May 2017 Content Calendar for Facebook & Instagram. Seneca SoMe - Social Media Capstone (SMD300)

1. Date Day Celebration Time Content Description Visual Additional Info Time Content Description Visual Additional Info
01-May Monday First day of the Campaign 9:00AM 3 minutes Barbecue Video
Chapman's Ice Creams for
everybody
Video 9:00AM 60 seconds barbecue video
Chapman's Ice Creams for
everybody
Video
02-May Tuesday 9:00AM Penny & David Adventure
Introduction post about Penny &
David
Cartoon 9:00AM Penny & David Adventure
Introduction post about Penny &
David
Carousel
03-May Wednesday International Sun Day 3:00PM
Wednesday Question (Like,
Love, Haha, Wow)
Which classic flavours is your
favourite one? Vanilla, Dutch
Chocolate, Strawberry or
Butterscotch Ripple
Picture 3:00PM
Love Story between an Ice
Cream & the Sun
You make my heart melt! Cartoon #InternationalSunDay
04-May Thursday Star Wars Day 1:00PM Curated Content Best parks to do a barbecue Picture 8:00AM Stormscooper Ice Cream
Star Wars Stormscooper created by
Kim Porter, it will be hard to resist it!
Picture #Maythe4thBeWithYou
05-May Friday 11:00AM Friday Engagement
If you had to create your own ice
cream flavour what would it be?
Picture 5:00PM Fun Fact Friday (Penny)
Did you know Chapman's products
are solely made of 100% canadian
dairy ingredients?
Cartoon
06-May Saturday No Diet Day 12:00PM No Diet Day
Tomorrow we can eat brocolli but
today is ice cream!
Picture #NoDietDay 8:00AM Shout Out Saturday
Tag us on your most #nom picture of
ice cream to be featured next
Saturday on our Instagram account
Design to
announce the
contest
#ShoutOutSaturday
07-May Sunday Lemonade Day 1:00PM Yummy Sunday Frozen Lemonade Recipe Video 1:00PM Yummy Sunday Frozen Lemonade Recipe Video
08-May Monday 9:00AM Curated Content
Your Ice Cream Choices Will Reveal
Your Dream Job. Real crystal balls,
ice creams can even predict your
future (http://bzfd.it/2o7ajTr)
Picture 05:00PM Motivation Monday
Home Alone tonight? Excuse me if I
do.
Picture #MondayMotivation
09-May Tuesday 9:00AM Penny & David Adventure Who are Penny & David's heroes? Cartoon 9:00AM Penny & David Adventure Who are Penny & David's heroes? Carousel
10-May Wednesday Stay Up All Night Day 3:00PM
Wednesday Question (Like,
Love, Haha, Wow)
Who do you eat ice cream with?
Family, Friends, Significant Other,
By Yourself
Picture 1:00PM Sleepover & Big Buckets
Which of our big bucket will you
bring to a sleepover?
Carousel #StayUpAllNightDay
11-May Thursday Eat What You Want Day 1:00PM Curated Content
Did you know you could get an ice
cream delivery with Uber?
(http://ubr.to/29Upzyl)
Picture 3:00PM Netflix & Chill
Netflix and Chill. What better way to
watch your favourite tv show with a
bowl of your favourite ice cream?
Image #EatWhatYouWantDay
12-May Friday Nutty Fudgy Day 11:00AM Friday Engagement Why do you eat ice cream? Picture 5:00PM Fun Fact Friday (David)
Did you know most of the vanilla
used to make ice cream come from
Madagascar AND Indonesia?
Cartoon
13-May Saturday 9:00AM Curated Content
27 reasons to eat ice cream. Like
we really need to find a reason to
eat ice cream!
(http://bit.ly/2nUd3Ef)
Picture 8:00AM Shout Out Saturday
The #shoutoutsaturday goes to
@erinmayholmes and her fully
covered Dutch Chocolate cup.
Mother of 4, sometimes you need to
reward yourself with some
deliciousness! Tag us on your most
#nom picture of ice cream to be
featured next Saturday on our
Instagram account!
Customer's
picture
#ShoutOutSaturday
14-May Sunday Mother's Day 9:00AM
Ashley Chapman tells us a
childhood memory about his
mother Penny
It is now your turn to share a
childhood memory with your
wonderful mother!
Old Picture of
Ashley with
Penny
#MothersDay 9:00AM Mothers Day
Happy Mothers Day to all the
wonderful mothers out there. Go
take a look at our Facebook Page to
discover the story behind this
photo!
Old Picture of
Ashley with
Penny
#MothersDay
15-May Monday Chocolate Chip Day 9:00AM Curated Content TBD Picture 3:00PM TBD TBD TBD
16-May Tuesday 9:00AM Penny & David Adventure TBD Cartoon 9:00AM Penny & David Adventure TBD Carousel
17-May Wednesday World Baking Day 3:00PM
Wednesday Question (Like,
Love, Haha, Wow)
Are you a Cone, Cup, Sandwich or
Biscuit person?
Picture 1:00PM TBD TBD TBD
18-May Thursday No Dirty Dishes Day 9:00AM Cones TBD Picture
#NoDirtyDishes
Day
9:00AM Cones
Save the planet and try our cones.
100% edible. They are so delicious
you won't leave a crumb behind
Picture #NoDirtyDishesDay
19-May Friday 11:00AM Friday Engagement TBD Picture 5:00PM Fun Fact Friday (Penny)
Did you know New Zealand
consumes the most ice creams in
the world?
Cartoon
20-May Saturday Pick Strawberry Day 9:00AM Curated Content Best addresses to strawberry pick Picture 8:00AM Shout Out Saturday
We loved @chapmanslover1 picture
last week [add specific details]. If
you also want to be featured on our
Instagram, tag us on your most
#nom picture of ice cream!
Customer's
picture
#ShoutOutSaturday
21-May Sunday 1:00PM Yummy Sunday
No-Bake Chocolate Chip Ice Cream
Cake Recipe
Video 1:00PM Yummy Sunday
No-Bake Chocolate Chip Ice Cream
Cake Recipe
Video
22-May Monday Victoria Day 9:00AM Curated Content Activities to do on Victoria Day Picture #VictoriaDay 9:00AM Victoria Day
Happy Victoria Day! Which ice
cream did you eat over the long
weekend?
Picture
23-May Tuesday 9:00AM Penny & David Adventure
Penny & David at the Cabin for the
long weekend
Cartoon 9:00AM Penny & David Adventure
Penny & David at the Cabin for the
long weekend
Carousel
24-May Wednesday
Brother's Day, National
Scanvendger Day
3:00PM
Wednesday Question (Like,
Love, Haha, Wow)
What are your favourite toppings?
Chocolate syrup, Fruits, Sprinkles
or Nothing
Picture 1:00PM TBD TBD TBD
#NationalScavengerHunt
Day
25-May Thursday 1:00PM Curated Content TBD Picture 3:00PM TBD TBD TBD
26-May Friday Blueberry Cheesecake Day 11:00AM Friday Engagement
We asked you on Wednesday
about your favourite topping. But
these are too simple. If you could
put anything on your ice cream
what would it be?
Picture 5:00PM Fun Fact Friday (David)
Did you know chocolate syrup is the
worlds most popular topping?
Cartoon
27-May Saturday 9:00AM Curated Content TBD Picture 8:00AM Shout Out Saturday
We loved @chapmanslover2 picture
last week [add specific details]. If
you also want to be featured on our
Instagram, tag us on your most
#nom picture of ice cream!
Customer's
picture
#ShoutOutSaturday
28-May Sunday 1:00PM Yummy Sunday Blueberry Milkshake Recipe Video 1:00PM Yummy Sunday Blueberry Milkshake Recipe Video
29-May Monday Biscuit Day 9:00AM Sandwiches TBD Picture #BiscuitDay 9:00AM Sandwiches
2 layers of soft biscuits and a
delicious ice cream in the middle.
What else?
Picture #BiscuitDay
30-May Tuesday 9:00AM Penny & David Adventure TBD Cartoon 9:00AM Penny & David Adventure TBD Carousel
31-May Wednesday 3:00PM
Wednesday Question (Like,
Love, Haha, Wow)
Where do you eat the most your
ice cream? At home, at the movie
theater, at the restaurant, in a
store
Picture 5:00PM TBD TBD TBD
01-Jun Thursday International Children's Day 9:00AM
Penny Chapman tells us why
she is proud of her son
Ashley
What makes you a proud parent?
Old Picture of
Chapman's
family
#ChildrensDay
#InternationalC
hildrenDay
9:00AM International Children Day
"Children are our greatest treasure.
They are our future." - Nelson
Mandela / Visit our Facebook Page
to discover the story behind this
photo!
Old Picture of
Chapman's family
#ChildrensDay
#InternationalChildrenDa
y
02-Jun Friday National Donut Day 11:00AM Friday Engagement TBD Picture 3:00PM Doughnut cone
We couldn't resist and decided to
visit @ogchimneys to try doughnut
cones. It was delicious, although it
would have been better topped with
@Chapmansicecream !
Picture
#NationalDonutDay
#ogchimneys
03-Jun Saturday 9:00AM Curated Content TBD Picture 8:00AM Shout Out Saturday
We loved @chapmanslover3 picture
last week [add specific details]. If
you also want to be featured on our
Instagram, tag us on your most
#nom picture of ice cream!
Customer's
picture
#ShoutOutSaturday
04-Jun Sunday 1:00PM Yummy Sunday Ice Cream Cookie Recipe Video 1:00PM Yummy Sunday Ice Cream Cookie Recipe Video
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Chapman's Ice Cream / Summer Campaign 2018
MAY - Barbecue Month
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