You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
2. Well, hello...
My name is Amanda
and I play with words online.
3. Hatching Your Plan
What's your social goal?
How are you going to measure success?
What's your brand personality?
What key messages do you want to communicate?
4. Hatching Your Plan
Your audience
Who are they?
What do they need and want? (Ask them.)
Where's their online community?
Who are the influencers?
What makes them post, connect, engage?
What action do you want them to take?
5. Hatching Your Plan
Picking your team
Social guidelines
Editorial calendars
Guest contributors
Content from other mediums
6. Hatching Your Plan - Social CRM
Like... Radian6, Collective Intellect, Nielsen
Buzmetrics
7. Hatching Your Plan - Social CRM
Volume: How many times you're mentioned
Frequency: How often clusters (about you and
yours) form around specific events
Influence: The potential impact of individuals
driving conversation about you and your biz
Sentiment: What's the tone of conversation? cranky,
happy, neutral
8. Plan for Good Content
Create it often
Make it easy for visitors to join in the conversation
Encourage visitors to share your content
Tailor your message to your visitor and your medium
10. Plan for Medium - Facebook
Use Insights to give visitors more of what they like
Ask questions, take polls, give compelling info
Make it personal by tagging peeps
Blend organic posts w/ your paid advertising
12. "Fan Me" Tips for Twitter
Give more than you get
Use analytics to hone in on the kind of tweets your
listeners like
Call people out (in a good way) with @mentions and
direct messages
Follow people that inspire you
Use hashtags so people can find related info. for us
that may mean #usability #webdesign #contentstrategy
13. "Fan Me" Tips for LinkedIN
Start and participate in relevant discussion boards
Give goodies away
Use your network of stakeholders to spread your
message
Tailor ads and email drops by position, industry, biz
size
Finding talent through job postings
14. "Fan Me" Tips for YouTube and Flickr
Take advantage of tags and geolocation opportunities
Write strong descriptions that entice people to click
Use videos and pictures in other mediums
20. Goals
Drive online ticket awareness by 10%
Spur conversation as measured through comments,
customer service questions and participation in polls
and contests
Increase Web traffic through social media by 200%
21. Audience
Want breaking insider information about films and
events
Compelled by film trailers and celeb pictures
Looking for customer service online
22. Tactics
Social training + communications
10-day trivia ticket contest on Facebook/Twitter
Community cultivation by film features
The Insider
Tick Tock - updates on last-minute film and event
tickets available
Live event coverage
Curating community
24. Results
22% increase in ticket sales
538% increase in social media referrals to website
Over 1 million website page views
150% increase in participant posts & retweets
