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New Media Marketing Presentation

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The document discusses online and social media marketing strategies. It provides tips on search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and combining various digital marketing channels. Specific tactics covered include optimizing meta tags, keywords, links, and content for SEO, as well as tips for writing effective PPC ads, using social media platforms like Facebook, and tracking marketing goals and ROI. The presentation aims to provide practical guidance on developing comprehensive online and digital marketing strategies.

NegóciosTecnologia
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Online and Social Media Marketing How To's Christine da Silva Founder & Online Marketing Strategist
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva website seo ppc social eMail affiliate ORM onlinePR
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Links Copy Articles Google SERPs Title Meta data xml Sitemaps Keywords Longer to see results, but results are sustained SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva ,[object Object],[object Object],[object Object],[object Object],Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data ,[object Object],[object Object],[object Object],Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data ,[object Object],[object Object],[object Object],[object Object],[object Object],Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data ,[object Object],[object Object],[object Object],[object Object],[object Object],Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data ,[object Object],[object Object],[object Object],Keywords Links Copy Articles Title Meta data xml Sitemaps SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Meta data ,[object Object],[object Object],[object Object],Keywords Links Copy Articles Title xml Sitemaps SEO
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Landing pages Ad text Usability Bidding Split testing Adsense Keywords Google SERPs Results are immediate, and budget related PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Landing pages Ad text Bidding Keywords ,[object Object],[object Object],[object Object],[object Object],PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Short Punchy Title Short Descriptive Appetizer Short URL (~not necessarily URL that you will be using) Landing pages Ad text Bidding Keywords PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense ,[object Object],[object Object],Landing pages Ad text Bidding Keywords PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense ,[object Object],[object Object],[object Object],Landing pages Ad text Bidding Keywords PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense ,[object Object],[object Object],[object Object],Landing pages Ad text Bidding Keywords PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense ,[object Object],[object Object],[object Object],[object Object],Landing pages Ad text Bidding Keywords PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense ,[object Object],[object Object],Landing pages Ad text Bidding Keywords PPC
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers & Insights FaceBook insights Social Media
Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Quick Start: Google Alerts: www.google.com/alerts ORM
Defining Target Demographic & Tracking Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],IQPC: Online &Social Media Marketing How To's : Christine da Silva
Combining eMarketing Strategies & Multi-Channel IQPC: Online &Social Media Marketing How To's : Christine da Silva
Determining ROI IQPC: Online &Social Media Marketing How To's : Christine da Silva CONTENT MEDIA EXPERTISE ROI
Group Exercise & Discussion & Tips IQPC: Online &Social Media Marketing How To's : Christine da Silva ,[object Object],[object Object],[object Object],[object Object],[object Object]
Group Exercise & Discussion & Tips IQPC: Online &Social Media Marketing How To's : Christine da Silva Title: Pink Poodles | Toy and Pet Poodles for Adoption | Joburg Description: Pink Poodles, a dedicated poodle website that features stuffed toy and pet poodles for adoption to good homes in and around Joburg South Africa Keywords: pink poodles dog toy pet poodles adoption joburg south africa Pink Poodles for Sale Toy and Pet Pink Poodles for Adoption in Joburg www.pinkpoodles.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies IQPC: Online &Social Media Marketing How To's : Christine da Silva Data removed… please contact creator for more information
IQPC: Online &Social Media Marketing How To's : Christine da Silva Take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object],Christine da Silva www.altersage.com | info@altersage.com skype: altersage | twitter: altersage Linkedin: altersage | Blog: www.altersage.com/blog/

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New Media Marketing Presentation

  • 1. Online and Social Media Marketing How To's Christine da Silva Founder & Online Marketing Strategist
  • 2. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva website seo ppc social eMail affiliate ORM onlinePR
  • 3. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Links Copy Articles Google SERPs Title Meta data xml Sitemaps Keywords Longer to see results, but results are sustained SEO
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  • 10. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Landing pages Ad text Usability Bidding Split testing Adsense Keywords Google SERPs Results are immediate, and budget related PPC
  • 11.
  • 12. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Usability Split testing Adsense Short Punchy Title Short Descriptive Appetizer Short URL (~not necessarily URL that you will be using) Landing pages Ad text Bidding Keywords PPC
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  • 18. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
  • 19. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers FB Business Page FaceBook insights Social Media
  • 20. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva FaceBook flyers & Insights FaceBook insights Social Media
  • 21. Defining Online Strategies IQPC: Online &Social Media Marketing How To's : Christine da Silva Quick Start: Google Alerts: www.google.com/alerts ORM
  • 22.
  • 23. Combining eMarketing Strategies & Multi-Channel IQPC: Online &Social Media Marketing How To's : Christine da Silva
  • 24. Determining ROI IQPC: Online &Social Media Marketing How To's : Christine da Silva CONTENT MEDIA EXPERTISE ROI
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  • 27. Case Studies IQPC: Online &Social Media Marketing How To's : Christine da Silva Data removed… please contact creator for more information
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