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Vietnam
Hotels + Resorts
Newsletter
September 2012

Table of Contents
Phu Quoc Hotel Market Overview                    1
Vietnam Economics Update                          7
News Update                                       8
Feature Article: Franchise Agreements             9
Investment Opportunities                          10
About Us                                          10




                 Phu Quoc Hotel
                 Market Overview

In deciding on the location to feature for        Together with numerous smaller islets it
this first newsletter edition, we could not
have picked a more underrated investment
                                                  belongs to the District of Phu Quoc, of
                                                  Kien Giang Province which forms part of
                                                                                                   P   hu Quoc has an ideal geo-
                                                                                                       graphical location being a
                                                                                                   stone’s throw away from Cambo-
destination in Vietnam – one with stunning        the mainland. The Island is administratively
                                                                                                   dia, sailing distance to the islands
beaches, a strategic location within SE Asia,     divided into 2 towns and 8 communes. The
                                                                                                   of Thailand and a short flight from
virgin landscapes, improving infrastructure       largest town and district seat is Duong Dong
                                                                                                   major population centers such
and a limited number of hotels and resorts,       Town which is located on the west coast.
                                                                                                   as Kuala Lumpur, Singapore and
which incidentally are outperforming other
                                                                                                   Jakarta. It has the potential to be
destinations in Vietnam.                          More than half of the island is covered by
                                                                                                   a connection hub for travelers and
                                                  forest. With up to 12 km of pristine beaches
                                                                                                   offers repeat visitors to Thailand a
But why has there been a dearth of con-           and a variety of cultural and historic attrac-
                                                                                                   fresh alternative to Phuket.
struction activity? What went wrong in the        tions, it is one of the most visited tourist
past and what may the future bring for the        destinations in Vietnam. The island remains
island of Phu Quoc?                               relatively undeveloped with the first modern                      — Alternaty Opinion
                                                  hotel development, Tropicana Resort, only
                                                  appearing in 1995.
Location – An investor’s           dream

The island of Phu Quoc lies off the south-
western coast of Vietnam 40 km west of Ha
Tien on the Vietnam mainland and just 12
km from the coast of Cambodia. The Island’s
population is only 85,000 while its size being
50 km north to south and 25 km east to
west makes it the largest island in the Gulf of
Thailand with an area of 574 km2.
2       Phu Quoc Hotel Market Overview




Access – A traveler’s nightmare

The main point of access to Phu Quoc is
Duong Dong Airport which is only able to
cater for small planes. Vietnam Airlines uses
                                                                   A     nother major access constraint
                                                                         is that there is only a very
                                                                   limited window during the day
the 68 seat ATR Turboprop and provides                             when flights can land and depart                       Phu Quoc
                                                                   from the airport on the island. This                   Kien Giang Province
68 flights per week from HCMC as well as 1
flight per day from Rach Gia and Can Tho.                          means that the last flight to leave
                                                                   HCMC on a Friday is just after 1pm
Air Mekong uses much newer Bombardier
                                                                   and the latest return flight on Sun-
CRJ 900 jets with a capacity of 90 seats and                       day is 3pm. This makes it difficult to
provides 18 flights from HCMC and 9 flights                        justify a weekend trip to enjoy only
from Hanoi per week as well as some flights                        1 full day.
from other provinces. Flights from HCMC
start from US$50 one way and it takes 1                                             — Alternaty Opinion
hour to cover the 300 km distance.
                                                                                                                                                         © 2012 Google

Table 1
Airlines Providing Services to Phu Quoc
                                                                                                                    In total, there are approximately 115 flights
Departure                 Airline                     Flights / Week                    Capacity
                                                                                                                    per week to Phu Quoc which translates to
Hanoi                     Air Mekong                 9                                  90
                                                                                                                    a maximum capacity of 8,500 passengers
Buon Me Thuot             Air Mekong                 4                                  90
                                                                                                                    per week, or 625,000 per annum. The new
Quy Nhon                  Air Mekong                 4                                  90
                                                                                                                    airport is scheduled to be completed by the
Vinh                      Air Mekong                 2                                  90
                                                                                                                    end of this year which is expected to boost
HCMC                      Air Mekong                 18                                 90
                                                                                                                    capacity dramatically by allowing much
HCMC                     Vietnam Airlines            63                                 68
                                                                                                                    bigger jets to land.
Rach Gia                 Vietnam Airlines            7                                  68

Can Tho                  Vietnam Airlines            7                                  68
                                                                                                                    Phu Quoc can also be reached by ferry with
                                                                                                Source: Alternaty
                                                                                                                    regular services from Rach Gia and Ha Tien.



Supply – Limited & only small scale offerings

Phu Quoc has approximately 60 hotels or          Figure 1                                                           have been awarded 5 stars by VNAT, Saigon
1,500 rooms with the majority being family       Largest Hotels in Phu Quoc                                   120
                                                                                                                    Phu Quoc Resort is the only one with 4 stars,
run mini hotels and guest houses. Most of                                                                           La Veranda is the only 3 star resort while
the current stock was developed by state                                                                      100   another 36 properties have been awarded
owned enterprises, with some exceptions                                                                             less than 3 stars. These star gradings do not
being La Veranda, Chen La and Long Beach                                                                      80    necessarily reflect the operating perfor-
which were developed under a JV structure                                                                           mance nor the true quality of the hotels.
with a foreign majority partner. The only                                                                     60
                                                 Number of Rooms




two properties managed by international                                                                             A further constraint of the Phu Quoc market
hotel operators are La Veranda managed by                                                                     40
                                                                                                                    is that there is a lack of properties with suffi-
Accor under their MGallery brand and Chen                                                                           cient scale and facilities to accommodate the
Sea managed by Centara as part of their                                                                       20
                                                                                                                    MICE sector. Saigon Phu Quoc resort offers
Boutique Collection.                                                                                                the largest number of rooms at 100 rooms
                                                                                                                    while most of the remaining hotels have
                                                                                                              0




The Vietnam National Administration of                                                                              between 40 to 70 rooms.
Tourism is the government body having the
                                                                                                Source: Alternaty
authority to issue hotel star gradings. There
are no properties on the island that

Alternaty® Vietnam Hotels + Resorts Newsletter                                                                                                         alternaty.com
September 2012                                                                                                                       Phu Quoc Hotel Market Overview             3




                                                   Table 2
The La Veranda is undergoing an extension          Hotel Brands Expected To Debut In Phu Quoc
adding 27 new rooms to increase the total
                                                   Developer                Operator             Brand                                      Location              Scale
number of rooms to 70.
                                                   BIM Group                IHG                  Crowne Plaza                               Duong Dong           400 keys

                                                   Esaco/Long Beach         IHG                  Holiday Inn                                Bai Sao              250 keys
A number of large scale resorts are expect-
                                                   Esaco/Long Beach         Accor                Novotel                                    Duong Dong           210 keys
ed to come online over the next 3 years
                                                   Tran Thai                Fusion               Maia                                       Ganh Gio             300 keys
with international operators already in place.
                                                   Ninh Van Bay             Six Senses           Latitude                                   Cua Duong            136 keys
These include a Holiday Inn, Crowne Plaza
                                                                                                                                                                    Source: Alternaty
and Novotel. Other brands that have been
involved in negotiations include Ritz Carlton
and Hyatt Regency.


However, to date there has been limited
                                                      W      here are the five star hotels?
                                                             The extreme difficulty of real estate development in Phu Quoc is what has
                                                      held it back and at the same time has been its salvation. The arduous and drawn
construction activity and it is difficult to          out land compensation and approval processes has meant that out of the 229
anticipate oversupply of any kind. Looking            planned projects submitted to the local authorities only 9 have been put into
further ahead, there are several multi-resort         operation. Phu Quoc may have missed out on the last development boom, how-
                                                      ever this means that it is free of the oversupply headaches that currently plague
developments that are in planning stages.
                                                      other markets and sectors in Vietnam.
                                                                                                                                                          — Alternaty Opinion




Demand – Tourist arrivals dwarfed by regional peers

Total tourist arrivals to Kien Giang Province      surpass the peak set in 2010 as well as the                 Figure 2
peaked in 2010 with 4.4 million arrivals of        government target for 2012 of 5.3 million                   Tourist Arrivals to Kien Giang
                                                                                                                                                                                    5
which 4.2 million were domestic arrivals and       arrivals in total including 160,000 foreign
121,000 were foreign arrivals.                     arrivals.
                                                                                                                                                                                    4


In 2011, even though foreign arrivals              Of the limited data available specifically for
increased to 144,000, domestic arrivals            Phu Quoc, released figures include 243,000                                                                                       3
                                                                                                            A rrivals (million)




decreased by 23% causing total arrivals to         total arrivals for the first half of 2012, up 39%
fall by 22%. This could be attributable to the     from the same period in 2011 while interna-                                                                                      2

highly unsteady local economy during 2011,         tional arrivals increased by 20.4% to 69,000
which would have caused vacation plans to          during the same period. To add some per-                                                                                         1

be put on hold. The first 6 months of 2012         spective to these figures, during the same
has seen a significant rebound in tourist          period, foreign arrivals were almost 3 million                                                                                   0
arrivals with 85,000 international (up 33%         in Bali and just above 2 million in Phuket.
                                                                                                                       Source: Kien Giang Department of Culture, Sports and Tourism
compared to the same period in 2010) and
2.5 million domestic arrivals recorded thus                                                                                       Domestic Arrival

far. If this pace of arrivals continues it looks                                                                                  International Arrival

likely that total tourist arrivals in 2012 will




alternaty.com                                                                                                           Alternaty® Vietnam Hotels + Resorts Newsletter
4        Phu Quoc Hotel Market Overview                                                                                                                                         September 2012




Seasonality – Warm all year but wet and windy monsoon season

The island has a monsoonal sub-equatorial                                                                                           Figure 3
climate enjoying a fairly steady average             coincides with the best weather (driest                                        Rainfall & Average Temperature
temperature throughout the year with a               months) as well as the holiday season for
peak of 33 °C in April and an annual average         western tourists looking to escape the cold                                                  500
                                                                                                                                                                                                  29
of 27.7 °C.                                          winter. There is also a 2 week peak period
                                                     during the lunar new year. During high                                                       400

Average rainfall is 190 mm per month with            season it is essential to book stays well in ad-                                                                                             28


the driest months being November through             vance as many properties are fully booked.




                                                                                                                                                                                                       Temperature (°C)
                                                                                                                                  Rainfall (mm)
                                                                                                                                                  300

to March with just 43 mm of rainfall per
                                                                                                                                                                                                  27

month. The monsoon lasts from July to                Low season is from May to October, with                                                      200

October when 360 mm of rainfall can be               the slowest months being June and July.
expected per month.                                  Western travellers tend to choose destina-                                                   100
                                                                                                                                                                                                  26



Humidity is also fairly steady ranging from          tions such as Nha Trang and Da Nang on
75% during the dry season and 85% during             Vietnam’s central coast during these months                                                  0                                               25

the wet season.                                      as the weather is much better there during
                                                                                                                                            Source: Kien Giang Department of Culture, Sports and Tourism
                                                     these months, especially during June and
High season in Phu Quoc is from November             July when the monsoon begins in Phu Quoc.                                                    Rainfall

to March, with December and the first half of                                                                                                     Average Temperature

January being the peak period. This period



Hotel Performance – Among the best in Vietnam
Due to the limited supply of rooms and the           Figure 4
growing demand from local and interna-               Average Room Rates of                                                          The mid and economy tier of the market,
tional travellers, hotels and resorts in Phu         Upscale Resorts in Phu Quoc                                                    which are typically smaller sized properties,
Quoc have historically delivered a solid                                         120
                                                                                                                                    achieve a more stable ADR of $20 - $40 per
performance compared to other locations in                                       110                                                night for the family run hotels and up to $65
                                                 Average Room Rate (US$/night)




Vietnam. In the upscale market the average                                       100                                                per night for the larger and more sophis-
room rates (ADR) in 2011/12 ranged from                                            90
                                                                                                                                    ticated mid scale properties which offer a
$85 per night for the more dated prod-                                                                                              wider selection of room types as well as
                                                                                   80


                                                                                   70
ucts and up to $165 per night for the well                                                                                          restaurant, swimming pool and spa facilities.
                                                                                   60

established boutique properties, which is a                                                   2010/ 11        2011/ 12


                                                                                                              Source: Alternaty
considerable increase over the past 2 years                                                                                         Average occupancy in Phu Quoc is among
when the numbers of flights were more                                              International Management                         the highest in Vietnam with properties
limited.                                                                           Local Management                                 achieving an average of 75% - 85%, sup-
                                                                                                                                    ported by a mix of international and local
The seasonality of the island remains the            Figure 5                                                                       demand, spread throughout the dry and
main dampener to average room rates.                 Seasonlity of Room Rates of                                                    monsoon season. Even properties that are
From June to October, competition from               Mid to Upscale Resorts                                                         favoured by international clients are able
other beach destinations such as Da Nang                                         50%
                                                                                                                                    to deliver a remarkable level of average
and Nha Trang, with better weather con-                                          40%                                                annual occupancy ranging from 65% - 78%,
ditions, force Phu Quoc resorts to reduce                                        30%
                                                                                                                                    depending on the size of the property and
rates in order to attract the price sensitive                                                                                       their price strategy with local travel agents.
                                                  Variation in Room Rate




                                                                                 20%




local market. Rates can vary as much as 60%                                                                                         Overall, the Phu Quoc hotel market enjoys
                                                                                 10%



                                                                                  0%

from the low to the high season, making Phu                                      -10%
                                                                                                                                    relatively high occupancy compared to
Quoc room rates among the most volatile in                                       -20%
                                                                                                                                    other destinations as supply is constrained
Vietnam.                                                                         -30%                                               and properties are small which makes them
                                                                                                              Source: Alternaty
                                                                                                                                    easier to fill.

Alternaty® Vietnam Hotels + Resorts Newsletter                                                                                                                                        alternaty.com
September 2012                                                                                                        Phu Quoc Hotel Market Overview         5




  S   urprisingly, La Veranda (managed by Accor) and Chen Sea (managed by Centara), both boutique resorts featuring 43 and
      36 keys respectively, are among the best performing properties in Vietnam in terms of RevPAR (Revenue per Available
   Room), outperforming some well known, larger resorts in Da Nang, Hoi An and Nha Trang. This is mainly due to the high
   level of average occupancy and limited direct competition.
                                                                                                                                       — Alternaty Opinion




Operating Costs – Phu Quoc’s Achilles heel

Although Phu Quoc hoteliers enjoy relatively     Furthermore, the F&B profit margin is             Figure 6
strong revenue, this is considerably offset by   eroded by the cost of shipping stock from         Energy Cost
the high operating costs, which are signifi-     the mainland or abroad causing some of the                                  14%

cantly higher compared to properties on the      international properties to struggle to deliver                             12%




                                                                                                     percentage of revenue
mainland.                                        an F&B profit margin that is higher than 20 -                               10%




                                                                                                        Energy cost as a
                                                                                                                             8%
                                                 25%. Another major cost is electricity which
                                                                                                                             6%
The difficulty of attracting skilled workers     can amount to 12% - 14% of total revenue,
                                                                                                                             4%
to the island and the competition between        incentivising developers to search for alter-                               2%
the resorts for trained staff puts upward        native energy solutions.                                                    0%

pressure on labour costs.                                                                                                          Vietnam       Phu Quoc

                                                                                                                                                 Source: Alternaty


                                                                                                   Developers need to also factor in construc-
                                                                                                   tion costs which are 15% - 20% higher com-
                                                                                                   pared to developing an identical property
                                                                                                   on the mainland.




alternaty.com                                                                                      Alternaty® Vietnam Hotels + Resorts Newsletter
6      Phu Quoc Hotel Market Overview                                                                                            September 2012




Land Price – Land is abundant but good deals are rare
When it comes to absolute beach frontage,          The asking price of beach-front land can be
Phu Quoc offers both the cheapest and              as high as US$150 – US$350 psm for smaller
most expensive options in Vietnam, depend-         development sites on Duong Dong Beach              Would we at Alternaty
ing on the location within the Island. Land        (Red Zone) and as low as US$30 – US$50             invest our money in
in Phu Quoc is abundant but the difficult          psm for the more isolated locations such as        Phu Quoc?
process of securing land and obtaining             Cua Can Beach and Truong Beach (Green
construction approvals make “ready to build”       Zone) suited for destination resorts. How-         The undersupply of hotel rooms,
projects rare as well as costly.                   ever, in Vietnam, as is mostly the case in         absence of second home villa prod-
                                                   the region, the initial, or public, asking price   ucts, increasing tourist arrivals and
                                                   for land can be considerably higher than           the new airport on the way make
                                                   the actual transacted price. In the majority       a convincing case to invest in Phu
                                                   of cases, buyers can secure a reasonable           Quoc. However, beneath the surface
                                                   discount on the asking price by spending           lurks a challenging approval process
                                                   the time and effort during the negotiation         and unpredictable master planning
                                                   process.                                           guidelines which have seen the
                                                                                                      demise of many projects.
                                                   A JV partnership with a financially strong
                                                   and well connected local company or indi-          Assuming that the right local partner
                                                   vidual is the surest method for foreign inves-     is found to mitigate the development
                                                   tors to minimise the development timeline.         risks, we believe that opportunity
                                                   Large multi-phase master planned develop-          exists to bring to market formats that
                                                   ments that are searching for investors are         are yet to appear in Phu Quoc, such
                                                   still to be found throughout the island. Some      as:
                                                   of these are private investors looking for JV
 © 2012 Google
                                                   partners while others are available directly        	    A mixed-use beachfront 	
                                                   from local authorities.                                  resort with residential villas for
                                                                                                            sale, managed by a branded
Final Thoughts                                                                                              operator with a vacation club
                                                                                                            component.
The jury is still out on whether Phu Quoc          Providing some hope that Phu Quoc is
is “the next big thing”. It has certainly been     about enter its next development phase is           	    An upscale destination resort
touted as the next Phuket or Bali for several      the new airport, built on 800 ha in Duong To             with a holistic eco-tourism
years, especially by local stakeholders, but       at a cost of US$970 million. It is committed             concept for yoga fans and detox
during this time there has been a lot more         to open by the end of 2012 and will be able              candidates, aimed at the health
hype than progress. Activity on the ground         to handle medium sized planes such as the                tourism sector.
certainly gives plenty of voice for the critics.   Airbus A320 or Boeing 767 with a capacity
                                                   to process 7 million arrivals per annum.            	    A multi-phase integrated resort
Many issues stem from land compensation                                                                     catering for the discerning
and relocation, as well as the revised island      It seems that Phu Quoc does have many of                 entertainment needs of a family
master plan which caused many projects             the ingredients required to become a major               vacation, complete with adults
to be in conflict with the new zoning plans.       tourist destination, however, until the day              only and kids only zones
Other problems that need to be resolved            that international tourists are able to arrive
are the slow construction progress of the          on direct flights from abroad, Phu Quoc will
road network and the chronic electricity           only continue remain “the next big thing”.
shortage.




Alternaty® Vietnam Hotels + Resorts Newsletter                                                                                        alternaty.com
September 2012                                                                                                                                                                       Vietnam Economics Update                   7




                                         Vietnam
                                         Economics Update

     Inflation                                                                                                                                 Trade Balance

     Figure 7                                                                                                                                  Figure 8
     Consumer Price Index                                                                                                                      Imports and Exports
                         30                                                                                                                                               120
 Y-o-Y Price Index (%)




                                                                                                                                                                          100

                         20




                                                                                                                                           Foreign Trade (US$ Billions)
                                                                                                                                                                           80

                                                                                                                                                                           60

                         10                                                                                                                                                40

                                                                                                                                                                           20

                          0                                                                                                                                                 0

                              2007               2008              2009        2010                 2011                     2012                                         -20     2007     2008       2009      2010      2011      2012
                                                                                                                                                                          -40

                                                                                           Source: General Statistics Office of Vietnam                                                       Source: General Statistics Office of Vietnam

                          Consumer Price Index                            Housing and Construction Materials                                                                    Import                                 Trade Balance

                                                                                                                                                                                Export

     August CPI came in at 5.04% y-o-y while                              electricity and medical services. The CPI is
     the m-o-m figure moved back into posi-                               expected to continue to escalate in Septem-                          The trade balance swung back into deficit
     tive territory at 0.63% after decreasing for                         ber as further upward adjustments of the                             YTD in August by US$62 million, although
     the previous two consecutive months. This                            gasoline price are expected and inflation                            it remains the lowest deficit for at least the
     increase was attributed to the three recent                          typically begins to escalate in the period                           past 5 years. The terms of trade have had a
     petrol price hikes which amounted to a 12%                           from August until the Lunar New Year.                                positive impact from the closure of the Dung
     increase, as well as due to price pressures in                                                                                            Quat oil refinery which temporarily crimped
                                                                                                                                               crude oil imports, but has recently resumed
                                                                                                                                               operations.
     Interest Rates

     Figure 9                                                                                                                                  Foreign Direct Investment
     State Bank of Vietnam Interest Rates
                                                                                                                                               Figure 10
                         20
                                                                                                                                               Foreign Direct Investment
Interest Rates (%)




                         15
                                                                                                                                                                          80
                                                                                                                                                                          70
                         10                                                                                                                                               60
                                                                                                                                           FDI (US$ billion)




                                                                                                                                                                          50

                          5                                                                                                                                               40
                                                                                                                                                                          30
                                                                                                                                                                          20

                          0                                                                                                                                               10
                                                                                                                                                                           0
                              2007               2008             2009        2010                2011                    2012                                                     2007     2008       2009     2010       2011     1H 2012


                                                                                                                                                                                                      Source: Foreign Investment Agency
                                                                                                           Source: State Bank of Vietnam
                                                                                                                                                                                Committed Capital
                          Base                          Discount Rate         Refinancing Rate
                                                                                                                                                                                Implemented Capital


     Credit growth remains lacklustre at only                             The Vietnam banking system fell into a                               In the first 8 months of 2012, implemented
     1.02% in July, a slight uptick from 0.76% in                         state of turmoil on 21st August, upon                                FDI was US$7.28 billion, only 0.3% short of
     June, even as the cost of funds for enterpris-                       the announcement of the arrest of ACB’s                              the figure achieved during the same period
     es continues to fall. Outstanding loans with                         founder Mr. Nguyen Duc Kien. Fear and                                in 2011. This has provided stable support
     interest rates above 15% decreased to 24.6%                          panic ensued in the following week with a                            for the Dong this year. On the other hand,
     in August, down from 29.1% at the end of                             widespread selloff in the stock market and                           newly registered capital was US$5.52 billion,
     July. Meanwhile, the latest estimate of bad                          mass withdrawals by bank customers. The                              equivalent to only 56.5% of the amount
     debts stand at 8.6% - 10% according to the                           risk of a bank run prompted the state bank                           registered in 2011. Real estate ranks second
     governor of the State Bank.                                          to pledge its support for ACB. These events                          in terms of attracting FDI with 8 newly
                                                                          aptly demonstrated the fragile state of Viet-                        registered projects, with total registered and
                                                                          nam’s banking industry.                                              additional capital of US$1.72 billion or 20.4%
                                                                                                                                               of total FDI.

     alternaty.com                                                                                                                                                        Alternaty® Vietnam Hotels + Resorts Newsletter
8     News Update                                                                                                                 September 2012




                 News
                 Update

Vietnam News                                                                                        Regional News

Ritz-Carlton to debut in Vietnam                   Rex Hotel upgrades its premises                  Red Planet Hotels buys stake in
Ritz-Carlton is slated to open their first         The Rex Hotel in HCMC is upgrading a             franchisor Tune Hotels
hotel in Vietnam with the signing of a deal        section of its premises with total investment    Red Planet Hotels secured a 16% ownership
to manage a 250 room hotel located in the          funds of US$16 million. The newly-upgrad-        of Tune Hotels becoming the third largest
CBD of HCMC. The hotel forms part of the           ed premises will provide 125 high-class          shareholder and earning a board seat. Red
48 storey twin tower integrated develop-           rooms on high floors and when completed,         Planet is based in Thailand operating its own
ment named The One Ho Chi Minh City,               the five-star hotel will have 284 rooms in       hotels with 7 properties under a franchise
which will also include prime office space,        total along with a series of shops and restau-   agreement from Tune Hotels. They have a
retail outlets and 350 luxury apartments.          rants at the ground floor.                       portfolio of 20 hotels across Thailand, Indo-
                                                                                                    nesia and the Phillippines. Tune Hotels is a
Accor opens Novotel Saigon                         Novotel Phan Thiet Ocean Dunes                   budget operator with 24 hotels in operation
Centre in HCMC                                     & Golf Resort taken over by Vina                 with a further 38 properties in the pipeline.
Accor opened Novotel Saigon Centre on              Properties Development Group
the corner of Nguyen Dinh Chieu and Hai            Novotel Phan Thiet Ocean Dunes & Golf            Outrigger to acquire
Ba Trung streets in District 1, HCMC. The          Resort was taken over by Vina Properties         Laguna Beach Resort
hotel has 247 rooms and meeting space              Development Group and renamed DuParc             Hawaii-based Outrigger Hotels and Resorts
with capacity of 350 people. The property          Phan Thiet Ocean Dunes & Golf Resort. This       entered into an agreement to purchase
is located approximately a 20-minute drive         project comprises a four-star hotel with 123     the 254 key Laguna Beach Resort, with the
from Tan Son Nhat International Airport.           rooms and an 18-hole golf course.                transaction expected to close in Q1, 2013.
                                                                                                    This will be Outrigger’s second managed re-
Banyan Tree Laguna Lang Co                         Etihad To Fly To Vietnam                         sort inside Laguna Phuket, having managed
Hotel to open on 1st                               Etihad Airways will add Ho Chi Minh City to      the Outrigger Laguna Phuket Resort and
November 2012                                      its global flight network in October 2013.       Villas since August 2009.
The 5 star all-pool villa resort forms part of a   The daily flights between Ho Chi Minh City
288 ha complex which will comprise of an 18        and Abu Dhabi will be served by two A330-        Hoteliers increasingly confident in
hole golf course, Angsana Residences, Ban-         200 aircraft with 262 seats.                     Asia’s prospects
yan Tree Residences and Laguna Residences                                                           According to the latest TripAdvisor Industry
Lang Co. The development is situated in            HCMC metro line begins                           Index, most hoteliers are confident in the
Lang Co Bay, approximately 60 minutes              construction works                               prospects of the hotel market in Asia, par-
drive from Da Nang airport. Total investment       The first 20 km metro line has broken            ticularly in Thailand which had the highest
capital for the first phase is US$200 million.     ground after a long period of delay. The         percentage of respondents planning to
                                                   line will pass through Districts 1, 2, 9, Binh   increase the number of employees over the
Hanoi to welcome first                             Thanh, Thu Duc and Di An commune in Binh         next few years.
Hilton Garden Inn                                  Duong Province. Approximately 2.6 kms
Hoan Kiem Tourism & Trading Company                will be underground consisting of 3 subway       1.76 million international arrivals to
signed a management agreement with Hil-            stations and more than 17 km above ground        Cambodia in the first half of 2012
ton Worldwide for their 11 storey 86 room          including 11 stations.                           According to the Ministry of Tourism of
property which is scheduled to open in the                                                          Cambodia, 1.76 million foreigners visited
second half this year.                                                                              Cambodia in the first half of 2012, an in-
                                                                                                    crease of 27% compared to the same period
                                                                                                    last year. Of the total visitors, 48% arrived
                                                                                                    to Cambodia by air, 49% by land and the
                                                                                                    remaining by sea.



Alternaty® Vietnam Hotels + Resorts Newsletter                                                                                        alternaty.com
September 2012                                                                                  Feature Article: Franchise Agreements        9




                   Feature Article:
                   Franchise Agreements

Hotel franchise affiliations

Franchise agreements are one method an
owner can use to operate a hotel while
benefiting from the recognition, distribution
and reach of a brand as well as retain control
over the operation of the hotel. Given the
range of franchise options, the affiliation
decision requires a thorough understanding
of the costs and benefits of the franchise
format as well as of each of the brands.



Ways to affiliate                                How to decide on a brand?

 	   Standard franchise agreement with a          	   Analyze the business mix of the proper-
     brand.                                           ty, and search for a brand that matches
 	   Combination of a management contract             both the needs of the owner as well as       Questions + Answers
     and a franchise agreement defined as a           the project.
     "manchise".                                  	   Assess the potential benefits of the         Q    Would a franchise agreement
 	   An independent manager plus a                    affiliation in terms of cash flow.                be a good option for my hotel
     franchise agreement with a brand, also       	   Determine the costs of affiliation.               project?
     known as an owner-operator-brand             	   Compare the cost to the benefits.            A    It is certainly worth considering,
     model.                                                                                             however each project is unique
 	   Master franchise agreement, whereby a                                                              in terms of product, market-
     large branded operator signs a master                                                              ing strategy and competitive
     franchise agreement for an entire                                                                  landscape, so while it may be
     country. In this case, the franchisor is                                                           suitable for some projects, it
     prohibited from competing with the                                                                 may not be for others.
     master franchisee.
                                                                                                   Q    Can I sign a franchise agree-
                                                                                                        ment for my mixed-use resi-
Hotel franchising in Vietnam                                                                            dential resort?
                                                                                                   A    This is possible in some cases,
There is a very limited presence of hotel        reluctant to allow use of their brand name.            but there are many issues that
franchise chains in Vietnam with only 6          However, because of the short term nature              must be considered.
properties, which are mainly city hotels and     of the contracts and low level of brand com-
affiliated with Best Western. The main diffi-    pliance required compared to management           Q    Will the franchisor manage my
culties for franchisors seem to be the limited   agreements, the franchise model offers                 property?
experience of local developers to cope with      an attractive management option for local         A    No, typically the franchisor
management and ability to uphold brand           developer seeking flexibility.                         will only offer marketing and
standards. For these reasons franchisors are                                                            distribution support and high
                                                                                                        level supervision of the brand
                                                                                                        standards.




alternaty.com                                                                                   Alternaty® Vietnam Hotels + Resorts Newsletter
10       Investment Opportunities                                                                                                                               September 2012




                      Investment
                      Opportunities
                                                                                                                                      About Us

Hot Properties – See our website for more Hot Properties & Enquiries

Location Da Nang                                                    Location HCMC
Status Development site                                             Status Development site
Scale 3 – 5 ha                                                      Scale 100 – 150 keys
Description Cleared beachfront develop-                             Description Midscale hotel development
ment site with freehold approval and in close                       with frontage to a main boulevard in HCMC
proximity to golf courses.                                          CBD looking for developer and investor
Investment Options 100% equity stake or                             Investment Options Lease of building                              Alternaty is a boutique real estate
JV partner                                                          upon completion or JV partner                                     firm providing specialist advice for
                                                                                                                                      hotel, resort and second home proj-
Location Ha Long Bay                                                Location HCMC                                                     ects in Vietnam and the Indochina
Status Under construction                                           Status Construction complete                                      region.
Scale 150 – 200 ha                                                  Scale 50 – 100 keys
Description Integrated resort, marina and                           Description Mixed-use D3 development                              Our services
entertainment complex looking for develop-                          comprising of retail, office and residential                      Investment Consulting
ers for the subplots.                                               components                                                        Investor Representation
Investment Options 100% equity stake in                             Investment Options Serviced apartment                             Hotel Operator Selection
one of the 7 sub-plots or JV partner                                lease or management contract                                      Market Research
                                                                                                                                      Feasibility Study
Location Hanoi                                                                                                                        Development Consulting
Status Operating hotel                                              Location Phu Quoc
Scale >300 keys                                                     Status Operating resort                                           We specialise in
Description Operating 5 star hotel for sale.                        Scale 50 – 100 keys                                               Alternative Ownership
Investment Options 70% equity stake                                 Description Established upscale resort with                       Rental Pool Structuring
                                                                    beachfron.                                                        Fractional Ownership
                                                                    Investment Options 100% equity stake                              Membership Clubs
                                                                                                                                      Branded Residences




Please don’t hesitate to contact us to discuss any of the contents in this newsletter or for more
information on any of the opportunities above. We welcome your comments and suggestions
for the next edition. In the meantime, don’t forget to follow us on Twitter, LinkedIn or Face-
book to receive the latest updates and opportunities as they become available.

                                                                                                                                           Unit 23, 26 Ly Tu Trong Street,
Rudolf Hever                                Mauro Gasparotti                                  My Nguyen
Executive Director                          Executive Director                                Research Executive                                District 1, Ho Chi Minh City,
                                                                                                                                                                    Vietnam
T   +84 933 902 530                         T +84 908 556 492                                 T +84 836 028 591
E   rudolf.hever@alternaty.com              E mauro.gasparotti@alternaty.com                  E my.nguyen@alternaty.com                               T   +84 836 028 591
                                                                                                                                                      W       alternaty.com

Disclaimer
                                                                                                                                                                      Find Us
Alternaty Vietnam Hotels + Resorts Newsletter, published by Alternative Real Estate Service Co., Ltd. (hereafter “Alternaty”), is a
newsletter containing information about the hotel and resort market in Vietnam and Indochina region. It is provided for gener-
al information purposes only. Whilst making all reasonable effort to provide correct information, no legal responsibility can be
accepted by Alternaty for any loss or damage arising out of the use of or reliance on the contents of this newsletter.

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Alternaty - Phu Quoc hotels and resorts market view - September 2012

  • 1. Vietnam Hotels + Resorts Newsletter September 2012 Table of Contents Phu Quoc Hotel Market Overview 1 Vietnam Economics Update 7 News Update 8 Feature Article: Franchise Agreements 9 Investment Opportunities 10 About Us 10 Phu Quoc Hotel Market Overview In deciding on the location to feature for Together with numerous smaller islets it this first newsletter edition, we could not have picked a more underrated investment belongs to the District of Phu Quoc, of Kien Giang Province which forms part of P hu Quoc has an ideal geo- graphical location being a stone’s throw away from Cambo- destination in Vietnam – one with stunning the mainland. The Island is administratively dia, sailing distance to the islands beaches, a strategic location within SE Asia, divided into 2 towns and 8 communes. The of Thailand and a short flight from virgin landscapes, improving infrastructure largest town and district seat is Duong Dong major population centers such and a limited number of hotels and resorts, Town which is located on the west coast. as Kuala Lumpur, Singapore and which incidentally are outperforming other Jakarta. It has the potential to be destinations in Vietnam. More than half of the island is covered by a connection hub for travelers and forest. With up to 12 km of pristine beaches offers repeat visitors to Thailand a But why has there been a dearth of con- and a variety of cultural and historic attrac- fresh alternative to Phuket. struction activity? What went wrong in the tions, it is one of the most visited tourist past and what may the future bring for the destinations in Vietnam. The island remains island of Phu Quoc? relatively undeveloped with the first modern — Alternaty Opinion hotel development, Tropicana Resort, only appearing in 1995. Location – An investor’s dream The island of Phu Quoc lies off the south- western coast of Vietnam 40 km west of Ha Tien on the Vietnam mainland and just 12 km from the coast of Cambodia. The Island’s population is only 85,000 while its size being 50 km north to south and 25 km east to west makes it the largest island in the Gulf of Thailand with an area of 574 km2.
  • 2. 2 Phu Quoc Hotel Market Overview Access – A traveler’s nightmare The main point of access to Phu Quoc is Duong Dong Airport which is only able to cater for small planes. Vietnam Airlines uses A nother major access constraint is that there is only a very limited window during the day the 68 seat ATR Turboprop and provides when flights can land and depart Phu Quoc from the airport on the island. This Kien Giang Province 68 flights per week from HCMC as well as 1 flight per day from Rach Gia and Can Tho. means that the last flight to leave HCMC on a Friday is just after 1pm Air Mekong uses much newer Bombardier and the latest return flight on Sun- CRJ 900 jets with a capacity of 90 seats and day is 3pm. This makes it difficult to provides 18 flights from HCMC and 9 flights justify a weekend trip to enjoy only from Hanoi per week as well as some flights 1 full day. from other provinces. Flights from HCMC start from US$50 one way and it takes 1 — Alternaty Opinion hour to cover the 300 km distance. © 2012 Google Table 1 Airlines Providing Services to Phu Quoc In total, there are approximately 115 flights Departure Airline Flights / Week Capacity per week to Phu Quoc which translates to Hanoi Air Mekong 9 90 a maximum capacity of 8,500 passengers Buon Me Thuot Air Mekong 4 90 per week, or 625,000 per annum. The new Quy Nhon Air Mekong 4 90 airport is scheduled to be completed by the Vinh Air Mekong 2 90 end of this year which is expected to boost HCMC Air Mekong 18 90 capacity dramatically by allowing much HCMC Vietnam Airlines 63 68 bigger jets to land. Rach Gia Vietnam Airlines 7 68 Can Tho Vietnam Airlines 7 68 Phu Quoc can also be reached by ferry with Source: Alternaty regular services from Rach Gia and Ha Tien. Supply – Limited & only small scale offerings Phu Quoc has approximately 60 hotels or Figure 1 have been awarded 5 stars by VNAT, Saigon 1,500 rooms with the majority being family Largest Hotels in Phu Quoc 120 Phu Quoc Resort is the only one with 4 stars, run mini hotels and guest houses. Most of La Veranda is the only 3 star resort while the current stock was developed by state 100 another 36 properties have been awarded owned enterprises, with some exceptions less than 3 stars. These star gradings do not being La Veranda, Chen La and Long Beach 80 necessarily reflect the operating perfor- which were developed under a JV structure mance nor the true quality of the hotels. with a foreign majority partner. The only 60 Number of Rooms two properties managed by international A further constraint of the Phu Quoc market hotel operators are La Veranda managed by 40 is that there is a lack of properties with suffi- Accor under their MGallery brand and Chen cient scale and facilities to accommodate the Sea managed by Centara as part of their 20 MICE sector. Saigon Phu Quoc resort offers Boutique Collection. the largest number of rooms at 100 rooms while most of the remaining hotels have 0 The Vietnam National Administration of between 40 to 70 rooms. Tourism is the government body having the Source: Alternaty authority to issue hotel star gradings. There are no properties on the island that Alternaty® Vietnam Hotels + Resorts Newsletter alternaty.com
  • 3. September 2012 Phu Quoc Hotel Market Overview 3 Table 2 The La Veranda is undergoing an extension Hotel Brands Expected To Debut In Phu Quoc adding 27 new rooms to increase the total Developer Operator Brand Location Scale number of rooms to 70. BIM Group IHG Crowne Plaza Duong Dong 400 keys Esaco/Long Beach IHG Holiday Inn Bai Sao 250 keys A number of large scale resorts are expect- Esaco/Long Beach Accor Novotel Duong Dong 210 keys ed to come online over the next 3 years Tran Thai Fusion Maia Ganh Gio 300 keys with international operators already in place. Ninh Van Bay Six Senses Latitude Cua Duong 136 keys These include a Holiday Inn, Crowne Plaza Source: Alternaty and Novotel. Other brands that have been involved in negotiations include Ritz Carlton and Hyatt Regency. However, to date there has been limited W here are the five star hotels? The extreme difficulty of real estate development in Phu Quoc is what has held it back and at the same time has been its salvation. The arduous and drawn construction activity and it is difficult to out land compensation and approval processes has meant that out of the 229 anticipate oversupply of any kind. Looking planned projects submitted to the local authorities only 9 have been put into further ahead, there are several multi-resort operation. Phu Quoc may have missed out on the last development boom, how- ever this means that it is free of the oversupply headaches that currently plague developments that are in planning stages. other markets and sectors in Vietnam. — Alternaty Opinion Demand – Tourist arrivals dwarfed by regional peers Total tourist arrivals to Kien Giang Province surpass the peak set in 2010 as well as the Figure 2 peaked in 2010 with 4.4 million arrivals of government target for 2012 of 5.3 million Tourist Arrivals to Kien Giang 5 which 4.2 million were domestic arrivals and arrivals in total including 160,000 foreign 121,000 were foreign arrivals. arrivals. 4 In 2011, even though foreign arrivals Of the limited data available specifically for increased to 144,000, domestic arrivals Phu Quoc, released figures include 243,000 3 A rrivals (million) decreased by 23% causing total arrivals to total arrivals for the first half of 2012, up 39% fall by 22%. This could be attributable to the from the same period in 2011 while interna- 2 highly unsteady local economy during 2011, tional arrivals increased by 20.4% to 69,000 which would have caused vacation plans to during the same period. To add some per- 1 be put on hold. The first 6 months of 2012 spective to these figures, during the same has seen a significant rebound in tourist period, foreign arrivals were almost 3 million 0 arrivals with 85,000 international (up 33% in Bali and just above 2 million in Phuket. Source: Kien Giang Department of Culture, Sports and Tourism compared to the same period in 2010) and 2.5 million domestic arrivals recorded thus Domestic Arrival far. If this pace of arrivals continues it looks International Arrival likely that total tourist arrivals in 2012 will alternaty.com Alternaty® Vietnam Hotels + Resorts Newsletter
  • 4. 4 Phu Quoc Hotel Market Overview September 2012 Seasonality – Warm all year but wet and windy monsoon season The island has a monsoonal sub-equatorial Figure 3 climate enjoying a fairly steady average coincides with the best weather (driest Rainfall & Average Temperature temperature throughout the year with a months) as well as the holiday season for peak of 33 °C in April and an annual average western tourists looking to escape the cold 500 29 of 27.7 °C. winter. There is also a 2 week peak period during the lunar new year. During high 400 Average rainfall is 190 mm per month with season it is essential to book stays well in ad- 28 the driest months being November through vance as many properties are fully booked. Temperature (°C) Rainfall (mm) 300 to March with just 43 mm of rainfall per 27 month. The monsoon lasts from July to Low season is from May to October, with 200 October when 360 mm of rainfall can be the slowest months being June and July. expected per month. Western travellers tend to choose destina- 100 26 Humidity is also fairly steady ranging from tions such as Nha Trang and Da Nang on 75% during the dry season and 85% during Vietnam’s central coast during these months 0 25 the wet season. as the weather is much better there during Source: Kien Giang Department of Culture, Sports and Tourism these months, especially during June and High season in Phu Quoc is from November July when the monsoon begins in Phu Quoc. Rainfall to March, with December and the first half of Average Temperature January being the peak period. This period Hotel Performance – Among the best in Vietnam Due to the limited supply of rooms and the Figure 4 growing demand from local and interna- Average Room Rates of The mid and economy tier of the market, tional travellers, hotels and resorts in Phu Upscale Resorts in Phu Quoc which are typically smaller sized properties, Quoc have historically delivered a solid 120 achieve a more stable ADR of $20 - $40 per performance compared to other locations in 110 night for the family run hotels and up to $65 Average Room Rate (US$/night) Vietnam. In the upscale market the average 100 per night for the larger and more sophis- room rates (ADR) in 2011/12 ranged from 90 ticated mid scale properties which offer a $85 per night for the more dated prod- wider selection of room types as well as 80 70 ucts and up to $165 per night for the well restaurant, swimming pool and spa facilities. 60 established boutique properties, which is a 2010/ 11 2011/ 12 Source: Alternaty considerable increase over the past 2 years Average occupancy in Phu Quoc is among when the numbers of flights were more International Management the highest in Vietnam with properties limited. Local Management achieving an average of 75% - 85%, sup- ported by a mix of international and local The seasonality of the island remains the Figure 5 demand, spread throughout the dry and main dampener to average room rates. Seasonlity of Room Rates of monsoon season. Even properties that are From June to October, competition from Mid to Upscale Resorts favoured by international clients are able other beach destinations such as Da Nang 50% to deliver a remarkable level of average and Nha Trang, with better weather con- 40% annual occupancy ranging from 65% - 78%, ditions, force Phu Quoc resorts to reduce 30% depending on the size of the property and rates in order to attract the price sensitive their price strategy with local travel agents. Variation in Room Rate 20% local market. Rates can vary as much as 60% Overall, the Phu Quoc hotel market enjoys 10% 0% from the low to the high season, making Phu -10% relatively high occupancy compared to Quoc room rates among the most volatile in -20% other destinations as supply is constrained Vietnam. -30% and properties are small which makes them Source: Alternaty easier to fill. Alternaty® Vietnam Hotels + Resorts Newsletter alternaty.com
  • 5. September 2012 Phu Quoc Hotel Market Overview 5 S urprisingly, La Veranda (managed by Accor) and Chen Sea (managed by Centara), both boutique resorts featuring 43 and 36 keys respectively, are among the best performing properties in Vietnam in terms of RevPAR (Revenue per Available Room), outperforming some well known, larger resorts in Da Nang, Hoi An and Nha Trang. This is mainly due to the high level of average occupancy and limited direct competition. — Alternaty Opinion Operating Costs – Phu Quoc’s Achilles heel Although Phu Quoc hoteliers enjoy relatively Furthermore, the F&B profit margin is Figure 6 strong revenue, this is considerably offset by eroded by the cost of shipping stock from Energy Cost the high operating costs, which are signifi- the mainland or abroad causing some of the 14% cantly higher compared to properties on the international properties to struggle to deliver 12% percentage of revenue mainland. an F&B profit margin that is higher than 20 - 10% Energy cost as a 8% 25%. Another major cost is electricity which 6% The difficulty of attracting skilled workers can amount to 12% - 14% of total revenue, 4% to the island and the competition between incentivising developers to search for alter- 2% the resorts for trained staff puts upward native energy solutions. 0% pressure on labour costs. Vietnam Phu Quoc Source: Alternaty Developers need to also factor in construc- tion costs which are 15% - 20% higher com- pared to developing an identical property on the mainland. alternaty.com Alternaty® Vietnam Hotels + Resorts Newsletter
  • 6. 6 Phu Quoc Hotel Market Overview September 2012 Land Price – Land is abundant but good deals are rare When it comes to absolute beach frontage, The asking price of beach-front land can be Phu Quoc offers both the cheapest and as high as US$150 – US$350 psm for smaller most expensive options in Vietnam, depend- development sites on Duong Dong Beach Would we at Alternaty ing on the location within the Island. Land (Red Zone) and as low as US$30 – US$50 invest our money in in Phu Quoc is abundant but the difficult psm for the more isolated locations such as Phu Quoc? process of securing land and obtaining Cua Can Beach and Truong Beach (Green construction approvals make “ready to build” Zone) suited for destination resorts. How- The undersupply of hotel rooms, projects rare as well as costly. ever, in Vietnam, as is mostly the case in absence of second home villa prod- the region, the initial, or public, asking price ucts, increasing tourist arrivals and for land can be considerably higher than the new airport on the way make the actual transacted price. In the majority a convincing case to invest in Phu of cases, buyers can secure a reasonable Quoc. However, beneath the surface discount on the asking price by spending lurks a challenging approval process the time and effort during the negotiation and unpredictable master planning process. guidelines which have seen the demise of many projects. A JV partnership with a financially strong and well connected local company or indi- Assuming that the right local partner vidual is the surest method for foreign inves- is found to mitigate the development tors to minimise the development timeline. risks, we believe that opportunity Large multi-phase master planned develop- exists to bring to market formats that ments that are searching for investors are are yet to appear in Phu Quoc, such still to be found throughout the island. Some as: of these are private investors looking for JV © 2012 Google partners while others are available directly A mixed-use beachfront from local authorities. resort with residential villas for sale, managed by a branded Final Thoughts operator with a vacation club component. The jury is still out on whether Phu Quoc Providing some hope that Phu Quoc is is “the next big thing”. It has certainly been about enter its next development phase is An upscale destination resort touted as the next Phuket or Bali for several the new airport, built on 800 ha in Duong To with a holistic eco-tourism years, especially by local stakeholders, but at a cost of US$970 million. It is committed concept for yoga fans and detox during this time there has been a lot more to open by the end of 2012 and will be able candidates, aimed at the health hype than progress. Activity on the ground to handle medium sized planes such as the tourism sector. certainly gives plenty of voice for the critics. Airbus A320 or Boeing 767 with a capacity to process 7 million arrivals per annum. A multi-phase integrated resort Many issues stem from land compensation catering for the discerning and relocation, as well as the revised island It seems that Phu Quoc does have many of entertainment needs of a family master plan which caused many projects the ingredients required to become a major vacation, complete with adults to be in conflict with the new zoning plans. tourist destination, however, until the day only and kids only zones Other problems that need to be resolved that international tourists are able to arrive are the slow construction progress of the on direct flights from abroad, Phu Quoc will road network and the chronic electricity only continue remain “the next big thing”. shortage. Alternaty® Vietnam Hotels + Resorts Newsletter alternaty.com
  • 7. September 2012 Vietnam Economics Update 7 Vietnam Economics Update Inflation Trade Balance Figure 7 Figure 8 Consumer Price Index Imports and Exports 30 120 Y-o-Y Price Index (%) 100 20 Foreign Trade (US$ Billions) 80 60 10 40 20 0 0 2007 2008 2009 2010 2011 2012 -20 2007 2008 2009 2010 2011 2012 -40 Source: General Statistics Office of Vietnam Source: General Statistics Office of Vietnam Consumer Price Index Housing and Construction Materials Import Trade Balance Export August CPI came in at 5.04% y-o-y while electricity and medical services. The CPI is the m-o-m figure moved back into posi- expected to continue to escalate in Septem- The trade balance swung back into deficit tive territory at 0.63% after decreasing for ber as further upward adjustments of the YTD in August by US$62 million, although the previous two consecutive months. This gasoline price are expected and inflation it remains the lowest deficit for at least the increase was attributed to the three recent typically begins to escalate in the period past 5 years. The terms of trade have had a petrol price hikes which amounted to a 12% from August until the Lunar New Year. positive impact from the closure of the Dung increase, as well as due to price pressures in Quat oil refinery which temporarily crimped crude oil imports, but has recently resumed operations. Interest Rates Figure 9 Foreign Direct Investment State Bank of Vietnam Interest Rates Figure 10 20 Foreign Direct Investment Interest Rates (%) 15 80 70 10 60 FDI (US$ billion) 50 5 40 30 20 0 10 0 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 1H 2012 Source: Foreign Investment Agency Source: State Bank of Vietnam Committed Capital Base Discount Rate Refinancing Rate Implemented Capital Credit growth remains lacklustre at only The Vietnam banking system fell into a In the first 8 months of 2012, implemented 1.02% in July, a slight uptick from 0.76% in state of turmoil on 21st August, upon FDI was US$7.28 billion, only 0.3% short of June, even as the cost of funds for enterpris- the announcement of the arrest of ACB’s the figure achieved during the same period es continues to fall. Outstanding loans with founder Mr. Nguyen Duc Kien. Fear and in 2011. This has provided stable support interest rates above 15% decreased to 24.6% panic ensued in the following week with a for the Dong this year. On the other hand, in August, down from 29.1% at the end of widespread selloff in the stock market and newly registered capital was US$5.52 billion, July. Meanwhile, the latest estimate of bad mass withdrawals by bank customers. The equivalent to only 56.5% of the amount debts stand at 8.6% - 10% according to the risk of a bank run prompted the state bank registered in 2011. Real estate ranks second governor of the State Bank. to pledge its support for ACB. These events in terms of attracting FDI with 8 newly aptly demonstrated the fragile state of Viet- registered projects, with total registered and nam’s banking industry. additional capital of US$1.72 billion or 20.4% of total FDI. alternaty.com Alternaty® Vietnam Hotels + Resorts Newsletter
  • 8. 8 News Update September 2012 News Update Vietnam News Regional News Ritz-Carlton to debut in Vietnam Rex Hotel upgrades its premises Red Planet Hotels buys stake in Ritz-Carlton is slated to open their first The Rex Hotel in HCMC is upgrading a franchisor Tune Hotels hotel in Vietnam with the signing of a deal section of its premises with total investment Red Planet Hotels secured a 16% ownership to manage a 250 room hotel located in the funds of US$16 million. The newly-upgrad- of Tune Hotels becoming the third largest CBD of HCMC. The hotel forms part of the ed premises will provide 125 high-class shareholder and earning a board seat. Red 48 storey twin tower integrated develop- rooms on high floors and when completed, Planet is based in Thailand operating its own ment named The One Ho Chi Minh City, the five-star hotel will have 284 rooms in hotels with 7 properties under a franchise which will also include prime office space, total along with a series of shops and restau- agreement from Tune Hotels. They have a retail outlets and 350 luxury apartments. rants at the ground floor. portfolio of 20 hotels across Thailand, Indo- nesia and the Phillippines. Tune Hotels is a Accor opens Novotel Saigon Novotel Phan Thiet Ocean Dunes budget operator with 24 hotels in operation Centre in HCMC & Golf Resort taken over by Vina with a further 38 properties in the pipeline. Accor opened Novotel Saigon Centre on Properties Development Group the corner of Nguyen Dinh Chieu and Hai Novotel Phan Thiet Ocean Dunes & Golf Outrigger to acquire Ba Trung streets in District 1, HCMC. The Resort was taken over by Vina Properties Laguna Beach Resort hotel has 247 rooms and meeting space Development Group and renamed DuParc Hawaii-based Outrigger Hotels and Resorts with capacity of 350 people. The property Phan Thiet Ocean Dunes & Golf Resort. This entered into an agreement to purchase is located approximately a 20-minute drive project comprises a four-star hotel with 123 the 254 key Laguna Beach Resort, with the from Tan Son Nhat International Airport. rooms and an 18-hole golf course. transaction expected to close in Q1, 2013. This will be Outrigger’s second managed re- Banyan Tree Laguna Lang Co Etihad To Fly To Vietnam sort inside Laguna Phuket, having managed Hotel to open on 1st Etihad Airways will add Ho Chi Minh City to the Outrigger Laguna Phuket Resort and November 2012 its global flight network in October 2013. Villas since August 2009. The 5 star all-pool villa resort forms part of a The daily flights between Ho Chi Minh City 288 ha complex which will comprise of an 18 and Abu Dhabi will be served by two A330- Hoteliers increasingly confident in hole golf course, Angsana Residences, Ban- 200 aircraft with 262 seats. Asia’s prospects yan Tree Residences and Laguna Residences According to the latest TripAdvisor Industry Lang Co. The development is situated in HCMC metro line begins Index, most hoteliers are confident in the Lang Co Bay, approximately 60 minutes construction works prospects of the hotel market in Asia, par- drive from Da Nang airport. Total investment The first 20 km metro line has broken ticularly in Thailand which had the highest capital for the first phase is US$200 million. ground after a long period of delay. The percentage of respondents planning to line will pass through Districts 1, 2, 9, Binh increase the number of employees over the Hanoi to welcome first Thanh, Thu Duc and Di An commune in Binh next few years. Hilton Garden Inn Duong Province. Approximately 2.6 kms Hoan Kiem Tourism & Trading Company will be underground consisting of 3 subway 1.76 million international arrivals to signed a management agreement with Hil- stations and more than 17 km above ground Cambodia in the first half of 2012 ton Worldwide for their 11 storey 86 room including 11 stations. According to the Ministry of Tourism of property which is scheduled to open in the Cambodia, 1.76 million foreigners visited second half this year. Cambodia in the first half of 2012, an in- crease of 27% compared to the same period last year. Of the total visitors, 48% arrived to Cambodia by air, 49% by land and the remaining by sea. Alternaty® Vietnam Hotels + Resorts Newsletter alternaty.com
  • 9. September 2012 Feature Article: Franchise Agreements 9 Feature Article: Franchise Agreements Hotel franchise affiliations Franchise agreements are one method an owner can use to operate a hotel while benefiting from the recognition, distribution and reach of a brand as well as retain control over the operation of the hotel. Given the range of franchise options, the affiliation decision requires a thorough understanding of the costs and benefits of the franchise format as well as of each of the brands. Ways to affiliate How to decide on a brand? Standard franchise agreement with a Analyze the business mix of the proper- brand. ty, and search for a brand that matches Combination of a management contract both the needs of the owner as well as Questions + Answers and a franchise agreement defined as a the project. "manchise". Assess the potential benefits of the Q Would a franchise agreement An independent manager plus a affiliation in terms of cash flow. be a good option for my hotel franchise agreement with a brand, also Determine the costs of affiliation. project? known as an owner-operator-brand Compare the cost to the benefits. A It is certainly worth considering, model. however each project is unique Master franchise agreement, whereby a in terms of product, market- large branded operator signs a master ing strategy and competitive franchise agreement for an entire landscape, so while it may be country. In this case, the franchisor is suitable for some projects, it prohibited from competing with the may not be for others. master franchisee. Q Can I sign a franchise agree- ment for my mixed-use resi- Hotel franchising in Vietnam dential resort? A This is possible in some cases, There is a very limited presence of hotel reluctant to allow use of their brand name. but there are many issues that franchise chains in Vietnam with only 6 However, because of the short term nature must be considered. properties, which are mainly city hotels and of the contracts and low level of brand com- affiliated with Best Western. The main diffi- pliance required compared to management Q Will the franchisor manage my culties for franchisors seem to be the limited agreements, the franchise model offers property? experience of local developers to cope with an attractive management option for local A No, typically the franchisor management and ability to uphold brand developer seeking flexibility. will only offer marketing and standards. For these reasons franchisors are distribution support and high level supervision of the brand standards. alternaty.com Alternaty® Vietnam Hotels + Resorts Newsletter
  • 10. 10 Investment Opportunities September 2012 Investment Opportunities About Us Hot Properties – See our website for more Hot Properties & Enquiries Location Da Nang Location HCMC Status Development site Status Development site Scale 3 – 5 ha Scale 100 – 150 keys Description Cleared beachfront develop- Description Midscale hotel development ment site with freehold approval and in close with frontage to a main boulevard in HCMC proximity to golf courses. CBD looking for developer and investor Investment Options 100% equity stake or Investment Options Lease of building Alternaty is a boutique real estate JV partner upon completion or JV partner firm providing specialist advice for hotel, resort and second home proj- Location Ha Long Bay Location HCMC ects in Vietnam and the Indochina Status Under construction Status Construction complete region. Scale 150 – 200 ha Scale 50 – 100 keys Description Integrated resort, marina and Description Mixed-use D3 development Our services entertainment complex looking for develop- comprising of retail, office and residential Investment Consulting ers for the subplots. components Investor Representation Investment Options 100% equity stake in Investment Options Serviced apartment Hotel Operator Selection one of the 7 sub-plots or JV partner lease or management contract Market Research Feasibility Study Location Hanoi Development Consulting Status Operating hotel Location Phu Quoc Scale >300 keys Status Operating resort We specialise in Description Operating 5 star hotel for sale. Scale 50 – 100 keys Alternative Ownership Investment Options 70% equity stake Description Established upscale resort with Rental Pool Structuring beachfron. Fractional Ownership Investment Options 100% equity stake Membership Clubs Branded Residences Please don’t hesitate to contact us to discuss any of the contents in this newsletter or for more information on any of the opportunities above. We welcome your comments and suggestions for the next edition. In the meantime, don’t forget to follow us on Twitter, LinkedIn or Face- book to receive the latest updates and opportunities as they become available. Unit 23, 26 Ly Tu Trong Street, Rudolf Hever Mauro Gasparotti My Nguyen Executive Director Executive Director Research Executive District 1, Ho Chi Minh City, Vietnam T +84 933 902 530 T +84 908 556 492 T +84 836 028 591 E rudolf.hever@alternaty.com E mauro.gasparotti@alternaty.com E my.nguyen@alternaty.com T +84 836 028 591 W alternaty.com Disclaimer Find Us Alternaty Vietnam Hotels + Resorts Newsletter, published by Alternative Real Estate Service Co., Ltd. (hereafter “Alternaty”), is a newsletter containing information about the hotel and resort market in Vietnam and Indochina region. It is provided for gener- al information purposes only. Whilst making all reasonable effort to provide correct information, no legal responsibility can be accepted by Alternaty for any loss or damage arising out of the use of or reliance on the contents of this newsletter.