1. HOW TO GROW ONLINE GIVING FOR
YOUR CHARITY
*For charities that are not yet Alvarum customers

2. SUMMARY
1. About Alvarum
2. Growing online giving
3. Alvarum solution
4. Focus on Heroes Race
5. Alvarum conditions
6. Advanced products

3. ABOUT ALVARUM
• Started in 2008
• 300 charity partners in France, the
Netherlands, Belgium and Germany
• Received in 2008 and 2010 the
Innovation Price by the French
Association for Fundraising
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4. ALVARUM SOLVES THE FUNDRAISING PROBLEM FOR CHARITIES
• €20K average amount raised per
charity on first year
• No entry cost
• No need for big staff, open to all
charities
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5. SUMMARY
1. About Alvarum
2. Growing online giving
3. Alvarum solution
4. Focus on Heroes Race
5. Alvarum conditions
6. Advanced products

6. RAISE FUNDS ONLINE THROUGH YOUR COMMUNITY
• You get your fundraising portal
• Alvarum coaches you and tells you
how to engage your supporters
• Your supporters start creating online
fundraising pages for your
organization
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7. KEY FIGURES
• Average time to create a fundraising
page. 3 min.
• Average response rate of donation
requests: 25%
• Average fundraising amount per
person €500
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8. EXAMPLE 1: FUNDRAISERS
• Marianne, 55 years old, not sporty
• Participates in the Heroes Race to
support her favorite charity
• Raised € 950
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9. EXAMPLE 1: FIRST YEAR ON HEROES RACE
• Charity participates in the Heroes
Race for the first time
• Recruited 35 people like Marianne
• Fundraisers attracted 800 donors
• Raised together € 22.000 for the
charity
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10. EXAMPLE 2: DEFI MÉKONG CHALLENGE
• One project to build a school in Laos
• 20K Paris Race
• Fundraising goal per person €100
• 260 participants and €41 000
collected
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11. EXAMPLE 3: PERSONAL EVENT FUNDRAISING
• Blandine et Virginie want to celebrate
their 50th birthday together,
• Ask for donations for cancer research
instead of a gift
• Raised € 10.735 with 63 donors
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12. SUMMARY
1. About Alvarum
2. Growing online giving
3. Alvarum solution
4. Focus on Heroes Race
5. Alvarum conditions
6. Advanced products

13. ALVARUM OFFER FOR CHARITIES
• Alvarum Fundraising Platform
• Alvarum Coaching
• Alvarum Challenges, such as the
Heroes Race
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14. STEP 1: YOU REGISTER AND GET YOUR FUNDRAISING PORTAL
• Send registration form and required
documentation per email to Alvarum
• Receive reception confirmation
• Your fundraising portal is available the
next Wednesday
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15. STEP 2: YOU GET ALVARUM COACHING
• Coaching by email providing
reminders and advice
• Free content in the knowledge center:
weekly case studies, interviews and
tips
• Best practices sharing (Alvarum
events, online groups etc.)
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16. STEP 3: YOU ENGAGE YOUR COMMUNITY
• Dedicate a permanent section on your
website to challenges
• Participate in two Alvarum challenges
per year, including Heroes Race
• Communicate regularly by having
permanent sections in all your media
(newsletters etc.)
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17. STEP 4: FUNDRAISERS RECRUIT DONORS
• Supporter creates fundraising page
and receive Alvarum coaching
• Asks friends and family for donations
through personalized emails and
social networks
• Donations are made directly on the
page and donors leave a comment
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18. STEP 5: YOU COLLECT MONEY AND DATA
• Donations are made online and
transaction receipt is send to each
donor
• Collected amount is transferred
directly to your charity the following
month
• You can download fundraiser and
donor data from the backoffice
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19. SUMMARY
1. About Alvarum
2. Growing online giving
3. Alvarum solution
4. Focus on Heroes Race
5. Alvarum conditions
6. Advanced products

20. HEROES RACE
• First international fundraising
challenge series (Paris, Amsterdam,
Brussels, Berlin)
• Promoted in different new channels,
newspapers and hundreds of online
pages
• Appeal to a new target group and
recruit new donors
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21. HEROES RACE
• 120 charities involved
• 2000 fundraisers
• 25.000 online donors
• >€1M raised online
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22. SUMMARY
1. About Alvarum
2. Growing online giving
3. Alvarum solution
4. Focus on Heroes Race
5. Alvarum conditions
6. Advanced products

23. ALVARUM CONDITIONS
• Alvarum Platform: €240 /year (free try
for new charities) + 5% fee over
transactions
• Alvarum Coaching: free
• Fundraising Challenges: per
participant fee
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24. SUMMARY
1. About Alvarum
2. Growing online giving
3. Alvarum solution
4. Focus on Heroes Race
5. Alvarum conditions
6. Advanced products

25. ADVANCED PRODUCTS
• Fundraising tools: turnkey white label
event website with custom domain
name
• Concept consulting: launching own
fundraising events with Alvarum
coaching
• Promotion kit, recruitment plan,
community fundraising development
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