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Automotive & Transportation

Crisis hits Carmakers: Impact of Economic Slowdown and
             Future Automotive Market Outlook


    Vivek Vaidya – Director, Asia Pacific Automotive & Transportation Practice

Andriy Ivchenko – Team Leader Russia & CEE, Automotive & Transportation Practice

 Vigneshwaran Chandran – Team Leader, Business Strategy and Innovation Group,
                                  Europe




                               28th April 2009
Agenda
  Impact of Economic Slowdown &

                                  Future Automotive Market
                                                                                         Global Response of Governments to Automotive Industry:




                                                             Outlook
                                                                                         Support required to stimulate consumer spending on purchase of cars

                                                                                                                            Automotive Industry Outlook: Government Bailout Packages (World), 2008




                                                                             Packages (US$ Billion)
                                                                                                                                                                                                                                                                                                          Overview of Global Automotive Sales – History,
                                                                                                                                         Note: All figures as per 24 th March 2009                                                                                               US$ 22.4

                                                                                                      20                                                           Weak health of Carmakers
                                                                                                                                                                   requiring financing support
                                                                                                                        Greater focus on
                                                                                                      15
                                                                                                                        providing consumer
                                                                                                                        incentives to
                                                                                                      10                stimulate demand                                                                                                                             $ 9.2

                                                                                                                                                                                                                                       $ 5.3         $ 5.9
                                                                                                       5                                                                                              $ 3.7
                                                                                                                                                                          $ 3.3
                                                                                                                            $ 2.0         $ 2.0           $ 2.3
                                                                                                               $ 1.6

                                                                                                       0
                                                                                                                Italy      Argentina     Germany           China            Brazil                               UK                        Spain     Russia          France           USA




                                                                                                                                                                                                                                                                                                          Forecast and Breakdown by Segments
                                                                                                                                                                                                                                                                                 1 US$ = €0.75
                                                                                                                    Tax rebates / Scrapping Bonus /                                  Loans / Credit Assurances /                                                Source: Frost & Sullivan
                                                                                                                    Cash Subsidies                                                   Investment



                                                                                                       Government Credit                                                             Consumer Incentives to
                                                                                                           Financing                                                                   Stimulate Car Sales



                                                                                                                                            Conditional Bailout                                                                                                 Nationalization



                                                                                                                                                                                                                                                                                                 4




                                                                             Developed Markets in Red; Russia and CEE are expected to
                                                                             clock positive growth in 2010; West EU down until mid ‘10
                                                                                                                        European Auto Sales, 2008                                                                                            European Auto Sales, 2008
                                                                                                                                                                                                      18.0
                                                                                                      3.5
                                                                                                                                                                                                                                               -19.5%




                                                                       Million Units
                                                                                                                                                                                                                                                             -11.8%




                                                                                                                                                                                      Million Units
                                                                                                                                                                                                                                                                              -2.1%
                                                                                                                                                                                                      12.0
                                                                                                      2.5




                                                                                                                                                                                                                                                                                                          Western European Automotive Sales Outlook
                                                                                                                                                                                                       6.0
                                                                                                      1.5
                                                                                                                                                                                                                                             -3.4%          -2.3%             4.8%

                                                                                                                                                                                                       0.0
                                                                                                      0.5
                                                                                                                                                                                                                                    2007             2008             2009             2010
                                                                                                                 2007           2008            2009               2010
                                                                                                            Germany          France            UK                   Italy                                                      Eastern Europe*              Western Europe
                                                                                                            Spain            Russia            West EU*                                                                              *Eastern Europe excludes Russia volumes
                                                                       *Austria, Belgium, Denmark, Finland, Greece, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland



                                                                                              •         Russia and Turkey are the only considerable growth markets in 2010 with positive growth trends, although
                                                                                                        they are also expected to witness weakness in 2009

                                                                                              •         Russia is expected to become the largest market in Europe on par with Germany by 2010

                                                                                              •         All key 5 western European markets are expected to witness negative growth with 2010 expected to be the
                                                                                                        year of recovery with improving economic conditions




                                                                                                                                                                                                                                                                                                     7




                                                                                       Increasing competition between Chinese and Global OEMs –
                                                                                       Chinese brands expected to account for more than 32% of passenger car sales by
                                                                                       2012

                                                                                                        Automotive Industry Outlook: Light Vehicle Sales                                                                      Automotive Industry Outlook: Light Vehicle Sales
                                                                                                                    – by VMs (China), 2008                                                                                             – by Segment (China), 2008




                                                                                                                                                                                                                                                                                                          Asia Automotive Sales Outlook (China, India,
                                                                                                                                                                SHANGHAI-GM                                               100%
                                                                                                                                8.0%                                                                                                                                          Sports, Van & Others
                                                                            35.4%                                                          7.4%                 SAIC-SGM-WULING
                                                                                                                                                                                                                                            18.4%            18.0%
                                                                                                                                                                FAW VW                                                                                                        Pickup / Truck
                                                                                                                                                  7.3%
                                                                                                                                                                SHANGHAI VW                                                                                                   SUV
                                                                                                                                                                                                                                            6.1%              6.9%
                                                                                                                                                                FAW                                                           75%




                                                                                                                                                                                                          Vehicle Segment %
                                                                                                                                                                                                                                            4.8%              4.5%            MPV
                                                                                                                                                                                                                                    1.6%
                                                                                                                                                                CHANGAN                                                                     3.0%              2.7%
                                                                                                                                                                                                                                                                      1.4% Super Luxury
                                                                                                                                                     7.2%       GUANGZHOU HONDA
                                                                                                                                                                                                                                            13.2%            13.1%
                                                                                                                                                                FAW TOYO TA                                                                                                   High Luxury
                                                                                                                                                 6.5%
                                                                                                                                                                DO NGFENG NISSAN                                              50%
                                                                           3.9%                                                                                                                                                                                               Low Luxury
                                                                               4.1%                                                      6.3%
                                                                                                               4.5%      4.7%     4.7%                          CHERY
                                                                                                                                                                                                                                                             33.8%            Large
                                                                                                                                                                Beijing Hyundai                                                             35.7%
                                                                                                                            Source: Frost & Sullivan            Others                                                                                                        High Medium
                                                                                                                                                                                                                              25%
                                                                                                                                                                                                                                                                              Low Medium
                                                                                                  •        The Chinese market is still highly fragmented with no




                                                                                                                                                                                                                                                                                                          Indonesia, Malaysia & Thailand)
                                                                                                                                                                                                                                            10.3%            12.8%            Small
                                                                                                           OEM having more than 8% of the total market
                                                                                                                                                                                                                                            7.0%              6.8%            Basic
                                                                                                  •        Many large OEMs except brands such as Toyota and                                                                   0%
                                                                                                                                                                                                                                           2008             2010
                                                                                                           Nissan, are expected to see a sales downturn in 2009
                                                                                                                                                                                                                                                                 Source: Frost & Sullivan
                                                                                                  •        OEMs such as Changan Mazda, FAW Toyota etc are                                             •               The low medium segment is the largest segment in
                                                                                                           cutting production and others such as FAW and Chery                                                        China and is expected to grow at a moderate 5%
                                                                                                           have delayed their market expansion plans into the US                                                      CAGR between 2007 and 2010

                                                                                                  •        New models launches such as Besturn B50 from FAW,                                          •               SUV demand has been high in China in the past few
                                                                                                           Florid from Great Wall and Fiesta from Ford have been                                                      years and is expected to grow from less than 6%
                                                                                                           delayed until market recovery                                                                              market share in 2007 to more than 8% in 2010


                                                                                                                                                                                                                                                                                               11




                                                                       Low credit availability for VMs, suppliers and retail buyers has
                                                                       severely affected Russian car sales; Recovery not until Q4`09

                                                                                                       Automotive Industry Outlook: Light Vehicle Sales                                               Government Measures:
                                                                                                                   (Russia), 2007 – 2010
                                                                                                                                                                                                      •                The Russian government has earmarked a total of
                                                                                                       4
                                                                                                                                                                                                                       200 Billion Rubles as bailout package for Auto
                                                                                                                                                                                                                       market
                                                                                     Units (Million)




                                                                                                       3                                                                                              •                Increase import duties on foreign-made cars, to
                                                                                                                        10.1%
                                                                                                                                                                                                                       increase local production and stimulate growth
                                                                                                                                         -36.1%




                                                                                                                                                                                                                                                                                                          Russia & Turkey Automotive Sales Outlook
                                                                                                       2                                                 7.0%                                         •                As with other major global bailout packages, end-
                                                                                                                                                                                                                       consumer incentives form a very marginal part (1%)
                                                                                                                                                                                                                       of government expenditure for the Auto industry
                                                                                                       1
                                                                                                                                                                                                      Outlook:
                                                                                                                2007            2008           2009               2010
                                                                                                                                               Source: Frost & Sullivan                               •                Increasing pressure on used car imports with
                                                                                                                                                                                                                       revision of used vehicle age to 5 years from 7 years,
                                                                              •                        The Russian market which grew explosively at 24% and
                                                                                                                                                                                                                       to stimulate demand in the new car market
                                                                                                       30% in 2006 and 2007 respectively, is expected to
                                                                                                       slowdown drastically due to the global economic crisis                                         •                Although high import duties on foreign and used cars
                                                                                                                                                                                                                       may impact short-term sales, it is expected to
                                                                              •                        The market is expected to fall an estimated 36% in 2009
                                                                                                                                                                                                                       support the long term production growth in Russia
                                                                                                       on the back of a slowdown in imported cars and a huge
                                                                                                       lack of credit financing                                                                       •                Huge potential for low-cost (affordable cars) with
                                                                                                                                                                                                                       three fourths of cars sold being under US$20,000
                                                                              •                        Vehicle imports which constitutes more than 40% of
                                                                                                       sales, are expected to almost halve in 2009                                                    •                Governmental measures to subsidize auto loans for
                                                                                                                                                                                                                       Russians are expected to generate additional
                                                                              •                        OEMs such as Hyundai and Renault have delayed
                                                                                                                                                                                                                       200,000 units in sales in 2009
                                                                                                       opening of production or assembly facilities

                                                                                                                                                                                                                                                                                                     21




                                                                               Road to Recovery: Frost & Sullivan expects a V-shaped sales
                                                                               downturn and recovery – Global Car Sales expected to reach 2006 levels
                                                                               only by 2012
                                                                                                              Automotive Industry Outlook: Light Vehicle Sales – Recession and Recovery (World), 2006 - 2012

                                                                                                       65                                                                                                                                                               • Global EV volume
                                                                                                                                                                                                                                                                          to exceed 200,000
                                                                                                                                                                                                                                                                        • 5.4m micro-hybrid
                                                                                                                                                                                                                                                                          sales globally
                                                                                                                                                                                 62 Million                                                                             • 0.9m full hybrids
                                                                                                                           Q4 ’07 US Enters
                                                                                                                              Recession
                                                                                                                                                          Q3 ’08 EU




                                                                                                                                                                                                                                                                                                          Conclusions & Future Outlook
                                                                          Unit Sales (Million)




                                                                                                                                                           Enters                                                             • 17 New EV model
                                                                                                       60                                                 Recession                                                             launches
                                                                                                                                                                                                                              • 2.6m micro-hybrid
                                                                                                                                                                                                                                sales globally
                                                                                                                                                                                                                              • 0.6m full hybrids


                                                                                                                                                  Q4 ’08 BRIC                                                                                         Q3’10 EU &
                                                                                                                                                  Markets Slow                                                                                      Russian market,
                                                                                                                                                     Down                                                                                            start recovery
                                                                                                       55


                                                                                                                                                                                                                                           Q4’09 / Q1’10
                                                                                                                                                                                                                                            US recovers
                                                                                                                                                                           Q3’09 Emerging
                                                                                                                                                                         markets, India, China
                                                                                                                                                                           stage recovery
                                                                                                       50
                                                                                                                    2006               2007                  2008                     2009                                                 2010              2011                   2012
                                                                                                                                                         Recession expected to impact                                                                                Source: Frost & Sullivan
                                                                                                                                                         sales for at least two full years


                                                                                                                                                                                                                                                                                                 25




                                                                                                                                                                                                                                                                                                          Question & Answer (Q&A) Session



                                                                                                                                                                                                                                                                                                                                                           2
Recessions in the Automotive Industry usually last for 2
                  years; 2010 is expected to be the turnaround year
                                                                      Global Automotive Passenger Cars Production History 1950 – 2008

                             30                                                                    31.2         30.8                                                                                 36.3                        35.5                                        41.3                                41.4
                                                                     28.9                                                                                                30                                        35.1                        34.2                                              40.1
                                                                                                                              28.6
                                          26           25                                                                                   27.5          26.7



                      60
                           1973 1974 1975 1976
                                                                                                  1978 1979 1980                            1981 1982 1983                                           1990 1991 1992 1993                                                    2000                 2001           2002

                      50
                                                                                                                                                                                                                                                                             4
                                                                                                                                                                                                                   3
Units (Million)




                      40

                                                                               1                                                     2                                                                                                                          Collapse of the housing market in the
                      30
                                                                                                                                                                                                                                                                US, leads to bank collapses in the US
                                                                                                                                                                                                                                                                and Europe. Credit availability is
                      20                                                                                                                                                                                                                                        sharply curtailed and consumer
                                                                                                                                                                                                                                                                confidence falls to a low.
                      10


                       0
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                                                                                                                                                                                                                                                                                                                       2006

                                                                                                                                                                                                                                                                                                                              2007
                                                                                                                                                                                                                                                                                                                                     2008
                                                                                                                                     Source: American Automobile Manufacturers Association, DRI-WEFA, and Global Insight;
                                                                                                                                                                                               Frost & Sullivan Analysis

                  1     1973 – 75                                                            2             1980 – 82                                                               3            1990 – 93                                                                   4         2001 – 03
                  -1973 Oil Crisis driven by OPEC                                           -1973 oil crisis and 1979 energy                                                       -The 1987 stock market crash,                                                            -Dot-com bubble bursts driving
                  embargo on oil exports to west,                                           crisis leads to high inflation and                                                     followed by the 1990 Gulf war                                                            the economy down
                  leads to global economic                                                  economic stagnation (stagflation)                                                      and a resulting rise in Oil prices                                                       -September 11 attacks on the US
                  slowdown                                                                                                                                                         affected global industrial                                                               further causes an economic
                                                                                                                                                                                   production                                                                               contraction


                                                                                                                                                                                                                                                                                                                                            3
Global Response of Governments to Automotive Industry:
            Support required to stimulate consumer spending on purchase of cars

                                           Automotive Industry Outlook: Government Bailout Packages (World), 2008
Packages (US$ Billion)




                                                       Note: All figures as per 24th March 2009                                                      US$ 22.4

                         20                                                      Weak health of Carmakers
                                                                                 requiring financing support
                                       Greater focus on
                         15
                                       providing consumer
                                       incentives to
                         10            stimulate demand                                                                                    $ 9.2

                                                                                                                  $ 5.3         $ 5.9
                          5                                                                            $ 3.7
                                                                                        $ 3.3
                                           $ 2.0        $ 2.0            $ 2.3
                              $ 1.6
                          0
                               Italy      Argentina   Germany            China           Brazil          UK        Spain        Russia     France        USA
                                                                                                                                                     1 US$ = €0.75
                                  Tax rebates / Scrapping Bonus /                                 Loans / Credit Assurances /            Source: Frost & Sullivan
                                  Cash Subsidies                                                  Investment


                         Government Credit                                                         Consumer Incentives to
                             Financing                                                               Stimulate Car Sales



                                                            Conditional Bailout                                                          Nationalization



                                                                                                                                                                     4
The global automotive market is expected to contract at a
 CAGR of close to -5% between 2007 and 2010
                               Automotive Industry Outlook: Sales Volumes of Light Vehicles (World), 2007 – 2010


                                                                        CAGR : –4.6%
63.7 million
                                                                                                                                        55.2 million
                                       7.9m                 3.0m                 2.0m                     0.54m         0.53m
                                6.3m                                                              0.49m            0.43m
                                                   2.4m                   1.5m



                                  China              Brazil                 India                   Malaysia         Indonesia


                                20.0


                                                              With import barriers and                            2007      2010
                                15.0                          collapsing vehicle credit
             Units (Million)




                                                              financing, sales is expected
                                                              to plummet a whopping
                                10.0                          36% in 2009 and stabilize
                                                              in 2010. Imports expected
                                                              to halve in 2009 to 0.55m
                                 5.0




                                 0.0
  2007
   2007                                  North    Western     Eastern     Russia         South     Asia           Japan   Middle East      2010
                                                                                                                                            2010
                                        America   Europe      Europe                    America                            & Africa

 Note: CAGR calculated for 2007 to 2010                            Note: All figures are rounded; the base year is 2008. Source: Frost & Sullivan



                                                                                                                                                5
Small, affordable and clean cars are mega trend in the auto
 industry in the next 5 years
       Global Sales Volumes of Light Vehicles – by Vehicle Segment, 2008
         18.9m
                                 13.2m                                             •   Basic and small cars have a
10%                                                                    5.0m            strong sales trend in Europe
Vans                                                13.5m    9%                        and Asia at present making
                                            13%              Vans
                                                                                       one fourth of the market size
                                            Vans
                           42%                                                     •   USA to witness a strong
                                                                                       growth of Small cars and
                                                                                       super-minis in 2009 and 10
                                                                       30%         •   Pickup sales expected to reach
                                                                                       close to 1m units, while SUVs
                                                                                       are expected to sell 1.3m
                                                                                       units in Asia by 2010
41%
                                                                                   •   Asia and Europe are big
                                           49%
                                                                                       markets for commercial Vans,
                                                                                       while Japan has Vans in the
                                                                      16.1%
                                                                                       passenger segment too
        Europe                   USA                Asia*              Japan
      (including Russia)
       Basic                       Small                    Low Medium
       High Medium                 Large                    Low Luxury
       High Luxury                 Super Luxury             MPV                        *(India, China, Thailand, Malaysia,
       SUV                         Pickup / Truck           Sports, Van & Others          Indonesia, Korea)



                                                                                                                             6
Developed Markets in Red; Russia and CEE are expected to
       clock positive growth in 2010; West EU down until mid ‘10
                                  European Auto Sales, 2008                                                         European Auto Sales, 2008
                                                                                                       18.0
                  3.5
                                                                                                                       -19.5%
Million Units




                                                                                       Million Units
                                                                                                                                    -11.8%
                                                                                                                                                  -2.1%
                                                                                                       12.0
                  2.5



                                                                                                        6.0
                  1.5
                                                                                                                    -3.4%           -2.3%        4.8%

                                                                                                        0.0
                  0.5
                                                                                                                2007         2008         2009          2010
                           2007         2008       2009             2010
                        Germany       France      UK                 Italy                                    Eastern Europe*             Western Europe
                        Spain         Russia      West EU*                                                         *Eastern Europe excludes Russia volumes
 *Austria, Belgium, Denmark, Finland, Greece, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland



                • Russia and Turkey are the only considerable growth markets in 2010 with positive growth trends, although
                  they are also expected to witness weakness in 2009

                • Russia is expected to become the largest market in Europe on par with Germany by 2010

                • All key 5 western European markets are expected to witness negative growth with 2010 expected to be the
                  year of recovery with improving economic conditions




                                                                                                                                                               7
Small segment cars expected to witness growth in Eastern
 Europe, especially post 2010 with the launch of low-cost cars
 designed for CEE and Russia
      Automotive Industry Outlook: Light Vehicle Sales                                      Automotive Industry Outlook: European
                 – by VMs (Europe), 2008                                                        Powertrain Mix (Europe), 2015
                                                           Volkswagen Group                                 2%
          1.7%                                             PSA Group                                      7%
                      8.8%                17.0%                                                                     18%
        4.4%                                               Renault-Nissan Group
   4.4%                                                    Ford Group
 5.5%                                                      General Motors Group                41%
                                          12.5%
                                                           Fiat Group                                                     32%
 5.7%                                                      Toyota Group
                                                           Daimler Group
      8.4%                                      11.7%      BMW Group

               8.4%                                        Hyundai Group
                                 11.5%                                                       Gasoline            Diesel
                                                           Suzuki Group
                                                           Others                            Hybrids             Alternative Fuels
Note: 1. *Ford Group includes volumes of Jaguar and Land Rover account 0.7%
market share                                                                                 Electric Vehicles
                                              Source: Frost & Sullivan
2. Figures exclude Russia
                                                                              • Micro Hybridisation to continue on a large scale in
  •   Volkswagen leads sales in Europe with a strong 2008 in
                                                                                  Europe
      a rapidly falling market
                                                                              • EVs infrastructure – public paid recharging stations
  •   PSA had a weak sales in the second half of 2008 and
                                                                                  to cater to both EVs and plug-in Hybrids.
      end with total annual sales down by more than 15%, in
      sync with the market                                                    • Downsizing and Turbocharging – Drive towards
                                                                                  compliance with ACEA CO2 norms in Europe; SCR
  •   Renault, which has a strong focus on emerging markets
                                                                                  systems - EURO 6 application in passenger vehicles
      including Russia and Eastern Europe saw a fall in sales
                                                                                  likely.
      of more than 5% in 2008

                                                                                                                                       8
China will continue to grow in 2009, although at a very low-
rate than anticipated
                  Automotive Industry Outlook: Light Vehicle Sales          Government Measures:
                               (China), 2007 – 2010
                                                                            •   The National Development and Reform Commission
                                                                                launched a rescue package for sustaining more than
Units (Million)




                   8                                    8.2%                    12% growth of the automotive industry, by:
                                            3.6%
                             12.1%                                              1. RMB 5bn towards boosting local consumption
                                                                                through vehicle purchase tax cuts and incentives to
                   6
                                                                                scrap old models in favour of new ones

                                                                                2. RMB 10bn Government funding supporting
                                                                                development of fuel efficient vehicles and new-energy
                   4
                         2007        2008        2009        2010               vehicles
                                                 Source: Frost & Sullivan
                                                                            •   Reduction in Consumption tax from 3% to 1% for
  •               The Chinese market is expected to continue sales              small cars with engine size less than 1 litre (Sept 08)
                  growth, although at a slower rate – 8% CAGR from 6.3
                                                                            Outlook:
                  million units in 2007 to 7.9 million units by 2010
                                                                            •   Chinese OEMs such as Chery are delaying their
  •               While Sales in China has seen an explosive CAGR of
                                                                                market entry into developed markets such as US, due
                  over 20% between 2002 and 2007, it is expected to
                                                                                to the global slowdown
                  cool down and moderate to 3.6% in 2009
                                                                            •   Chinese OEMs are trying to penetrate tier 2 and tier 3
  •               RMB appreciation, rise in raw material prices, low
                                                                                cities in China for growth of vehicle sales
                  demand in export markets (Middle east & South
                  America) and low credit availability have affected        •   Exports to emerging markets such as Russia, Ukraine
                  China's auto export market                                    and Vietnam are a popular growth routes too

                                                                                                                                          9
Increasing competition between Chinese and Global OEMs –
Chinese brands expected to account for more than 32% of passenger car sales by 2012

    Automotive Industry Outlook: Light Vehicle Sales                                         Automotive Industry Outlook: Light Vehicle
                – by VMs (China), 2008                                                           Sales – by Segment (China), 2008
                                                 SHANGHAI-GM                           100%
                         8.0%                                                                                                Sports, Van & Others
35.4%                            7.4%            SAIC-SGM-WULING
                                                                                                        18.4%   18.0%
                                                 FAW VW                                                                      Pickup / Truck
                                        7.3%
                                                 SHANGHAI VW                                                                 SUV
                                                                                                        6.1%    6.9%
                                                 FAW                                       75%
                                                                                                        4.8%    4.5%




                                                                       Vehicle Segment %
                                                                                                 1.6%                        MPV
                                                 CHANGAN                                                3.0%    2.7%
                                                                                                                        1.4% Super Luxury
                                          7.2%   GUANGZHOU HONDA                                        13.2%   13.1%
                                                 FAW TOYOTA                                                                  High Luxury
                                        6.5%
                                                 DONGFENG NISSAN                           50%
3.9%                             6.3%                                                                                        Low Luxury
    4.1%
           4.5%   4.7%    4.7%                   CHERY
                                                                                                                33.8%        Large
                                                 Beijing Hyundai                                        35.7%
                    Source: Frost & Sullivan     Others                                                                      High Medium
                                                                                           25%
•   The Chinese market is still highly fragmented with no                                                                    Low Medium
    OEM having more than 8% of the total market                                                         10.3%   12.8%        Small

•   Many large OEMs except brands such as Toyota and                                                    7.0%    6.8%         Basic
                                                                                           0%
    Nissan, are expected to see a sales downturn in 2009                                                2008    2010
                                                                                                                   Source: Frost & Sullivan
•   OEMs such as Changan Mazda, FAW Toyota etc are                 •              The low medium segment is the largest segment in
    cutting production and others such as FAW and Chery                           China and is expected to grow at a moderate 5%
    have delayed their market expansion plans into the US                         CAGR between 2007 and 2010

•   New models launches such as Besturn B50 from FAW,              •              SUV demand has been high in China in the past few
    Florid from Great Wall and Fiesta from Ford have been                         years and is expected to grow from less than 6%
    delayed until market recovery                                                 market share in 2007 to more than 8% in 2010


                                                                                                                                              10
Booming exports to constitute one-fourth of total production
(3.5million) by 2015
                  Automotive Industry Outlook: Light Vehicle Sales           Government Measures:
                               (India), 2007 – 2010                          •   The government’s fiscal package to stimulate passenger
                  2.5
                                                                                 cars (PC) sales include a 4% excise duty cut for all
Units (Million)




                                                                                 vehicle types

                  2.0                                                        •   PSU banks to provide a line of credit to NBFCs, to
                                                      14.0%
                                                                                 encourage lending to consumers for buying commercial
                                          11.0%                                  vehicles (CV)
                                2.1%
                  1.5
                                                                             •   Consumer incentives for CV purchases in the form of
                                                                                 accelerated depreciation at 50% for purchases between
                                                                                 January 1 and March 31
                  1.0
                         2007          2008       2009        2010           Outlook:
                                                 Source: Frost & Sullivan
                                                                             •   Government stimulus for PC segment has resulted in
•                 The growing population of middle class with increasing         YOY sales growth in Feb 09, although CV sales continued
                                                                                 to slip in January & February 2009
                  affordability to buy basic mobility is expected to spur
                  growth of Indian market                                    •   An increasing demand for personal mobility and the
                                                                                 narrowing price gap between two-wheelers and low-cost
•                 The automotive market is expected to continue to grow
                                                                                 cars (Ex., Tata Nano) will drive growth
                  in India, with sales growth increasing rapidly, touching
                                                                             •   Hyundai, Suzuki and Tata are aiming to make India a
                  the two million mark in 2010
                                                                                 low-cost production hub
•                 Growth in the low-cost car segment is expected to be
                                                                             •   Exports expected to exceed one-fourth of total vehicle
                  moderate until 2010, with Tata’s planned production of
                                                                                 production between 2012 and 2015
                  the Nano to amount to only 40,000 units in 2009


                                                                                                                                          11
India to become the home for manufacture of low-cost cars
with demand both from domestic and South Asian population
      Automotive Industry Outlook: Light Vehicle Sales                                                  Automotive Industry Outlook: Light Vehicle
                  – by VMs (India), 2008                                                                    Sales – by Segment (India), 2008
                                                                                             100%                          1.1%
                                                   Maruti Suzuki Group                                          5.3%                  Sports, Van & Others
                2.2%
         3.5%          4.5%                                                                                                13.1%
                                                                                                                9.0%
                                                   Tata                                                                               Pickup / Truck
        3.9%
     4.3%                                 46.8%    Hyundai Group                                                13.0%      11.6%      SUV
                                                                                                  75%
                                                   Mahindra & Mahindra                                                                MPV




                                                                              Vehicle Segment %
6.7%                                                                                                            5.5%       7.7%
                                                                                                         0.5%              1.5%
                                                   General Motors Group                                         3.9%                  Super Luxury
                                                                                                                           4.3%

                                                   Honda Group                                                  17.4%                 High Luxury
                                                                                                  50%                      18.4%
13.5%                                              Toyota Group                                                                       Low Luxury
                                                   Ford Group                                                                         Large
                14.6%
                                                   Others                                                                             High Medium
                                            Source: Frost & Sullivan                              25%
                                                                                                                45.2%      42.2%      Low Medium

 •    Maruti-Suzuki joint venture is the market leader                                                                                Small

      commanding about 40% of the total market share                                                                                  Basic
                                                                                                  0%
 •    Tata to gain a significant portion of the low-cost car market                                             2008      2010 Source: Frost & Sullivan
      with production of its Nano peaking at 250,000 units in             •    Alto, Indica, Wagon R and Santo are the most successful
      2010                                                                     basic segment models with a combined sales of 0.6
                                                                               million, more than 75% of segment sales
 •    Hyundai has a huge production base of 300,000 cars which
      was expanded to 600,000 units in 2008; Potential low-cost           •    Medium segment cars along with Pickups are expected to
      car beyond 2010                                                          witness considerable growth at a CAGR > 20%

 •    New market entrants, such as Renault-Bajaj, expected                •    The phase out of models such as Suzuki Versa and Omni
      after 2010 with increasing demand for low-cost cars                      is expected to wipe out the Van segment


                                                                                                                                                       12
2008 was a historical year for Indonesia market with highest
ever sales and became No. 2 market in ASEAN
                  Automotive Industry Outlook: Light Vehicle Sales               Government Measures:
                            (Indonesia), 2006 – 2009
                   0.7                                                           •   JIEPA (Japan Indonesia Economic Partnership
                                                                                     Agreement), signed in 2007 would benefit Indonesian
Units (Million)




                   0.6                                                               automotive & auto parts industries
                                          39.3%                (29.2%)
                   0.5                                                           •   Under this agreement, Japanese import in Indonesia
                               35.9%                                                 would be cheaper
                   0.4
                                                                                 •   Japanese companies set to train manpower to improve
                   0.3                                                               overall capability of auto component sector

                                                                                 •   Indonesia automotive industry stands to gain from this
                   0.2
                           2006         2007        2008         2009                in long term

                                                    Source: Frost & Sullivan     •   Government intends to continue with initiatives for
•                 Indonesian market rebound strongly from the lows of 2007           stimulating exports from Indonesia, such as zero import
                  in 2008 but is expected to drop by 29.2% in 2009 due to            duty on components for exports-oriented units
                  economic slowdown and limited model launch
                                                                                 Outlook:
•                 2008 saw a stronger purchasing power of people outside of
                                                                                 •   Chinese manufacturers plan to make Indonesia as
                  Java and higher demand of commercial vehicles due to the
                                                                                     automotive production base
                  rise of commodity export (coal, CPO, etc).
                                                                                 •   GM is likely to reopen the facilities; Proton is likely to
•                 Strong economic condition and low interest rate in the first
                                                                                     assemble the MPV
                  half of 2008 increased the new customers confidence in
                  taking up new loan for first vehicle ownership and             •   Eco cars are set to enter Indonesian market following
                  replacement.                                                       encouraging response in Thailand



                                                                                                                                                  13
Toyota, Daihatsu, Nissan, Mitsubishi and Isuzu gained market
share at the expense of Suzuki, Honda and other makes; MPV
segment would continue to dominate the Indonesia segment
    Automotive Industry Outlook: Light Vehicle Sales                                           Automotive Industry Outlook: Light Vehicle
             – by VMs (Indonesia), 2008                                                          Sales – by Segment (Indonesia), 2008
                                                                                            100%      3.1%        3.2%
                   6.9%                          Toyota                                              5.7%         5.6%
        4.3%
                                    35.1%        Mitsubishi
    5.3%
                                                                                                                 24.3%
                                                 Daihatsu                                            26.8%
                                                                                            75%
8.7%




                                                                        Vehicle Segment %
                                                 Suzuki                                                                            O t he rs


                                                                                                                                   S e da n
                                                 Honda
                                                                                                                                   P ic k up
                                                 Nissan                                     50%
12.3%
                                                                                                                                   4 x2 t ype
                                                 Isuzu
           12.9%                 14.5%
                                                 Others                                             64.4%        66.8%

                                         Source: Frost & Sullivan                           25%




•   Toyota remains as no.1 while Suzuki market share dropped
    due to the stronger sales growth by Daihatsu and Nissan.                                 0%
                                                                                                    2008         2009    Source: Frost & Sullivan
•   Grand Livina, Livina XR and Livina X-Gear launched in
                                                                    •    Demand of 4x2 MPV is likely to be affected by global crisis.
    January and May 2008 helped Nissan reach sales of 31K - a
                                                                         Affordable and fuel efficient MPV with price range between
    more than 67% sales growth in 2008
                                                                         Rp 100-200 millions will continue to gain good sales, due
•   Mitsubishi benefited from the rise of commodity export               to condition of Indonesia family mobility needs and shift
    that created higher demand for pickups and trucks. This              from higher price segment.
    has helped its sales reach 87K units in 2008, a more than
                                                                    •    Sedan sales is expected to drop especially cars above Rp
    42% growth.
                                                                         200 millions.


                                                                                                                                                14
New model launch and stronger purchasing power assisted
the high growth of the Malaysia automotive industry in 2008
                  Automotive Industry Outlook: Light Vehicle Sales            Government Measures:
                             (Malaysia), 2006 – 2009
                   0.6                                                        •   Bank Negara’s move to cut the Statutory Reserve
                                                                                  Requirement (SRR) and Overnight Policy Rate (OPR) will
Units (Million)




                                                                                  assist in lowering the consumer financing rate
                                                           (8.5%)
                                         12.5%
                                                                              •   Car financing rate is expected to lower slightly around
                   0.5         (0.7%)                                             2.8%~2.9% in first half of 2009

                                                                              •   High domestic consumption and active countermeasures
                                                                                  by the government will continue to support the economic
                                                                                  activities
                   0.4
                           2006        2007         2008        2009          Outlook:
                                                   Source: Frost & Sullivan   •   Passenger vehicle will see a higher concentration of sales
                                                                                  in entry level models which will benefit the national
•                 Malaysia automotive industry has achieved another high
                                                                                  carmakers in retaining their sales
                  point of domestic sales in 2008 with a good growth of
                  12.5% in 2008                                               •   MPV sales will grow in anticipation of Proton MPV launch
                                                                                  in the first quarter, and Perodua MPV in the fourth
•                 TIV is projected to drop by 8.5% in 2009 due to economic
                                                                                  quarter
                  slowdown and limited new model launch
                                                                              •   Commercial vehicle segment will see the biggest drop as
•                 Passenger vehicles will be affected by the economic
                                                                                  many companies are freezing their new asset purchase
                  situation as consumer will be more cautious in taking up
                                                                                  due to the slow economic activities
                  new loan and may hold up their vehicle replacement plan




                                                                                                                                             15
Toyota, Daihatsu, Nissan, Mitsubishi and Isuzu gained market
share at the expense of Suzuki, Honda and other makes; MPV
segment would continue to dominate the Indonesia segment
     Automotive Industry Outlook: Light Vehicle Sales                                          Automotive Industry Outlook: Light Vehicle
               – by VMs (Malaysia), 2008                                                          Sales – by Segment (Malaysia), 2008
                                                                                            100%
                                                                                                      9.2%       7.8%
                                                      Perodua
                9.0%                33.8%                                                                        1 .4%
                                                                                                                  1
        4.4%                                                                                         1 %
                                                                                                      0.1
                                                      Proton                                                     2.9%
    6.7%                                                                                             3.0%
                                                                                            75%




                                                                        Vehicle Segment %
                                                      Toyota                                                                      CV


                                                                                                                                  M PV
                                                      Honda
                                                                                                                                  S UV
                                                                                            50%
17.4%                                                 Nissan                                                                      C ar

                                                                                                    77.7%       78.0%

                            28.7%                     Others

                                         Source: Frost & Sullivan                           25%




•    Perodua market share dropped by 2.8% due to the
     stronger sales growth by Proton, Toyota & Nissan                                        0%
                                                                                                    2008         2009    Source: Frost & Sullivan
•    Proton market share increment is mainly contributed by         •    Passenger cars segment sales is expected to drop by 8%
     New Saga model making it the biggest gainer in 2008 with            due to hold up in big purchase by customers.
     additional 24k units
                                                                    •    MPV segment will be the only segment that will see
•    Grand Livina launched in December 2007 helped Nissan                growth in 2009.
     reach sales of 33k- a 97% sales growth in 2008
                                                                    •    SUVs will see a drop as concentration in sales among the
•    Toyota also benefited from the launch of new model Vios &           private buyer will be shifting towards passenger car / MPV
     Rush.                                                               with lower engine capacity & price segment.

                                                                                                                                             16
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan
2009 04 Automotive Market Outlook   Frost & Sullivan

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2009 04 Automotive Market Outlook Frost & Sullivan

  • 1. Automotive & Transportation Crisis hits Carmakers: Impact of Economic Slowdown and Future Automotive Market Outlook Vivek Vaidya – Director, Asia Pacific Automotive & Transportation Practice Andriy Ivchenko – Team Leader Russia & CEE, Automotive & Transportation Practice Vigneshwaran Chandran – Team Leader, Business Strategy and Innovation Group, Europe 28th April 2009
  • 2. Agenda Impact of Economic Slowdown & Future Automotive Market Global Response of Governments to Automotive Industry: Outlook Support required to stimulate consumer spending on purchase of cars Automotive Industry Outlook: Government Bailout Packages (World), 2008 Packages (US$ Billion) Overview of Global Automotive Sales – History, Note: All figures as per 24 th March 2009 US$ 22.4 20 Weak health of Carmakers requiring financing support Greater focus on 15 providing consumer incentives to 10 stimulate demand $ 9.2 $ 5.3 $ 5.9 5 $ 3.7 $ 3.3 $ 2.0 $ 2.0 $ 2.3 $ 1.6 0 Italy Argentina Germany China Brazil UK Spain Russia France USA Forecast and Breakdown by Segments 1 US$ = €0.75 Tax rebates / Scrapping Bonus / Loans / Credit Assurances / Source: Frost & Sullivan Cash Subsidies Investment Government Credit Consumer Incentives to Financing Stimulate Car Sales Conditional Bailout Nationalization 4 Developed Markets in Red; Russia and CEE are expected to clock positive growth in 2010; West EU down until mid ‘10 European Auto Sales, 2008 European Auto Sales, 2008 18.0 3.5 -19.5% Million Units -11.8% Million Units -2.1% 12.0 2.5 Western European Automotive Sales Outlook 6.0 1.5 -3.4% -2.3% 4.8% 0.0 0.5 2007 2008 2009 2010 2007 2008 2009 2010 Germany France UK Italy Eastern Europe* Western Europe Spain Russia West EU* *Eastern Europe excludes Russia volumes *Austria, Belgium, Denmark, Finland, Greece, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland • Russia and Turkey are the only considerable growth markets in 2010 with positive growth trends, although they are also expected to witness weakness in 2009 • Russia is expected to become the largest market in Europe on par with Germany by 2010 • All key 5 western European markets are expected to witness negative growth with 2010 expected to be the year of recovery with improving economic conditions 7 Increasing competition between Chinese and Global OEMs – Chinese brands expected to account for more than 32% of passenger car sales by 2012 Automotive Industry Outlook: Light Vehicle Sales Automotive Industry Outlook: Light Vehicle Sales – by VMs (China), 2008 – by Segment (China), 2008 Asia Automotive Sales Outlook (China, India, SHANGHAI-GM 100% 8.0% Sports, Van & Others 35.4% 7.4% SAIC-SGM-WULING 18.4% 18.0% FAW VW Pickup / Truck 7.3% SHANGHAI VW SUV 6.1% 6.9% FAW 75% Vehicle Segment % 4.8% 4.5% MPV 1.6% CHANGAN 3.0% 2.7% 1.4% Super Luxury 7.2% GUANGZHOU HONDA 13.2% 13.1% FAW TOYO TA High Luxury 6.5% DO NGFENG NISSAN 50% 3.9% Low Luxury 4.1% 6.3% 4.5% 4.7% 4.7% CHERY 33.8% Large Beijing Hyundai 35.7% Source: Frost & Sullivan Others High Medium 25% Low Medium • The Chinese market is still highly fragmented with no Indonesia, Malaysia & Thailand) 10.3% 12.8% Small OEM having more than 8% of the total market 7.0% 6.8% Basic • Many large OEMs except brands such as Toyota and 0% 2008 2010 Nissan, are expected to see a sales downturn in 2009 Source: Frost & Sullivan • OEMs such as Changan Mazda, FAW Toyota etc are • The low medium segment is the largest segment in cutting production and others such as FAW and Chery China and is expected to grow at a moderate 5% have delayed their market expansion plans into the US CAGR between 2007 and 2010 • New models launches such as Besturn B50 from FAW, • SUV demand has been high in China in the past few Florid from Great Wall and Fiesta from Ford have been years and is expected to grow from less than 6% delayed until market recovery market share in 2007 to more than 8% in 2010 11 Low credit availability for VMs, suppliers and retail buyers has severely affected Russian car sales; Recovery not until Q4`09 Automotive Industry Outlook: Light Vehicle Sales Government Measures: (Russia), 2007 – 2010 • The Russian government has earmarked a total of 4 200 Billion Rubles as bailout package for Auto market Units (Million) 3 • Increase import duties on foreign-made cars, to 10.1% increase local production and stimulate growth -36.1% Russia & Turkey Automotive Sales Outlook 2 7.0% • As with other major global bailout packages, end- consumer incentives form a very marginal part (1%) of government expenditure for the Auto industry 1 Outlook: 2007 2008 2009 2010 Source: Frost & Sullivan • Increasing pressure on used car imports with revision of used vehicle age to 5 years from 7 years, • The Russian market which grew explosively at 24% and to stimulate demand in the new car market 30% in 2006 and 2007 respectively, is expected to slowdown drastically due to the global economic crisis • Although high import duties on foreign and used cars may impact short-term sales, it is expected to • The market is expected to fall an estimated 36% in 2009 support the long term production growth in Russia on the back of a slowdown in imported cars and a huge lack of credit financing • Huge potential for low-cost (affordable cars) with three fourths of cars sold being under US$20,000 • Vehicle imports which constitutes more than 40% of sales, are expected to almost halve in 2009 • Governmental measures to subsidize auto loans for Russians are expected to generate additional • OEMs such as Hyundai and Renault have delayed 200,000 units in sales in 2009 opening of production or assembly facilities 21 Road to Recovery: Frost & Sullivan expects a V-shaped sales downturn and recovery – Global Car Sales expected to reach 2006 levels only by 2012 Automotive Industry Outlook: Light Vehicle Sales – Recession and Recovery (World), 2006 - 2012 65 • Global EV volume to exceed 200,000 • 5.4m micro-hybrid sales globally 62 Million • 0.9m full hybrids Q4 ’07 US Enters Recession Q3 ’08 EU Conclusions & Future Outlook Unit Sales (Million) Enters • 17 New EV model 60 Recession launches • 2.6m micro-hybrid sales globally • 0.6m full hybrids Q4 ’08 BRIC Q3’10 EU & Markets Slow Russian market, Down start recovery 55 Q4’09 / Q1’10 US recovers Q3’09 Emerging markets, India, China stage recovery 50 2006 2007 2008 2009 2010 2011 2012 Recession expected to impact Source: Frost & Sullivan sales for at least two full years 25 Question & Answer (Q&A) Session 2
  • 3. Recessions in the Automotive Industry usually last for 2 years; 2010 is expected to be the turnaround year Global Automotive Passenger Cars Production History 1950 – 2008 30 31.2 30.8 36.3 35.5 41.3 41.4 28.9 30 35.1 34.2 40.1 28.6 26 25 27.5 26.7 60 1973 1974 1975 1976 1978 1979 1980 1981 1982 1983 1990 1991 1992 1993 2000 2001 2002 50 4 3 Units (Million) 40 1 2 Collapse of the housing market in the 30 US, leads to bank collapses in the US and Europe. Credit availability is 20 sharply curtailed and consumer confidence falls to a low. 10 0 1950 1955 1960 1965 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source: American Automobile Manufacturers Association, DRI-WEFA, and Global Insight; Frost & Sullivan Analysis 1 1973 – 75 2 1980 – 82 3 1990 – 93 4 2001 – 03 -1973 Oil Crisis driven by OPEC -1973 oil crisis and 1979 energy -The 1987 stock market crash, -Dot-com bubble bursts driving embargo on oil exports to west, crisis leads to high inflation and followed by the 1990 Gulf war the economy down leads to global economic economic stagnation (stagflation) and a resulting rise in Oil prices -September 11 attacks on the US slowdown affected global industrial further causes an economic production contraction 3
  • 4. Global Response of Governments to Automotive Industry: Support required to stimulate consumer spending on purchase of cars Automotive Industry Outlook: Government Bailout Packages (World), 2008 Packages (US$ Billion) Note: All figures as per 24th March 2009 US$ 22.4 20 Weak health of Carmakers requiring financing support Greater focus on 15 providing consumer incentives to 10 stimulate demand $ 9.2 $ 5.3 $ 5.9 5 $ 3.7 $ 3.3 $ 2.0 $ 2.0 $ 2.3 $ 1.6 0 Italy Argentina Germany China Brazil UK Spain Russia France USA 1 US$ = €0.75 Tax rebates / Scrapping Bonus / Loans / Credit Assurances / Source: Frost & Sullivan Cash Subsidies Investment Government Credit Consumer Incentives to Financing Stimulate Car Sales Conditional Bailout Nationalization 4
  • 5. The global automotive market is expected to contract at a CAGR of close to -5% between 2007 and 2010 Automotive Industry Outlook: Sales Volumes of Light Vehicles (World), 2007 – 2010 CAGR : –4.6% 63.7 million 55.2 million 7.9m 3.0m 2.0m 0.54m 0.53m 6.3m 0.49m 0.43m 2.4m 1.5m China Brazil India Malaysia Indonesia 20.0 With import barriers and 2007 2010 15.0 collapsing vehicle credit Units (Million) financing, sales is expected to plummet a whopping 10.0 36% in 2009 and stabilize in 2010. Imports expected to halve in 2009 to 0.55m 5.0 0.0 2007 2007 North Western Eastern Russia South Asia Japan Middle East 2010 2010 America Europe Europe America & Africa Note: CAGR calculated for 2007 to 2010 Note: All figures are rounded; the base year is 2008. Source: Frost & Sullivan 5
  • 6. Small, affordable and clean cars are mega trend in the auto industry in the next 5 years Global Sales Volumes of Light Vehicles – by Vehicle Segment, 2008 18.9m 13.2m • Basic and small cars have a 10% 5.0m strong sales trend in Europe Vans 13.5m 9% and Asia at present making 13% Vans one fourth of the market size Vans 42% • USA to witness a strong growth of Small cars and super-minis in 2009 and 10 30% • Pickup sales expected to reach close to 1m units, while SUVs are expected to sell 1.3m units in Asia by 2010 41% • Asia and Europe are big 49% markets for commercial Vans, while Japan has Vans in the 16.1% passenger segment too Europe USA Asia* Japan (including Russia) Basic Small Low Medium High Medium Large Low Luxury High Luxury Super Luxury MPV *(India, China, Thailand, Malaysia, SUV Pickup / Truck Sports, Van & Others Indonesia, Korea) 6
  • 7. Developed Markets in Red; Russia and CEE are expected to clock positive growth in 2010; West EU down until mid ‘10 European Auto Sales, 2008 European Auto Sales, 2008 18.0 3.5 -19.5% Million Units Million Units -11.8% -2.1% 12.0 2.5 6.0 1.5 -3.4% -2.3% 4.8% 0.0 0.5 2007 2008 2009 2010 2007 2008 2009 2010 Germany France UK Italy Eastern Europe* Western Europe Spain Russia West EU* *Eastern Europe excludes Russia volumes *Austria, Belgium, Denmark, Finland, Greece, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland • Russia and Turkey are the only considerable growth markets in 2010 with positive growth trends, although they are also expected to witness weakness in 2009 • Russia is expected to become the largest market in Europe on par with Germany by 2010 • All key 5 western European markets are expected to witness negative growth with 2010 expected to be the year of recovery with improving economic conditions 7
  • 8. Small segment cars expected to witness growth in Eastern Europe, especially post 2010 with the launch of low-cost cars designed for CEE and Russia Automotive Industry Outlook: Light Vehicle Sales Automotive Industry Outlook: European – by VMs (Europe), 2008 Powertrain Mix (Europe), 2015 Volkswagen Group 2% 1.7% PSA Group 7% 8.8% 17.0% 18% 4.4% Renault-Nissan Group 4.4% Ford Group 5.5% General Motors Group 41% 12.5% Fiat Group 32% 5.7% Toyota Group Daimler Group 8.4% 11.7% BMW Group 8.4% Hyundai Group 11.5% Gasoline Diesel Suzuki Group Others Hybrids Alternative Fuels Note: 1. *Ford Group includes volumes of Jaguar and Land Rover account 0.7% market share Electric Vehicles Source: Frost & Sullivan 2. Figures exclude Russia • Micro Hybridisation to continue on a large scale in • Volkswagen leads sales in Europe with a strong 2008 in Europe a rapidly falling market • EVs infrastructure – public paid recharging stations • PSA had a weak sales in the second half of 2008 and to cater to both EVs and plug-in Hybrids. end with total annual sales down by more than 15%, in sync with the market • Downsizing and Turbocharging – Drive towards compliance with ACEA CO2 norms in Europe; SCR • Renault, which has a strong focus on emerging markets systems - EURO 6 application in passenger vehicles including Russia and Eastern Europe saw a fall in sales likely. of more than 5% in 2008 8
  • 9. China will continue to grow in 2009, although at a very low- rate than anticipated Automotive Industry Outlook: Light Vehicle Sales Government Measures: (China), 2007 – 2010 • The National Development and Reform Commission launched a rescue package for sustaining more than Units (Million) 8 8.2% 12% growth of the automotive industry, by: 3.6% 12.1% 1. RMB 5bn towards boosting local consumption through vehicle purchase tax cuts and incentives to 6 scrap old models in favour of new ones 2. RMB 10bn Government funding supporting development of fuel efficient vehicles and new-energy 4 2007 2008 2009 2010 vehicles Source: Frost & Sullivan • Reduction in Consumption tax from 3% to 1% for • The Chinese market is expected to continue sales small cars with engine size less than 1 litre (Sept 08) growth, although at a slower rate – 8% CAGR from 6.3 Outlook: million units in 2007 to 7.9 million units by 2010 • Chinese OEMs such as Chery are delaying their • While Sales in China has seen an explosive CAGR of market entry into developed markets such as US, due over 20% between 2002 and 2007, it is expected to to the global slowdown cool down and moderate to 3.6% in 2009 • Chinese OEMs are trying to penetrate tier 2 and tier 3 • RMB appreciation, rise in raw material prices, low cities in China for growth of vehicle sales demand in export markets (Middle east & South America) and low credit availability have affected • Exports to emerging markets such as Russia, Ukraine China's auto export market and Vietnam are a popular growth routes too 9
  • 10. Increasing competition between Chinese and Global OEMs – Chinese brands expected to account for more than 32% of passenger car sales by 2012 Automotive Industry Outlook: Light Vehicle Sales Automotive Industry Outlook: Light Vehicle – by VMs (China), 2008 Sales – by Segment (China), 2008 SHANGHAI-GM 100% 8.0% Sports, Van & Others 35.4% 7.4% SAIC-SGM-WULING 18.4% 18.0% FAW VW Pickup / Truck 7.3% SHANGHAI VW SUV 6.1% 6.9% FAW 75% 4.8% 4.5% Vehicle Segment % 1.6% MPV CHANGAN 3.0% 2.7% 1.4% Super Luxury 7.2% GUANGZHOU HONDA 13.2% 13.1% FAW TOYOTA High Luxury 6.5% DONGFENG NISSAN 50% 3.9% 6.3% Low Luxury 4.1% 4.5% 4.7% 4.7% CHERY 33.8% Large Beijing Hyundai 35.7% Source: Frost & Sullivan Others High Medium 25% • The Chinese market is still highly fragmented with no Low Medium OEM having more than 8% of the total market 10.3% 12.8% Small • Many large OEMs except brands such as Toyota and 7.0% 6.8% Basic 0% Nissan, are expected to see a sales downturn in 2009 2008 2010 Source: Frost & Sullivan • OEMs such as Changan Mazda, FAW Toyota etc are • The low medium segment is the largest segment in cutting production and others such as FAW and Chery China and is expected to grow at a moderate 5% have delayed their market expansion plans into the US CAGR between 2007 and 2010 • New models launches such as Besturn B50 from FAW, • SUV demand has been high in China in the past few Florid from Great Wall and Fiesta from Ford have been years and is expected to grow from less than 6% delayed until market recovery market share in 2007 to more than 8% in 2010 10
  • 11. Booming exports to constitute one-fourth of total production (3.5million) by 2015 Automotive Industry Outlook: Light Vehicle Sales Government Measures: (India), 2007 – 2010 • The government’s fiscal package to stimulate passenger 2.5 cars (PC) sales include a 4% excise duty cut for all Units (Million) vehicle types 2.0 • PSU banks to provide a line of credit to NBFCs, to 14.0% encourage lending to consumers for buying commercial 11.0% vehicles (CV) 2.1% 1.5 • Consumer incentives for CV purchases in the form of accelerated depreciation at 50% for purchases between January 1 and March 31 1.0 2007 2008 2009 2010 Outlook: Source: Frost & Sullivan • Government stimulus for PC segment has resulted in • The growing population of middle class with increasing YOY sales growth in Feb 09, although CV sales continued to slip in January & February 2009 affordability to buy basic mobility is expected to spur growth of Indian market • An increasing demand for personal mobility and the narrowing price gap between two-wheelers and low-cost • The automotive market is expected to continue to grow cars (Ex., Tata Nano) will drive growth in India, with sales growth increasing rapidly, touching • Hyundai, Suzuki and Tata are aiming to make India a the two million mark in 2010 low-cost production hub • Growth in the low-cost car segment is expected to be • Exports expected to exceed one-fourth of total vehicle moderate until 2010, with Tata’s planned production of production between 2012 and 2015 the Nano to amount to only 40,000 units in 2009 11
  • 12. India to become the home for manufacture of low-cost cars with demand both from domestic and South Asian population Automotive Industry Outlook: Light Vehicle Sales Automotive Industry Outlook: Light Vehicle – by VMs (India), 2008 Sales – by Segment (India), 2008 100% 1.1% Maruti Suzuki Group 5.3% Sports, Van & Others 2.2% 3.5% 4.5% 13.1% 9.0% Tata Pickup / Truck 3.9% 4.3% 46.8% Hyundai Group 13.0% 11.6% SUV 75% Mahindra & Mahindra MPV Vehicle Segment % 6.7% 5.5% 7.7% 0.5% 1.5% General Motors Group 3.9% Super Luxury 4.3% Honda Group 17.4% High Luxury 50% 18.4% 13.5% Toyota Group Low Luxury Ford Group Large 14.6% Others High Medium Source: Frost & Sullivan 25% 45.2% 42.2% Low Medium • Maruti-Suzuki joint venture is the market leader Small commanding about 40% of the total market share Basic 0% • Tata to gain a significant portion of the low-cost car market 2008 2010 Source: Frost & Sullivan with production of its Nano peaking at 250,000 units in • Alto, Indica, Wagon R and Santo are the most successful 2010 basic segment models with a combined sales of 0.6 million, more than 75% of segment sales • Hyundai has a huge production base of 300,000 cars which was expanded to 600,000 units in 2008; Potential low-cost • Medium segment cars along with Pickups are expected to car beyond 2010 witness considerable growth at a CAGR > 20% • New market entrants, such as Renault-Bajaj, expected • The phase out of models such as Suzuki Versa and Omni after 2010 with increasing demand for low-cost cars is expected to wipe out the Van segment 12
  • 13. 2008 was a historical year for Indonesia market with highest ever sales and became No. 2 market in ASEAN Automotive Industry Outlook: Light Vehicle Sales Government Measures: (Indonesia), 2006 – 2009 0.7 • JIEPA (Japan Indonesia Economic Partnership Agreement), signed in 2007 would benefit Indonesian Units (Million) 0.6 automotive & auto parts industries 39.3% (29.2%) 0.5 • Under this agreement, Japanese import in Indonesia 35.9% would be cheaper 0.4 • Japanese companies set to train manpower to improve 0.3 overall capability of auto component sector • Indonesia automotive industry stands to gain from this 0.2 2006 2007 2008 2009 in long term Source: Frost & Sullivan • Government intends to continue with initiatives for • Indonesian market rebound strongly from the lows of 2007 stimulating exports from Indonesia, such as zero import in 2008 but is expected to drop by 29.2% in 2009 due to duty on components for exports-oriented units economic slowdown and limited model launch Outlook: • 2008 saw a stronger purchasing power of people outside of • Chinese manufacturers plan to make Indonesia as Java and higher demand of commercial vehicles due to the automotive production base rise of commodity export (coal, CPO, etc). • GM is likely to reopen the facilities; Proton is likely to • Strong economic condition and low interest rate in the first assemble the MPV half of 2008 increased the new customers confidence in taking up new loan for first vehicle ownership and • Eco cars are set to enter Indonesian market following replacement. encouraging response in Thailand 13
  • 14. Toyota, Daihatsu, Nissan, Mitsubishi and Isuzu gained market share at the expense of Suzuki, Honda and other makes; MPV segment would continue to dominate the Indonesia segment Automotive Industry Outlook: Light Vehicle Sales Automotive Industry Outlook: Light Vehicle – by VMs (Indonesia), 2008 Sales – by Segment (Indonesia), 2008 100% 3.1% 3.2% 6.9% Toyota 5.7% 5.6% 4.3% 35.1% Mitsubishi 5.3% 24.3% Daihatsu 26.8% 75% 8.7% Vehicle Segment % Suzuki O t he rs S e da n Honda P ic k up Nissan 50% 12.3% 4 x2 t ype Isuzu 12.9% 14.5% Others 64.4% 66.8% Source: Frost & Sullivan 25% • Toyota remains as no.1 while Suzuki market share dropped due to the stronger sales growth by Daihatsu and Nissan. 0% 2008 2009 Source: Frost & Sullivan • Grand Livina, Livina XR and Livina X-Gear launched in • Demand of 4x2 MPV is likely to be affected by global crisis. January and May 2008 helped Nissan reach sales of 31K - a Affordable and fuel efficient MPV with price range between more than 67% sales growth in 2008 Rp 100-200 millions will continue to gain good sales, due • Mitsubishi benefited from the rise of commodity export to condition of Indonesia family mobility needs and shift that created higher demand for pickups and trucks. This from higher price segment. has helped its sales reach 87K units in 2008, a more than • Sedan sales is expected to drop especially cars above Rp 42% growth. 200 millions. 14
  • 15. New model launch and stronger purchasing power assisted the high growth of the Malaysia automotive industry in 2008 Automotive Industry Outlook: Light Vehicle Sales Government Measures: (Malaysia), 2006 – 2009 0.6 • Bank Negara’s move to cut the Statutory Reserve Requirement (SRR) and Overnight Policy Rate (OPR) will Units (Million) assist in lowering the consumer financing rate (8.5%) 12.5% • Car financing rate is expected to lower slightly around 0.5 (0.7%) 2.8%~2.9% in first half of 2009 • High domestic consumption and active countermeasures by the government will continue to support the economic activities 0.4 2006 2007 2008 2009 Outlook: Source: Frost & Sullivan • Passenger vehicle will see a higher concentration of sales in entry level models which will benefit the national • Malaysia automotive industry has achieved another high carmakers in retaining their sales point of domestic sales in 2008 with a good growth of 12.5% in 2008 • MPV sales will grow in anticipation of Proton MPV launch in the first quarter, and Perodua MPV in the fourth • TIV is projected to drop by 8.5% in 2009 due to economic quarter slowdown and limited new model launch • Commercial vehicle segment will see the biggest drop as • Passenger vehicles will be affected by the economic many companies are freezing their new asset purchase situation as consumer will be more cautious in taking up due to the slow economic activities new loan and may hold up their vehicle replacement plan 15
  • 16. Toyota, Daihatsu, Nissan, Mitsubishi and Isuzu gained market share at the expense of Suzuki, Honda and other makes; MPV segment would continue to dominate the Indonesia segment Automotive Industry Outlook: Light Vehicle Sales Automotive Industry Outlook: Light Vehicle – by VMs (Malaysia), 2008 Sales – by Segment (Malaysia), 2008 100% 9.2% 7.8% Perodua 9.0% 33.8% 1 .4% 1 4.4% 1 % 0.1 Proton 2.9% 6.7% 3.0% 75% Vehicle Segment % Toyota CV M PV Honda S UV 50% 17.4% Nissan C ar 77.7% 78.0% 28.7% Others Source: Frost & Sullivan 25% • Perodua market share dropped by 2.8% due to the stronger sales growth by Proton, Toyota & Nissan 0% 2008 2009 Source: Frost & Sullivan • Proton market share increment is mainly contributed by • Passenger cars segment sales is expected to drop by 8% New Saga model making it the biggest gainer in 2008 with due to hold up in big purchase by customers. additional 24k units • MPV segment will be the only segment that will see • Grand Livina launched in December 2007 helped Nissan growth in 2009. reach sales of 33k- a 97% sales growth in 2008 • SUVs will see a drop as concentration in sales among the • Toyota also benefited from the launch of new model Vios & private buyer will be shifting towards passenger car / MPV Rush. with lower engine capacity & price segment. 16