there work etc.

15. GROWTH OF WOMEN
ENTREPRENEUR
Women entrepreneurship growth is an essential part of human resource
development. The development of women entrepreneurship is less in country like
India specially in rural areas of the country. Now a day’s women have become
aware of their existence and their rights and their work situations, however
women of middle class are not too eager to role in fear of social backlash.
As per 1991 1,85,900 werethe only women entrepreneur in India (in handlooms ,
agriculture and agro based ) and in 1995-96 only 2,95,680 were the women
entrepreneur and During the 8th five year plan appreciable increase was there
that is In another 5 year plan the no. of women entrepreneur increase up to
5,00,000.

16. STEP’S TAKEN BY Govt.
For the development of the women entrepreneurship the government is taking
continuous efforts. Government is making various organization which only look
after the women entrepreneurs and which help the support them and encourage
them to become an entrepreneur. The following training schemes specially for
the self employment of women are introduced by government:
Mahila Vikas Nidhi:
SIDBI has developed this fund for the entrepreneurial development of women
especially in rural areas. Under Mahila Vikas Nidhi grants loan to women are given
to start their venture in the field like spinning, weaving, knitting, embroidery
products, block printing, handlooms handicrafts, bamboo products etc
Rashtriya Mahila Kosh:
In 1993, Rashtriya Mahila Kosh was set up to grant micro credit to pore women at
reasonable rates of interest with very low transaction costs and simple
procedures.
 Support for Training and Employment Programme of
Women (STEP).
 Development of Women and Children in Rural Areas
 Small Industry Service Institutes (SISIs)
 State Financial Corporations
 National Small Industries Corporations
 District Industrial Centers (DICs)
are also some of the schemes for women entrepreneurs.

17. STATISTICAL DATA OF WOMEN
ENTREPRENEURS IN INDIA
 This statistical data shows that the highest Entrepreneur are in
uttarpradesh with 39.91%
 And lowest Entrepreneur are from Karnataka with 26.84%
 And after Uttarpradesh Gujrat stands at second position
 Maharashtra has 32.12% of women entrepreneur which comes on fifth
position.
 In between Tamil Nadu, Punjab, Kerala, and other states & UTS comes.
States No of Units
Registered
No. of Women
Entrepreneurs
Percentage
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharastra 4339 1394 32.12
Gujrat 3872 1538 39.72
Karnatka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States & UTS 14576 4185 28.71
Total 57,452 18,848 32.82

18. STATISTICAL DATA OF WOMEN
ENTREPRENEURS IN WORLD
 USA stands at top with 45% of women entrepreneurship
 Followed by UK which is having 43% of women entrepreneurship
 India stands at last position with 31.6%
 And in between Indonesia, sri lanka and brazil ranks come with 40%, 35%
and 35%.
Country Percentage
India (1970-1971) 14.2
India (1980-1981) 19.7
India (1990-1991) 22.3
India (2000-2001) 31.6
USA 45
UK 43
Indonesia 40
Sri Lanka 35
Brazil 35

19. SUCCESSFUL WOMEN
ENTREPRENEURS
Successful women entrepreneur are as follows
Shahnaz Husain:
She captured the markets around the world and now shewants to conquer space.
In an innovative move, Shahnaz Husain has started work on formulations that
astronauts could carry with them in their extraterrestrial sojourns to protect their
skin from the ravages of space travel and slow down the ageing process. She has
sent National Aeronautics and Space Administration (NASA) free samples of her
moisturizers, hoping that they will be used on space expeditions. Shahnaz Husain
is one of India's most successful women entrepreneurs. Her company, Shahnaz
Husain Herbals is one of the largest manufacturers of herbal products in the
world. Itformulates and markets over 400 products for various beauty and health
needs and has a strong presence across the globe, from the USA to Asia
Indra Krishnamurthy Nooyi:
The most well-known face amongst Indian women entrepreneurs -Strong-willed,
with an acute acumen for financial strategizing, Nooyi is the CFO and President of
PepsiCo. Her strong acumen for business has helped the company garner as much
as 30 billion dollars worth of crucial deals within the last couple of years. With a
Masters Degree in Public Management from Yale University and Masters in
Finance and Marketing from IIM, Kolkata, Nooyi held several senior positions at
Motorola and Asea Brown Boveri before joining PepsiCo.

20. Neelam Dhawan:
from initial rejection in sales and marketing to heading Microsoft’s sales
marketing division, Neelam has come a long way - Neelam Dhawan, the Managing
Director of Microsoft India and is the head of marketing and sales operations of
the company throughout India. At the start of her career she yearned to be a part
of major players in the FMCG space such as Asian Paints and Hindustan Lever.
Unfortunately, these organizations did not want a woman to be a part of their
marketing and sales efforts and hence shewas rejected at the time. Before joining
Microsoft, Neelam has been part of many prominent companies such as IBM, HP
as well as HCL.
Chanda Kochar:
Chanda Kochar, is the MD & CEO of india's greatest individual bank ICICI Bank.
Rajasthan born chanda got Professionals in Management Studies from Jamnalal
Bajaj Institute of Management Studies, Mumbai. She obtained the Wockhardt
Gold Honor for Superiority in Management Reports as well as the J. N. Bose Gold
Honor in Cost Accountancy.
Geet Brar:
Geet Brar is the first woman entrepreneur of Punjabi music
After decades of being dominated by men, the Punjabimusic industry finally has a
woman at its help. Patiala based entrepreneur Geet Brar launched a music studio
with branches both nationally, and internationally. While Punjab has several
female singers, none have dared to venture into music production thus far.
Says Geet, "I plan to bring out the real Punjab through Punjabi music. We will
give all genres an opportunity, right from Punjabi folk, classical, light, film music,
sufiand the all time favourite in Punjab, remixes," as the reason for launching this
studio. Along with the company, Geet is also launching a new singer, the Moga
based Sikander with his first album Sikander.

21. OBJECTIVE OF THE STUDY
 To exhibit the encouraging and discouraging factors in an enterprise.
 Identification and analysis of all the short comings encountered by women
in setting and establishing an industrial enterprise.
 To provide solutions to the various problems faced by the women
entrepreneur group.
CONCLUSION
India is a male dominated society and women are assumed to be economically as
well as
socially dependent on male members. The absolute dependence seems to be
diluted among the high and middle class women as they are becoming more
aware of personal needs and demanding greater equality.
Women entrepreneurs faced lots of problems at start-up as well as operating
stage like, non-availability of finance, restricted mobility freedom and having to
perform dual role one at home and other at work. Technological advancement
and information technology explosion have reduced the problem of women
entrepreneurs. Along with technological revolution, mental revolution of society
is needed to change the attitude of the society and provide women with
democratic and entrepreneurial platform.