Research Project, Communication Technology and Change, University of Canberra, 8131, Semester 2, 2010.

1. Apple iPhone
has it revolutionised
the smartphone
market and the way
society communicates?
By Alysha Bowman

2. Smartphones have existed since
1993. The iPhone was launched in
the US in 2007 by Apple CEO,
Steve Jobs, and didn’t it leave it’s
mark…
74 days from its release on
the market the iPhone hit one
million sales.

3. Not even Apple could predict how the iPhone
would change the smartphone market and the
way we look and use phones forever.
Crowd at the iPhone launch, San Francisco

4. Canayls research revealed that the
iPhone exceeded Windows Mobile in
market share in the third quarter of its
release in the market. Incredible!
In 2008 the iPhone
became the top handset
sold in the US overtaking
the Motorola RAZR which
held the top spot for over
3 years

5. Social impact
Baby Boomers
• Common reason for
having a mobile phone
was for safety and to be
contacted in an
emergency.
• Little interest in mobile
phone features such as
games, calculator,
music player and touch
screen display.
Generation X & Y
• Tend to use their
mobile phones a lot
more than the older
generations and use
it more for its
features, content
and entertainment
abilities.

6. But WHY?
How has the iPhone made such
an impact?

7. Is it because of its unique
applications?
 Faster network
 Wireless internet
abilities
 In-built iPod
 Apps
 Social networking
 Digital Camera

8. Or is it because of the iPhone’s
Maps and GPS Abilities?
33% of iPhone
owners use maps
and GPS more
than ten times a
month, compared
to 13% of
Smartphone
owners.
Source: Compete.com Survey

9. Has the new technology changed
how we use our phone?
o iPhone owners are twice as likely as other Smartphone
owners to be comfortable with advertising within the
applications on their device
o 70% of users check email on the iPhone at least once a
day
o 60% of users browse the internet at least once per day
o Three quarters of users do more web surfing on the
iPhone than on their previous mobile device.
Source: Rubicon Consulting Research

10. The Typical iPhone user
Source: Rubicon Consulting Research

11. Read
Alysha’s
Research
Paper to
find out
more
information
Has that got your attention?