Amazon Go, Amazon Dash and Panasonic Smart Baskets. Source: Amazon, panasonic

1. Amandeep Singh (11614147)
Rupinderjeet Kaur (11615983)
Muhammad Junaid Hafeez (11636022)

2. Physical and Digital World
Physical World
Shopping at physical stores like-
Retail shops, Shopping centre, etc.
Digital World
Shopping online through E-commerce
websites or apps.

3. Physical World of Shopping
Advantages:
• Instant Gratification
• Touch and Feel
• Customer Service
Disadvantages:
• Less Variety and options
• Expensive
• Long Queue

4. Digital World of Shopping
Advantages:
• Convenient
• Variety
• Pricing
Disadvantages:
• Waiting for the product
• No touch and feel
• Reliability Issue or Fraud

5. Problem Domain
Why do we need digital things integrated to physical things or vice versa which
will be useful for our livelihood?
• Save Time
• Save Money
• Reduce human efforts
• Afraid of Shopping online
These problems in both physical and digital environment leads to the Integration
of Physical-Digital Worlds.

6. Physical Digital
Integration Areas
• E- Commerce
• Customer Service
• Retail
• Marketing
• Skilled Labor

7. Example 1
Retail
Amazon Go
Amazon Go is a new
kind of store with no
checkout
required. Thus
created the world’s
most advanced
shopping technology
so we never have to
wait in line.
https://youtu.be/Nrm
Mk1Myrxc

8. Why did they build Amazon Go?
What if we could create a shopping experience with no lines and no checkout?
Customers no need to carry any baskets or trolleys and it is
“Just Walk Out Shopping”.
Amazon Go

9. What do we need to get started?
• Amazon account
• A supported smartphone
• Amazon Go app
Amazon Go

10. Amazon Go
How does Amazon Go work?
The checkout-free shopping experience is made possible by the
same types of technologies used in self-driving cars:
• computer vision
• sensor fusion (RFID’s and Beacons)
• deep learning

11. Amazon Go

12. Amazon Go
Future scope
• Amazon Go is currently open to Amazon
employees in their Beta program in Seattle.
• At the beginning of 2018 the business is also to be
opened to other customers.
• The future of this technology has sparked interest
among consumers, and could become a game changer
for brick-and-mortar retailers.

13. Example 2:
Amazon Dash Buttons
Amazon Dash Button makes ordering easy. With a simple click, Prime Members
can order their favorite products.
https://youtu.be/-OgPTC0EB48

14. Amazon Dash Button

15. Amazon Dash Button
WHAT IS DASH BUTTON?
Dash Button is a small wireless device about
the size of a pack of gum. Press the button and
the device uses Wi-Fi to instantly order items
you have pre-selected from Amazon.
HOW MUCH DOES DASH BUTTON COST?
Purchase Dash Button for $4.99 and get $4.99
instant credit after your first press.

16. Amazon Dash Button
WHERE DO PEOPLE COMMONLY USE THEIR DASH BUTTONS?
Most people mount their buttons in their kitchen, pantry, laundry room, and
bathroom using the attached adhesive strip on the back of the device or hang the
button using the included plastic clip
WHAT IF AN ACCIDENTAL ORDER IS PLACED?
With order protection, Dash Button will not
place a new order until your prior order is
delivered—regardless of how many times
Dash Button is pressed. In addition, you will
receive an order notification (if enabled)
for every order placed, allowing you to
cancel an order before it ships.

17. Amazon Dash Button
HOW DO I CHOOSE THE BRANDS AND
PRODUCTS I WANT TO ORDER USING THE
DASH BUTTON?
Purchase a Dash Button on Amazon.com for
each of your favorite brands–Tide, Bounty,
Gatorade and more. Then at home, set-up
your buttons using the Amazon App and select
the specific products that you want to order
when you press the button. You can change
your product selection at any time.
HOW MUCH DO PRODUCTS COST ORDERED
THROUGH THE DASH BUTTON?
Prices are the same everywhere. Whether you
order through the Amazon website, mobile
app or your Dash Button you pay the same
everyday low price.

18. Amazon Dash Button
WHAT HAPPENS AFTER I PRESS THE BUTTON?
A light on the button will turn green if your
order was successfully placed or red if there
was an error. You will also receive an order
notification on your phone (if enabled). Orders
always ship fast and free via Prime shipping.
You can check your order status at any time
through the Amazon App.
WHAT IS DASH WAND?
Dash Wand is a Wi-Fi enabled kitchen assistant
that helps you shop for groceries and millions
of everyday essentials on Amazon.com. Say an
item or scan a barcode. It’s added to your
shopping cart. Dash Wand costs $20 and you’ll
get $20 off your next purchase after you
register the device.
https://youtu.be/s7IExS483wE

19. Example 3:
Panasonic’s smart shopping basket and Robotic Checkout
System
Panasonic is joining the race to automate grocery store checkouts. Just one
week after Amazon unveiled its cashier-free convenience store, the Japan-
based electronics maker today showed off its own solution with a checkout
machine that can detect items in your shopping cart, tally the bill, and
automatically bag those items.
https://youtu.be/Hpp-3Ver7ig

20. Robotic Checkout System- RegiRobo
Regirobo, invented by Panasonic and Lawson, basically does everything apart
from choosing the goods you want to buy. It automatically calculates the bill and
even bags the purchased goods.
Meet "Regi Robo" — short for register
robots — a new automated checkout
system that scans and bags groceries,
and was unveiled Monday by
Japanese electronics giant Panasonic.

21. Robotic Checkout System- RegiRobo
How it works?
Regi Robo syncs to a computerized shopping
basket with a bar code reader attached.
Customers can scan merchandise to keep track
of their purchases.
The shopping basket has a sliding bottom, and
when placed on Reji Robo the bottom opens.
The items then gently drop into a plastic bag
while the customers pay using cash or a card.

22. Robotic Checkout System- RegiRobo
How smart basket works?
Customers at the Osaka, Japan store get a sensor-equipped basket
when they walk in, then choose items, scan the barcodes and place
them in the “smart basket” at a dedicated checkout counter. The
system then settles the transaction, the bottom of the basket opens
and the items are placed into a plastic bag.
It shows the total amount and item
List as well.

23. Robotic Checkout System- RegiRobo
Technology running smart baskets- RFID
The ubiquitous Universal Product Code (UPC) bar code is replaced by smart
labels, also called radio frequency identification (RFID) tags. RFID tags are
intelligent bar codes that can talk to a networked system to track every product
that you put in your shopping cart.
Features of RFID Tags:
• Exchanges data with a RFID reader through
radio waves.
• Process and store data.
• Reading information from a RFID tag does not
require line-of-sight(Like Barcodes) and can be
performed over a distance of a few meters.
• These tags can be attached to almost any
object.
• They do not require batteries and can operate
24/7 without risk of power loss.

24. Other Examples
• Physical brands like Walmart will
begin having more computerized
highlights, similar to store maps.
E.g. Target’s Store map.
• Smartwatches could soon reveal
to you when you're becoming ill.
• Intel’s Virtual Footwear Wall 3D
for Adidas.

25. Conclusion
These future technologies are in their beta phase and has some drawbacks
like:
• Amazon Go cannot serve more than 20 customers at the moment in the
store.
• Amazon Dash buttons are only for prime members.
• Panasonic smart baskets are still in the development process to work
with RFID tags but for now the customers are scanning each item and
placing it into the basket.
Concluding, everything revolves around the Physical and Digital world thereby, We
will see these emerging technologies in near future and it will bring a drastic
change to our lifestyle.