To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country's human development index". (Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development).
3. About Birla’s Group
• Birla Group started at 1857.
• Founder - Ghyanshyamdas Birla(GD birla)
• Headquarter – Mumbai,India
• Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)
• Son of A.V.Birla is Kumar mangalam Birla(K.M.Birla)
4. COMPANY OVERVIEW
• A US $41 billion corporation.
• The Aditya Birla Group is in the League of Fortune 500
• Over 120,000 employees belonging to 42 different nationalities.
• The Group has been ranked Number 4 in the global.
• Ranked Number 1 in Asia Pacific for 2011.
• The Group operates in 36 countries.
7. What is CSR ?
• CSR, also called corporate conscience, corporate citizenship or responsible
business.
• The roots of CSR lie in philanthropic activities such as donations, charity,
relief work, etc.
• CSR is about how companies manage the business processes to produce an
overall positive impact on the society.
• Clause 135, Companies Act, 2013.
8. Aditya Birla Group – CSR Activities
Education Health care and Sustainable livelihood
family welfare
Infrastructure development Social causes
community center
•
10. Health care and family welfare
• Pulse polio programme
• Mobile clinics — doctors' visits
• Reproductive and child health care, Mid-day meal
projects
• HIV / AIDS, Cancer, TB awareness and prevention
camps
• Blood donation
11. Infrastructure development
• Schools in villages.
• Health care centers and hospitals.
• Roads.
• Community centers
• Homes for the homeless.
• Rural electrification.
• Irrigation and water storage structures.
12. LIVESTOCK
DEVELOPMENT…
• Self-help groups (microfinance for women and farmers)
• Integrated agriculture development
• Integrated livestock development
• Watershed management
• Microenterprise development
Sustainable Livelihood…
13. Social Causes
• Widow re-marriage / dowry-less mass marriages.
• Social security (insurance).
• Culture and sports.
• Women empowerment.
• Watershed management.
• Skill development / vocational training through Aditya
Birla Technology Park for integrated.
14. CSR Awards and Recognition
2014
• Madura Clothing won the 2013 Golden Peacock Award for Corporate Social
Responsibility
• CSR activities of Aditya Birla Group.
2012
• UltraTech wins Intel-AIM Corporate Responsibility Award
• Asian Centre Awards 2012 – Awards for Corporate Governance, Sustainability &
Leadership' commended the Aditya Birla Group as the 'Company with Best CSR and
Sustainability Practices
2011
• PADMA BHUSHAN CONFERRED ON MRS. RAJASHREE BIRLA-March 2011
• Mrs. Rajashree Birla was presented the All India Management Association (AIMA)
Managing India Award 2011 for 'Corporate Citizen of the Year'.