The Build Measure Learn Loop is a crucial component of the Lean Startup approach, but the way that most people implement it is broken because they ignore the crucial steps of observation and truly understanding the core problem before jumping into a solution. This presentation gives concrete tips to incorporate more UX research in a lean way.
27. answer
Actionable MetricsVanity Metrics*
Anything that looks good
but doesn’t help you
make a decision
Examples:
• Facebook likes
• Pageviews
• Event attendees
Tied to specific,
repeatable tasks and
help you decide whether
you’re succeeding or not
Examples:
• Revenue/customer
• Retention rate
• Customer source