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Enhance website ROI through usability

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Enhance website ROI through Usability www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage The importance of user experience and conversion psychology in design and development in order to create a website that is appealing to human visitors, search engines, and acts as a proficient sales tool. Christine da Silva - AlterSage
How does design and perception affect our choices? www.altersage.com
www.altersage.com
We were taught “ not to judge a book by its cover …” The truth is… we do www.altersage.com
Courtesy www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
The not so great websites out there… www.arngren.net www.altersage.com
www.mtn.co.za www.altersage.com
www.flysaa.co.za www.altersage.com
How do we change perceptions? Start with your website’s design and usability www.altersage.com
Good online design defined Not always the best looking but easy to use have high quality content Remember : don’t make your users think … when people know what to do they’ll make you money … so tell them what to do www.altersage.com
Good online design defined Courtesy semanticstudios.com The User Experience Honeycomb Courtesy idea-sandbox.com www.altersage.com
Good online design defined Experiences happen, whether or not you plan them. When not intentionally designed, There’s a much higher likelihood Of the experience being poor ... www.altersage.com
Think like your user www.altersage.com
Understanding the target audience www.altersage.com
Defining Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
Think like your User www.altersage.com
Identification of website goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
[object Object],[object Object],[object Object],[object Object],Identification of functionality www.altersage.com
Think like your user www.altersage.com
Usability testing www.altersage.com
Measure results ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
Measure results ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
Form Fills KISS Philosophy: No more than 3 clicks to reach goal! www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability: What NOT to do www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability: What NOT to do www.altersage.com
Design and Usability: Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability: Do www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Experience Role in web ROI Testing one user early in the project , is better than testing 50 near the end... www.altersage.com
See The Possibilities To see case studies of how web usability has improved ROI, please contact us: info@altersage.com

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