I was invited to give my views on Ethics and media in Lebanon, specifically business ethics over social media channels, in Dr. Bettina Lynda Bastian' Business Ethics Class at the American University of Beirut. The slides reflect the content I have covered.

2. Religion
Values
Standards
Social
Norms
Behavior
Laws

3. Content
Creators
Media
Channels
Content
Consumers

4. ASSUMPTIONS
MEDIA’S ROLE - CAPE
Capture/
Create
• Content Creators =
Media
• Media is Ethical or
Unethical?
Assimilate
Push
• Perception is ______
Engage
Content
Creators
Channels
Content
Consumers

5. WHERE DOES THE POWER LIE?
TRADITONAL MEDIA
VS
SOCIAL MEDIA

6. Take
Action
Share
Engage/
Disengage
Content
Consumers
Curate
Content
Creators
Channels
Content
Consumers

7. WISDOM OF THE CROWD
• Definition
• How does it apply today?
• Herd Mentality
Content
Creators
Channels
Content
Consumers

8. BUSINESS ETHICS
• LAW
• SOCIAL ACCEPTANCE
• ORGANIZATIONAL VALUES & CULTURE

9. Perception is ______

10. DON’T BE AN A**HOLE RULE!
UBER
HAILO*
MEA
PASSANGER
VS
ZWZ
SPINNEY’S
CUSTOMER
BLOGGER & UNION
*Source: https://medium.com/this-happened-to-me/15857aaa06f2

11. Suspect
Content
Creators
Channels
Content
Consumers
Shuffle
Share

12. www.about.me/amal.al.dahouk